Avis - Rent A Car

14
Presented by Sarang Banubakde Parth Naga Varun Balakrishnan Geetika Saurabh Mhase Avinash.V
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    11-Sep-2014
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Business model of Avis, their marketing strategies and recommendation

Transcript of Avis - Rent A Car

Page 1: Avis - Rent A Car

Presented bySarang Banubakde Parth NagarVarun Balakrishnan Geetika MahajanSaurabh Mhase Avinash.V

Page 2: Avis - Rent A Car

Warren Avis

1946

Corporate office in the UK

1960

Zeda Car Rental & Tours

Introduction of ‘Wizard’

1967 1970 1970-1990

Glen Van Heerden

1999

Entry into India

Barloworld limited

2005

Zipcar

2013

Largest licensee outside USA

HISTORY

1980s

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Transportation

Car Rental

AVIS Access,Assist

Venture into Tourism

TOTAL PRODUCT CONCEPT

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Highly attractive Moderately Attractive

Low Attractiveness

Hotels

Localites

Travelers

Events

Business

Segmentation Table

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High number of Services Offered

Low number of Services offered

High Geographical presence

Low Geographical Presence

Avis India

Car rental India

Clear car rental

Orix India IndiaRentACar

PositioningMap

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Subsidiaries

• AVIS Rent a Car is a subsidiary of Avis Budget Group

• Budget Truck rental• Zipcar• Payless Car Rental

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AVIS

Chauffeur Drive Luxury Cars

Point 2 Point

Re-fueling services

Truck Rental

Coach Charters

Mini leaseSelf drive

Avis Assist

Avis Access

Avis e-Toll

Fleet Accident

Management

Car Mall - Used Car

Sales

Product& Services

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Place :• Highest Geographical Presence in the world• Wide range of inventory : Avis purchases on

average 21,000 cars per year• Accessible at Airports, Hotels and the world wide web

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Promotion :• Traditional Advertising and Slogans• Avis Derby – Participation in high-profile event sponsorships

1. Nedbank Golf Challenge2. Women’s World Cup of Golf3. SA Tennis Open

• CSR Programmes – ‘Avis Cares’,Recycling of water• Joint Ventures with British Airways,Lufthansa,Jet

Airways,Radisson,Oberoi Hotels,SBI and American Express• Avis Loyalty Programme – ‘Avis First’

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Pricing Strategies: • Dynamic

1. Hourly and Daily2. Weekly and Monthly3. e-Toll

• Discounts and special packages• Favored pricing for the customers for

ventures Avis is associated with

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Recent Developments

• Acquired Zipcar in January,2013.• Opened two new Avis locations in Goa and

Amritsar• Buys the sixth largest car rental ‘Payless Car

Rental’ for $50 million cash

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Strategies to Improve growth in India• Adopt Mainstream Strategy• Improve on their advertising • Geographical penetration in other cities• Venture into the tourism sector

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Thank You