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aviva.co.uk/health 1
The Aviva UK HealthHealth o the WorkplaceReport Issue 4October 2010
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2 Health o the Workplace 4 Report
Foreword
Now in its ourth year, Health o the
Workplace is Avivas annual study that
canvases GP, employer and employee
opinions on topical issues in order to
uncover and raise awareness o important
matters relating to health. This inormation
is then used to suggest solutions that will
help both employers and employees.
To achieve this we work with a specialist
research agency to survey 200 GPs, 200
employers and more than a thousand
employees. The Health o the Workplace 4
research took place in April 2010.
This year, we have divided the report into
two sections:
Section 1 - The GPs view
This section presents the ndings rom our
research with UK GPs and explores how
their role has changed in recent years.
It highlights the challenges doctors ace
and shows the increasing role web-based
inormation plays in both their own, and
their patients lives.
The coalition Governments recent
announcements about the changing roleso GPs in the new NHS structures mean that
the views o GPs are now more infuential
than ever.
The sometimes worrying ndings rom our
research provide an insightul view into
the challenges aced by GPs and help to
highlight the actors the Government should
consider when tackling these issues. We
also look at how people can play a role in
maintaining their own health and wellbeing,
which helps GPs to ocus on those that really
need their support.
Section 2 The employee
and business leaders view
This years business leader and employee
study explores whether work relationships
have replaced the traditional amily support
network. It ocuses on the role leadership,
eective communication and social
networks play in morale, motivation andwellbeing in the workplace.
We are committed to helping to develop
as broad an understanding as possible
o the key health-related issues aced by
employers, employees and GPs and we are
pleased to present our ourth Health o the
Workplace report.
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aviva.co.uk/health 3
Key trends identiied in this report:
l GPs are under increased pressure
with nearly hal o otherwise well
patients visiting them more thanve times a year
l They have less time to spend with
their patients than ve years ago
l Current arrangements mean that GPs
have less time than they eel they
need to properly assess their patients
l Online tools are increasingly being
used to aid diagnosis
l GPs still see themselves as role models
but relationships are no longer asstrong between them and their patients
l Theres still limited awareness about
Fit Notes and a lack o belie in the
ability o the new Fit Note system to
meet its objectives.
Section 1 GP indings
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4 Health o the Workplace 4 Report
Although evidence shows that doctors are
working 17% less hours than they were six
years ago when the new GP contract was
introduced1, our research shows that nearly hal
(45%) o otherwise well patients visit their GP
ive times or more a year. We are thereore not
surprised to learn that over hal (57%) o the
GPs we questioned say that they have less time
to see their patients than ive years ago.
Despite it being current practice to schedule
doctors appointments or 10 minutes each
GPs eel they need more time with their
patients. Nearly all o the GPs we questioned
(97%) say that they would like to spend 11
minutes or more with each patient. Moreover,
nearly seven in ten (69%) GPs would like
up to 15 minutes to see each patient and a
quarter want 16 minutes or more.
1. General Election 2010: Conservatives pledge better access to
GPs, The Telegraph, Laura Donnelly, 10th April 2010.
Only 7% o GPs say thatlack o time with their patients
has no eect on their ability to
do their job properly.
Source: Health o the Workplace 4, GP research,
April 2010.
GPs are under increased pressure
Source: Health o the Workplace 4, GP research, April 2010.
7.35%
20.10%
3.92%
68.63%
0%
10%
20%
30%
40%
50%
60%
70%
10 mins or less 11 15 mins 16 20 mins Over 20 mins
In an ideal world, how much time would you like to set aside to see each patient?
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aviva.co.uk/health 5
Worryingly, this situation is leading to a all
in the perception o the service given. Over
hal o GPs (51%) admit that the lack o
time deinitely aects their ability to do their
job. Moreover, 43% say that the limited
time they have with their patients aects
their ability to provide a detailed diagnosis
and oer wider healthier liestyle advice. This
is a concern as there is a strong connection
between liestyle and uture illness.
63% o patients eel thatNHS appointments are
always rushed.
Source: Aviva UK Healths Delayed Diagnosis consumer
research, April 2010.
Source: Health o the Workplace 4, GP research, April 2010.
6.84%
50.43%
42.74%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
55%
No it does not Yes it does It doesnt affect my judgement but
it has affected my ability to provide
a detailed diagnosis and offer lifestyle advice.
Does having less time with your patients affect your ability to do your job properly?
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6 Health o the Workplace 4 Report
Doctors are increasingly using online tools
to help them in their role, with nearly every
GP we spoke to (96%) saying that they use
search engines in their daily working lie and
over hal (65%) using other online services
and net orums.
Online support is used or a number o reasonsincluding networking with colleagues (29%),
learning about new techniques and nding
best practice advice (49%).
The majority o GPs (83%) use the internet
as a resource to aid diagnosis. The days
o doctors relying on their memory alone
are long gone. They are clearly embracing
technology to help them keep up to date
with developments and to support the
service they provide to their patients.
The impact o technology and
the media
83.33%
28.92%
49.02%
5.39%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
As a resource to support
diagnosis
To network / communicate
with colleagues
To learn about new techniques /
best practice
I dont have time to read up /
consult colleagues
Source: Health o the Workplace 4, GP research, April 2010.
Which of the following best represents why you use Google, net forums etc in your work?
93%o people say that their numberone priority is knowing whats wrong
with them when they are unwell.
Source: Aviva UK Healths Delayed Diagnosis consumer
research, April 2010.
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aviva.co.uk/health 7
Technology and the
worried well
Interestingly, its not just doctors who are
using online tools in relation to health.
Our Delayed Diagnosis research conducted
in April 2010 shows that individuals are
also increasingly turning to the internet or
immediate health-related advice
and support.
Over hal o the individuals we questioned
(54%) have worried themselves by
sel-diagnosing on the internet, leading
nearly hal (49%) to worry that there might
be something seriously wrong with them.
Indeed, recent research in the Journal o
Bone and Joint Surgery highlights that visiting
Dr Google can provide people with vastly
diering levels o quality and can lead patients
to misinterpret the inormation resulting in a
wrong or inaccurate diagnosis2
31% o people have gone to theirGP ater seeing a TV character with
symptoms similar to their own.
Source: Aviva UK Healths Delayed Diagnosis consumer
research, April 2010.
While media coverage and resources such
as the internet can undoubtedly play an
invaluable role in health and wellbeing
education, the combination o sel-diagnosis
and heightened awareness o health issues
may be uelling additional visits to the GP.
Our Delayed Diagnosis research shows
that the majority o GPs are trying to tackle
these behaviours, with only a quarter (26%)
saying that they wouldnt raise the issue o
constant visits rom a patient ollowing
sel-diagnosis on the internet. However, a
similar number (24%) said that they wouldnt
raise the issue i they suspected that anxiety
was leading to hypochondria.
2. Quality and Content o Internet-Based Inormation or Ten
Common Orthopaedic Sports Medicine Diagnoses, James S.
Starman, F. Keith Gettys, Jason A. Capo, James E. Fleischli, H. James
Norton, and Madhav A. Karunakar. Appeared in Journal o Bone
and Joint Surgery, July 2010.
Web based technology hasrevolutionised the way we allwork and ast access to highquality inormation can be aninvaluable support or patients andproessionals. Ultimately, however,there is no substitute or athorough assessment by a qualiiedGP. This requires adequate time;
something that the GPs in oursurvey dont eel they have.
Dr Doug Wright,
Principal clinical consultant, Aviva UK Health
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8 Health o the Workplace 4 Report
and when combined with the apparent timepressures, the situation can be worsened.
