The Turning Point for the Automotive IndustryAutomotive Distribution and Services | Automotive Brand Marketing | Digital Autolab

Verona, May 14th-15th-16th 2013

www.dealerday.it

Quintegia creates interactions of people, companies, competences and information aimed at processes of change and strategy innovation through focused research, cross-topic events and training laboratories. One of the strengths lies in the integration of domestic and international activities, leveraging both on competences of the research group on the automotive industry at the Ca’ Foscari University of Venice (founded by Prof. Giuseppe Volpato) and on the research network ICDP - International Car Distribution Programme.

www.quintegia.it

Areas of activitiesRESEARCHKnowledge at the basis of innovation

EVENTSNetworking of ideas and companies

TRAININGThe competence laboratory for strategy innovation

How to manage the turnaround of the automotive industry? How does the dealership business change? How do marketing, sales channels and customer relationships change? What is the impact of digital technologies?After 10 years of information and networking in a unique setting, Automotive Dealer Day is nowadays the most relevant event in Europe for opinion leaders and decision makers in the auto industry. It represents an independent context where dealers, carmakers and other supply chain companies meet each other, while acting as an information and strategy platform (orienting decisions, business generation, radar for emerging trends).

www.dealerday.it

Innovation in 2013In the 2013 edition the traditional themes revolving around automotive distribution and services get integrated by topics related to new forms of relationships between firms, brands and consumers (Automotive Brand Marketing) plus to the impact of digital technologies (Digital Autolab) with experiences from other industries.

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AUTOMOTIVE DISTRIBUTION AND SERVICES

WORKSHOP PROGRAM focused on current and relevant topics in automotive distribution including: dealership strategies, network evolution and satisfaction, spending review for dealers, business indicators, sales management, new ideas, used cars and after-sales, human resources and much more.

BUSINESS AREA with novelties from firms operating in the distribution chain including: DMS providers, oil companies, insurance and finance providers, plus many other product and service providers.

The final schedule of workshops and events will be made available on www.dealerday.it

MEETINGS & EVENTSFocused meetings, awards and evening networking enrich the opportunities for deepening knowledge and networking during the three days of the event.

Dealer Meeting and other synergic events will be organized by dealer associations, carmakers and other industry players in sync with the event in order to improve the agenda of participants while minimizing time, cost and hassle, while providing a unique opportunity for meeting and relationships.

#networking #carmaker#automotiveinteractions

#automotiveindustry

#cardealer#networking #carmaker#automotiveinteractions

#automotivedistribution#automotivedistribution#automotiveindustry

#cardealer

AUTOMOTIVE BRAND MARKETING

The reorganization of the automotive distribution and service world requires a new capability to look at how the relationships between firms, brands and consumers are evolving. The MARKETING and COMMUNICATION activities must change gear while going beyond traditional frames of mind, both for carmakers and for dealers, in order to stimulate a saturated market made of consumers featuring greater degrees of segmentation who now relate to brands and companies in a di�erent way.

The final schedule of workshops and events will be made available on www.dealerday.it

WORKSHOP PROGRAM focused on new themes including: evolution of customers and sales channels with comparisons with other industries, strategies and tools for advertising, choice of media mix, experiences of non conventional marketing, creative stimuli for new forms of branding and story-telling and much more.

BUSINESS AREA with communication and creative agencies, media players, service providers for marketing activities.

MEETINGS & EVENTS with awards, laboratories and evening events aiming at crossing the automotive community with the creative communities in the field of brand marketing through networking opportunities.

#advertising#interaction

#marketing

#business#mediamix#branding#advertising

#interaction#marketing

#business#mediamix

#branding

DIGITAL AUTOLAB

Digital technologies and internet have reached a point of di�usion such to create a pervasive impact on consumers and companies. This phenomenon involves also the auto industry at many levels with new potential developments in term of product display, analysis of the target market, use of social media, e-commerce, customer relationships, infomobility.

The final schedule of workshops and events will be made available on www.dealerday.it

WORKSHOP PROGRAM focused on topics such as: digital marketing and use of social media, integrated management of online and o�ine leads, web analytics, forms to develop e-commerce, mobile interactions, digital applications in back-o�ce and much more.

BUSINESS AREA with web agencies, ICT players, consulting companies and platform developers.

MEETINGS & EVENTS with awards, special meetings and evening events aiming at providing new stimuli linked to new digital applications in the various businesses.

#analytics #newmedia

#onlinestrategy#digitalstartup

#socialmediamarketing#digitalstrategy #userexperience

#analytics #newmedia

#onlinestrategy#digitalstartup

#socialmediamarketing#digitalstrategy #userexperience

How to participate

Automotive Dealer Day takes place on May 14th-15th-16th 2013, at the VeronaFiere Congress Center located in Viale del Lavoro, 8 - 37135 Verona (VR) Italy.

Registrations open on March 12th 2013 and close on May 9th 2013.

For information and registrations: www.dealerday.it

Registration fees:- reduced rate (before April 14th 2013) € 195,00 + VAT- standard rate (from April 15th 2013) € 235,00 + VAT- other people at the same company € 135,00 + VAT

Viale Luzzatti, 88 / 31100 Treviso, ItalyTel. +39 0422 262997 / Fax +39 0422 029903info@quintegia.it / www.quintegia.it

InterCOM: Quintegia press agencyTel. +39 045 915899 / Fax +39 045 8345145direzione@agenziaintercom.it