Aviation Applications and GXTV - Home - Inmarsat · 2019-03-22 · Aviation Applications and GXTV...
Transcript of Aviation Applications and GXTV - Home - Inmarsat · 2019-03-22 · Aviation Applications and GXTV...
Aviation Applications and GXTV
Adrian McAloonDirector, Aviation Content and Applications
AgendaAviation applications • The power of applications as a revenue driver• Progress since October ‘Aviation Applications 2013’ event• The power of Gateway (SEP)
• Telemedicine• VOD content
• What’s next?
Debunking the 5 on board TV ‘mysteries’• The importance of on board live TV• Why Inmarsat is doing GXTV • Inmarsat’s flexible GXTV approach
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The Inmarsat applications strategy
SwiftBroadband
Global Xpress
Applications
Empowering solutions with an applications environment
Gateway
Resilience and safety
Capacity and speed
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Remember the old wireless marketplace?
Why is Inmarsat building its own app ecosystem?
Remember the old wireless marketplace?
Applications became the new wireless marketplace!
Why is Inmarsat building its own app ecosystem?
Remember the old wireless marketplace?
Applications became the new wireless marketplace!
And the innovation remains unstoppable
Why is Inmarsat building its own app ecosystem?
The application ecosystem -A well-worn path that delivers:
Unrealized opportunity
Simplicity to complex and numerous marketplaces
Solutions to heavy development and deployment schedules
Openness in closed marketplaces
Solutions for walled garden minutia
The power of application ecosystems -1
Applications now define wireless
connectivity
The power of application ecosystems -2
Applications now define our
telecommunicationsneed
App revenues are real and rising
April 2012 – April 2014$400M – $1,200M
But what about the future?
Source: The Mobile Economy 2014 - GSM
We’ve seen nothing yet…
Source: The Mobile Economy 2014 - GSM
So what is Inmarsat doing with Applications?
Opening the aviation market place for:
No, we’re opening the aviation marketplace to:
NEW IDEAS AND NEW REVENUES
iBeer? Twitter? Angry Birds?
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What NEW IDEAs?
Put simply…that’s up to the market!
We asked you about NEW IDEAS
Which application category is of most interest to you? Please rank 1-3
All are interesting…makes sense
Which flight deck application sub-category is of most interest to you?
All are interesting…makes sense
Which flight deck application sub-category is of most interest to you?
CAPapplication
CAP ecosystem – delivering the complex aviation market
Simplifying the aviation market for CAPs
Connectivity
Certification/installation
On-board hardware
Service provision
Aircraft operators
CAPapplication
CAP ecosystem – delivering the complex aviation market
Simplifying the aviation market for CAPs
Connectivity
Certification/installation
On-board hardware
Service provision
Aircraft operators
CAP ecosystem Principles
Comprehensive “storefront” for applications and services
Flexible end-user billing for apps and content
Universal set of APIs to expose network and service functionality
Efficient content delivery based upon APIs
Rich developer ecosystem
CAP commercial decision process
Identify need for content pre-positioning servicesPeak delivery Off-peak delivery No pre-positioning required
Determine operational environmentIn/Out Customer Bandwidth Hosting requirement No real-time traffic required
Set application pricing modelCharge ‘At download’ Subscription based On-going usage based
Select target audienceCommercial air transport Business Aviation Crew or consumer
Gateway tools for CAPsThe Inmarsat developer portal - ready for action
https://developer.inmarsat.com
Initial APIs published
Commercial terms will be rolled out over
the summer with each VAR
Expecting significant API and testing availability in
September
The power of Gateway Telemedicine applications
Gateway in operation: Telemedicine
Gateway delivers:• GX connectivity• Billing flexibility and simplicity - Either the patient or the airline can be charged
for the time they are connected • Passenger Billed after event via post-paid• Airline Billed via monthly bandwidth charge
• Location API • Used to determine 1st available doctor location • Used to determine best treatment options
The App: A premium on-demand service putting passengers in direct video contact with a medical professional
The scenario: Airline passenger has taken ill
• Patient and aircraft operator need/want immediate response• Service requires dedicated bandwidth to ensure quality of service• Airline wants to ensure crisis is managed and overall aircraft bandwidth is not impacted
Gateway in operation:Telemedicine
Airline billing –App providers can charge:
Set-up fees
Monthly service fees
Per aircraft fees
Usage as part of aircraft bandwidth allocation
Usage as a separate bandwidth charge
Patient / insurance billing –App providers can charge:
One-time
Monthly service fees
Usage-only fees
Pre-paid or post-paid
Billing flexibility
The power of GatewayVOD
Gateway in operation: VOD
Gateway delivers:• GX connectivity – Delivery within 24 hours• Billing flexibility and simplicity
• Either the news organization or the airline can be charged for the content
• Location API • Used to manage content geo location rules
• Used to determine content applicability for fleet
The App: A news organization and airline want to get their perishable VOD content delivered on-board fast
The scenario:• Airline passengers want specific ‘approved’ news headlines on specific flights • Aircraft operators want approved and automated specific content delivered
to specific aircraft• Airlines want to empower content providers directly with useful tools
and get out of the way
Aviation applications 2013 A powerful message of innovation for the market
Aviation applications 2013 A powerful message of innovation for the market
Apps funding and support is available
Aviation Applications 2014Save the date!
