New is Always Better

SMX Israel 2012

A World of Fresh Results

Fresh results require a fresh strategy.

Why?

Users want to get themost relevant and recentinformation.

Freshness Factors

Onsite:

• Adding new pages

• Updating existing content

Offsite:

• Creating new links

• Changing linking pages

“Push” Strategy

Build:

• Updates around an event schedule

Push:

• Updates for breaking events

“Pull” Strategy

Create:

• Long term updating profile

Plan:

• Different tactics for different events

Start Today

Your users ask for it, you need it. There is no point delaying it.

Hit Refresh

Thank You!

Universal McCann Search

http://www.usearch.co.il/

@searchmentation

Aviv Manoach

http://www.manoach.org/

avivm@usearch.co.il

@icel