60% o people said theyd turn to theirpartner i they had a problem with their
health, compared to just 33% whowould turn to their GP.
Source: Health o the Workplace 4, employee research,April 2010.
Nearly all the doctors we spoke to (95%)eel that it is important to lead by examplewhen it comes to living a healthy liestyle. Ingeneral, GPs say they personally do this well,with just over a quarter (27%) eeling thatthey practice what they preach. While overa third o doctors (38%) admit that they areoverstretched, this increased pressure does
not appear to be aecting their own health,unlike the employees surveyed in our Healtho the Workplace 3 study.
Despite the trend to larger group practicesand targets set by the Department oHealth, people believe that their relationshipwith their GP is generally good, althoughthey eel that they dont really know theirdoctor. Given the high incidence o peoplevisiting their GP more than 5 times a year,there appears to have been a decline in the
traditionally strong relationship many peoplehave with their amily doctor. This couldbe attributed to the lack o time doctorsnow have with their patients. Worryingly,a quarter o people we spoke to dont eelthat their GP takes them seriously. Thisincreases to 41% or the 18-24 age group.
The continuing trend or the greater use otechnology during a consultation may also beplaying a role in the breakdown o thisrelationship. It is already known that patientsand doctors can ind the computer a distraction
Relationships between doctors
and their patients
25.49%27.45%
16.67% 16.18%
38.24%
2.45%0.49%
5.39%3.92%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Well Iwork hard andplay hard
Well Ipractice whatI preachregardinghealth andwellbeing
Well Ivegot agreat life,car, family
Good Imin great shapefor my age
OK, but I amoverstretched
Poor - Idrink a lot
Poor Itakerecreational/prescriptiondrugs
Poor Imstressedall the time
Poor Ioften find ithard to sleep
Source: Health o the Workplace 4, GP research, April 2010.
How healthy would you consider yourself to be?
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The impact of Government
initiatives Fit Notes
April 2010 saw the introduction o a new
Fit Note (medical statement) to replace the
traditional sick note that has been used
by GPs or the past 60 years. Introduced
in 1948 to protect the vulnerable, the sick
note system gave GPs the authority to sign
people o work or the irst six months o
incapacity beore they move into the state
incapacity beneits system.
48% o GPs admit that theyve beenasked to alsiy a sick note in the past
Source: Health o the Workplace 4, GP research, April 2010.
The introduction o the Fit Note aims to
change the sick-note culture to one that
encourages GPs and employers to work
together to help people with a medical
condition to return to work aster. Under the
new Fit Note initiative, line managers and HRproessionals will have an increased
responsibility in the decisions taken to
support an employees rehabilitation back
into the workplace. Whilst they arent
obligated to take the GPs recommendations,
they can use them to help bring the
employee back into the business aster,
which beneits both parties. The initiative
aims to help reduce the impact long-term
sick leave has on UK businesses, which is
estimated to cost the UK economy nearly
17 billion a year3.
When it comes to makingFit Notes work in practice,the Government is missing animportant trick by ignoring theimportant role group income
protection and occupationalhealth services that aidrehabilitation can play in theirsuccess. Currently occupationalhealth practitioners are themissing piece o the jigsawbut can perorm a potentiallycrucial support role in bridgingthe knowledge gap between
employers, HR, managers, GPsand workers. Without thisengagement, the introductiono Fit Notes may cause moreproblems than it solves.
Dr Doug Wright,
Principal clinical consultant, Aviva UK Health
3. Source: CIPD/Pizer Absence and Workplace Health Survey 2010.
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10 Health o the Workplace 4 Report
1% increase rom the 2009 Health o the
Workplace study. When asked about theeectiveness o Fit Notes, 68% o GPs say
they eel that Fit Notes wont cut absence
levels. This compares to 54% last year prior
to their introduction.
GPs are unconvinced of the
benefits of Fit Notes
Worryingly, more than hal o GPs (65%)
taking part in our Health o the Workplace
4 study say they eel ill-equipped to provide
Fit Notes to the UK workorce. Despite
the initiative now being live, this is only a
Source: Health o the Workplace 4, GP research, April 2010.
3.92%
27.94%
31.37%
36.76%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Strongly agree Slightly agree Slightly disagree Strongly disagree
How far do you agree with the following statement?
I feel Fit Notes will help control sickness absence.
Employers and employees
are unconvinced too
Aviva UK Healths Early Intervention
Prevention research conducted in January
2010 demonstrates that employers and
employees are equally sceptical about
the eectiveness o Fit Notes. O the 500employers we questioned, just 5% say they
think Fit Notes would reduce absence rates.
One in ten thinks that Fit Notes will be hard
to administer and 68% have little or no
knowledge o the change and how it will
work or them. On the employee side, the
majority o the 1,000 respondents (57%) donot think that their doctor is in a position to
say i they are it enough to work.
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aviva.co.uk/health 11
Health Secretary Andrew Lansley, has called
a halt to NHS reconiguration in London
meaning the NHS in London will need
to ind an alternative means o saving the
5.1bn unding gap it estimates its Primary
Care Trusts will ace by 2016-17. The
Healthcare or London (Darzi) plan involved
shiting care out o hospitals and into GP-led
centres or polyclinics.
In June, the Government subsequently
announced its high level plans to review the
existing NHS operating ramework and GP
budget holding, signiying its intentions to
make prompt changes to the NHS.
Principles o GP Budget Holding (as described
by Andrew Lansley on the 24th June) include:
l GPs to hold a budget to enable them to
have control o commissioning decisions
l GPs to be supported in their decision
making by an autonomous NHS
commissioning board
l The NHS commissioning board will have
a ocus on quality standards that are
integral to eective commissioning.
This quality measure will be aligned to
standards used by the CQC.
At the time o writing this report its clear
that the new coalition Governments primary
ocus is on the recovery o the economy and
their uture health policy is yet to be ully
deined.
Earlier this year, the coalition announced its
programme or Government (The Coalition:
our programme or Government, 20 May
2010) which promises that health spending
will increase in real terms. Policies that
directly aect GPs ocused on a number
o key themes; improving accessibility,
increasing choice and quality o care,
prevention and wellness management:
NHS
l Develop 24-hour urgent care across
England, including GP out-o-hoursservices
l Patients to register with any GP they
want, regardless o where they live
Public health
l Give GPs greater incentives to tackle
public health problems
l Improve access to preventative care in
deprived areas
l The NHS is exploring the possibility o
using inancial incentives to encourage
people to lead a healthier liestyle.
Future Government policy
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Commenting on the changes, Andrew
Lansley said:
These are standards not diktats. It is not
politicians establishing these I am notpicking them out. I I started doing that I
would be distorting clinical standards.4
In July 2010, the coalition Government
released the white paper, Equity and
Excellence: Liberating the NHS. They identiy
three key themes that are integral to their
vision or the NHS:
l Patients at the heart of all new
policy - the plans are to give patients
more control over their care and
increase access through allowing more
choice no decision about me, without
me
l Increased focus on clinical outcomes
- this underlines the coalitions desire to
move away rom targets and with the
introduction o more evidence-based
outcome measures, there are plans
to remove any targets with no clinical
justiication
l Empowerment of health
professionals - announcements in this
area have created passionate debate,
particularly around commissioning, with
the primary theme on doctors and nurses
using their proessional judgement to
make decisions or their patients.5
In addition to this, the revised operating
ramework aims to scrap the 18-week target
or hospital waiting times, the 4-hour A&E
target and the 48-hour target or GP access.
