Automotive Market Research Presentation

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Want to know the in the a utomotive industry?

Transcript of Automotive Market Research Presentation

Page 1: Automotive Market Research Presentation

Want to know the

in the a utomotive industry?

Page 2: Automotive Market Research Presentation

Did you know that…

“Proton is the only Muslim country manufacturer, and the only 'full-fledged' manufacturer in South East Asia that designs, develops and manufactures their own cars.”

Source: http://says.com/my/stories/proton-facts-trivia-secrets

Page 3: Automotive Market Research Presentation

What Was The First Car?

“Designed, built and patented by Karl Benz in 1886, the Benz Patent-Motorwagen is universally recognized as the first internal combustion automobile. In 1926, Karl Benz and Gottlieb Daimler would join forces and company's, creating Daimler-Benz, later Mercedes-Benz.”

Source: http://www.rantcars.com/2015/02/26/15-car-trivia-questions-and-answers/

Page 4: Automotive Market Research Presentation

Sedan cars mainly used for family trips

About a third of Malaysians are keen to buying a car in the near

future

Car market is being affected by fuel price fluctuations and

weakening of Malaysian Ringgit

Stability & aesthetics hot buttons for car purchase

Prestige main driver for car purchase amongst luxury car

owners

Fuel economy consumption top

satisfaction point for sedan owners

Page 5: Automotive Market Research Presentation

Customer Satisfaction

Study

Car Clinic

Research

UAI Study

Types of Automotive

Research That We Do

Consumer Connect

Ad Test Focus Group

Discussion

Page 6: Automotive Market Research Presentation

Find out more about automotive industry trends & car owners’

perceptions towards various car manufacturers and many others...

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