AVATAR - WordPress.com · 2013-02-06 · Technology Council The New Jersey Technology Council and...

New Jersey Technology Council www.njtc.orgFebruary 2013Vol. 17 Issue 2$3.50The Business Behind The Technology secTors of new Jersey

Pitch an Investor: Insider Tips 10

Immigration Reform 13 Big Data Best Practices 14

Non-profit Org.U.S. Postage

PAIDNew Jersey

Technology Council

The New Jersey Technology Counciland Education Foundation1001 Briggs Road, Suite 280Mt. Laurel, N.J. 08054

Liberty Science Center opens its latest exhibition,

exploring the technology behind the revolutionary movie.

T h e e x h i b i T i o nAVATARAVATAR

TechNews | www.njtc.org | February 2013 3

PUBLISHERMaxine Ballen • [email protected]

VP of PUBLIcatIonSLeo M. Mennitt • [email protected]

contRIBUtIng EdItoRJennifer Simoni • [email protected]

nJtc connEctIonS EdItoRJudy Storck • [email protected]

gRaPHIc dESIgnERBonnie Jacobs • [email protected]

TechNews is published by the New Jersey Technology Council and The Education Foundation. We are located at 1001 Briggs Road, Suite 280, Mt Laurel, N.J. 08054. ©2012 NJTC. All rights reserved. Reproduction or use, without permission, of editorial or graphic contents in any manner is prohibited. To obtain permission, contact Leo Mennitt at [email protected] or 856-787-9700 x227.

TechNews is published eight times a year and is free to all NJTC members. Unqualified subscribers pay $29.99 per year, $39.99 for two years. Reprints are available for a fee upon request.

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TechNewsFebruary 2013 • VOL. 17 NO. 2New Jersey Technology Council

& The Education Foundation1001 Briggs Road, Suite 280

Mount Laurel, N.J. 08054 phone (856) 787-9700

fax (856) 787-9800www.njtc.org

contents

NJTC Tech Wire: http://njtcblog.wordpress.com

Follow @njtc on Twitter

Join the NJTC Group on LinkedIn

On the Cover 20 AVATAr Arrives at liberty science center Explore the revolutionary technology behind the blockbuster hit AVATAR at the

Liberty Science Center’s latest exhibition. By Mary Meluso

NJTC Connections 4 PreSideNT’S MeSSage

26 PhOTO gaLLery

28 New MeMberS

30 CaLeNdar

Of PrOgraMS

features 14 Best Practices for Big data Architecture Oracle, one of the largest big data solutions providers, shares its best technical

practices about implementing big data solutions in 2013. By Dr. Helen Sun

Columns 5 TaLeNT NeTwOrkS governor releases $26 Million for economic recovery Governor Chris Christie has announced $26 million to support three economic

recovery initiatives designed to assist businesses and workers in the wake of Hurricane Sandy.

6 COrNer OffiCe dr. stephen Tang, President & ceo of university science center Dr. Tang shares his opinions on STEM, amazing new technologies and companies

coming out of the University Science Center, and his hopes for innovation in the future.

By Jennifer Simoni

22 exPerT View intangible Property Planning opportunities

for high-Tech and other startups Is your company ready to migrate their IP out of the U.S. via a sale to a related

party? By Jon Adelson; contributing authors Phil Antoon, Laurie Dicker

business & Strategy 8 new Jersey clean energy innovation council launch:

rutgers ecocomplex The New Jersey Clean Energy Innovation Council helps advance New

Jersey’s sustainable clean energy future. By Serpil Guran, Ph.D.

10 insider information: 14 do’s and don’ts for the Perfect investor Pitch

Seasoned venture capitalist Chris Sugden shares his invaluable tips to help you secure the VC funding you need.

By Chris Sugden

12 corporate iT spending expected to increase in 2013 More tech investments expected in application support and maintenance

next year according to this survey from Data Inc.

13 corporate immigration reform: A need for change There has been a lot of discussion recently regarding Immigration Reform;

however, no law regarding corporate immigration has been passed yet, and the obstacles facing companies and individuals are challenging.

By Poonam Bhuchar, Esq.

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TechNews | www.njtc.org | February 20134 TechNews | www.njtc.org | February 2013 5

We have some great events coming up in 2013. We kicked off the year with our ‘Unconference’ in January and are following that up with our CIO conference and awards on February 28th, Bridgewater NJ. The event topic, Big Data: Harnessing the Power, is an industry event that will cover tools, solutions and trends in big data. As with all our conferences, we have top-level speakers from Comcast, IBM and Deloitte Consulting, and many opportunities for high-level networking.

Our Venture Conference (March 22, Hyatt Regency, New Brunswick) is the biggest venture conference on the East Coast. See the newest, latest and greatest ideas in technology at this conference. Applications for exhibitors are still available, and attendees should reserve their space now.

Don’t forget, the annual Tech Treck to Washington DC is right around the corner on February 13. There is great value in meeting with our House and Senate representatives individually, as well as administration officials and legislators from across the country. We encourage you to make every effort to support our DC day and if you cannot, please send a representative and join us on this important mission.

This is just the beginning; we have many fantastic events planned this year for our members. Make the most of these opportunities to learn and network.

I look forward to seeing you at an event! n

— Maxine Ballen, President & CEO, NJTC

President’s Message

talent networks

foUndER, PRESIdEnt & cEoMaxine Ballen • [email protected]

cHIEf oPERatIng offIcERJoan C. Praiss • [email protected]

VP MEMBERSHIPPaul A. Frank III • [email protected]

VP PUBLIcatIonS/BUSInESS dEVELoPMEnt

Leo Mennitt • [email protected]

EXEcUtIVE adMInIStRatoRKaren Lisnyj • [email protected]

EVEntS ManagERMeredith Meyer • [email protected]

MEMBER RELatIonS ManagEREllen Stein • [email protected]

offIcE ManagER MEMBERSHIP SERVIcES

nJtc connEctIonS EdItoRJudy Storck • [email protected]

It cooRdInatoRErwin Racimo • [email protected]

EVEntS cooRdInatoRMartine Johnston • [email protected]

accoUntIngPeggy Reeve • [email protected]

tEcHnoLogy & EntREPREnEURSHIP taLEnt nEtwoRk dIREctoR

Donna Levan, SPHR • [email protected]

nJtc cHaRtER MEMBERSDeloitte

Edison VenturesKPMG LLP

Maloy Risk ServicesMorgan Lewis

PNC

New Jersey Technology Council& Education Foundation

www.njtc.org1001 Briggs Road, Ste 280Mount Laurel, NJ 08054

856-787-9700

Visit our website at

ww.njtc.org

TAking iT To wAshingTon wiTh The nJTc“The NJTC did a fantastic job of coordinating visits with the entire New Jersey delegation. It was

a great opportunity to meet the folks representing us in Washington and provided a chance to

advance a couple of broader topics for the tech industry as well as giving individual companies the

chance to add specific issues to the agenda. ”

—Stephen Socolof Managing Partner, New Venture Partners

Upcoming events

Bridging the gap interview skills workshop

Join other job seekers for this interactive session that provides an opportunity for you to sharpen your interviewing

skills, practice your introduction/elevator pitch, conduct mock interviews with business hiring managers, and more.

Price: fREEPlease visit www.NJTETN.org for upcoming dates and locations.

Jersey Job club TrainingThe Technology & Entrepreneurship

Talent Network presents Jersey Job Club trainings throughout the state. This

training provides job seekers with up to date information on the latest technology jobs trends, interviewing skills, networking

skills, job search resources, and more.

Price: fREE Please contact your One-Stop Career Center or visit www.NJTETN.org for

upcoming dates and locations.

_______________________

for more information please contact the director of your area workforce

Investment Board, or a Business Representative at your local one-Stop

career center. a full list can be found at http://lwd.dol.state.nj.us/labor/index.html.

Governor Chris Christie has announced the release of $26 million to support three economic recovery initiatives designed to assist businesses and workers in the wake of Hurricane Sandy and to additionally invest in New Jersey’s future growth.

The three initiatives, Recovery4Jersey, Skills4Jersey and Opportunity4Jersey, involve the investment of training dollars by the state Department of Labor and Workforce Development (LWD) into New Jersey businesses and the state’s workforce with the goal of connecting the unemployed to job opportunities in the Sandy recovery effort while also building the skills of existing workers for jobs in the state’s key industry clusters. The $26 million, to be offered to New Jersey employers as grants, is coming from a restructuring of long-standing LWD training programs to focus not only on the Sandy clean-up, but also to ensure that all future programs designed to enhance the skills of the state’s workforce are driven by the needs of the Garden State’s businesses.

“These initiatives embody another step in New Jersey’s journey to recovery from the devastation of Sandy, but also represent a transformation of how New Jersey prepares its workforce,” said Governor Christie. “We know the industries that offer the most promise for moving our economy forward, and it only makes sense for us to train our job seekers for professions in those industries.”

“As we spend public funds training unemployed residents for new jobs and enhancing the skills of our existing workforce, we should also give each job seeker the knowledge and tools that are most valued by our industries,” said Labor Commissioner Harold J. Wirths. “This approach ensures we are offering our unemployed residents opportunities for meaningful careers and at the same time invest in the industries that are building New Jersey’s future.”The three initiatives include:

recovery4JerseyThis involves a two-prong approach.

• The LWD will provide $4 million to support private sector recovery and rebuilding efforts required in the wake of Hurricane Sandy by offering funds through which businesses can train newly hired workers. Grants will be available to companies involved in recovery and rebuilding efforts, including utilities, construction companies and other clean-up related businesses. This funding program serves as a private-sector complement to the federally-funded $15.6 million National Emergency Grant under which local government agencies are being able to hire unemployed people to help clean up the debris left behind by the storm.

• The LWD will make $7 million in funds available for local Workforce Investment Boards (WIBs) to

provide for on-the-job training (OJT) for unemployed individuals hired in recovery related industries and occupations, as well as in occupations where there is an increased demand due to the recovery effort. Focusing on OJT ensures that training funds are directly connected to employment. The funds will provide a hiring incentive to employers and will defray the costs of providing training to new employees. Grants will be a capped at $4,000 per individual trained. Local WIBs are well positioned to identify local companies interested in participating.

Skills4JerseyUnder this initiative, $11 million in training funds will be made available in grants to help New Jersey employers upgrade the occupational, literacy and safety skills of their current employees and/or train new employees for purposes of retaining highly skilled and high wage jobs in New Jersey. The grants will be made available to individual employers, labor organizations and a consortium of two or more employers organized by industry associations, educational institutions or other groups. The training may consist of OJT and/or classroom training. Training may be provided by the employer or by a training provider selected by the employer. Each employer who receives a grant must contribute a minimum of 50 percent of the total cost of the training services received. Any wages paid to employees during the training period may be utilized to fulfill that requirement.