Instead the Government is recommending
a series o new evidence-based quality
measures to help the NHS in England
improve patient care. Andrew Lansley
recently unveiled the standards or the irst
three areas - stroke, dementia and blood
clots - that were put together by NICE in
consultation with doctors and patients. It is
anticipated that the Government is likely to
publish a set o quality measures or over
150 dierent areas o care over the next
ive years.
It is proposed that the new quality guidelines
will be used when services are commissioned
by managers and GPs when they take on
responsibility or managing local budgets.
Patients will be able to use the standards
to ensure they receive the best quality ocare. To help acilitate this, those services
that do not meet the standards will
struggle to attract unding. Unlike Labours
targets, there will be no requirement or
hospitals and other services to report to the
Government that they have met them, or
explain themselves when they do not.
4. Source: New goals to replace NHS targets, Nick Triggle, BBC
News Online July 2010.
5. Source: Equity and Excellence: Liberating the NHS, Department o
Health (2010)
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aviva.co.uk/health 13
Although there is more detail to be
published on the proposals, the white
paper has already sparked much debate.
The responses have been both positive
and negative. Anna Dixon rom the KingsFund states the reorms will create a
healthcare system, unique internationally,
that gives groups o general practitioners
unprecedented control over public unding6
whilst Dr David Price o Edinburgh University
argues that it will remove the Governments
duty to provide a universal healthcare
service7 and senior clinicians are critical
about the lack o inclusion o the acute
sector in the commissioning review8.
Avivas response
We welcome the proposals to put patients
and carers at the centre o the plans or the
NHS. The intention to allow patients more say
in their care and promote understanding o
their health status could be an important step
in addressing some o the health challenges
aced by the nation. Furthermore, the aim to
achieve world-class clinical outcomes in the
NHS is a positive development that can only
beneit patients. The scale o the reorms has
surprised many commentators in the media
and led to considerable debate, especially
around the plans or GP commissioning.
Whilst this debate is important, we hope that
the ocus on patients and health outcomes
will not be lost and continue to drive thereorm process.
6. NHS Reorm? Great, Thanks or warning us, David Aaronovitch,
The Times 15/7/2010.7. We cannot allow the end o the NHS in all but name, Seumas
Milne, Guardian, 14 July 2010.8. Consultants criticise white papers lack o acute ocus, Claire
Lomas, HSJ Online, July 2010
We would welcome thescrapping o this target, as itwill give GPs greater lexibility
to organise their appointmentbooking system in a way thatbest suits their local patientpopulation.
Dr Laurence Buckman,
o the British Medical Association9
While the coalitionGovernment has outlined its
health policies ocusing onimproving access to GPs andoering a wider choice odoctors, both patients and GPsare clearly demanding a betterGP experience, and access timesand choice are just one piece othis jigsaw.
Dr Doug Wright,
Principal clinical consultant, Aviva UK Health
9 Source: GP waiting time target scrapped, Nick Triggle, BBC
Online. 21st June 2010.
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14 Health o the Workplace 4 Report
Rather than having to wait to see
their GP, customers are reerred to
the Back-Up service to speak to a
dedicated case manager who conductsan in-depth assessment and oers
practical and clinical advice and support.
A personalised rehabilitation plan is then
tailored to their individual needs. Where
the customer is part o a group scheme,
the case manager can also work with
their line manager to advise how
they can be helped saely and eectively
at work.
Key results rom Avivas customers include:
l 50% o employees say the service
prevented them going absent or
restricting their duties
l O the 25% who were absent
prior to using the service, 100%
successully returned to work
through Back-Up
l Physiotherapy sessions have been
reduced by 37.5%
l At least a 15% saving on treatment
costs
l 98% rated their treatment as
excellent or very good*
* Percentage o customers giving a rating o between 7 and
10 out o 10.
Focusing on health
outcomes - Back-Up from
AvivaEvidence now shows that tailoring
treatment plans to the individuals
personal needs, has a ar better out-
come or all parties. Back-Up, which is
just one o a number o new specialist
case management initiatives introduced
by Aviva UK Health, relects the need
to move away rom a traditional one
size its all approach to private health
insurance claims management to
oering customers an expert-led service
tailored to their exact needs.
Developed with the UKs leading
proessional rehabilitation provider
HCML, Back-Up, which utilises evidence
based medical guidelines or managing
back and neck pain, has proven to
signiicantly improve the speed orecovery and return to work rate or
customers. In addition, the number o
physiotherapy sessions required has been
greatly reduced with ar ewer people
needing to be reerred to a specialist.
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aviva.co.uk/health 15
The role of education
Our Delayed Diagnosis research clearly
shows that an individuals number one
priority is to ind out whats wrong with
them when they are unwell. Technological
advances have led people to expect quick
responses and i they cant access the
inormation promptly rom their GP, they are
instead turning to the internet or solutions.While sel-diagnosis on the internet is no
substitution or a thorough assessment
by a GP, the internet and media could
provide a useul source o inormation to
enable individuals to sel-manage simple
conditions once their GP or another medical
proessional (such as NHS Direct or a GP
Helpline provided by their medical insurer)
has ascertained what is wrong with them.
People thereore need to be educated to
choose the right support services or their
own personal circumstances. This in turn
will help to enable GPs (and indeed our
A&E departments) to ocus on providing
the appropriate advice and support to the
patients who need it most.
Our research shows that GPs are over
stretched and this can aect the quality
o support they are able to oer their
patients. Web based technology has
revolutionised the way we all work and
ast access to high quality inormation
can be an invaluable support or patients
and proessionals. Ultimately there is no
substitute or a thorough assessment by
a qualiied GP. From our research this isclearly not happening in all cases. We urge
the new coalition Government to support
and work with key stakeholders to ensure
delivery o the right care or patients,
whether it is via GPs or a wider network o
medical proessionals. This network could
include pharmacists, nurse practitioners
and third party providers, such as specialist
rehabilitation companies and occupational
health providers. The move to put GPs at
the heart o decision making in the NHS will
help to drive this agenda orward.
While improved access times and increased
choice are one part o the solution, there
are many other challenges that need to
be overcome. These include tackling the
current health problems driven by the
aging population, liestyle, behaviouraland environmental issues. We believe that
improved education and health promotion
can play a key role in this.
Summary
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16 Health o the Workplace 4 Report
Health promotion is by no means a new
concept, and one which the previous
Government took steps towards through its
Change4Lie programme. However, while
the NHS is exploring the use o inancial
incentives to encourage people to lead a
healthier liestyle, the Governments ocus
on the economys recovery means it is
unlikely that the previous investment weve
seen or mass marketing campaigns will
continue. Indeed, recent announcements on
the Change4Lie programme which will
see central investment being scaled back and
more involvement rom the private sector conrm this view.
Its thereore important that other
stakeholders continue to engage and
encourage individuals to take more
control o their own health by promoting
the beneits o leading a healthy liestyle
and communicating the message that
prevention is better than cure. This can
be achieved through a number o means,including education and advice delivered
through primary care acilities such as GP
surgeries, industry sponsored activity days
and promotions, a continued ocus on more
responsible ood labelling and healthier
content, and new product and service
development. For an employer, there is the
opportunity to provide wellness initiatives in
the workplace that also contribute to this
wider public health imperative.
The health o the nation isa crucial issue to address. Asthe largest insurance services
provider in the UK we are morethan aware o the impact oliestyle choices and lack oawareness on peoples long-term health. We are committedto raising awareness o thebeneits o leading a healthierliestyle to help improve thenations health and wellbeing.
