AVG. VISIT DURATION: 00:08:16 - Thoroughbred Daily News€¦ · Lucy Hamilton - Daughter of William...
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OVERVIEW: The Thoroughbred Daily News is published 363 days a year and services the high-end commercial Thoroughbred marketplace. Our audience is comprised of high net-worth individuals who own the horses who race at the top end of the marketplace, or are engaged commercially in buying, selling, breeding, racing or boarding Thoroughbred racehorses. READERSHIP: We push the paper to 11,410 subscribers each night. The TDN is also made available on 35 Thoroughbred- centric websites around the world, where users may download a copy of that day’s TDN. In addion to our online availabilty, the TDN is printed at the racetracks during the Triple Crown races and the Breeders’ Cup as well as at various sales grounds throughout the year including Fasig-Tipton, Keeneland, Taersalls and more 2014 AUDIENCE WEB METRICS: • VISITS: 2,118,094 • UNIQUE VISITORS: 429,643 • Traffic is up 13% from 2013 • New Users are up 40% from 2013 AVG. VISIT DURATION: 00:08:16 GLOBAL REACH: 76% of our visitors are from the United States. Within the U.S., we have visitors from all 50 states and the District of Columbia. Internaonally, as you would expect, while we have visits from 196 countries and territories, the majority of our audience is made up of people in the major racing countries such as the UK, Canada, Ireland, Australia, France, Argenna, Japan and Germany. SOCIAL MEDIA: @theTDN: 9,524 followers facebook.com/thoroughbreddailynews: 12,049+ likes
Transcript of AVG. VISIT DURATION: 00:08:16 - Thoroughbred Daily News€¦ · Lucy Hamilton - Daughter of William...
OVERVIEW:The Thoroughbred Daily News is published 363 days a year and services the high-end commercial Thoroughbred marketplace. Our audience is comprised of high net-worth individuals who own the horses who race at the top end of the marketplace, or are engaged commercially in buying, selling, breeding, racing or boarding Thoroughbred racehorses.
READERSHIP:We push the paper to 11,410 subscribers each night. The TDN is also made available on 35 Thoroughbred-centric websites around the world, where users may download a copy of that day’s TDN. In addition to our online availabilty, the TDN is printed at the racetracks during the Triple Crown races and the Breeders’ Cup as well as at various sales grounds throughout the year including Fasig-Tipton, Keeneland, Tattersalls and more
2014 AUDIENCE WEB METRICS:• VISITS: 2,118,094
• UNIQUE VISITORS: 429,643
• Traffic is up 13% from 2013
• New Users are up 40% from 2013
AVG. VISIT DURATION: 00:08:16GLOBAL REACH:76% of our visitors are from the United States. Within the U.S., we have visitors from all 50 states and the District of Columbia.
Internationally, as you would expect, while we have visits from 196 countries and territories, the majority of our audience is made up of people in the major racing countries such as the UK, Canada, Ireland, Australia, France, Argentina, Japan and Germany.
SOCIAL MEDIA:@theTDN: 9,524 followersfacebook.com/thoroughbreddailynews: 12,049+ likes
Our daily readers include the following high net-worth individuals, who are devoted TDN clients.
HERE ARE THEIR NAMESPrince Khalid Abdullah - Saudi Royal Family. First cousin to King Fahd. Owns 1% of Chase Manhattan Bank.
Josephine Abercrombie - Cameron Iron, Abercrombie Oil
Barbara Banke - wife of the late Jess Jackson, Kendall-Jackson wines
Gary Barber – Co-founder and CEO of Spyglass Entertainment
Antony Beck - South African mining, Graham Beck Wines
Nico Benedicto - Son of Argentinian casino owner Ricard Benedicto
Gary Biszantz - Founder, Cobra Golf
George Bolton – CIO/portfolio manager at WestEnd Capital Management, a San Francisco-based asset management company.
Bill Casner - founder, Excel Communications
David Cassidy - Actor
Brandon and Marianne Chase - Owner of Chase-Durer, a high-end Swiss watch company.
Irving Cowan - Broadway plays, shopping centers, hotels, condos in South Florida
Jenny Craig - Jenny Craig Weight Loss Centers
Bo Derek - Actress
Adele Dilschneider - Corning Illinois Glass/Olin Industries
Michael Dubb – Founder and president of The Beechwood Organization, the largest residential home building and development company on Long Island.