Opportunity4JerseyThis initiative is intended to fill a “skills gap” reported by New Jersey employers, who indicate that they have difficulty finding qualified workers with the specific skills needed for their industries. LWD will provide $4 million for this initiative, which is designed to address such gaps through training programs that are directly connected to the hiring needs of multiple employers. The initiative is based on a pilot training program conducted earlier this year in which all 10 graduates of a fabricated metal product training class were successfully placed into jobs. Training grants will be made available to colleges and approved training institutions working in conjunction with pre-identified New Jersey employers or a consortia of employers from one of the New Jersey state’s targeted industry clusters.

The targeted industry clusters on which the training funds are focused were the basis of LWD’s “Talent Networks,” which were established last year to help employers in those industries better identify the skills they seek in prospective employees. The Talent Networks also have served to identify ways the state can improve the business climate and

$26 Million for Economic Recoveryto Assist Businesses Post Sandy

enable companies to hire more of New Jersey’s unemployed residents.

To find out more about the Talent Networks, go to: http://lwd.dol.state.nj.us/labor/lwdhome/content/TalentNetworkNJ_Index.html

To learn more about the grant opportunities made available through the economic recovery initiatives, please go to: http://lwd.dol.state.nj.us/labor/employer/training/FY13_NGO_Skills.html n

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Stephen S. Tang, Ph.d., MbaPresident & CEO, University City Science Center

By JEnnIfER SIMonI


corner office

you came to the Science Center in 2008 as president and CeO from Olympus. what was the draw of the Science Center? Science and entrepreneurship are in my blood—and a part of my heritage. I’m the son of international students from China. I was born with high expectations from parents who sought—and largely achieved—the American dream in Delaware, where I grew up and first discovered my love of science, technology.

I was attracted to my role as CEO and the Science Center as an institution because I saw the Science Center’s opportunities as an exciting, complex leadership challenge that would draw upon my business and scientific skills. I was also motivated by my passion for innovation and entrepreneurship—and their ability and potential to make the world a better place.

how has the Science Center changed since then? Over the past five years, the Science Center has placed an emphasis on programming to support entrepreneurship, innovation and technology commercialization. From Quorum, our entrepreneurs’ clubhouse, to our QED proof-of-concept funding program to Breadboard, which explores the intersection of art, science and

technology, we’re focused on connecting entrepreneurs to the resources and advice they need—and on building and convening communities. Our role as a community developer emerges in each of our program offerings, as we bring together diverse groups to lead efforts to move technology into the marketplace.

We’ve also taken a decidedly regional approach to community development and are proud of our partnership with the NJTC and other institutions and people in NJ that engage with the Science Center. For example, our 31 shareholders include Rowan and Rutgers Universities and Burlington County College.

New Jersey is involved with our QED program as well. Rutgers, University of Medicine and Dentistry of New Jersey and New Jersey Institute of Technology are among the 21 research institutions participating in QED. I was delighted when Rutgers University was awarded the first two QED awards in our Digital Health track this winter. These were Rutgers’ second and third awards and demonstrates that technologies with high commercialization potential exist throughout the region.NJTC was a charter member of our Quorum Strategic Partner Alliance and Quorum has hosted the Regional Commercialization Conference. Finally, I would be remiss if I didn’t mention contributions of NJTC CEO Maxine Ballen who serves on our board and chairs our Community Development and 50th Anniversary Celebration Committees.

The Science Center must be an amazing place to work. which companies stand out in your mind and represent what the Center is about?One of our current residents exemplifies the entrepreneurial life cycle and is a true translational research success story. Avid Radiopharmaceuticals was founded by Penn neuro-pathologist Dan Skovronsky who had an idea for a technology that would enable the diagnosis of diseases like Alzheimer’s disease. To fully appreciate this, you have to understand that the only reliable diagnosis of Alzheimer’s today is through autopsy… which you can imagine, severely limits the treatment options.

In 2005, Dan moved his nascent company into the Science Center’s Port business incubator with one employee—himself. By 2009, Avid’s payroll had grown to 37 people. The company outgrew its space at the Port and moved into custom-fitted office and lab space on our campus. Since then Avid has grown to about 100 employees and expanded its physical footprint.

In 2010, Avid was acquired by Eli Lilly for $300 million in cash up front, plus another $500 million of potential additional payments over time, based on the achievement of certain milestones. Avid achieved one of those milestones when the FDA approved its technology.

Another resident, Dr. Hubert J.P. Schoemaker, who founded Centocor in 1979 at the Science Center, is a legend in the Science Center family. Beyond scientific reason, he believed that monoclonal antibodies could be used as therapeutics to treat human disease. Thanks to his vision and leadership, Centocor became one of the region’s most successful pharmaceutical companies. It was acquired by Johnson & Johnson in 1999, and is now part of Janssen Biotech. Their signature product, Remicade, which is used to treat rheumatoid arthritis, and other autoimmune diseases, is the single highest grossing product in all of J&J.

any innovations you’re particularly amazed by? I’m continually amazed—the entrepreneurs in our Port are working on cutting-edge technologies that could change the world. One of our residents, Optofluidics, is focused on technology developed at Cornell called a “Molecular NanoTweezer,” which enables individual protein molecules to be isolated, manipulated and studied. Another, Invisible Sentinel, has developed a rapid diagnostic that can detect food contamination anywhere from farm to factory to fork.

with the election behind us, what do you hope to see from the Obama administration as it relates to innovation and technology? We would like to see federal policy improvements and investments that support innovation and job creation, promote the growth of emerging high growth companies, and help attract, retain and grow qualified and skilled talent. These changes would include: expanding and making permanent the federal R&D tax credit; creating a research credit for startup companies; and providing an incentive for the re-investment of foreign earnings into domestic R&D, technology commercialization, and early stage venture investments. We would also like to see more funding for basic and translational R&D and commercialization efforts, such as proof-of-concept centers and joint R&D

and commercialization projects between academia and industry. Finally, we would like to see a greater emphasis on rebuilding our nation’s intellectual infrastructure in STEM education.

Can you elaborate more on your thoughts about STeM education?Jobs requiring science, technology, engineering and math skills are growing at an astonishing pace—three times as fast as growth in non-STEM jobs. This trend is expected to continue and STEM employment is expected to continue to grow at an even faster rate. Yet only 21 percent of 12th graders in the U.S. tested as “proficient” or better in science in 2009. In order to meet this growing need, we’ve got to increase and improve STEM education at all levels and spark an interest in these vital subjects at an early age. To help in this effort, we’ve developed a program at the Science Center called Breadboard that uses art to introduce children to STEM subjects … we’re turning STEM into STEAM.

in your opinion, what are the biggest roadblocks startups face today? Ask any entrepreneur the top three necessities for launching a business and he or she will answer: “funding, funding and funding.” Yet, the Greater Philadelphia region lags behind other markets in terms of venture capital investment. We rank 14th in the nation, with $481 million invested in the region’s startups in 2011. We’re well behind San Francisco, which leads the list with $8.6 billion, as well as Boston, New York, San Diego, Washington, and others.

how can we overcome these roadblocks to move ahead? Challenging economic times call for creative solutions to the funding problem, such as public private partnerships. For example, at the Science Center, we developed our QED Proof of Concept Funding program to help bridge the gap—or the Valley of Death as it’s sometimes called—between research funding and commercial seed investment.

In addition, we need to make the region more welcoming to investors, startups and established companies. A change in Philadelphia’s tax code made moving to the city a compelling business decision for venture capital firm First Round Capital.

any last words of advice or inspiration you’d like to leave our tech innovators reading this issue? I’d like to close with a quote that speaks to the entrepreneurial spirit that is fuelling innovation in our region, our nation and the entire world. Computer scientist Alan Kay, who worked for three iconic tech companies: Apple, Disney and HP said: “The best way to predict the future is to invent it.”

As the Science Center celebrates its 50th anniversary this year, I look forward to working with our region’s entrepreneurs and tech innovators as they invent our global future. n

8 TechNews | www.njtc.org | February 20138

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GROW. WISELY.

with the privatization of the Site Remediation Program in new Jersey, is there nonetheless an opportunity for responsible parties to obtain an “alternative cleanup remedy?

Yes. NJDEP has developed “Presumptive Remedies”, which are, in essence, preferred remedies narrowly tailored to address a particular cleanup strategy and remediation goal. Childcare centers, schools and certain types of residential communities may have different remediation goals then hybrid uses, commercial enterprises or other operations. With prior approval from NJDEP, responsible parties may implement an alternative remedy. The party must submit an application to NJDEP explaining the nature of the remedy and the basis for deeming the presumptive remedy “impractical” or how “the alternative remedy would be equally protective over time as the presumptive remedy”. Applications for alternative remedies must also include a detailed description of specifications for “engineering and institutional controls”, monitoring and maintenance. NJDEP will also consider factors such as: steep slopes or “unsuitable sub soils”, proximity to wetlands, the need for excavation “near or beneath structures” and the need for de-watering. The State’s approach to presumptive remedies gives guidance. The availability of alternative remedies presents flexibility and allows developers and responsible parties to be innovative and cost effective.

Marc D. Policastro is a shareholder at Giordano, Halleran & Ciesla, PC. in the firm’s Environmental and Real Estate, Redevelopment and Planned Real Estate Development Practice Group. He can be reached at 732 741-3900 or at [email protected].

LegaL Q&a

Business & strategy

New Jersey Clean Energy Innovation Council Launch:

rutgers ecoComplexBy SERPIL gURan, PH.d.

The New Jersey Clean Energy Innovation Council was launched on October 17, 2012, by the Rutgers EcoComplex, in collaboration with New Jersey state agencies and several universities around the state. The Council launch will help New Jersey to achieve and advance New Jersey’s sustainable clean energy future. This Council combines several bioenergy and biofuels workgroups in the state, including the NJDA Biofuels workgroup, to develop more efficient and focused goals and actions. The NJCEIC will have an expanded mission beyond biofuels to also include all forms of clean energy, energy efficiency and natural gas technologies and business concepts.

The goal of the New Jersey Clean Energy Innovation Council is to bring together experts from academia, government, and private industry to identify and evaluate those paths, technologies and businesses that will help New Jersey achieve a “sustainable clean energy future.”

This Council will not attempt to “pick the winners.” Rather, it will strive to take a holistic and objective look at the available options for clean energy production and energy efficiency and foster an environment for successful commercialization. In addition to biomass-to –energy, the Council will also focus on waste-to-energy, natural gas and energy efficiency technologies. The output of this Council will be information for policy makers, project developers, entrepreneurs and investors to accelerate the development of a vibrant clean energy industry in the state. n

Dr. Serpil Guran is the Director of the Rutgers EcoComplex. Her responsibilities include management of the EcoComplex operations, programs, business incubator and facilities, as well as providing vision and leadership in establishing the EcoComplex as a nationally recognized center for the commercialization

of environmental and alternative energy technologies. The incubator is a member of the New Jersey Business Incubation Network. For more information, visit the EcoComplex website at http://

ecocomplex.rutgers.edu/index.php, call 609-499-3600 or e-mail [email protected].

