Automotive community platform - My Garage

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230.000+ Monthly unique visitors My Garage by Vibe Network 234.959 in October 2013 126.214 in October 2012 Automotive Community

description

Vibe Network is seeking partners in order to expand internationally with its automotive community platform that was successfully tested in Serbia on our website MojaGaraza.rs (My Garage) Website and our software platform have attracted great interest in SEE and were successfully sold to Infostud member of Alma Media (Finland). Infostud acquired website MojaGaraza.rs together with software license for Serbian language only. After we validated our concept and technology with the best clients from the automotive market in local region but also with more than 230 000 unique visitors per month we have a know-how to establish successful global automotive community.

Transcript of Automotive community platform - My Garage

Page 1: Automotive community platform - My Garage

230.000+ Monthly unique visitors

My Garageby Vibe Network

234.959 in October 2013

126.214 in October 2012

Automotive Community

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More than40.000

registered drivers

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Success story www.MojaGaraza.rs launched in 2011th

2012 - Acquired by Infostud member of Alma Media-Finland 2013 – Leading automotive community in Serbia

“Mojagaraza.rs has been a great add-on to our used cars listing website, and a great place for our users to chat about different car models or solve car problems they have. Also, it is great for us that people looking for a car on our website, can now use mojagaraza.rs for an extra opinion on real car offers and dilemmas which car to buy. This adds value to our users and is a good source of relevant users-generated content. Also, we are satisfied with the so far cooperation with Vibe Network team on further development of this software. They have great drive for improvement, good ideas, and things are set in that way that you can easily change and test different modules, before adopting or discharging them.”

Branislava Gajić, Infostud CEO

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Product - Problem - Solution

One of the most thrilling but also most exhausting moments in every man’s life is buying a next car.

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What motivates them

40% of consumers would never buy or lease a car without reading at least one piece of user-generated content.(Kelton Research, September 2011)

41% of auto shoppers are excited to share their purchases online.(source: Google/Shopper Sciences, Apr 2011)

40%

41%

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Product Overview

People love their cars! We let them express that emotion way more exciting and efficiently than

ever before.

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Car reviews and ratings We have built tailored review and rating system specifically focused on cars.

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Garage

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Discussions

Most of the online automotive communities still operate like an old-fashioned forum&blog platform. Our goal was to design the next communication platform for the automotive community.

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Questions and Answers

Drive awareness and acquisition.

Increase conversion

Increase satisfaction and retention

Create the network of influencers - brand ambassador

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images

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Monetization ToolsAdvertisingLead GenerationeMail Marketing

Business Profiles Tools for professionals (Yelp.com for automotive market)

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Business Profiles

Features of the Business Profile:- Address and Contacts (Checked once per month via auto generated e-mail reminder)- Location on the map- Private messaging- Business signature - Below the each of the posts on the Website users could expand their business signature- Recommendations and user reviews- Photo Slideshow- Removal of Competitor's Ads (from their business profile)- Add specialties, history, and other relevant information to enhance your business profile. - Business Owner Dashboard - to edit a business profile, to follow related UGC and to follow statistics.

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Main Features:

Social loginCar reviews and ratings (User generated content)Car model Q&A (Buying dilemmas, search for a mechanic, spare parts...) Discussions (place to meet car lovers, freaks, mechanics ...) Users reputation system, collaborative filtering Recommendation system (related contextually and behaviorally content)The Business Profiles (similar to Facebook pages for the local automotive businesses )

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Roadmap

“We follow the Lean Startup methodology of development. That makes our Road Map very tentative and responsive on customer feedback.” Dejan Restak Vibe Network CEO

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Mail CommunicationRelated Content System

Related Content SystemUser Rating System UpgradeInternationalization & Localization

Community Self-regulationAdministrative DashboardBusiness profilesInternal Advertising system

Full-text SearchMobileContent Management