AVAST community
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www.avast.co m www.avast.co m AVAST community Milos Korenko Jun 17, 2011
description
AVAST community. Milos Korenko Jun 17, 2011. Be free. When we first launched free distribution of avast! Antivirus, we gave ourselves room to grow—but never dreamed that the product would gain such global popularity," Mr. Eduard Kucera, Chairman of the Board of Directors. - PowerPoint PPT Presentation
Transcript of AVAST community
www.avast.comwww.avast.com
AVAST communityMilos KorenkoJun 17, 2011
Be free
When we first launched free distribution of avast! Antivirus, we gave ourselves room to grow—but never dreamed that the product would gain such global popularity,"
Mr. Eduard Kucera, Chairman of the Board of Directors.
avast! user base yesterday:162,225,870 registered130,008,487 active
1Q 2002
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Registered users Active users
mill
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…AVAST user base in your countriesActive users May 2011:
o France 14 204 918o USA 10 824 441o Russia 7 270 278o Spain 5 587 844o Italy 5 185 951o UK 3 166 847o Germany 2 584 687o Czech 1 668 983o Belgium 1 256 023o NL 1 028 037
Word-of-Mouth Advertising
• No paid advertisement
• Recommendations of influencers
• Significant WOM
• Overspill from home to business
• User experience
• Loyalty (thank you for Free…
I’d buy the paid now)
62%
19%
10%
8%
Why did you choose avast?
Pre-installed on my computer
Positive media review
Found it on the internet
Recommended by a friend or relative
Grass Root Presentations
• Forum “evangelists” volunteer
• Reimbursed only for travel cost
• Presentations to home users and PC groups
• YTD about 100 presentations for 3000 people
Norbert GostischaNew Mexico, USA
14000+ entries on forum
Community: Detects
?Behavior Shield
AVAST Virus Lab
Community: Detects• avast! users participate in an automatic sample submission system• submitting unknown viruses identified by Behavior Shield to avast! Virus Lab• over 10 000 unique samples daily
Community: Support
Top avast! evangelists
Tech 54 775 postsDavidR 49 074bob3160 14 628polonus 10 719Eddy 8 023sZc 6 958YoKenny 6 938Logos 6 880CharleyO 6 415RejZoR 6 062
60% of all customer support is provided by avast! forum community
32%
31%
37% avast! Forum
avast! Support
avast! Phone Support
97%
1% 2%
Inquiries Answered Inquires plus self-service
Community: Translations• avast! is offered in 36 languages
• 97.1% language coverage of all home computers (Gartner)
• 25 languages were provided by avast! community translators