10 TechNews | www.njtc.org | February 2013 11

what is the section 83(b) election?

In the tech community, it is very common for companies to offer restricted stock as a form of additional compensation to their employees. Generally the receipt of restricted stock is not a taxable event for the recipient until such time that all significant restrictions have lapsed, at which point, the fair market value of the stock is taxed as ordinary income. However IRC section 83(b) allows the recipient of restricted stock to make an election to accelerate the taxation of the shares as of the date they received them. This election will allow future appreciation in the value of the stock to be taxed at capital gains rates upon sale. If the value of the stock is expected to rise significantly in the future, paying this tax up front could potentially save you thousands of tax dollars. The election must be filed within 30 days of receiving the stock should you decide it would be beneficial.

accounting Q&a

Tatiana Schwager, CPA, is a senior in the Somerville office of WithumSmith+Brown, Certified Public Accountants and Consultants and is a member of the firm’s Technology Services Group. Schwager may be reached at 908.526.6363 or [email protected].

TechNews | www.njtc.org | February 201310

Business & strategy

I think I may have the best job in the world as a venture capitalist. Why you ask? Simple, VC’s spend most of their working hours working with entrepreneurs. What makes this great? Entrepreneurs are equal parts passion, optimism and dreamer. Entrepreneurs don’t take no for an answer and are willing to sacrifice almost anything to see their vision become reality. Finally, entrepreneurs are the engine that drives the economy as they are the job and wealth creators. From Thomas Edison to Steve Jobs and everyone in between, I believe the entrepreneur may be America’s greatest natural resource.

However, all of the qualities listed above that make entrepreneurs great may be their biggest inhibitors to successfully pitching an angel or VC for capital. Most start-up CEO’s have a hard time understanding that investors are also running a business. Our business happens to be delivering strong returns for our limited partners (our investors). We have to buy into your vision or strategy, but the road to get us bought in can be long and tedious.

Unfortunately what seems like such a no-brainer, de-risked investment opportunity to you is potentially the next great idea that never attracts a single paying customer. How can you successfully bridge this gap to ensure your first meeting is a success?

be realistic1) The goal of the first meeting is to get a second meeting not to close the deal. To an entrepreneur this may sound like low expectations. To a VC the first meeting is when we decide if we want to spend the next 4, 5, 6 maybe 10 years with you helping you build your business. The first meeting is just one of many meetings you will have on your way to a term sheet or investment.

Preparation2) Do your homework. Knowing your audience and finding common ground seems so basic, but you wouldn’t believe how often the entrepreneur has not simply read my bio or looked at my firm’s website, let alone my

LinkedIn page or Twitter feed. The ability to know something about your audience’s interests is easier than ever. Does your product fit have something in common with another investment we have done, we share an interest in sports or politics. That first meeting is the time to find a connection.

3) Trusted referrals move to the top of the pile. When I receive a business plan or Executive Summary from a lawyer, accountant or investment banker that I know the odds of me taking a meeting rise meteorically. Network, network, network to get that referral.

4) Traction is a must. The phrase, “are the dogs eating the dog food” is a popular one in our business. In my opinion the chances of having a successful first meeting with a VC, or angel for that matter, are slim to none if you just have a slide deck or summary. At a minimum get a proof of concept with a large customer if you are selling to the enterprise. If you are a consumer play, the customers are right there on the Internet. Even better for an enterprise solution is a pilot and better still is a few paying customers.

5) For your presentation, less is more. 20 slides max is ideal. Plan to get through your first meeting “presentation” in 30 minutes. If I am interested and you are getting my attention the meeting will last a lot longer as I ask questions and we have a dialogue. You are no longer presenting, we are talking about your business.

in The Meeting6) Be compelling. Why should I believe you can make your vision a reality? Give me something to hang my hat on such as prior experience, customer testimonials, etc.

7) Uniqueness and innovation. What problems are you solving that haven’t been solved before? Why will someone part with his or her hard-earned money to buy your product? Simple questions, but lack of

14 Do’s and Don’ts for the Perfect Investor PitchA seasoned venture capitalist shares invaluable insights and tips.

By cHRIS SUgdEn

innovation is one of the most common reasons a second meeting doesn’t happen.

8) Yes, you do have competition. 99 percent of the companies I meet are not 100 percent unique or innovative. So tip #7 is irrelevant right? Wrong. Your competition’s product is not as good as yours—tells me specifically why.

9) Irrational Exuberance in projections is death. One thing we know with near certainty is that your business plan will be wrong, unless you have a crystal ball (in which case you probably don’t need my money). But are your projections grounded in sound assumptions? Have you tested your pricing assumptions with customers? Is your addressable market really $1 billion?

10) Know-it-alls not allowed. If you thought I was talking about my side of the table I don’t blame you. Too many on the investor (buy) side of the table are arrogant. You are doing

the hard work and we should respect that. But, we might have a question or a suggestion that is useful. Go into the meeting with an open mind and maybe you will come out with a pearl of wisdom.

11) Learn something. Again, your business model will be wrong and likely you will modify (the team at Edison knows that I loathe the use of pivot in this context, this can be the subject of a future article) several times before you find the scalable business model. A great sign in a first meeting is an entrepreneur looking for a partner and ways to increase his odds of success.

after12) No for now or no forever? VC’s generally invest in 1 percent of the businesses plans we review. Meeting one is not a failure if you are turned down. Try to get some reasons why. If I reach certain product or customer milestones does that change your opinion?

Did my market analysis lead you to believe our target was too niche? Seek feedback, don’t just walk away. Take solace, we have said no after the first meeting or the entrepreneur has turned Edison down in more than half of our completed investments.

13) Ask for referrals to other investors. If a VC or angel likes what you are doing but the turndown is simply stage, industry or size of investment, a referral to other investors is nearly as good as your goal— get the second meeting—with another potential investor.

14) Gratitude goes a long way. Yes, it is my job to hear your pitch. However, the lost art of the thank you is a way for you to stick out. I am constantly amazed how few times a quick e-mail with a thank you and a couple of reasons why we should meet again is sent.

Think marathon, not sprint, when embarking on a mission to raise capital for your business. n

Chris Sugden is Managing Partner at Edison Ventures. www.edisonventures.com

inside information:

Advising Corporate Clients on: • Visa and Green Card Applications • Immigration Compliance Programs • Immigration Impact of Mergers and Acquisitions • Employment-Based Immigration Efforts • US Department of Labor Audits

Contact: Poonam Bhuchar | [email protected] | Princeton | 609-514-5195

BHUCHAR LAW FIRMGenuine Interest, Commitment and Understanding

1312 TechNews | www.njtc.org | February 2013 TechNews | www.njtc.org | February 2013 13

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Business & strategy

Corporate spending on information technology increased in 2012, and businesses are expected to invest in technology at a greater rate in 2013, according to the results of a DATA Inc. survey of IT professionals released today.

DATA Inc. conducted the survey from September through mid-November. It includes responses from more than 300 IT professionals in a range of positions, such as CEOs, project directors and programmers.

Among respondents, 68 percent said IT spending increased in 2012, and that investments were made in areas such as infrastructure (noted by 58 percent of participants), application support services (57 percent) staffing and custom application development (both 44 percent). Interestingly, survey respondents ranked mobile application development among the lowest categories, with just 34 percent reporting a significant investment in this area.

Across a variety of industries, from financial organizations to public sector entities, survey respondents reported an increase in spending. The exception was the pharmaceutical industry.

“The survey results show positive trends for the information technology industry,” said Arun Verma, CEO and President of DATA Inc. “I’m sure many IT executives are still cautious about their spending, but a variety of issues – from new regulations to new technologies and the need for efficiencies—are driving many technology investments.”

For 2013, 77 percent of survey respondents said they believe spending will increase above 2012 levels. Indications are that budgets will shift toward application development and mobile technologies next year, representing a logical shift of investment from implementation of custom solutions, to maintenance.

Survey respondents also said they expect an increase in spending in testing and quality assurance for those applications, with 46 percent of respondents stating that Testing and QA will be a higher priority for investment in 2013. “Mobile” is also in the plans for many corporate IT departments, as 44 percent stated they anticipate investing in the development of mobile apps next year.

“What’ve we’ve experienced at DATA Inc. this year, and what we hear from our clients aligns very closely to what survey participants have said,” says Conrad Leao, vice president of operations. “Businesses need to consistently invest in their information technology infrastructure and adapt to new technologies or they risk falling behind their competitors.”

When asked about factors considered when evaluating and selecting an information technology vendor, experience/expertise ranked as most important, accounting for 84 percent of the responses. Products/solutions offering ranked second at 77 percent, with cost benefit a close third at 76 percent.

The survey results indicate that having a college degree above and beyond technical certifications is extremely helpful when seeking employment or avoiding IT sector cutbacks. Among respondents, 81 percent of respondents stated that they are employed, which correlates to demographic data indicating that close to 80 percent have completed work in a bachelors or graduate program and possess one or more technology or industry certifications.

Unemployed IT professionals still rely on online career boards such as Monster.com and Dice.com (77 percent) more than other methods. LinkedIn has made great headway, as 71 percent of those unemployed used it. Old-fashioned referrals was the only other method mentioned by a majority of respondents (51 percent). n

Corporate it Spending expected To increase in 2013

More tech investments expected in application support and maintenance next year

There has been a lot of discussion recently regarding Immigration Reform; however, no law regarding corporate immigration has been passed yet. As a corporate immigration attorney, I have witnessed firsthand the obstacles our clients face with the current immigration laws.

New entrepreneurs are facing obstacles in starting new companies because the immigration laws are outdated and are not conducive to the current economic climate. Any Immigration Reform over the past few years has focused on family immigration for the purposes of unity. There has been little change in corporate immigration, which in fact, can help enhance the economy and can collect tax dollars.

For companies already in existence and growing, they have to deal with the extensive Requests for Further Evidence when filing H-1B and L-1 Visas. Our firm has successfully managed to overcome the RFE’s for our clients and receive a high number of visa approvals. Obtaining an Approval from the U.S. is half the battle clients face, the remaining is when they go to the U.S. Embassy or Consulate to obtain their visas. A number of beneficiaries will receive 221(g), thereby delaying the start of their employment even further by weeks or in some cases months.

In addition, the Public Law 111-230 signed by President Obama requires the submission of an additional $2000 for certain H-1B petitions and L-1 Petitions filed by companies that have more than 50 employees. The fact remains that many of our client’s cannot find highly skilled workers in the U.S. Yet, these companies are being penalized for hiring outside of the country. Companies such as Microsoft in September 2012 stated that they are creating more jobs than they can fill. The U.S. Chamber of Commerce President, Tom Donohue has emphasized the need for immigration reform to retain highly skilled workers.

Due to the nature of the current immigration laws, companies are forced to plan months in advance of the actual workers entering the country. Once the H-1B visa quota has been reached, it can be over fifteen months before another new worker can enter on an H-1B and start working. In today’s economic climate, it seems unfair that employers have to determine more than six months in advance how any employees they wish to hire and where they will be working.