Lee Einsidler - co creator Grey Goose, CEO Jaegermeister
William S. Farish - Standard Oil, Former U.S. Ambassador to the Court of St. James
Charles E. Fipke – A leader in the discovery of diamonds and precious stones in North America, and who serves as chairman of Metalex, a diamond exploration company.
Bertram and Diana Firestone – Heir to the Johnson & Johnson fortune through Robert Wood Johnson.
Bobby Flay - celebrity chef
Gerald J. Ford - Texas banker, #764 on Forbes’s World’s Richest List (#224 in America)
George & Lori Hall - president, founder and majority shareholder of Clinton Group, Inc., a Manhattan-based investment company that manages approximately $6.6 billion in capital
Lucy Hamilton - Daughter of William T. Young, JIF Peanut Butter
B. Wayne Hughes – Billionaire founder of Public Storage, which has 572,000 tenants in 38 states.
G. Watts Humphrey, Jr. – President of GWH Holdings, Inc. in Pittsburgh, a company involved in diversified operations and investments; chairman and chief executive officer of The Conair Group
Roy and Gretchen Jackson - Convest Inc., professional baseball agents and managers
Stuart Janney - Chairman, Bessemer Trust, the Carnegie/Phipps family financial institution with $55 billion in assets under management. Janney is a great-grandson of Henry Phipps.
Aaron and Marie Jones - Seneca Timber, and largest producing mill in the US
Caesar Kimmel - Kinney Parking Lots, Manhattan
Leonard H. Lavin – Founder of Alberto-Culver Company
Benjamin Leon - Healthspring Inc., LMC Health Plans
Earle Mack - The Mack Company, former U.S. Ambassador to Finland
John Magnier – Former owner of Manchester United Football Club. Owner, Sandy Lane Hotel, Barbados. One of Ireland’s richest men.
Sheikh Hamdan bin Rashid Al Maktoum– Dubai’s Ruler and Minister of Finance and Industry.
Sheikh Mohammed bin Rashid Al Maktoum – Prime Minister and Vice President of the United Arab Emirates (UAE), and the Crown Prince of Dubai.
Anthony Manganaro - Founder of Siena Corp (commercial real estate in Baltimore Washington), ezStorage Corp., Boston Medical
Bob McNair - Owner, baseball’s Houston Texans
Eugene Melnyk – Chairman and former CEO of Biovail Corp., listed on the New York and Toronto Stock Exchanges. Owner, Ottawa Senators.
Jerry Moss – The ‘M’ of A&M Records, Jerry co-founded with Herb Alpert what would become the world’s largest independent record company.
Maria Niarchos Goaze - Heir to the Stavros Niarchos shipping fortune
John Oxley - Oxley Petroleum
Virginia Kraft Payson - wife of the late Charles Shipman Payson, New York Mets owner
Ogden Mills Phipps – Chairman, Bessemer Trust (retired), the Carnegie/Phipps family financial firm
Kevin Plank – CEO and founder of Under Armour, Inc.
Kirsten Rausing - Tetra Laval Packaging/Swedish billionairess
J. Paul Reddam – Founder, Ditech.com.
Mike Repole - Founder, Vitamin Water
Lady (Serena) Rothschild – Married to Lord Rothschild, the 145th richest man in Britain.
Gaynor Rupert - Luxury goods, South Africa. #4 on Forbes’s list of wealthy South Africans
Shane Ryan – Son of RyanAir founder Tony Ryan, who, at the time of his death in 2007, was Ireland’s 7th richest men.
Richard Santulli - Founder, NetJets
Barry Schwartz – Founder and former CEO of Calvin Klein Inc.
Gary Seidler - publisher, Chicken Soup for the Soul series
Samantha Siegel – Owner of Macerich Company, which develops and owns shopping malls in California.
Mary Slack - South African daughter of Harry Oppenheimer (DeBeers); 2nd wealthiest family in Africa
Derrick Smith - Sandy Lane Hotel, currency and property trading
George Strawbridge - Campbell’s Soup, Strawbridge & Clothier
Frank Stronach - Canadian billionaire owner of Magna Auto Parts
Michael Tabor - Arthur Prince Betting shops; 121st richest man in Britain
John Toffan - Mining and Gold
Kenny Troutt - founder, Excel Communications
Bob Trussell - CEO, Tempur-Pedic International
Charlotte Weber - Granddaughter of Campbell’s Soup founder John Dorrance, and an heir to the family fortune
Alain Wertheimer - Owner, Chanel; #122 Wealthiest in World
Gerard Wertheimer - Owner, Chanel; 122 Wealthiest in World
Mary Lou Whitney - wife of the late Jock Hay Whitney
Ahmed Zayat - Founded ABC Beverages, the Middle East’s largest distributor. Sold to Heineken.