30 September 2014• Inmarsat HQ
Focus areas:• Commercial terms
• Distribution ‘rules of the road’
• API review with Q&A
• 1:1 Application provider meetings
Conclusion and question
Applications represent our combined future
so
Why are we even talking about GXTV?
Aviation applications – GXTV ‘The on board live television mystery’
The TV mystery part 1 - Hey Inmarsat, why don’t you just step aside?
WE GET IT –Consumers want to fully control content
3. OTT –IFE has compelling content
2. OTT –Not a good sports solution
1. OTT –Bandwidth cost
4. Traditional TV –No Rights
The TV mystery part 2 -Who even watches TV anymore? Media consumption patterns - 2013
Source: Nielsen Cross Platform Report – March 2013
1. TV is very important to consumers
2. TV remains a fundamental media
consumption behavior
3. TV drives onlineactivity
Today, Global passengers can:
Did it all fall apart for TV in 2014?
Source: Nielsen Cross Platform Report – March 2014
1. Only slight changes
2. TV remains a fundamentalmedia consumption behavior
3. Just ask our friends at Twitter about the power
of TV
The mystery continues – people like TV
Source: Nielsen Cross Platform Report – March 2014
What about all those wireless devices you talked about?
TV’s power is global
TV mystery part 3 –TV on-board adds only cost… not value
Consumers are connecting while they watch
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TV and Twitter
Source: Nielsen Cross Platform Report – March 2014
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The TV mystery part 4 - contentWhich content is relevant to the on-board TV value proposition?
Very relevant
Irrelevant
RelevantVery relevant
Sports News
EventsTime-
sensitive content
MoviesTV
shows
Content - why is sport content so relevant/expensive?
The global TV sports audience
ATP Wimbledon
Final
F1 World Champions Bahrain GP
NFL Super Bowl
Champions League Final
UEFA Euro Final
FIFA World Cup Final
Sport contentDriving the entire media sector
Sport contentSport24 has all the answers?
Monday June 9thLive content – 0%Key content• Reviews• Classic goals• Another chance…
Good use of GX?
Good passenger experience?
ContentMore channels means a better TV experience?
Great highlights but
little beef
Do those Kardashians
need this much ‘keeping up with’ over
GX?
The TV mystery part 5What do Airlines want?
Price
Live, near live and VOD
Sports andmarquee events
Flexibility
Mystery solvedInmarsat’s GXTV solution
Up to 3 Live TV multicast channelsA flexible events infrastructureVOD delivery – regional news and events
Content
Live news
Live business news
Sports channel
Worldwide newsand events
Live Stream
Live Stream
Live and VOD
VOD
On board software
In Seat IFE System
W-IFE Application
Mul
ticas
tLi
ve
On board hardware
Head end
And if wasn't for those pesky Inmarsat kids…
TV mystery Issue
1 Just get out of the way Inmarsat
2 Nobody watches TV anymore
3 TV on board is just cost…not adding value
4 What’s all the content fuss about?
5 What do airlines want?
Solved
Simple, we can’t
Actually, they do
Actually, it drives connectivity
Sports an events
Key content, events and flexibility
Thank you