The 2014 quota filings will start April 1, 2013. Last year the quota

had been reached by the second week of June. This year with the shortage of workers, employers may be filing many more petitions and the cap may be reached earlier. It is wise for employers to plan accordingly and ensure that the LCA’s have the necessary locations on them when filing the petitions, so that they avoid spending more money on filing an amendment later on.

At this time, I also advise my clients to conduct an internal review of their Public Access Files and I-9’s to ensure that they are in compliance with Federal regulations. Employers sponsoring H-1B visa holders are facing more and more scrutiny. Employers who hire foreign national workers may be subject to various government audits. The Employer can be audited by the U.S/ Department of Labor [DOL], Immigration Customs Enforcement Division [ICE].

The U.S. Department of Labor (DOL) is conducting and scrutinizing companies that hire H-1B workers more closely than ever. A DOL audit can be the result of a random investigation or a complaint by a disgruntled employee. Even in the best case scenario, a government audit of your company can result in loss of time and place a huge burden on your HR department. Audits can often stretch out for several months or even years. Many employers do not realize that even paper violations may have hefty fines associated with them. If violations are found an employer can be liable for any of the following: back wages to an employee, civil penalties, debarment from the H-1B program, random audits by DOL for five years and even criminal penalties.

At Bhuchar Law we advise our clients to take a more proactive approach by having experienced outside counsel to conduct internal audits of company files. A self-audit can allow an experienced professional to come in and advise you on the recordkeeping procedures. Our internal audits often disclose material misrepresentations made on the LCA, improper prevailing wage levels, benching, incomplete public access files, lack of LCA postings and non compliance with the LCA attestations. Once discovered, the employer can move forward to change company policy and procedures in order to comply with the regulations. If a company does this for the first time when they are audited then they may face huge fines or an administrative

Corporate immigration reform: A Need for Change

By PoonaM BHUcHaR, ESq.

See Immigration, page 23


Constellation: Green Tip of the Month!Did you know... You can implement energy efficiency upgrades with no upfront cost?Constellation connects power customers with conservation benefits through Efficiency Made Easy – a unique bundled commodity and energy efficiency solution. If your business has sustainability goals or mandates, you can save money and reduce energy consumption by including the cost of efficiency projects in your power contract. Energy Efficiency Projects can include lighting upgrades & retrofits, upgrades to HVAC (heating, ventilation and air-conditioning) equipment & systems, building envelope improvements, upgrades to motor & drives, and more!

Why implement EME? • Realize cost savings through reduced consumption • No upfront capital required • Immediate cost savings • Paid through your electric billThe New Jersey Technology Council has teamed up with Constellation as its endorsed power supplier to help members like you intelligently buy, manage and use energy. Learn more at www.constellation.com/NJTCAR1.

Big Data has gone beyond a buzzword associated only with Internet giants like Google, Facebook, and LinkedIn. However, it is yet to become part of mainstream business and IT operations. Companies are at varying stages of implementing Big Data projects. Some find it challenging as it is drastically different from how we have traditionally managed our data and information architecture. Planning the Big Data architecture is not about understanding just what is different. It’s also about how to integrate what’s new to what you already have—from database-and-BI infrastructure to IT tools, and end user applications. Oracle’s product direction in hardware, software, and new partnerships has been designed to change the economics around Big Data investments and the accessibility of solutions. The real industry challenge is not to think of Big Data as a specialized science project, but rather integrate it into mainstream IT.

In this article, we will discuss adding Big Data capabilities to your overall information architecture. In addition, we’ll also describe some best practices to help you maximize the value of your Big Data investment and initiatives.

Impact of Big DataBig Data is considered to be one of the most confusing terms of 2012. So what exactly is Big Data?

Big Data refers to large datasets that are challenging to store, search, share, visualize, and analyze. Big Data can be characterized by the four Vs: Volume, Velocity, Variety, and Value. To understand the impact it has on Information Architecture, we need to first look at the new characteristics of big data:

• New Processing with high volume and variety of data• New analytical methods for highly detailed data• New way to correlate structured and unstructured data

The need to process high volume and very detailed information requires hardware and software parallelization and optimization. Hardware choice needs to make economic sense to meet the extreme scalability requirement. In addition, the data model also needs to be flexible for the high variety of data sources, types, and structures.

New Analytical Methods are needed to process high analytical volumes and more granular details that in itself might not be of much value. Visualization and statistical modeling are important to identify trends and patterns that are beyond query capabilities. And the new analytical focus is on predictive and iterative discovery.

New Correlations means aligning unstructured and structured data, which requires shared information metadata, leveraging existing skills as well as unified information consumption.

Big Data ArchitectureAs various data come in and being captured, they can be stored and processed in traditional DBMS, files, in the Hadoop Clustered File System, and NoSQL

Architecturally, one of the critical components that links big data to the rest of the data realms is the integration and data process layer in the middle of the diagram under the organize tab. This integration layer needs to extend across all of the data types and domains, and bridge the gap between the traditional and new data acquisition and processing framework. The data integration capability needs to cover the entire spectrum of velocity and frequency, it needs to handle extreme and ever-growing volume requirements, and it needs to bridge the variety of data structures. You need to look for tools that will allow you to integrate Hadoop / MapReduce with your data warehouse and transactional data stores in a bi-directional manner.

By dR. HELEn SUn

Is 2013 the year big data goes mainstream? Big Data Architecture

Best Practices

See Practices, page 19

for

register today at www.njtc.org

BIG DATA:Harnessing the Power

february 28, 2013Registration opens at 8:00 AMSynchronoss Technologies200 Crossing Blvd, 8th Floor, Bridgewater, NJ 08807

CIO Conference 2013

what can big data do for you?All businesses no matter the industry or the size have data. Finding and leveraging the data can give your business a competitive edge. How are IT leaders identifying and managing their Big Data and what strategies are they employing to tie the data and analytics to improve performance? Our panel will discuss their Big Data practices and what solutions work for them.

Panelists: • Jim Fisher, Big Data Sales Consulting Manager, Oracle • Tom Gordon, VP & CIO, Virtua Health, Inc. • Jo Ann Saitta, SVP & CIO, PDI, Iinc. • Andrew Sheppard, Financial Professional & Quantitative Analyst • Guy Story, CTO & Chief Scientist, Audible

breakout Sessiondata collection Privacy

Mary Hildebrand, Member, Tech Group, Lowenstein Sandler, P.C.

keynote SpeakerComcast Business Class Comcast Business Class provides advanced communication solutions for organizations of all sizes. Through a modern network backed by 24/7 technical support dedicated to our Business Class customers, Comcast delivers Internet, TV and Voice services for cost-effective, simplified communications management. The Comcast Business Class Ethernet suite offers high-performance point-to-point and multi-point Metro Ethernet services with the capacity to deliver cloud computing, software-as-a-service, business continuity/disaster recovery and other bandwidth-intensive applications. Comcast Metro Ethernet services are significantly faster than standard T1 lines and other legacy technologies, providing scalable bandwidth from 1 Mbps up to 10 Gigabits-per-second (Gbps) in more than 20 major US markets.

featured SpeakersDavid A. Kerrdirector, watson for Healthcare, IBM corporationDavid Kerr is Director, Watson for Healthcare in the IBM Corporate Strategy team where he focuses on the Healthcare industry and Software segments. Mr. Kerr has over 25 years experience in the IT industry as a technology and business leader for software development and strategy. He led large teams developing systems software and vertical industry solutions prior to assuming his current role in Corporate Strategy. Most recently Mr. Kerr has been focusing on the issues facing the Healthcare industry and working with IBM’s Healthcare & Life Sciences team to develop solution strategies for the application of information technology to the improvement of Healthcare quality and costs. He is currently responsible for IBM Watson-based technology strategy applied to Healthcare industry.

John LuckerPrincipal, deloitte consulting LLPJohn Lucker is Deloitte’s Global Advanced Analytics & Modeling Market Leader and a leader for Deloitte Analytics. He is also a leader of Deloitte’s Advanced Analytics & Modeling practice, one of the leading analytics groups in the professional services industry. Mr. Lucker has developed numerous unique advanced analytic business solutions and methods as well as the technical implementation tools to realize the latent value of the solutions.

John provides clients with end-to-end strategy, business, operational, and technical consulting services in the areas of advanced business analytics, predictive modeling, data mining, scoring and rules engines, and numerous other advanced analytic business solution approaches. His clients are in many industries including insurance, banking and financial services, retail, consumer products, telecomm, healthcare, life sciences, media, hospitality and others.

CiO of the year awards

this award is designed to recognize a chief Information officer or an executive in an equivalent position for his/her innovation and creativity

in planning and deploying their enterprise systems, future It goals, management philosophy and service to the industry and community.

the cIo of the year will be chosen from one of three candidates

announced at the cIo conference on february 28, 2013.

finalists will be listed on our website www.ntjc.org

SIgnatURE SPonSoR

PLatInUM SPonSoR

LUncHEon SPonSoR

confEREncE SPonSoR

cIo of tHE yEaR awaRd SPonSoR

naMEBadgE HoLdER SPonSoR

EXHIBItoRSregister today www.njtc.orgattendance at this event is exclusively for non-vendor cIos, ctos, It directors, Senior It executives, It Managers, sponsors / exhibitors. the Lunch Portion is open to everyone.

NJTC Members: $150 • Non-Members: $175NOTE: Lunch is open to everyone

LUNCH ONLY NJTC members: $45 • Non-members: $90

Questions: Call or email Karen Lisnyj at 856-787-9700 | [email protected] Sponsors as of 1/21/13

net accessCORPORATION

Most businesses, large and small, are storing enormous amounts of data such as customer data, healthcare data, sensor and machine data, and the vast array of other data types including images, video, and mobile data, as well as huge volumes of unstructured data found in online social networks, blogs, and forums. Many have learned how to analyze and unlock the economic and strategic value of all that data. this conference will address trends and practical experience by those who are utilizing big data to grow successful, more efficient companies. also, this is your opportunity to learn what tools and solutions are available to make this happen.

NJTC CiO Conferenceagenda

february 28, 2013

Synchronoss Technologies200 Crossing Blvd, 8th Floor,

Bridgewater, NJ 08807

8:00Registration & Breakfast

8:45welcome

Maxine Ballen, President & CEO, NJTC

keynote SpeakerComcast Business Class

10:00what can Big data

do for you?Panel Discussion

11:00Break / Breakout Sessiondata collection Privacy

Mary Hildebrand, Member, Tech Group, Lowenstein Sandler, P.C.