Dr Doug Wright,Principal clinical consultant, Aviva UK Health
Wellness Management
In its simplest orm, health promotion is
about adopting a more pro-active approach
to health that ocuses on positively
managing the healthy so that they are
less likely to all ill, rather than treating
symptoms once they have occurred. Such
an approach should ocus on an individuals
mental and physical wellbeing. Wellness
management should not just be associated
with someone who doesnt have an illness,
but rather a positive state o good physical
and mental health and wellbeing. A person
with diabetes, or example, can eectively
manage their condition and lead a healthy
liestyle with the right education, mentalattitude and support.
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Avivas ambition is to not only provide
products to support customers health,
but to positively change peoples,
behaviours and attitudes to health.We are encouraging our customers
to lead a healthier liestyle, through
regular customer communications and
MyHealthCounts.
Designed by medical experts,
MyHealthCounts contains a wealth
o invaluable inormation including a
health assessment tool and an online
coach oering personalised advice onthe simple steps individuals can take to
improve their health.
Aviva is in support o Change4Lie through our
sponsorship o UK Athletics and by promoting
Change4Lie messages that align with MyHealthCounts.
How is Aviva helping?
Aviva has been proud to be the No 1
sponsor o UK Athletics since 1999 and
is committed to developing the sport at
every level rom the playground to the
podium.
Each year we put on six world-class
athletics events on home soil and help
the Aviva GB & NI junior, senior and
paralympic teams as they prepare or
all major events and championships.
Through the Aviva UKA Academy it is
our aim that by 2012, well have given
every child in the UK the opportunity to
get involved in athletics.
Since July 2009, Aviva has also promoted
Change4Lie through our UK Athletics
grassroots programmes, which has
included inormation sent to all schools
in the UK and at the indoor season
athletics events.
The role of business leaders
in managing health
As we have seen, the Government has
already taken steps to encourage employees
and indeed GPs, to help people return
to work ollowing ill-health through its
introduction o the Fit Note. However,
to have the biggest impact, we eel that
they should take this one step urther
and pro-actively encourage employers to
help their employees to lead a healthier
liestyle - preventing them going o sick
in the irst place. We discuss this urther in
the summary o our research with business
leaders later in this report.
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18 Health o the Workplace 4 Report
Potential benefits for all
stakeholders
Whilst managing wellness is never going
to completely eradicate absence or visits
to the GP, companies who look ater their
sta by promoting health and wellbeing
eectively and consistently could see a
positive impact on their organisation. Sta
turnover, absenteeism, accidents and stress
10Source: Building the case or wellness, PriceWaterhouseCoopers,
4th February 2008.
levels could all as ast as morale, loyalty and
productivity rise. Evidence also indicates thatthere will be signiicant beneits to other key
stakeholders - long-term sickness will all
generating potential savings on incapacity
beneit and reducing the direct health costs
borne by the NHS10.
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l Over hal o social events include
alcohol, but nearly as many business
leaders say they would worry they
were having a damaging eect on
their employees health i they called
in sick the next day
l Over hal o employees and around the
same amount o business leaders dont
really enjoy these events but attend
them because they eel they should
l Business leaders believe they have an
open relationship with their employees.
However, theres a distinct lack o
communication between employees
and employers when it comes to
personal problems or health issues.
Key trends identiied in this report:
l Productivity and proit continues to
be prioritised above employee health
and wellbeing, yet the two are
intrinsically linked
l Business leaders are generally happy
with the atmosphere at work
although pressures are still evident
l Business leaders are still rewarding sta
but the majority ocus on the short-termgains rom sta social events, rather
than investing in their employees
long-term health and wellbeing
l Business leaders recognise the
important role work/lie balance and
teamspirit can play in their employees
health and wellbeing
Section 2 - Business leader
and employee indings
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As expected, the nations stress levels
continued to be a much-covered topic
throughout 2009. Findings rom the
CBI/Pizer 2010 absence and workplace
health survey show that mental illness
continues to be a leading cause o sickness
absence or UK industry. In act, analysis
rom the employee assistance programme
Aviva oers its customers has shown that
the number o work stress cases assessedhas increased by 64% between 2008/9
and 2009/10. The number o act sheets
accessed on topics relating to redundancy
and changes at work have trebled in the
same period and the number o calls
directly relating to the credit crunch
doubled.
When we conducted our third Health o the
Workplace report a year ago, the outlook
looked less than positive with both GPs
and business leaders predicting stress levels
would soar in the year ahead. Worryingly,
employee behaviours were already beginning
to demonstrate that their predictions could
be correct.
Nearly six in ten workers said that their
work environment was making them eel
stressed and under pressure. Employees
were working longer hours, taking ewer
lunch breaks and spending less time on
leisure activity. Moreover, instead o turning
to their employers or help, they were
smoking, indulging in a poor diet and
drinking alcohol to help them deal with
the stress. The situation was already
having an adverse eect on employeeshealth and wellbeing, with nearly hal o
workers struggling to sleep due to work
related-stress and a third suering rom
neck and backache.
The outlook or the insurance industry also
looked challenging. Whilst ew companies
had cut spending on private medical
insurance (12%), group income protection
(8%), group lie (7%) and counselling
services (9%), there were ew signs o new
investment, with just 1% o businesses
planning to introduce new health and
rehabilitation beneits in 2009.
Introduction
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While employers are makingsome very positive movestowards ostering a healthierworkplace environment, theoverwhelming priority is stillon chasing proitability. In the
short-term, this strategy cansustain a business through adiicult trading period, butit will undermine businessperormance in the longer termby damaging sta morale andallowing conditions like stressto lourish.
Dr Doug Wright,
Principal clinical consultant, Aviva UK Health
New era, new opportunities
A year on rom our Health o the Workplace
3 report, were oicially out o the recession
and embarking on a new political era. Whilsttheres some cause or optimism, our Health
o the Workplace 4 research shows that
business leaders are still acing the same
dilemma that they were a year ago - the
need to balance the cost o investment in
employee health and wellbeing with the
inancial priorities or the businesses.
Whilst business leaders recognise the
importance o a healthy happy workorce,they are still prioritising productivity and
proit over sta motivation and work/lie
balance.
l Nearly a third (31%) want maximum
proitability or headcount
l Two in ive (39%) demand a highly
productive team who are lexible and
can respond to change.
That said, its good to see that there is
evidence o paternalism in some companies,
with over a quarter (27%) saying that their
main priority is to create a motivated team
who enjoy working together and a quarter
(25%) saying that their number one priority
is achieving a riendly company with a good
work/lie balance.
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This paternalistic approach appears to be
reaping rewards. Our employee research
shows that ocusing on creating a healthy,happy working environment has a knock-on
eect to employees morale, with nearly a
third (29%) working or companies with up
to 249 employees saying that they work in a
riendly company with a great social lie.
Bigger isnt always better
Consistent with the indings rom our Health
o the Workplace 3 report, our research
shows that company size plays a key rolein business priorities. Smaller companies
appear to place a stronger emphasis on
paternalism and nurturing strong
inter-personal relationships in the workplace.
The smaller the company, the more important
work/lie balance appears to be, with hal
o companies with less than nine employees
citing this as their number one priority or
their business. This alls to just 12% or
companies with over 100 employees.
Source: Health o the Workplace 4, business leader research, April 2010.
30.88%
22.55%
27.94%
39.22%
18.63%
25.00%
12.25%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Maximumprofitabilit forhead count
Award winningservice offering
Creating amotivated teamwho enjoy wokingtogether
A highlyproductive teamwho are flexibleand can respondwell to change
Creating avibrant officelife, where staffwillingly give 110%
A friendlycompany with agood work / lifebalance
.
