Avoid a Summer Slump: 3 Ways
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1 Rev Up Marketing Efforts
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Stay cool in the office while targeting hot prospects with Cole X-Dates. In 30 minutes, we'll go over three types of leads you should be focusing on during summer slow-down. You'll get tips on what to say and copy that pops. Plus, we'll go over how product features and how to get the most of our your subscription. Don't miss out.
Transcript of Avoid a Summer Slump: 3 Ways
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Rev Up Marketing Efforts
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• Jump start marketing today: 3 ways
• Telemarketing and direct mail tactics
• Questions
Session Framework
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• Cole Directory• Published in 1947• Blue Book• Criss-cross directory of
addresses and phone numbers
• Today • In 2013 we delivered millions of expiring
homeowner policy leads to thousands of agents.• “Cole has enabled us to reach new
homeowner insurance prospects effectively and inexpensively.”
-- John H., Insurance Agent
Then & Now
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•43% of all Google searches are local•More than 50% of mobile searches are local•Use hashtags (#relevant keyword relating to your business)
Connect to Your Audience
Broadcast Knowledge
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Show Your PersonalityShow Your Personality
The Guest List• Rule of thumb: 60% of RSPV’s show up.• Invite 40% more RSVPs to ensure success.
• Create a targeted list around brick and mortar. • Send a postcard out to the 5 mile radius• Cole Information provides unlimited up-to-date
information. • Keep in mind:• Average age• Length of residence• home value
Up-To-Date MKGT List
•45 million homeowners move each year
•48 million workers switch jobs
•Errors in human data entry
Number of Renters on the Rise
• Fire Damage Keeps them up at night.• 54% say it would take three + years to replace
belongings.• 45% have insurance to protect personal
belongings.
Who Are Renters?
Young• Newly on their own (last
5-10 years)• “Gen Y” type customer• Change address every
couple years• Expected to become
homeowners• Most likely have an auto
Long-Term
• 35+ years old• Established, but choose to
rent • Far less likely to change
apartments• Understand the
importance of insurance• Most likely have auto (s)
Tell the Neighbors!
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Cold Calling Success
• Number’s Game• First 10-seconds count!• Focus on “local” in your introduction• Use your best inflection and tone• You’re calling to advise and consult, not sell• Time & day matter
• 212 million licensed drivers in America• Uncover unlimited auto leads in your area:• Vehicle make, model, year VIN and Auto X-Date*• Driver’s contact info
Focus on Vehicle Owners
• Auto + house + Life + Toys = Umbrella.• It’s a win-win. The homeowner saves money
and you increase your commission. • Time investment pays off.– Customer appreciates the consultation, compassionate,
relationship-style approach.
Focus on Vehicle Owners
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Your Agency’s Big Advantage• You know:
• The local market area.• The customer’s preference.• The product.
• You have the power:• To adjust your marketing. • Track and measure.• Figure out what’s working?
What’s not?
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• Customer care advisors:
800-283-2855Monday-Friday 8 a.m.-5 p.m. CST
Jump Start Your Sales!
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Timing is Critical•Timing: •The ability to deliver an offer when the consumer is likely to be most interested.
•Relevant: •Respond to the customer’s unique needs, desires, preferences, attitudes, etc.
•Personalized: •Tailor it to your ideal customer.