11:30featured Speaker

David A. Kerr Director, Watson for

Healthcare, IBM Corporation

12:30Lunch & featured Speaker

John Lucker, Principal, Deloitte Consulting, LLP

2:00cIo of the year awards

BIG DATA:Harnessing the Power

BRUNS-PAK

DATA CENTER SOLUTIONS

R


PracticesTo move to the next layer, there you need to be able to load the

“nuggets of valuable information” from big data processing output into your data warehouse. You also need the ability to access your structured data such as customer profile information while you process through your big data to look for patterns such as detecting fraudulent activities. Your big data processing output will be loaded into your ODS, data warehouse, and data marts for further analysis, just as the transaction data. In-database statistical analysis provides a means to analyze data without moving them. The additional component in this layer is the Event Processing engine to analyze stream data in real time.

The BI layer will be equipped with advanced analytics and visualization, on top of the traditional BI components such as reports, dashboards, and queries.

Governance, security, and operational management also cover the entire spectrum of data and information landscape at the enterprise level. All of these components rest on top of traditional and new set of Big Data hardware platform, designed to perform extreme processing and analytics.

Here’s an overview of Oracle’s Big Data Solutions. • Oracle Big Data Appliance: Pre-built and pre-configured

18-node cluster with Cloudera Hadoop Distribution, Oracle NoSQL Database, and Oracle R Distribution to jumpstart your Big Data initiative with fast time to market and factory-engineered performance

• Oracle Big Data Connectors: Pre-built connectors to bridge the gap between traditional data warehouse and RDBMS environment with the new Big Data infrastructure including HDFS.

• Oracle Exadata: Engineer systems for Oracle Databases optimized for OLTP as well as Data Warehousing systems.

• Oracle Advanced Analytics: Database option that includes Oracle Data Mining and Oracle R Enterprise. Significantly reducing total cost of ownership and improving speed of analytics by bring algorithm to data vs. the traditional analytical approach of moving large amount of data to algorithm.

• Oracle Exalytics: Engineered systems built for speed of thought analytics and visualization, optimized for traditional DW/BI with OBIEE, OLAP with Essbase, and Big Data Information Discovery for Endeca.

• Oracle Endeca Information Discovery: Agile BI solution that brings in both structured and unstructured data for fast analysis to discover hidden trends and patterns.

• Oracle Real-Time Decision: A general-purpose enterprise decision engine that is well suited to address requirements of Big Data. The platform offers a business framework that combines predictive analytics and business rules to power analytical solutions for enterprise decision management.

Big Data Capabilities are beyond simply products and tools. We need to look at the other dimensions of a capability, namely people, process, and governance.

First, the Big Data process is different. The development of traditional BI and DW is entirely different from Big Data. With traditional BI, you typically know what you are looking for. You simply define requirements and build to your objective. With Big Data, you may have an idea or interest, but you don’t know what would come out as a result. The answer for your initial question will trigger the next set of questions. So, the development process is more fluid. It requires that you explore the data as you develop and refine your hypothesis.

This new processes beg a special kind of person – big data scientist – a new role that has emerged as a result of the big data paradigm. This is no longer a back office function serving the needs of finance or the C-level mgmt. This is a role with extensive industry knowledge as well

as deep analytical, math, and statistical ability. Data Scientists will mine data, apply statistical modeling and analysis, interpret the results, and drive the implication of data results to application and to prediction.

Data Scientists are supported by Big Data Engineers. They are similar to our traditional sys admins and DBAs, but a new set of skills and tools are needed. From a technical perspective, big data engineers with Hadoop/Java/NoSQL skills are also going to be in demand. Their jobs are to manage and monitor the infrastructure for security, performance, data growth, availability, and scalability.

These roles can be grown from internal or brought in from consulting services organizations that possess these abilities. Either way, it needs to be a team of individuals who have clear ROI in mind and can function with great agility both technically as well as from a business perspective.

The data governance function for big data needs to focus on the balance between the value big data brings vs. the cost of achieving such value. It needs to be put into the business context. What business processes does it support? How critical is this business process to the overall business capabilities of an organization? In addition, new characteristics of big data present your ARB with new acquisition, operations, and open source considerations. How to drive synergies with current investments and maintain alignment with operations? And, how to manage standards with regard to open source? We need to know when to adopt open source tools, and how to manage the enterprise requirements around these open source products including security, performance, scalability, and high-availability.

In short, the new focus of data governance for Big Data is to layout and govern an architecture that will enable business innovation with quick time-to-market and at the same time allow business and IT to continue to embrace open source advancement in this space.

Best PracticesBig Data is here. You either embrace it or fall behind. But don’t do it because it’s exciting. Don’t treat it as a separate technological entity. Look at it in a holistic way as an extension to your overall information architecture.

Think Enterprise Scale and leverage in Big Data. Look for economic advantages in your architecture through

simplifying and standardizing your IT Operations, through reduce IT Investment and building your infrastructure once for enterprise scale and resilience; through unified development paradigms, and through sharing metadata at the enterprise level for integration and analytics.

In addition, invest in Shareable Architectures to extend your analysis capabilities in visualization, semantics, spatial, and statistics analysis. Bridge the gap between Open Source and Enterprise technologies. Your big data investment should be considered as an extension to your existing information architecture, not a replacement, not a standalone island.

Last but not least, leverage EA Governance in emerging technologies and investigations. Use a center of excellence to share knowledge, to establish standards, and to manage best practices. n

Helen Sun, Ph.D. Enterprise Architect with a focus on Big Data, Information Architecture, and Enterprise Information Management. http://www.oracle.com/bigdata

continued from page 14

Figure 1: Oracle Integrated Information Architecture Capabilities for Big Data

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AVATAR, the highest-grossing film of all time, moves from the cinema to Liberty Science Center’s exhibition halls in AVATAR: The Exhibition February 16 through May 19.

The hands-on exhibition allows guests to take a behind-the-scenes look at the technology used to create the film and experience its breakthrough filmmaking methods. To complement the exhibit experience, LSC will also host screenings of AVATAR 3D on select evenings.

According to director James Cameron, “The exhibition will be a unique opportunity for people to learn more not only about how the film was made, but also experience Pandora in a much deeper way. Fans will be able to see in-person the workmanship behind the film, whether it’s how scenes are captured, or how a Na’vi costume was built first as a real-world garment then produced digitally. It’ll create a tactile reality that’ll be a good companion to having seen the movie.”

“Fans of the film and those yet to see it will be amazed by the many ways science and technology contributed to its success,” says Paul Hoffman, president and CEO of Liberty Science Center.

The exhibition features a series of interactive exhibits that invite guests to sit in the director’s chair, walk through Pandora, and even try on Jake’s boots. Guests will also see of props, costumes, and concept art used in production.

Organized by the Experience Music Project|Science Fiction Museum and produced in partnership with Twentieth

Century Fox Consumer Products and James Cameron’s Lightstorm Entertainment, the exhibition was developed around two central themes – how the world of Pandora was created and the role emerging technology played in bringing AVATAR to life on the big screen.

Creating PandoraPandora’s geography, landscapes, and creatures were all purposefully designed to be visually stunning while remaining rooted in sound scientific principles. The film’s artists started with hand-drawn sketches based on real-world elements that were eventually mixed, matched, enlarged and warped into the imaginary world of Pandora.

The sketches would eventually evolve into digital art, sculptures, 3D models, and animations. Almost all of the digital items in the film were originally created as actual objects that served as reference for the actors, directors, and digital artists – some of which will be on display at LSC.

Guests will have the chance to experience the pre-production process firsthand at the Pandoran Plant Builder station. After learning about the science that shaped Pandora, they’ll experiment with different shapes, colors, and textures as they use kits to create Pandoran plants of their own.

Inspired by the wildlife created by James Cameron, Liberty Science Center developed Expedition Pandora: The Search for Alien Animals to expose guests to interesting animals with unusual characteristics. An LSC Mary Meluso is the Media Relations Manager at the Liberty Science Center. www.lsc.org.

Liberty Science Center opens its latest exhibition, exploring the technology behind the revolutionary movie.

crew will lead guests on a virtual intergalactic journey to discover new fauna and flora in a live, 20-minute comedic stage show.

Along the way, the team will encounter aliens with outrageous adaptations. While these fictional beings appear to be unlike anything one might encounter here on Earth, the Team Biologist will compare the aliens to real creatures from our own planet.

Guests will learn about regeneration, the use of camouflage to hide from predators or spy on prey, and even how some creatures have developed the ability to explode before the courageous Safety Officer engages in an epic lightsaber showdown and steers the ship safely home.

Filmmaking TechnologyThree cutting-edge technologies played a major role in creating AVATAR’s realistic visuals: performance capture, virtual camera, and Simulcam. Performance capture recorded the actors’ facial movements and expressions to create CGI characters with an exceptional level of realism. The virtual camera allowed Cameron to film sets independent of the action to help create perfect camera angles, and through the magic of the Simulcam, he was able to view live-action and computer generated footage simultaneously to allow a scene to be directed like a more traditional movie.

In the exhibition, visitors will take on the roles of AVATAR’s actors and jump right into the film via the motion-capture stage. Guests will see themselves rendered as animated Avatars at the Performance

Capture interactive. Guests are also invited to explore what it’s

like on the other side of the camera. They can direct a virtual scene from AVATAR by operating a hand-held monitor similar to the virtual camera system used by James Cameron. After guests have selected a scene and reviewed the storyboard, they will physically move the monitor through space to experiment with the camera view and zoom. When the scene is complete, visitors can watch it side-by-side with the motion capture file that Cameron shot.

Guests will also find a virtual camera that was used to create the actual AVATAR film. During the filming, actors’ performances were fed into a computer-generated world that contained simplified versions of the

T h e e x h i b i T i o n

locations seen in the movie. The recorded performances drove the computer-generated characters who would act out scenes in these digital environments.

Using it as a window into the world of Pandora, Cameron could point the virtual camera in all directions while the recorded scenes played to find the perfect angles. Eventually his selections would be saved and sent to computers that would render them at full resolution for the movie. The virtual camera brings hands-on techniques to digital filmmaking.

Other stations within the exhibition invite guests to experiment with sound to set the mood of a scene, interact with wood sprites in a projected Pandoran forest, and learn more about the Na’vi culture and language. n

The insatiable curiosity of Curious George—the little monkey who captured the imagination and hearts of millions of children and adults for over 70 years—comes to life February 16 at Liberty Science Center. The traveling exhibit from the Minnesota Children’s Museum will introduce young children to Curious George’s world and inspire their natural inquisitiveness as they explore early science, math, and engineering through hands-on play.

Let’s Get Curious!

22 TechNews | www.njtc.org | February 2013 23TechNews | www.njtc.org | February 2013

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Before companies like Google, Microsoft and Apple became the huge multinationals they are today, many were startups. In recent months, jurisdictions including France and the U.K. have looked into the global IP footprints and transfer pricing strategies used by some of the largest high-tech companies in the world. While it is unclear where these inquiries may lead, one thing is clear: it is never too soon for a high-tech or other startup that has the potential to grow into a global business to assess and evaluate its current and future tax footprint and transfer pricing policies to ensure they are both creating tax efficiencies for the company and compliant with global tax and transfer pricing rules. This article will discuss several of the considerations a company should analyze when determining if they should migrate their IP out of the U.S. via a sale to a related party.

benefits associated with Migrating iP Out of the U.S.The U.S. has the highest corporate tax rate of any industrialized nation. Accordingly, migrating IP out of the U.S. to a jurisdiction with a low effective tax rate on intangible profits that is consistent with the operational objectives of the business can be a key decision and strategic opportunity, especially for a startup with an abundance of net operating losses (NOLs) or research and development tax credits. In addition to achieving a low effective rate of tax on intangible profits, IP migrations may allow related parties that use the IP and are located in high-taxed jurisdictions to deduct royalty payments against these high rates of tax and further reduce a company’s effective tax rate.