A flexible /creativeenvironment readyto respond tonew challenges
What do you consider to be the main priorities for your workplace to achieve?
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A quarter (24.5%) say that the workplace is
riendly enough but admit that they dont
have much social lie. This answer was
avoured most by people aged between
25-64, with the highest proportion o those
in agreement in the 45-54 year age group
(31%). Only 13% o those aged 16-24 and
65 or older agreed with the statement.
Our research re-conirms that there are two
distinct types o people those who see
their work lie as an integral part o their
social lie and those who see it purely as a
vocation. These indings relect the long-held
view rom behavioural psychologists that
people all within one o two categories;
those that are tasked ocused putting
emphasis on getting the job done as the
highest priority and those more concerned
with emotion and wellbeing.
There is a general belie that i people are
happy they will be motivated and loyal. In
addition, it is also thought that they will
take ownership or their work and will plan,
monitor and improve much o what they
are doing. Understanding the signiicance
o work in a persons lie can lead to more
successul leadership. It can also improve
sta motivation, morale, productivity and
wellbeing. Moreover, by understanding what
motivates their employees, employers can
adapt their management style and rewards
strategy accordingly.
When asked about the atmosphere in their
oice the responses are generally positive
with only 2% o employees stating that they
dont ind people at work riendly.
l A quarter (24.8%) o employees are
generally happy saying that they work in
a riendly company with a great social lie.
This was particularly true or those aged
16-34 years. Interestingly, this was also the
most popular answer or those aged 65
years or more, with around a third (32%)
saying that they work in a riendly company
with a great social lie. In act, our research
revealed that nearly a quarter (23%) o this
age group considers their work to be their
only social lie, suggesting that people maycontinue to work post retirement or reasons
other than inancial.
In comparison, there is another group o
people ocused less on atmosphere at work
and more on the task in hand with one in ive
(21%) saying that they get the job done and
go home. The proportion o people giving this
answer was airly well balanced across the age
groups, with the 16-24 year olds (24%) and65 and over (27%) showing a slightly higher
preerence to the answer.
How do employees eel about
their workplace?
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However, as with most things, theres also
another side to the story with nearly one
in ive (19%) employees saying that their
boss creates a stressul atmosphere and one
in ive saying that their boss makes surethat everyone pulls their weight. Perhaps
more worrying, nearly a quarter (22%)
o employees say that they dont think
that their boss has any control over the
atmosphere suggesting that they too are
under pressure.
45% o business leaders say they are
more stressed at work than at home.Source: Health o the Workplace 4, business leader
research, April 2010.
How are employers
contributing to the
atmosphere?
When asked i their manager does a goodjob at maintaining health and happiness
in the workplace, a high proportion o
employees say that their boss is having a
positive eect on the atmosphere:
l Nearly a third (30%) agree that their
boss ensures that they have a good
work/lie balance
l Nearly one in ive (19%) say that their
boss takes a personal interest in how
each person is perorming and makes
sure they are not overloaded.
Source: Health o the Workplace 4, employee research, April 2010.
24.80%
21.12%22.31%
2.39%
4.88%
24.50%
0%
5%
10%
15%
20%
25%
Its a friendlycompany, with a
great social life
We get the jobdone and go home
I have a core ofgood friends
at work butdont socialiseas a team
I dont findpeople very friendly
at work
We work hard,play hard
Its friendly enoughbut we dont have
much social life
Which of the following best reflects the atmosphere in your job?
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Friend versus colleague
When asked about relationships with
colleagues, indings rom the business
leaders and employees research are very
similar. Not surprisingly, our research shows
that the workplace still plays a key role in
nurturing personal relationships or the
majority o business leaders and their sta:
l Nearly three quarters (73%) o businessleaders say that they would consider
a ew o their work colleagues to be
personal riends
l A third (33%) o employees say they
have two to three work riends who they
love to socialise with
Relationships in the workplace
l Nearly three quarters (72%) o
employees say that they have close
riends either at work, or that theyd met
at work
Conversely:
l One in ive (20%) business leaders like
to keep their home lie and work liecompletely separate
l A quarter o employees say that they
keep their work and home riends
completely separate.
Source: Health o the Workplace 4, employee research, April 2010.
47.11%
24.70%
2.39% 2.79%
23.01%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Yes, I have acouple of friends
I have a numberof friends whoI met at work
No, I have only justjoined the companyso I havent made anyfriends yet
No, I dont likewhere Im workingand wouldnt considerany of my colleaguesa friend
No, I like to keepmy work and personallife seperate
Would you consider any of your colleagues to be personal friends?
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How often do employees
socialise together?
The general trend across the whole sample
shows that it is commonplace or employees
to socialise with their work colleagues every
ew months (23%). This increases in the older
and younger segments, with one in our
(20%) 16-24 year olds, and nearly a quarter
o those aged 65 or over, saying that they
socialise with their colleagues every week.
O the one in six (15%) who say they never
socialise with their work colleagues, men are
more likely to keep their home and worklie separate, with one in our (19%) saying
they never socialise with their colleagues
compared to one in ten (12%) women.
Role models
Despite the high proile o many o todays
business leaders and the increased time
many employees are spending in the
workplace, it is apparent that home lie still
plays a greater role in deining peoples
behaviours and belies. Interestingly, 44%
o business leaders say that they dont
have a role model in their lie and less than
4% mention another well-known business
leader. O those who cited a role model:
l A quarter (25%) say their mum
l One in ive (19%) say their current or aormer boss
l 15% say their partner.
Fewer employees have a role model (39%)
and its evident that home lie plays an
even greater role in deining employee
behaviours:
l Nearly a third (32%) say their mum
l 27% say their dad
l 14% say their partner.
Worryingly, only 4% say their current or
a ormer boss is their role model, despite47% o business leaders eeling that they
are good role models. This demonstrates a
contradiction between how business leaders
perceive themselves and how employees
perceive them.
47% o business leaders think thatthey are good role models yet only 4%o employees cite a current or previous
boss as their role model.
Source: Health o the Workplace 4 business leader
research, April 2010.
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Role models in the workplace
When asked speciically about role models in
the workplace:
l One in ive (20%) business leaders say it
is their boss or line manager
l 18% say a senior colleague
l 16% say their colleagues / peers.
When asked i they are a good role model
43% say that they dont know, which is
concerning considering the importance o
good leadership in the workplace.
In addition:
l Nearly a third (29%) eel that they
are good role models because theyve
sacriiced a lot to get to where they are
l Nearly one in ive (18%) say they are
good role models because theyve built
their company up rom nothing.
Despite speciically asking about role modelsin the workplace, nearly hal (45%) o
employees say they dont have a role model
at work. O those that say they do have one,
the closer the employee is to the person in
seniority, the greater the inluence:
l Nearly a quarter (24%) say a colleague/
peer
l Nearly one in ive (17%) say their boss/
line manager
l Just 2% say their company CEO slightly
less than motivational books.
Role models play animportant role in an individualsbehaviour, particularly when itcomes to health. I parents leadan unhealthy liestyle, its likelythat their children will too,
meaning that they are likelyto suer rom similar healthissues. The workplace can alsoplay a key role in employeebehaviours. Worryingly 45% obusiness leaders admit that theyare more stressed at work thanat home, and its evident thatthis is aecting their employees.
Employers recognise what theyhave to do and they now needto lead by example.
Dr Doug Wright,
Principal clinical consultant, Aviva UK Health
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Behaviours and leadership
When asked i they behaved dierently
at home than at work, over a third o
business leaders (37%) say that they aremore dominant at work than at home. 61%
o employees eel that they were equally
dominant at work and at home.
