ADVERTISING AND BRANDING ON TELEVISION

by“FALCONS”

1

2

Advertising and Branding Techniques

Many firms use a SWOT analysis to help them with their advertising techniques.

SWOT Strengths Weakness Opportunities Threats

3

1. Basic Appeals Biological Emotional Rational Social

Advertisers use a variety of techniques to create effective advertisements.

2. Attention-getting headlines A successful headline leads a person into reading the rest of the ad.

4

3. Slogans

4. Testimonials

5. Product Characters

6. Comparison of products7. Repetition

Advertising and Branding Methods Print Media : Newspapers , Magazines Place Media : Billboards , Transit Broadcast Media : National Television , Local Television ,Cable Television ,Radio Internet