Tax Considerations in determining whether a Change to your global iP Strategy Makes Sense for your businessA. Sale or License of IP to a Related PartyUnder IRC Section 482, transactions between controlled parties (i.e., parent/subsidiary) must be conducted on an arm’s-length basis. IRC Section 482 requires that a U.S. company charge an arm’s-length price for IP that it sells or licenses to a related party in a foreign jurisdiction. This ensures that taxable gain inherent in the IP bears an appropriate amount of U.S. tax. Oftentimes high-tech and other startups incur significant net operating losses during the first several years of business. In a taxable transaction, these NOLs may be used to offset taxable gain on a sale, or a stream of royalty payments from a license, of IP to a related party in a foreign jurisdiction.

B. Cost-Sharing AgreementsAs an alternative to a sale of IP, many multinational companies are entering into cost-sharing arrangements. Such arrangements are particularly useful where existing IP must be further developed to attain or maintain its potential future value. These arrangements involve a transfer of all or a portion of the existing IP platform as an initial step, and then obligate the parties to bear their proportional shares of costs relating to the development of intangible property based on their anticipated share of the revenue to be derived from that property in the future. While there is inherent risk in entering a cost-sharing agreement (because they are often challenged by the IRS and local taxing authorities), they may also prove beneficial for companies.

Jon Adelson, Managing Director; Phil Antoon, Managing Director; Laurie Dicker, Managing Director along with contributors Kristina Dautrich, Senior Director; and Nicolaus McBee,

Director of Alvarez & Marsal Valuation Services, LLC. www.alvarezandmarsal.com

intangible Property Planning Opportunities for high-Tech and Other Startups

Determine whether your company should migrate their IP out of the U.S. via a sale to a related party.

By Jon adELSonCONTRIBUTING AUTHORS PHIL ANTOON & LAURIE DICKER

C. IRC Section 367(d)Although not pertinent when migrating IP via a sale to a related party, the potential consequences under IRC Section 367(d) should be analyzed whenever IP is being moved outside of the U.S.

Timing is everythingIn the U.S., transfer pricing rules are set forth in IRC Section 482. The transfer pricing rules are intended to place related parties in tax parity with unrelated parties by determining the true taxable income of the related parties. This is achieved by comparing related-party transactions with similar transactions entered into by unrelated parties dealing at arm’s length. Accordingly, under IRC Section 482, the IRS has the authority to increase the price charged for IP (for tax purposes) in a sale or license between related parties if the price charged is deemed to be too low. IP is often valued according to the future revenue it is projected to produce. High-tech startups typically own all the rights to IP. This IP will increase in value quickly (when a company begins producing revenue). These companies typically incur various costs that create NOLs in the U.S. (i.e., R&D, overhead, facilities, etc.) before the IP becomes profitable. Often, these startup companies can use their NOLs and/or research and development tax credits to significantly reduce or eliminate tax paid in the U.S. on the sale or license of the IP in what is otherwise a fully taxable transaction.

Recent events indicate that IP planning must be thoughtfully carried out in a manner that makes sense from a business perspective and will withstand scrutiny by not just the U.S. but also other taxing authorities throughout the world. The basic principles and considerations in this article are just the starting point for discussing and understanding what types of IP planning opportunities may exist for your company.

disclaimer As provided in Treasury Department Circular 230, this publication is not intended or written by Alvarez & Marsal Taxand, LLC, (or any Taxand member firm) to be used, and cannot be used, by a client or any other person or entity for the purpose of avoiding tax penalties that may be imposed on any taxpayer.

The information contained herein is of a general nature and based on authorities that are subject to change. Readers are reminded that they should not consider this publication to be a recommendation to undertake any tax position, nor consider the information contained herein to be complete. Before any item or treatment is reported or excluded from reporting on tax returns, financial statements or any other document, for any reason, readers should thoroughly evaluate their specific facts and circumstances, and obtain the advice and assistance of qualified

tax advisors. The information reported in this publication may not continue to apply to a reader’s situation as a result of changing laws and associated authoritative literature, and readers are reminded to consult with

their tax or other professional advisors before determining if any information contained herein remains applicable to their facts and circumstances. n

burden. By taking a proactive approach and having an internal audit the company can save themselves time and money in the long run. More importantly, if audited by the government you can demonstrate that you are making a good faith effort to try and comply with the regulations.

Thus, it has yet to be seen if Immigration reform will take place. Especially, when there

are other pressing issues such as Gun Violence and the Economy, which need to be addressed. Until there is immigration reform, employers in the corporate world can only continue to plan accordingly and work within the realms of the current laws to grow their businesses. Nonetheless, the importance of complying with Federal regulations cannot be stressed enough. n

Poonam Bhuchar, Esq. of Bhuchar Law, [email protected] www.Bhucharlaw.com

continued from page 13immigration

www.njtc.org

No need to get lost on commercial job boards.The NJTC Career & Job Center is tailored speci�cally for you.

signature events

CIO COnferenCeBig Data:

Harnessing the Power

february 28, 2013Synchronoss technologies Bridgewater, new Jersey

Most businesses, large and small, are storing enormous amounts of data such as customer data, healthcare data, sensor and machine data, and the vast array of other data types including images, video, and mobile data, as well as huge volumes of unstructured data found in online social networks, blogs, and forums. Many have learned how to analyze and unlock the economic and strategic value of all that data. This Conference will address trends and practical experience by those who are utilizing big data to grow successful, more efficient companies. Also, this is your opportunity to learn what tools and solutions are available to make this happen. Attendance at this event is exclusively for non-vendor CIOs, CTOs, IT Directors, Senior IT executives, IT Managers, other senior business executives and sponsors / exhibitors. Lunch is open to everyone.

The Conference will feature• Exciting speakers from Comcast, Deloitte Analytics

Institute and the Director of Strategy, IBM Watson• A panel of CIOs from different industries will discuss

how they successfully derive value from their big data

• Break-out session on data collection privacy issues• CIO of the Year Awards• and plenty of networking . . . . See conference insert for full details.

Exhibitor Opportunities are still available but space is limited.

Contact Karen Lisnyj at 856-787-9700

or email [email protected].

CfO AwArDs BreAKfAsT celebrating deals, investments

and success stories

June 12, 2013Forsgate Country Club, Monroe Twp., NJ

NJTC is pleased to present the annual CFO Awards Breakfast celebrating amazing deals, investments and success stories. Three finalists will be selected from each of the following award categories: • CFO of the Year • Deal of the Year • Financier of the Year • Hall of Fame This event draws a full house each year with rave reviews. Consider nominating your CFO or that of a client or customer. Look for details in early Spring...

enTrepreneur BOOTCAmpAn intense day long conference

April 23, 2013Rutgers Busch CampusPiscataway, New Jersey

The target audience is pre-seed to early stage entrepreneurs, individuals seeking to start a technology company, pharma and IT professionals contemplating a transition, and others. Attendees will be introduced to expert speakers and a support network of service providers that will continue to serve as potential resources for the entrepreneur.

Topics to be covered include the elements of a winning business plan/executive summary, the ABCs of Raising Capital, recruiting/retaining/rewarding a winning management team, a series of roundtable discussions with experts, and CEO success stories.

Email Joan Praiss at [email protected] for more information

nJTC VenTure COnferenCeA unique opportunity for

technology companies

March 22, 2013Hyatt Regency New Brunswick

New Brunswick, New Jersey

The NJTC Venture Conference is a unique opportunity for technology companies in all stages of development to showcase and demonstrate their products or services to the investment community. Venture capitalists, angels and individual investors visit companies at their exhibit booths to preview various products and services and personally meet and interact with company executives. Exhibiting companies will make presentations to the Venture Conference audience. For more information about exhibiting at the Venture Conference, please visit www.njtc.org

presents...

MaRk yoUR caLEndaR

today!REgIStER at

www.nJtc.oRg

NJTC Event Sponsorships Available

Contact Joan Praiss at [email protected]


nJtc Photo gallery


Photo 9: L-R Thomas Giannone, Managing Principal, Cresa and Stephen Muretta, Assurance Partner, Ernst & Young LLP

Photo 10: L-R Keith M. Parent, CEO, Court Square Group; Naidu Gandham, Practice Head - Cloud Computing and Managed Services , IDEA Lab, ZSL, Inc.; Michael Janosko, Senior Manager Advisory Services, Ernst & Young LLP;Stephen Muretta,Assurance Partner, Ernst & Young LLP; Thomas Giannone, Managing Principal, Cresa

daTa breaCh: Protecting Your Business From Cyber Loss

9 10

nJtc hosted our first full-day data center Summit at the Eisenhower conference center.

Photo 1: Master of Ceremonies: Eric Shepcaro, CEO TelxPhoto 2: Keynote Speaker: Joe Weinman, Author &

SVP Cloud Services & Strategy, TelxPhoto 3: Power Panelists: DCIM Challenges and Opportunities

L-R: James Cerwinski, Manager, Raritan, Inc.; Peter Sacco, Founder & President, PTS Data Center Solutions; Mark Giamo, Partner, BDO USA, LLP; Jim Miller, Regional Manager, Terremark/Verizon; Marvin Josef, Global VP-Professional Services, DCIM Avocent Products 7 Services, Emerson Network Power

Photo 4: Moderator: Mark Giamo, CPA, Managing Partner, BDO USA, LLP

Photo 5: Featured Speaker: Rich Miller, Founder and Editor-in-Chief, Data Center Knowledge

Photo 6: Moderator: Rashaad Bajwa, President & CEO, Domain Computer Services

Photo 7: Lunch-N-Learn Break Out Session: Wholesale Colocation: What?Why?How? Sponsored by: DuPont Fabros Technology Presenters: L-R: Colton Brown, Regional Director and Wayne Allen, Regional Director

Photo 8: Power Panelists: Hurricane Sandy: A Discussion on Lessons LearnedL-R: Roger Williams, Sr. Director of Engineering, Comcast Business Class; Will Steffens, Principal, Sugarloaf Associates LLC; Bob MacTaggert, CIO, Leviton Manufacturing; Rob Stephenson, CMO, Xand; Pat Zinno, Director of IT, Operations-NJ, Atlantic Health

NJTC daTa CeNTer SUMMiTWorking In The Clouds

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information Technologies

Biztech 224 East Oak Avenue Moorestown NJ 08057610-592-0600www.biztech.comLee Tsao, Managing Partner [email protected]: 856.220.0227BizTech is recognized throughout the Mid-Atlantic region as a leading IT Services firm. For more than a decade we’ve focused on Oracle applications, technology and consulting services for small, midsize and Fortune 500 companies.

doubleBridge technologies103 Carnegie Center, Ste. 317Princeton, NJ 08540609-716-9001www.doublebridge.comChristopher Isabella, Product ManagerBridging the gap between business and technology, DoubleBridge has been providing services and solutions for the Life Sciences, Financial and Technology industries for over a decade.

