1. Automotive Sketching & Styling Workshop 22-23 March 2014 Organized by Launchpad Academy At the Indian Institute of Science, Bangalore STUDENT INFO KIT

2. ABOUT LAUNCHPAD ACADEMY Launchpad Academy was founded in 2010 to provide world-class training and skill development courses to students and professionals especially in Mechanical, Automotive and Aerospace Domain. The core team of Launchpad Academy are alumni of prestigious institutions like IISc, NID and IITs and who have come together with professional experiences in Transportation Design, Medical Product Design, Furniture Design, Construction & Defense Industry R&D. 3. THE EVENT OVERVIEW The most awesome opportunity to learn hands-on, the methods of professional automotive sketching & styling from one of Indias leading auto-styling gurus - Sathiyaseelan Gangasalam, Head of Styling, Ashok Leyland. IN FEW WORDS DATE Start End 22-03-2014 23-03-2014 LOCATION Indian Institute of Science, Bangalore 2-day Hands-on workshop, Case studies, Career building sessions, Guest automotive design speakers. The students will have live demonstrations, practice sessions and handouts. HIGHLIGHTS 4. THE FACULTY About the Faculty - Mr. Sathiyaseelan Gangasalam, is Head of Styling - Ashok Leyland. He has an M.Des Degree from IDC, IIT Delhi. He has consulted and led teams in automotive styling at Tata Motors, Tata Elxsi, TVS and General Motors before joining Ashok Leyland. He is passionate about teaching Design to young minds. The workshop is jointly organized by Gymkhana (The Student body of Indian Institute of Science) and Launchpad Education, as part of SPECTRUM 2014, the annual cultural and technical fest of IISc. 5. Interaction with Industry Professionals The workshop starts with an interaction with one of the most renowned working designers from Indian automotive industry, who will brief all queries about design process, careers, salaries, etc., including a career guidance for aspiring enthusiast designers. WORKSHOP 6. Live Sketching Sessions The major part of the session contains 'follow along' sessions where students will see the trainers work live projected on to a screen & follow to create their own design. Purely a hands-on experience in automotive sketching and design instead of boring lectures. 7. What is Industrial Design? Industrial design and the context of business Design process Automotive design body styles, layout, proportions, themes Session 1: The Foundation Design Communication Sketching is communicating - intro Basics of sketching - the tools, composition, light & shadow, perspective Advanced sketching - rendering materials, textures, reflection WORKSHOP DAY 1 8. Sketching a simple form Sketch along and learn Key to an expressive sketch Session 2: Sketching Sketching a Car Sketch along and learn a side view Develop a plan from the side view Perspective sketching - demo WORKSHOP DAY 1 9. Rendering a car in Photoshop quick side view shading - demo perspective render - demo Session 3: Digital Design Interactive session on creative thinking and design DNAs with the help of case studies with couple of other Transportation Designers from the industry. Session 4: Digital Thinking & Design Philosophies WORKSHOP DAY 2 10. email : info@launchpadacademy.in | mobile : Roshan: +91 96320 27594 , Vishal: +91 98455 01241 office : #331, 2nd Floor, 3rd Stage, 4th Block, Basaveshwaranagar Main Road, Bangalore-560079 Get in touch with us!