company brief

about us

➡ Founded in Argentina, 2001.

➡ + 95 Employees.

➡ Three production units (Buenos Aires / México DF / Tandil).

➡ Commercial operations in Argentina, Mexico, Spain, Colombia, USA,

Guatemala, Honduras, Chile, El Salvador, Bolivia, Paraguay, Uruguay,

Tanzania, RDC, Senegal and Switzerland.

➡ Our services are aimed towards offering Integral Consulting Solutions,

Interactive Communications, eBusiness and Emerging Technologies.

PR 2.0SEO

SEM SMM

Buzz Monitoring

Concept

Dig

ital M

ark

eting

Str

ate

gie

s

Co

nsu

ltin

g S

erv

ices

our strategical services

Analysis & Metrics

We believe that the best way to put our

services to good use is to operate them

in a complementary manner. In this

section we detail the scope of each

area, and although each area can be

hired independently, our goal is to

generate an organic supply of services

and tools, tailor-made to suit our

customers’ needs.

Buzz Monitoring

Monitoring of social media and editorial content. This service is oriented towards detecting brand awareness and main topics that concern brand and product online presence. Through recollection and analysis of massive amonts of data, we identify both opportunities and threats, suggesting action strategies for each case.

Social Media Marketing & Optimization (SMM)

Brand and product active inclusion and participation in social media environments through relevant content related to identity, positioning and personality, capturing and motivating influencers and binding relationships.

Optimization of preexisting organic contents in 2.0 platforms.

our strategical services

Search Marketing Services (SEM & SEO)

Organic keyword placement in relation to URLs in search engines. Indexation through key concepts, on-page and off-page factors optimization.

Planning, implementation, optimization and management of paid campaigns (pay per click).

PR 2.0

Reinforcement of a possitive online presence. Detection and selection of influencers, generation of channels of online presence, content formatting to achieve relevance and possitive feedback.

Reputation management, issue management.

our strategical services

Digital Marketing Strategies

Marketing strategies for digital media. Generation and distribution of viral and promotional content in interactive milieus geared towards communicating with target audience.

Email Marketing Services

Opt-in email campaign generation. Design of conversion and client retention strategies. Development, segmentation and optimization of subscribers databases with prior authorization (opt-in). Content development and spread, tracking and campaign reporting.

our strategical services

Information ArchitectureUI & Visual Design

Concept Development

Usability Testing

Content Development & Mangement

Our creative services aim

towards building innovative

and relevant concepts

related to each brand’s

potential and the means

available to accomplish their

implementation. We cultivate

fresh ideas, but not for the

sake of “creativity” itself: our

creative output must always

generate results.

our creative services

Concept Development

Cualitative research and requirements’ analysis. Data model, communicational model and functional business model.

User Interface & Visual Design

Analysis of user needs, experience and abilities, and also of system consistency. Definition of user-system styles of interaction and of search patterns. Static and dynamic content-visualization modelling. Best practices and development guidelines. Interface prototyping. Evaluation against usability specifications.

Information Architecture

Analysis of structural and semantic components. Mapping, hierarchization and content inventory. Controlled vocabulary. Blueprints. Prototypes and style guides.

our creative services

Usability Testing

Profiling and tester selection. User-environment empathy. Task selection and test design. Result analysis. Evaluation and optimization of UI according to testing results.

Content Development & Management

Search-results relevance parametrization. Content structure and identification of keywords meant for search engines and social networks. Content spreading strategies through hyperlinking, replication and social media channels.

our creative services

ApplicationDevelopment& Integration

Emerging Technologies

Consulting Services

Qu

alit

y A

ssu

rance

Pro

ject

Manag

em

ent

Managed Hosting

Our development & technology services

area is in charge of the design,

development, customization and

integration of diverse tech solutions applied

to our clients’ business models.

Furthermore, this area focuses on research,

development and standardization of tools

and technologies developed inhouse.

our development & technology services

Application Development & Integration

Our development & technology services area builds organic solutions such as Web Applications, Web Services, Rich Internet Applications, Content Management, e-learming, Single Sign-On, created with an assortment of technologies, such as:

Operating SystemsMicrosoft Windows; Unix (Sun Solaris, HP-UX, IBM AIX); Linux (Red Hat Advanced Server, Novell SuSE, Ubuntu among other distributions).

Programming LanguagesJava J2EE; C/C++; .NET (ASP.NET, C#, WinForms, ADO.NET, Enterprise Services, etc.); Scripting Languages (Javascript, VBScript, PHP, Perl, Python, etc.); Web Services; RIAs; Adobe  FLEX, Ajax.

Relational Database Management Systems (RDBMS) Oracle; PostgreSQL, Microsoft SQL Server; IBM UDB, IBM DB2; IBM Informix; Sybase; MySQL.

Integrated Development Environments Microsoft Visual Studio .NET; Borland JBuilder; Oracle Development Suite; Eclipse; SAP NetWeaver; IntelliJ IDEA; BEA WebLogic Workshop; IBM Rational Software Architect

our development & technology services

Consulting Services

Applying exploration and documentation methodologies, our Consulting Services build the project vision and strategy, making sure sure that we deeply understand the process and its contextual relationships with all parts involved.

Quality Assurance (QA)

We arrive to predictable results through our commitment to assure the quality of our deliverables, through QA practices like case and intrusion testing, test-driven development (TDD) and security audits.

our development & technology services

Emerging Technologies

We integrate with applications and emerging protocols such as (mobile devices, smartphones, Bluetooth, iTV).

Managed Hosting

Our managed services are hosted in world-class data centers. They offer full availability and support for websites and web applications.

our development & technology services

our framework

All three of Avatar’s areas are conceived to establish an intertwined flow of inputs and outputs which each other, which allows for the development of high quality products and services. Each area will exercise its creative force and expertise and work together to achieve an organic result.

main clients

Disney / Camp Rock

main clients

Disney / High School Musical

main clients

Coca-Cola Coca-Cola Light

main clients

MetLife - MetAFJP Banco de la Nación Argentina - Portal Financiero

main clients

Adidas

main clients

MinicooperPeugeot

main clients

Whirlpool Latinamerica

main clients

Mastercard

main clients

contact information