HR acuity641 Shunpike Road #210Chatham, NJ 07901888-598-0161http://hracuity.comDebbie Muller, President [email protected] Acuity™, LLC, is the leading provider of employee relations and workplace investigation solutions. HR Acuity designed and developed HR Acuity™ On-Demand, an award winning web-based application that minimizes an organization’s legal and financial risks by facilitating the consistent documentation of day-to-day employee relations issues and, when required, providing the HR Acuity proprietary methodology for conducting workplace investigations into allegations of misconduct.

Logistic Solutions Inc.200 Centennial Avenue, Ste. 209Piscataway, NJ 08854732-457-0015www.logistic-solutions.comLogistic Solutions, Inc. (LSI) is a woman/minority owned IT consulting firm, specializing in staff supplementation, full-time employee searches and placements, and off-shore development initiatives.

LogiXML7900 Westpark Drive, Ste A200McLean, VA 22102703-752-9700

nJtc new MeMBers

www.logixml.comTom Santoni, OEM Sales [email protected] enables organizations to deliver insight and understanding of critical data to employees, customers, and partners. Our technology is the fastest way to create BI applications, deploy scalable dashboard reporting, and embed analytics into existing applications – all at a fraction of the cost of other solutions.

StartUpValley299 Market St., Suite 350Saddle Brook, NJ 07663201-710-7137www.startupvalley.comDaryl H. Bryant, Co-founder CEO [email protected] Adam Smith, Marketing Manager [email protected] StartUpValley, currently in Beta, will be a full functioning equity-based crowd funding portal that will allow tech startups and businesses to raise capital for their Company through the power of the crowd.

Vital Records563 New Center RoadPO Box 688Flagtown, NJ 08821www.vitalrecords.com908-369-6900Vital Records, Inc (VRI) helps more than 2,000 companies protect and manage their critical data. Whether it’s off-site tape vaulting (VRI’s core service), Electronic Vaulting or Cloud Backup, VRI has the experience and wherewithal to help companies of all sizes.

workItsafe1822 51st StreetBrooklyn, NY 11204800-625-8554www.workitsafe.comWorkITsafe has been providing a wide array of technical products and services, including Hi Speed Internet Access (ISP), Web Design and Hosting, Internet Security, Network Management, Virtual Private Networks, Systems Integration and Web-based Application Development, including e-Commerce. WorkITsafe offers customers a full range of information technology solutions from hardware-need analysis, to applications support, to networking, communications and Web-related services.

Life SciencesfaSt Speech therapy53 Hillside AvenueLivingston, NJ 07039973-704-7587www.FASTSpeechTherapy.comFAST Speech Therapy creates a broad range of assessment and strengthening tools for use during speech therapy. Our family of products is designed for use in all settings: from specialty clinics to the patient’s home.

kissei america, Inc.2001 Route 46, Ste 103Parsippany, NJ 07054www.kisseiamerica.com Verdacom 91 Main StreetFlemington, NJ 08822908-376-6125www.verdacom.comDan Scanlon, President & CEO [email protected] creates and manages data related to patients and medicines in pharmaceutical clinical trials. Our SaaS product - VerdaCore - collects and manages patient and inventory data as well as provide a rich interactive business intelligence layer for managing clinical trials.

Non-Profit

netherlands consulate general666 Third AvenueNew York, NY 10017www.minbuza.nlFrédérique Zonnevylle, Senior Economic Officer [email protected] of the Netherlands in New York, economic department The Economic Department (ED) is actively promoting trade and investment between the Netherlands and the USA. The ED provides assistance to Dutch companies interested in establishing or expanding their presence in the US market. The ED pro-actively monitors the North-Eastern US market for economic opportunities and chances to collaborate with American partners, especially in the fields of water management, energy, life sciences, ICT and creative industries. The ED closely follows developments in the Netherlands with respect to the sectors mentioned above, be it in R&D, new products or government policies, in order to be able to make the best match with demand in the USA. For information and questions you can contact [email protected].

Service Providers Jones Lang LaSalle – Real Estate400 Interpace ParkwayParsippany, NJ 07054973-404-1487www.us.joneslanglasalle.comJonathan Meisel, Managing Director [email protected] Lang LaSalle (JLL) is very excited to be a part of the NJTC. As a financial and professional services firm specializing in commercial real estate services and investment management, we offer integrated services delivered by expert teams worldwide to clients seeking increased value by owning, occupying or investing in real estate. In recognition of the unique needs that drive the real estate strategies of individual

Joining the nJtcPaul Frank • Ext 222 • [email protected]

Membership ServicesJudy Storck • Ext 246 • [email protected]

Member Relations ManagerEllen Stein • Ext 228 • [email protected]

chairman of the BoardSimon Nynens, Wayside Technology Group, Inc.

co-chairVirginia Alling, PNC Bank

Board MembersJoe Allegra, Edison Ventures

Mel Baiada, BaseCamp VenturesMaxine Ballen, New Jersey Technology CouncilJoel Bloom, New Jersey Institute of Technology

Robert Bothe, Opera SolutionsJames Bourke, WithumSmith+Brown, PC

Skip Braun, DeloitteLeslie Browne, Senesco Technologies, Inc.

Michael Christman, Coriell Institute for Medical Research

John Clarke, Cardinal PartnersMark Clifton, SRI Sarnoff Corporation

Steven Cohen, Morgan LewisKathleen Coviello, New Jersey

Economic Development AuthoritySaki Dodelson, Achieve3000, Inc.

Patricia Donohue, Mercer County Comm. CollegeNariman Farvardin, Stevens Institute of Technology

Mark Giamo, BDO USA, LLPAndrew Gilbert, DLA Piper

Ian Goldstein, Drinker BiddleJames Gunton, NJTC Venture Fund

Darren Hammell, Princeton Power SystemsPaul Hoffman, Liberty Science Center

Brian Hughes, KPMG LLPMichael Kacsmar, Ernst & Young LLP

Carl Kopfinger, TD Bank, N.A.Flint Lane, Billtrust (Factor Systems)

John Lanza, McGladreySteve Lerner, Morris-Meyer, LLC

Nancy Lurker, PDI, Inc.John Martinson, Edison Ventures

Dan McGrath, Maloy Risk ServicesRichard Napoli, ObjectFrontier, Inc.Bob Olanoff, Systech InternationalGregory Olsen, GHO Ventures, LLCKevin Pianko, WeiserMazars LLP

Philip Politziner, EisnerAmper LLPAri Rabban, Phone.com

Marianna Rabinovitch, ECI TechnologyGovi Rao, Noveda Technologies, Inc.

Jeffrey H. Rosedale, Woodcock Washburn LLPJames Russo, Princeton Financial Systems

Douglas Schoenberger, VerizonEric Shepcaro, Telx

David Sorin, SorinRand LLPStephen Waldis, Synchronoss Technologies

nJtc Board of directors

As of November 2012

industries, our local New Jersey team offers the expertise of specialized practice groups including our Life Science and Data Center Practice Groups. We have a team of real estate and facility management experts dedicated to helping life sciences companies optimize and manage their real estate portfolios. For those companies in needs of data center services, JLL’s experts can help you navigate the appropriate solutions for your needs. We offer a full scope of services, with specialists in market intelligence, IT/CRE strategy development, site selection and design and construction.Whatever your commercial real estate needs, we are happy to sit down with you and discuss options on how to move forward.

Plan B Strategic Marketing71 Ridge RoadGreenbrook, NJ 08812 732-667-3830www. planbstrategic.comPavita Howe, [email protected] B Strategic Marketing works with startups and entrepreneurs to develop business plans, launch new products, and formulate creative marketing strategies to increase visibility and attract customers at each stage of the business. For more information please visit www.planbstrategic.com

USLI - Insurance1190 Devon Park DriveWayne, PA 19087888-523-5545www.usli.com USLI aspires to be the very best insurance company for underwriting insurance for small businesses along with a select group of specialty products.

Telecommunications/Mediaatlas-Smart IMS 103 Morgan LanePlainsboro, NJ 08536609-955-3040www.atlas-smartims.comRichard Giacchi, Managing [email protected] IMS is a leader in the design, build, and provision of managed services for advanced low latency communications networks. Focusing on high availability network solutions, and applications, with emphasis in VoIP telecommunications, utilizing SIP core fabric, for the Financial and Enterprise communities, to support VoIP initiatives and provide implementation of SIP security.

renewalsAdvanced Technology Solutions www.atsolutions.com BaseCamp Ventures www.basecampventures.com Billtrust (Factor Systems) www.billtrust.com C-Metric, Inc. • www.c-metric.com

CoreLabs Partners www.corelabpartners.com Datavail • www.datavail.com DoughMain • www.doughmain.com Enpirion, Inc. • www.enpirion.com Fintelligent, LLC • www.fintelligent.com Foreign Trade Corp. of Costa Rica/PROCOMER www.procomer.com Global Pharmaceutical Services http://globalpharmaceuticalservices comGreen Waste Technologies, Inc. www.grnwt.com h2med LLC • www.h2med.com Hoboken Brownstone Company www.hbrownstone.com Innovative Technology Consulting Group www.innotechcg.com Kean University • www.kean.edu Mercer County Comm. College www.mccc.edu Mindshift Technologies • www.mindshift.comNEI Corporation • www.neicorporation.comNet2EZ Managed Data Centers www.net2ez.com NeuroDx • www.neurodx.com Nexage Technologies USA, Inc. www.nexageUSA.com Nightstar Partners • www.nightstarpartners.comNistica • www.nistica.com Paratus Technologies www.paratustechnologies.comPhone.com • www.phone.com Planet Associates, Inc. • www.planetassociates.comPolygenesis Corporation www.polygenesis.com PracticalCTO in Partnership with Artezio-NA www.practicalcto.com SightLogix, Inc. • www.sightlogix.com Starboard Storage Solutions, Inc.(fka RELDATA, Inc.) www.reldata.com TD Bank, N.A. • www.tdbank.com Tetrus Consulting Group www.tetrusconsulting.com The Medicines Company www.themedicinescompany.com The Philadelphia Trust Company www.philadelphiatrust.com Thomas Edison State College www.tesc.edu TimeSight Systems • www.timesightsystems.comTravelers • www.travelers.com TriNet HR Corporation • www.trinet.com Voxware, Inc. • www.voxware.com WattLots, LLC • /www.wattlots.com William Gallagher Associates www.wgains.com/ Windstream Communications (fka PAETEC) //www.windstream.com ZSX Medical, LLC • www.zipstitch.com

TechNews | www.njtc.org | February 2013 29TechNews | www.njtc.org | February 201328

Your Employee Matters

TM


nJtc cEo BESt PRactIcES foRUM February 7 • 8:00 AM - 10:00 AM

withumSmith+Brown 5 Vaughn drive, Princeton, nJ

You’ve probably heard the phrase - “It’s lonely at the top.” Well you won’t be lonely at the NJTC CEO forum. Join other CEOs exclusively to exchange best practices that each of you use to make your business successful. Each CEO will be expected to share some best practices from his/her organization and then lead a discussion. This forum will be hosted by Billtrust CEO Flint Lane. Billtrust was named 2010 NJTC Growth Company of the Year and in 2011 Flint Lane was named an E&Y Entrepreneur of the Year.