Arnold Zetcher - former president and CEO, Talbots
HERE’S WHAT THEY THINK “Few could have imagined from the first issue of the TDN in 1993 that it would evolve into the finest and most informative international Thoroughbredpublication we know today. We in the business/sport owe a great deal to the men and women who burn the midnight oil to keep us all so well informed so early each day. I salute you all.”— Jim Bolger, recipient of the first Longines and IFHA International Award of Merit
“The TDN provides me with invaluable daily racing and breeding information from all corners of the world. I appreciate its professionalism, accuracy and topicality, and enjoy also the subjective views of various expert contributors.”
— Kirsten Rausing, Owner and General Manager, Lanwades Stud
“Every night I look forward to
reading ‘tomorrow’s’ TDN. It
guarantees that I’m ahead of
the rest of the world for all of my
Thoroughbred news...”
- Bobby Flay, Celebrity Chef
“Ding! Every night - the sound
of my favorite email from TDN
- letting me know what’s going
on the world of Thoroughbred
racing.”
- Bo Derek, Actress
NEWSLETTER ADS: Ads in the newsletter are available in a variety of dimensions and rates to meet your advertising needs. Each ad runs on a per-day, first-come-first-serve basis. Annual contracts are also available that offer a discounted rate on the available weekday or weekend day and page number of your choice (limited availability). Your ad will always be the only ad on a page.* All ads are placed on the right column except for double and single strip ads which are placed on the bottom portion of the page. Please see following pages for dimensions and rates.
WEB ADS:Home page, web banners, interstitial and moble alert ads are available daily. Please see the following pages for dimensions and rates.
CONTENT SPONSORSHIP: Home page, web banners, interstitial and moble alert ads are available daily. Please see the following pages for more information.
IN-RESULT BULLET ADS:At just $100 per ad, the success of any horse winning a maiden or allowance race, or finishing 1-2-3 in a stakes race can be highlighted with your name and creative elements right in the news result.
SPECIFIC AD PACKAGES TAILORED TO YOUR NEEDS:Please contact someone in our advertising department for more information:Sue Finley: [email protected] King: [email protected]
Alycia Borer, Director of AdvertisingLia Kusch, Art DirectorSarah K. Andrew, Senior Ad Coord/Director of DistributionAmanda Crelin, Advertising DesignerAmanda Foster, Advertising Assistant
Email: [email protected], Phone: (732) 747-8060
Ad Type Dimensions 1 Time Rate Contract Rate($12,000/yr +)see next page for larger
spend contract opportunities
Standard Full Page(PDF, no bleed)
8.5” x 11” portrait $1,550 $1,350
Inside Front Left Full Page(Includes color copying costs at sales)
8.5” x 11” portrait $1,800 $1,800
$750 Full Page**Stallions who stand for less than $10,000 fee
8.5” x 11” portrait $750 $750
$300 Full Page**Stallions who stand for a fee of $5,000 or less. One per day placed on second to last page of the edition.
8.5” x 11” portrait$300*
*Pre-produced ads only. Please add $250 for
TDN design production.
$300
Full Page - Sales Flyer Only**published only in sales print edition, price does not include placement in online edition
8.5” x 11” portrait$400 - $900
Please contact the advertising department for specific dates
and sales.