Interestingly, when this is split by gender,
both male and emale business leaders
eel that they are more dominant in the
workplace. However, when we asked
employees the same question, stereotypes
came into play with women tending to saythey are more dominant at home (27%) and
men eeling that they are more dominant at
work (21%).
When asked speciically about their stress
levels, we saw similar results or both
business leaders and employees:
l 45% o business leaders say they are
more stressed at work than home,
compared to just under hal (47%) o
employees
l Only one in ten (10%) business leaders
and employees say that they are more
stressed at home.
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Employee benefits
Despite the challenging economic
environment, just over hal o business
leaders (51%) oer one or more o the key
health and group risk beneits. With nearly
a third oering private health insurance,
it continues to be the most popular
employee beneit, ollowed by group lie
(29%) and group income protection (14%).
Interestingly, less that one in ive (18%)
oer an employee assistance programme,
despite rocketing stress levels in 2009.
Do you have any of the following in your employee benefits package?
Source: Health o the Workplace 4, business leader research, April 2010.
Group LifeAssurance
Group IncomeProtection/PermanentHealth Insurance
Group CriticalIllness
Employee AssistanceProgramme
Group PrivateMedical Insurance
None of these
29.41%
14.22%
11.76%
17.65%
30.88%
49.02%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Sta motivation and reward
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45.59%
30.88%
36.76%
27.94% 28.43%
18.14%
22.06%
18.14%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Organise regularsocials
Run an employeenewsletter
Operate anintranet
Operate (PRP)bonus
/ Awardsemployee ofthe month
/
Teambuildinggames
Employeecouncil /representation
None of these
despite business leaders unding socials,
the responsibility or arranging the eventsis given to their employees. Over a third
(37%) o employees say that they and their
colleagues arrange things inormally between
themselves. Just one in ten (12%) say that
their boss arranges their social events.
Given this, youd expect employees to value
and enjoy these events but our research
suggests otherwise, prompting the question
whether the motivational budget allocated
to these events could be better spent
elsewhere. We explore this more in the
value o social events section o the report.
31% o business leaders arrange socialevents every ew months
20% rarely, or never have socialsSource: Health o the Workplace 4 business leader
research, April 2010.
Wider initiatives to motivate
and reward employees
When considering the wider motivational
initiatives and rewards package, employee
communications and engagement eatured
highly, with around a third o those we spoke
to saying that they run an employee newsletter
(31%), operate an intranet site (37%) and
recognise the importance o giving sta a
voice through an employee council (28%).
Monetary reward appears to be less widely
oered with just over a quarter o business
leaders saying that their company operates a
bonus scheme (28%) or runs an employee o
the month or similar reward scheme.
Overall, social events prove to be the most
common means to motivate sta, with
over hal o the business leaders we spoke
to saying that their company organises
regular get togethers to help build team
spirit. Interestingly, our research shows that
Thinking about building team spirit, do you offer any of the following?
Source: Health o the Workplace 4, business leader research, April 2010.
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57.35%
13.24%
18.63%
22.55%
60.29%
10.78%
14.71%
4.41%
9.80%
0%
10%
20%
30%
40%
50%
60%
70%
Go to the pub/ bar fordrink
Gym /sportingpursuits
Cinema /theatre
Teambuildingdays
Restaurant /team lunch
Watchingsportingfixtures
Quizzes /games andcompetitions
Other,pleasestate
I do not takepart in worksocials
The most popular social
activities
When we asked business leaders what orm
their social events take, going to the pub
or drinks (57%) or out or a team lunch
(60%) are by ar the most common ways o
socialising. In comparison, only one in ive
(23%) run teambuilding days and just one in
ten (13%) participate in sporting pursuits.
As expected, the indings rom the employee
research relect those rom the business
leaders with:
l Over hal (52%) o employees saying
that they go to the pub or a drink
l Over a third go out to restaurants (37%)
l Less then one in ten (7%) participate in
sporting activities.
Which of the following do you regularly do on work socials?
Source: Health o the Workplace 4, business leader research, April 2010.
The role of alcohol
Although many social events are held in
pubs, only 45% o business leaders say that
theres no obligation to drink alcohol atthese events. In act, over a quarter (26%)
admit that they dont mind their sta having
a ew drinks, as long as they dont get out
o hand.
Our research shows that alcohol is seen as a
way to encourage employees to relax with
just over one in ten (13%) saying that a ew
drinks helps people come out o their shell.
A similar amount (12%) o business leaders
even admit they get the inside track on the
workplace once their employees have had
a drink.
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13.24%
26.47%
2.94%
10.78%
1.47%
45.10%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
A drink helps bringpeople out of theirshell
I am all for a fewdrinks, but dontlike things toget out of hand
I would like to varywhat we do but theteam enjoys goingto the pub
We work very hard,and are due a chanceto let off steam
People should be ableto take drink if theywant to fit in here
Theres noobligation to drinkalcohol on our socials
Despite doing little to discourage their
employees rom drinking alcohol, it is clear
that business leaders dont see excessive
alcohol consumption as an excuse or
absence. I this happened, over a quarter
(27%) o business leaders would be
unsympathetic, saying that employees
should be able to handle their drink.
If most of your social events involve drinking, which one of the following
best reflects how you feel about it?
Source: Health o the Workplace 4, business leader research, April 2010
Source: Health o the Workplace 4, business leader research, April 2010
16.67%
26.96%
40.20%
17.16%
26.47%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Id find it amusing- as long as it didnthappen too often.
Ive got no sympathy-they should be able tohandle their drink.
Id be concerned thatwork organised eventscould be having such anegative impact ontheir health.
Id wonder if it was asign of a bigger problemfor the employee.
Id worry that otheremployees might get theidea that it was OK to takesickies!
The same amount would worry that
employees may think it is acceptable to take
sickies ollowing a work night out.
40% o business leaders say they wouldworry that they were having a damaging
eect on their employees health i their
employee called in sick the next day.
Which of the following best reflects how youd feel if an employee
called in sick after a work night out?
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The value of social events
Our research shows that business leaders
appear to accept socialising with sta as part
o their role, although nearly nine in ten (87%)say that they socialise with their riends and
amily more than their work colleagues.
Just under a hal (43%) o business leaders
say that they really enjoy getting to know
their team in an inormal setting. A third
say that they enjoy them but admit that
they can be a bit o a drag. Only one in ten
(10%) eel obliged to attend socials to keep
their sta happy.
Conversely, employees tend to enjoy
socialising with their close work colleagues,
but over hal (52%) arent particularly
enthusiastic about going out with their
wider team:
While employers areattempting to make the lives o
their employees more un in abid to oster a more harmoniousworkplace environment, theirover reliance on alcohol isperhaps misguided. In the shortterm, this strategy can be a greatway to relax and help colleagueslet o steam. However, in thelonger term, employers need to
look or other ways to engagewith sta to ensure everyoneis involved and that unhealthyhabits are not sanctioned in theworkplace.
Dr Doug Wright,
Principal clinical consultant, Aviva UK Health
l One in ive (21%) admit that they dont
like socialising with work colleagues
l 16% say they dont mind socialising
with their work colleagues once in a
while but resent them taking up any
more o their time
l 15% eel obliged to show their ace, but
dont really enjoy it.
These indings pose the question could
that money be better spent on something
that adds real value to both the employeeand employer? Typical cost-eective
examples include an employee reward
scheme, workplace wellness initiatives to
aid employee wellness or an employee
assistance programme oering impartial
support when its needed most.
