Brady MillerOUGD303Brief three

Avenue

1.

Brief- To create the branding, in-store designs and packaging for a clothing store inspired by buildings and streets in New York, but based in Britain.

Brady MillerOUGD303Brief three

Avenue

2.

The simple, subtle design was based on the grid of New york. The store is designed around streets in New York which is where the Name Avenue came from. The clothing store consists of four different collections- Madison Avenue, smart clothing, Park Avenue, Vintage clothing, Fifth Avenue, lingerie and Lexing-ton Avenue, boutique.

AVENUE

Brady MillerOUGD303Brief three

Avenue

3.

The main processes used in this brief are black foiling on black stock, invisible ink on white stock and lasercutting. Deliverables for this brief include two store bags, tights and socks packaging, gift card, swing tags and clothes hangers.

Brady MillerOUGD303Brief three

Avenue

4.

Mocked up design of the website for Avenue clothing store where clothing can be purchased.

Brady MillerOUGD303Brief three

Avenue

5.

Mock up of the homepage and History page for Avenue.