Half Page (JPG, RGB) Vertical: 3.85” W x 9.9” HHorizontal: 7.9” W x 5” H $1,150 $1,050
Quarter-Page / Double(JPG, RGB)
Vertical: 3.85” W x 4.75” HHorizontal: 7.9” W x 2.5” H $875 $775
Ad & a Half (JPG, RGB) Vertical: 3.85” W x 3.75” HHorizontal: 7.9” W x 1.87” H $762.50 $662.50
Single (JPG, RGB) Vertical: 3.85” W x 2.5” HHorizontal: 7.9” W x 1.25” H $650 $550
In This Issue page(JPG, RGB) 4.9” W x 2” H $400 $400
Page 1 Mastheads(2 boxes, JPG, RGB) 2” W x 1” H (each box) $385 $385
Interstitial w/email 650px W x 475px H (72 dpi) $500 $500Internet Home Page 175px W x 189px H (72 dpi) $195 $195Secondary Internet Ad 720px W x 100px H (72 dpi) $250/week $250/week
Video Frame $500/year per stallion$250/year freshman sire
$500/year per stallion$250/year freshman sire
Alerts**Ad appears on TDN subscribers’ mobile phones and e-mail with allTDN alerts
Mobile (JPG):300px W x 150px HWeb (JPG or GIF):545px W x 75px H
$3,000/month $28,000/year
Bullet Ads**Race results only
3.85” W x 0.2” H $100 $1,000/12 bullet ads
Specific ad packages and sponsorships tailored to your needs – please contact us for more information.Email: [email protected] • Phone: 732-747-8060
ContractRates
Single Ad & a Half
Double/QPV
Half-page Full Page Inside Front*
1x $650 $762 $875 $1150 $1550 $1800
$12,000/yr + spend $550 $662 $775 $1050 $1350 $1700
$100,000(5% off contract rates)
$523 $630 $735 $1050 $1282 $1615
$150,000(10% off contract rates)
$495 $596 $697 $997 $1215 $1530
$200,000(15% off contract rates)
$468 $563 $660 $945 $1147 $1445
$250,000(20% off contract rates)
$440 $530 $620 $892 $1080 $1360
$300,000(27.5% off contract rates)
$399 $480 $562 $761 $979 $1,232
$350,000(35% off contract rates)
$357 $430 $504 $682 $877 $1,105
Additional pricing:Inside front covers are available at a contract rate of $1442 for 52x.*Includes color reproduction at sales.
Unique spaces not subject to discount:Front page ad & halfs – $962Leaderboard ad on homepage–52x on a fixed day (1 per week) – $25000 per yearInterstitial/email ads – $500 per dayVideo Frame ads – $500 per stallion per year ($250 for freshman sires)$750 full pages for sires standing for less than $10,000$300 full pages for sires standing for $5,000 and under$385 mastheads
5% discount for cash in advance
2015 Discount rates are based on 2014 total spend, including ads, progenny PPs, bullet ads and web ads
IN THIS ISSUE
Ad appears at the top of the “In This Issue” page in the TDN, once per day. See pricing and size under Advertising Rates.
IN OTHER NEWS:
Links to racing news stories in the mainstream media, In Other News appears virtually every day in the TDN and offers a 3.85 inches wide by 1.75 inches tall box for an advertising or sponsorship message.
Cost: $10,000/year
ROOKIES:
A listing of the progeny of freshman and sophomore sires running on
that day in races which qualify as TDN quality. Cost: $15,000/year
INSIGHTS/OBSERVATIONS:
A look at the most interesting non-stakes races of the day in Europe and America.
Cost: $10,000.
BARRY WEISBORD, CO-PUBLISHER SUE FINLEY, CO-PUBLISHER [email protected] @barryweisbord [email protected] @suefinley
BUSINESS DEVELOPMENTGary King, Director of Business Development
Jessica Martini, Editor-in-ChiefAlan Carasso, Managing Editor
Steve Sherack, Senior EditorBrian DiDonato, Racing Editor
Justina Severni, Assistant Editor Christie DeBernardis, Assistant Editor
Heather Likins, Assistant EditorBen Massam, Assistant Editor
Alycia Borer, Director of AdvertisingLia Kusch, Art Director
Sarah K. Andrew, Senior Ad Coord/Director of DistributionAmanda Crelin, Advertising DesignerAmanda Foster, Advertising AssistantNichola Henry, Social Media Strategist
CUSTOMER SERVICEVicki Forbes, Director of Customer Service
INFORMATION TECHNOLOGYRobert Williams, Director of [email protected]
Ray Villa, Director of Internal [email protected]
WORLDWIDE INFORMATIONKelsey Riley, International Editor
[email protected] Cronin, Newmarket Bureau, Cafe Racing
Tom Frary, Newmarket Bureau, Cafe [email protected]
60 Broad St., Suite 100Red Bank, NJ 07701(732) 747-8060(732) 747-8955 (fax)www.thoroughbreddailynews.comwww.thetdn.com