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34 Health o the Workplace 4 Report
29.41%
7.35%
13.24%
23.53%
12.75%
2.94%
10.78%
0%
5%
10%
15%
20%
25%
30%
Instigate abetter work/lifebalance
Discouragedrinking / smokingamong staff
Encourage companywide health andfitness initiatives
Foster teamspirit andencourage asupport network
among staff
Tackle stresshead on
Introduce newbenefits such asprivate medicalinsurance
I dont think Ican do anythingto affect thehealth and wellbeing
of the workplace
What single action do you think could make the biggest difference to the health and wellbeing
of your organisation?
Source: Health o the Workplace 4, business leader research, April 2010.
Recognising the importance o a healthy
workorce, one in ten (10%) business
leaders say they encourage company wide
itness beneits and 7% said that they
discourage smoking and drinking among
sta. Whilst levels are still relatively low,
this is a positive step in the right direction,
particularly when you consider that our
Health o the Workplace 3 research showed
that people were working longer hours,
doing little exercise, smoking more anddrinking more alcohol.
Improving employee health
and wellbeing
When asked what was the single action that
could make the biggest dierence to sta
health and wellbeing, most business leaders
looked internally, ocusing on cost-eective
improvements they could make to their
company culture and working practices:
l Over a quarter (29%) say that the
biggest improvements to sta health
and wellbeing would be made i they
instigated a better work/lie balance
l Nearly a quarter (24%) say the best
single action would be to oster a good
team spirit and encourage a support
network among employees.
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see a counsellor or GP or extra support.
By contrast, 14% o business leaders eel
that it is not their position to pry, showing
theres still more work to do around this
topic. Hopeully initiatives such as MINDs
Taking Care o Business campaign will help
change the stigma associated with stress
and encourage more employers to take
pro-active steps to help their employees
overcome their issues.
Workplace Stress
Our research also shows that employers
have a growing awareness o the beneits
o tackling issues such as workplace stress,
with 13% saying that theyd tackle stress
head on. The good news is that 35% o
business leaders say that they would take
an employee aside to discuss the issue
and 28% would advise the employee to
MINDs Taking Care
of Business campaignobjectives
l Businesses to make it a corporate
priority to address mental health in
their workplaces
l Employers to recognise that all sta
are vulnerable to developing mental
health problems and need to be well
supportedl An end to mental health stigma at
work. Employers and employees
should stop seeing mental health
problems as a sign o weakness and
start inding solutions or the good
o our workorce and businesses.
With budgets being tight itmay be better or employers toconsider allocating this money toinitiatives that beneit both theiremployees and their company.Supporting the holistic andphysical wellbeing o their teamthrough workplace wellnessprogrammes or example,can be equally as eective inengaging sta and buildingmorale and team spirit. For arelatively low cost, not only can
workplace wellness programmessuch as Avivas MyHealthCountsor Business help employersimprove the health o theirworkorce, but theyve also beenproven to have a positive eecton sta morale and loyalty.Whats more, as employeesbecome healthier and happiertheir productivity should rise assickness absence levels all.
Dr Doug Wright,
Principal clinical consultant, Aviva UK Health
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36 Health o the Workplace 4 Report
Atrecruitmentphasei.e. inoffer letter
We offer arewardstatementfor allbenefits
We includethisinformationon outintranet
We mentionthis atappraisalmeetings
HR hasdocumentationwhichemployeescan access ifrequired
Hi techapplication- i.e.iphone App /social mediafeed
I haventgot roundto it
I dontthink itsnecessary tocommunicatethis
I dontcommunicatethis as I fearstaff will abuseit if they know toomuch about thesystem
No demandfrom staff
17.65%
15.20%
17.16%16.67%
11.27%
0.49%
2.45%
3.43%
0.49%
15.69%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
beneits include: at recruitment phase
in the oer letter (18%), during a sta
appraisal (17%) and in a reward statement
covering all beneits (15%).
Despite investing in employee beneits,
many business leaders admit to either not
pro-actively communicating the beneitsto their sta, choosing or HR to hold
the documents instead (11%), or not
communicating the beneits because theres
no demand rom sta.
Communicating with theworkforce
Although nearly a third o business
leaders (32%) believe that ace-to-ace
communication is still the most eective
way to engage their employees they are
increasingly avouring online communication.
Nearly two thirds o employers believe that
new web-based technology enables them
to communicate much more cheaply and
eectively with their workorce.
The company intranet plays a key role in
the communication o employee beneits
with nearly one in ive (17%) business
leaders holding details o their employee
beneits on their intranet site. Other
popular ways to communicate employee
Which of the following best reflects the way you communicate employee benefits to your staff?
Source: Health o the Workplace 4, business leader research, April 2010.
Workplace Communications
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l Over two in ive employers (41%) say that
they have an open door policy and pride
themselves on being open and supportive
l Four in ten (40%) make a point o
keeping their ear to the ground and
speaking to sta who appear to be
having issues
l Only 4% o employers think that it is
an HR issue or dont eel that it is their
business to snoop on employees.
Breakdown in communication
Despite their best intentions, this years
Health o the Workplace study uncovers a
communications gap between employeesand employers that could jeopardise an
employers ability to support their employees
when they need it most.
When asked whether they eel that they are
good at spotting issues, employers eel that
they are good at spotting personal problems
and recognise that it is their responsibility to
do so in their team:
The role of new media
Social media is increasingly being used as a tool to support business leaders in their
daily role:
l 70% are using social networking tools to communicate with colleagues
l A third (33%) are using them to learn about new developments/best practice
l One in ive (20%) use them as a resource or decision-making
l 6% use social networking tools as they dont have time to read up or consult with
colleagues.
39.71%
8.82%
41.67%
3.92%1.96%
3.92%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Yes, I make a pointof keeping my earto the ground andspeaking to any staffwho look / appear tobe having issues
I found it easierwhen the companywas smaller, nowI have to rely on mymanagers to keepme updated
Yes, I have an opendoor policy andpride my self onbeing open andsupportive
I dont see it as mybusiness to snoopon my employees
I am looking forways to capturethe informationbetter
This is an HR issue
Do you think that you are good at spotting potential personal/professional
problems amongst your team?
Source: Health o the Workplace 4, business leader research, April 2010
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38 Health o the Workplace 4 Report
Only 17% o employees would turnto their employer or help i they had a
health-related or personal problem.
Source: Health o the Workplace 4, employee research,April 2010 .
This situation not only opens employers
up to potential duty o care risks, but also
highlights another potential issue with the
Governments Fit Note introduced earlier
this year. Lack o employee engagement
will hinder an employers ability to intervene
early and oer their employees the right
support at the right time.
However, while employers eel that they
have an open door policy and are easy to
approach, our employee research paints a
dierent picture. When asked who theyd
tell i they elt that one o their colleagues
was unwell, stressed or has a drink or
drug problem less than one in ive (17%)
employees would encourage their colleague
to speak to their employer. Instead, nearly
six in ten (59%) would speak to the person
direct and more worryingly; over a quarter
(26%) would do nothing.
When asked the same question about
themselves employees gave a very similar
answer with 60% turning to their partner
and a third (33%) to their doctor. Only 4%
would turn to their line manager or help.
Just 1% would look to their HR department
or support.
If you suspected that a colleague was unwell, stressed, had a personal problem, or alcohol or drugs
issue which one of the following would you do?
