Available at your local supermarket

With absolutely no saturated fat, trans-fat and cholesterol, Honey Bunches of Oats is a must-try!

DIV

E IN

Post Honey Bunches of Oats Cereal (30g)

Cascadian Farm Oats & Honey Granola

Cereal (55g)

Kellogg's Special K Oats & Honey Cereal (52g)

15% Vitamin A VS 0% Vitamin A VS 10% Vitamin A

60% Iron VS 32% Iron VS 25% Iron

Post's Honey Bunches of Oats is now available at your local supermarket's cereal section. With rice, wheat, corn, and oat clusters baked with a hint of honey, all combined perfectly, Honey Bunches of Oats is a great start to your busy day. Honey Bunches of Oats. A nutritious snack only from Post.

Less sugar, Less sugar, more fibre!more fibre!

Problems to Address: • While the visual is unusual and somewhat While the visual is unusual and somewhat

interesting, the message of the advertisement is interesting, the message of the advertisement is not clear (DONE!)not clear (DONE!)

• Not clear what benefits the product provide Not clear what benefits the product provide (DONE!)(DONE!)

• Consumers want to know how this is different Consumers want to know how this is different from other similar products (DONE!)from other similar products (DONE!)

• Consumers do not know what to do in order to Consumers do not know what to do in order to purchase this product (DONE!)purchase this product (DONE!)

Target Audience: Young adults who are health conscious

Purpose:Highlight the health benefits of this new cereal from Post

We wish to acknowledge the We wish to acknowledge the following sources we usedfollowing sources we used

http://www.postfoods.com/cereals/honey_bunches_of_oats/#nutrition

http://www.cascadianfarm.com/products/product_detail.aspx?cat=44&upc=0-21908-13335-5

http://www.specialk.com/cereals/granolahttp://store.postcereals.com/post/

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THE END!THE END!