This program is open to NJTC members only, CEOs of Technology Companies. Space is limited and we will limit the number of participants.

nJtc tEcH tREk to waSHIngton dc february 13 & 14

MEEtIng LocatIon on february 13 Room 200 of the House Visitors center

washington, dcMembers $300.00

NJTC members are invited to join us in Washington, D.C. on * February 13-14, 2013. In our ongoing effort to advance not only New Jersey’s technology agenda but national interests as well, we are once again partnering with TECNA (Technology Councils of North America) and CompTIA (Computing Technology Industry Association.) This 2 _ day event will offer the opportunity to meet technology leaders from across the country, as well as New Jersey’s elected Federal representatives one at a time. You will also gain firsthand information on cyber security, SMBs / IT workforce policies, internet taxation and much more. For More Information on the 2013 Tech Trek to Washington, DC: www.njtc.org

* The Tech Trek runs from February 13-14You can join us for ALL or PART of the Agenda

NOTE: Agenda posted at www.njtc.org RSVPs required for each part of the Tech TrekTo REGISTER call Karen Lisnyj 856.787.9700NJTC participants are responsible for their own Travel and Hotel accommodations.MAKE YOUR RESERVATIONS early to insure availability.

Visit www.njtc.org for a list of suggested hotels

Pact and nJtc InVEStoR onLy dInnER February 25 • 5:30 PM - 8:30 PM

the HUB, LLc 2001 Market Street, 2nd floor

Philadelphia, PaMembers $100.00 • Non-Members $150.00

Ted Leonsis is founder and chairman of Monumental Sports & Entertainment, which owns three Washington, D.C., professional sports teams and Verizon Center. A digital entrepreneur, author and philanthropist, Leonsis previously led AOL to unprecedented levels of innovation and growth. He also is an award-filming filmmaker and venture capital investor.

For registration, please contact Jennifer Cohen at [email protected]

nJtc 2013 cIo confEREncE February 28 • 8:00 AM - 2:00 PM

Synchronoss technologies 200 crossing Blvd , Bridgewater, nJ

Members $150.00 • Non-Members $175.00 • LUNCH ONLY NJTC Member $45.00 • LUNCH

ONLY Non-Member $90.00

Most businesses, large and small, are storing enormous amounts of data such as customer data, healthcare data, sensor and machine data, and the vast array of other data types including images, video, and mobile data, as well as huge volumes of unstructured data found in online social networks, blogs, and forums. Many have learned how to analyze and unlock the economic and strategic value of all that data. This Conference will address trends and practical experience by those who are utilizing big data to grow successful, more efficient companies. Also, this is your opportunity to learn what tools and solutions are available to make this happen. For full Information on the 2013 NJTC CIO Conference visit www.njtc.org

Attendance at this event is exclusively for CIOs, CTOs, IT Directors, Senior IT executives, IT Managers, other senior business executives and sponsors/exhibitors.

SPONSOR / EXHIBIT OPPORTUNITIES AVAILABLE Contact Karen Lisnyj at 856.787.9700 or [email protected]

tEcHnoLogy IdEa & dEMo day 2March 5, 2013 • 4:00-6:00PM

wells fargo190 River Road, Summit, nJ

Members $25.00 • Non-Members $50.00

“You have to have an idea of what you are going to do, but it should be a vague idea.” - Pablo Picasso

Ideas can be vague things, but we want to help those ideas become a reality. Join us for NJTC’s second Technology Idea and Demo Day at Wells Fargo in Summit, NJ. You can submit your idea for review and get feedback from a group of experts as well as audience members. NJTC will be looking for ideas as well as Demos of potential new products and services to showcase in front of investors, technology executives and others. We are seeking already conceived ideas as well as spontaneous thoughts for 3 minute presentations. Demos will be presented in 5 minute presentations on the day of the event.

To submit your idea, visit our website at www.njtc.org. Submission deadline is February 19th at 8PM. We will let you know if your submission will be included during the week of February 26.

3:00-4:00 WorkGroups will be offered in: Cloud Computing: Presentation by ProServices Corporation; Photonics/Optics and Smart City Initiative

Networking reception following the program

cfo RoUndtaBLE-cREatIVE caPItaL March 13 • 8:30 AM - 10:30 AM

Ernst & young LLP99 wood avenue, South Iselin

Members $0.00 • Non-Members $25.00 • The CFO Alliance Members $25.00

Join us for a panel discussion regarding how to monetize your assets, both on and off the balance sheet. How can you think outside the box and creatively generate cash from your intellectual property or your real estate? Our expert panel will discuss these topics and more. We welcome your ideas.

Open to CFO’s, C-level and Senior Management only

Moderator: Robert Olanoff, CFO, Systech InternationalSpeakers: Gregory Clark, Managing Director, Horizon Technology FinanceThomas V. Giannone, Managing Principal, CresaRepresentative from Ernst & Young LLPMore panelists to be announced

TechNews | www.njtc.org | February 201330 TechNews | www.njtc.org | February 2013 31

nJtc calendar

nEtwoRkSNJTC Industry Networks present programs about opportunities and challenges facing NJ technology companies by industry segment.

Electronics, advanced Materials & Manufacturing

Patron Sponsors:EisnerAmper

Woodcock Washburn LLPContact:

Paul Frank • Ext [email protected]

Ellen Stein • Ext [email protected]

Enviro-Energy IndustryPatron Sponsors:Morgan Lewis

WeiserMazars LLPWoodcock Washburn

Contact: Paul Frank • Ext 222

[email protected] Stein • Ext 228

[email protected]

It/SoftwarePatron Sponsor:

BDOContact:

Leo Mennitt • Ext 227 [email protected]

Judy Storck • Ext 246 [email protected]

Life Sciences & Health ItPatron Sponsors:Drinker Biddle

McGladreyContact:

Leo Mennitt • Ext 227 [email protected]

Meredith Meyer• Ext 234 [email protected]

telecommunications/MediaPatron Sponsor:

Verizon New JerseyContact:

Paul Frank • Ext [email protected]

Judy Storck • Ext 246 [email protected]

NJTC Peer Networks bring together like-minded technology professionals to share common issues, learn best practices and gain perspective across all technology industry segments.

cEo forumPatron Sponsors:

Morgan Lewis • TriNet WithumSmith+Brown

Contact: Ellen Stein • Ext 222

[email protected]

cfo Peer networkPatron Sponsors:

Cresa NJ – North/Central LLC Ernst & Young, LLP

Contact: Martine Johnston • Ext 244

[email protected]

cIo Peer networkPatron Sponsors:

Oracle • telxContact:

Karen Lisnyj • Ext [email protected]

government affairsContact:

Karen Lisnyj • Ext [email protected]

Software Engineering LeadersPeer networkPatron Sponsor:Sparta Systems

Contact: Leo Mennitt • Ext 227

[email protected]

Venture capital and financingPatron Sponsors:

Fox Rothschild LLP • TD Bank N.AContact:

Ellen Stein • Ext [email protected]

for updated information or to register for nJtc events, visit www.njtc.org

“gaMIfIcatIon” and tHE EntERPRISE – PERfEct togEtHER

March 14 • 4:00 - 6:00 Robert Half technology

10 woodbridge center drive woodbridge , nJ

Members $25.00 • Non-Members $50.00Students $25.00

One of the hottest trends in recent years are games and gaming strategies. Today there are more then 200 million active gamers in the US. Traditionally gaming has been for entertainment purposes but now we are seeing key executive strategies being developed for the enterprise, human resources, loyalty and marketing. “Gamification” is becoming a powerful tool to engage and train employees, customers and the public as well as to drive innovation and performance improvement. Join our “Gamification” thought leaders in a discussion on how gaming technology is being used to encourage users to engage in desired behaviors and problem solve.

Moderator: Rich Napoli, Chief Operating Officer, ObjectFrontier Software

Speakers: • Gabriel Zichermann – author of several books

on Gamification• Allan Grafman, CEO of Majestic Enterprises, a

leading video gaming company• Drew Napoli, Gamification specialist at OFS.

nJtc VEntURE confEREncE March 22 • 9:00 AM - 4:00 PM Hyatt Regency new Brunswick

two albany Street , new Brunswick, nJ Members $235.00 • Non-Members $400.00

Member Professional Service Provider $400.00 Non-Member Professional Service Provider $600.00

The NJTC Venture Conference showcases New Jersey’s most promising companies and leading professional service firms. In past years, the Conference has attracted over 350 individual investors, venture capitalists, investment bankers, lenders and other financing groups from the northeast corridor.

The 2013 Venture Conference will highlight some of the region’s emerging technology sectors, such as clean tech, environmental, life science, nanotechnology and food innovation. The region’s leading venture capitalists and members of the investment community will be invited to participate in the Conference. To complete the Exhibitor Profile visit: www.njtc.org

Sponsor & Exhibitor Opportunities are still available. Contact Meredith Meyer or 856-787-9700

SaVe The daTe“EMBEddEd tEcHnoLogIES - tEcHnoLogIES In MotIon”

april 18, 2013Juniper networks openLab

the Junos center for Innovation 200 Somerset corporate Boulevard

Bridgewater, nJ

cEo foRUM May 1, 2013

LIfE ScIEncE EXEcUtIVE BREakfaStMay 16

cfo awaRdS BREakfaSt June 12

MoBILE aPPS foRUM & coMPEtItIon

June 20, 2013fairleigh dickenson University

the Mansion , Madison , nJ

HEaLtH InfoRMatIon tEcHnoLogy SUMMIt -

cLoUd coMPUtIng wILL SHaPE tHE PHaRMacEUtIcaL SEctoR

July 11 • 8:00AM-3:30PMnew Jersey Hospital association

760 alexander Road, Princeton, nJ

Go to business.comcast.com or Call 610.499.2331

FOR BANDWIDTH TO CATCH UP WITH INSPIRATION.Comcast Business Class is a new breed of speed. With Ethernet speeds from 1Mbps to 10Gbps getting to the Cloud is faster than ever. It’s agile enough for businesses to quickly scale bandwidth as their needs grow. And our secure, reliable fiber optic network means private data stays that way. Don’t wait. Switch to Comcast Business Class today.

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