Avi chai academy tools workshop 2
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Transcript of Avi chai academy tools workshop 2
AVI CHAI ACADEMY
SOCIAL MEDIA TOOLS
Presented by Lisa Colton,
Founder & President Darim Online
434.977.1170
Twitter Vocabulary
@ denotes username
RT = “ReTweet”
DM = Direct Msg
# denotes hashtag
Voice on Twitter
Adding Value on Twitter
Listening on Twitter
Searches on Twitter
Example of Hashtags,
#JED21
Hashtag for our Academy: #JDStech
Beginners:Think about a name that’s intuitive and
relatively short
http://bit.ly
Hootsuite and Tweetdeck: Twitter “dashboards”
Mobile Twitter
Want to learn more?
Recommended Reading
Recommendations:
Rabbi List:
http://twitter.com/#!/list/synagogue/
rabbis
Jewish Day Schools List:
http://twitter.com/#!/lookstein/jewish-
education
Jewish Education:
http://twitter.com/#!/reuw/jewish-
education
BLOGGING!
Blogging
Blogger Wordpress
People, Objectives, Strategy
Remember your blogs
should provide value to
your audience(s)
Blogging Offers:
• Longer format writing
• Casual culture
• Embedding photos and video
• Linking and sharing culture between bloggers and sites
• Listening, sharing and conversation via comments
• Archival opportunity
• Tagging
Jewish Community High School of the Bay:
Student Ambassadors Blog
What’s happening in
this blog post?
Your People
Are Your
Assets
MIT Hires
Students
Harvard Promotes Personal Blogs
Seattle Country Day School
Blog.
“Yes, I am a teacher!”
Seattle Country Day School Alumni
Blogging Admin
Let’s Try It OutNo more excuses, it’s hands on time.
WITH CAREN:
Try your hand at Twitter! Set up an account, learn what @
and # mean…Practice your voice and being conversational.
WITH LISA:
Bring out the blogger in you! Learn how to start a new
blog, add authors, and get yourself published! We’ll create a
practice blog for ourselves