17.13%
58.96%
11.55%
25.70%
9.86%
5.18%
16.73%
4.38%
22.91%
27.69%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
55%
60%
I would
inform myemployer /HRdepartmentIts theirwelfare
Id try to
speak tothem.They mightneed ashoulderto cry on
Id point
them in thedirectionsof ourintranet /supportwebsites /helplineswhich couldhelp them inconfidence
Id keep
an eye onthem butwouldntstep inunless thingsseemed to begetting worse
I dont
think itsmy placeto pry
Id cover
up forthem asI wouldntwant theirjob to be atrisk becausetheyre notwell
It depends
whatswrong withthem.Id haveto inform onthem if Ithought theyhad a drink ordrugs problembut be discreetabout a serioushealth problem
It depends
on whatswrong withthem. Idinformsenior staffif they werestressed / ill butwould try to hushup a drink/drugsproblem as theycould get the sack
Id
encouragethem tosee theirGP
Encourage
them totalk to friendsand familyoutside work
Source: Health o the Workplace 4, employee research, April 2010
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Source: Health o the Workplace 4, employee research, April 2010.
60.36%
39.74%
31.47%
3.69% 4.98%
1.10%
33.17%
1.00% 1.99%5.08% 5.88%
0%
10%
20%
30%
40%
50%
60%
70%
Partner Family(parents /childrens)
Friends /extendedfamily
Employer /linemanager
Website /forum egMumsnet,net. doctor
Anonymoushelpline - AA,occupationalhealth
Familydoctor
HRdepartment
Theoccupationalhealthspecialistat work
Acolleague
None ofthese
Who are you most likely to turn to if you are worried about your own
health or you have a personal problem?
job prospects. This situation could also be
contributing to the scepticism in the 12%o employees who say that they dont trust
their employer.
Worryingly, nearly one in ive (18%)
employees dont think that their employer
would be best placed to answer their
questions, despite many oering employee
beneits such as employee assistance
programmes, private health insurance and
occupational health services. This once
again highlights the need or employers
to eectively communicate their employee
beneit and rewards package.
Whats causing this
behaviour?
Our research shows that employees
preer to keep their personal problems to
themselves with nearly a quarter (23%)
saying that it would be their own personal
business despite it potentially aecting
their work, and also an employers duty o
care requirements. Less than 4% would turn
to their employer or help.
Unsurprisingly, the economic climate is
driving some o these behaviours, with
24% o employees saying that they would
worry that telling their boss about a
personal problem may aect how they are
treated in the workplace or their uture
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40 Health o the Workplace 4 Report
7.67%
13.84%
2.89%
17.83%
2.29%
22.91%
11.95%
3.59%
17.03%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
22%
24%
Dont want tobe labelledfragile and
treated withkid gloves
I would beworried thatit might
affect mycareerprospects
Id not begivenchallenging
jobs to do
I dont thinktheyre bestplaced to
answer myquestions
I wouldntwant to addto the
concern ofthe company
Its my ownpersonalbusiness. I
dont wantmy employer/manager to knowthat Im sick
I dont trustmy employer
I dont wantto burdenmy
colleagueswith lots ofextra work
I would turnto my employer /manager
for help
The breakdown in communication betweenemployers and their sta means that healthrisks such as stress in the workplace are not
being eectively managed. Lack o employeeengagement will also hinder an employersability to intervene early and oer theiremployees the right support at the righttime. With the help o providers such asAviva, employers can start to break downthese communication barriers by ensuringthat they have specialist support networksand services in place or their employees.
Dr Doug Wright,
Principal clinical consultant at Aviva UK Health
If you would not turn to your manager/employer for help if you had a health or personal problem
which of the following best reflects why?
Source: Health o the Workplace 4, employee research, April 2010.
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Workplace report are likely to continue
throughout 2010. Indeed, our recent Early
Intervention Prevention research shows that
stress continues to be an on-going issue.
Almost a quarter (23%) o businesses claim
that the recent economically diicult times
have taken a lasting toll on employee stress
levels, which has led to an inevitable rise in
absence rates.
The good news is that despite the diicult
conditions, the atmosphere in the workplace
appears to be good in many cases. The
indings suggest that employers recognise
that sta motivation, morale and productivity
are intrinsically linked and while expenditure
continues to remain under the spotlight, many
employers are taking steps to instil a riendly
work culture and encourage their employees
to have a good work/lie balance.
Right sentiment, wrong
approach?
However, our research highlights that the
methods employers are commonly using to
oster teamspirit may not be delivering the
value they hope. Events to help motivate sta
oten take place in a pub or a restaurant.And, while just under hal (45%) o employers
say that theres no obligation to drink alcohol
at these events, over a quarter (26%) admit
that they dont mind their sta having a ew
drinks, as long as they dont get out o hand.
This years Health o the Workplace
research indings clearly show that the
work environment remains challenging
or both business leaders and employees.
Whilst theres some cause or optimism,
many employers are still acing the same
dilemma that they were a year ago - the
need to balance the cost o investment in
employee health and wellbeing with the
inancial priorities or the businesses. Whilstemployers recognise the importance o
a healthy, happy workorce, they are still
prioritising productivity and proit over sta
motivation and work/lie balance. Nearly a
third (31%) want maximum proitability or
head count and two in ive (39%) demand
a highly productive team who are lexible
and can respond to change.
While employees should be able to copewith the associated pressures o this task
ocused approach in the short-term,
sustained pressures could have a negative
impact on their long-term health and
wellbeing. This in turn could have a knock-
on eect to their motivation and ultimately
their productivity. This means that unless
employers allocate unds to invest in the
appropriate support or their sta, they
could be creating a sel-ulilling prophecy
and all short o their business objectives.
This continued ocus on results means that
the UK workorce is likely to ace another
challenging year. So its not unrealistic
to iner that the unhealthy behaviours
we witnessed in our last Health o the
Summary
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42 Health o the Workplace 4 Report
Moreover, this lack o communication could
be opening employers up to unnecessary
risks. Our research clearly shows that whilst
employers recognise the importance o
having an open door policy when it comes
to their employees health and wellbeing,
just 4% o employees would approach their
employer with a health-related or personal
problem. Whilst many employees are
concerned that admitting to an issue may
aect their uture job prospects, nearly one
in ive (17%) eel that their employer is not
best paced to help them. This suggests that
some employees may not be aware o theconidential, impartial support services their
employers are oten providing.
This situation not only opens employers
up to potential duty o care risks, but
also highlights another issue with the
Governments Fit Note introduced earlier
this year. Lack o employee engagement
will hinder an employers ability to intervene
early and oer their employees the rightsupport at the right time.
The apparent communication gap between
employee and employer highlights the
importance o giving employers the
appropriate occupational health training and
support to be able to recognise changes
in their employees behaviour. Coupled
with the appropriate specialist occupational
health support and eective communicationschannels, this insight will help employers
pro-actively support their employees through
personal and health-related problems. This
in turn can help to prevent issues esculating,
speed recovery and help control the amount
o time (i any) that employees spend away
rom the workplace.
While these events may be relatively low
cost (depending on how much alcohol is
consumed), the real value they deliver is
debatable. This is particularly true when
you consider that our research shows that
while business leaders see socialising with
sta as part o their role, over hal (52%) o
employees say that they dont really enjoy
going out with their wider team.
With todays economic climate making the
smart employee beneit choices even more
important than ever, these indings raise
the question could that money be better
spent on something that adds real value to
both the employee and employer? When
you also consider the impact excessive
alcohol could have on an employees health,
not to mention an employers absence
rates, theres a strong case to suggest that
employers may be better placed to look or
other ways to engage with sta to ensure
everyone is involved and that unhealthy
habits are not sanctioned in the workplace.
A need for more effective
communication
Employee beneits play a key role in sta
motivation, morale and retention. While
hal (51%) o employers are already taking
positive steps to tackle health issues through
beneits such as pr