AUTOMOBILE

• MASS PRODUCTION—INCREASED THE SUPPLY OF GOODS AND DECREASED COST

• ASSEMBLY LINE---DIVIDED UP OPERATIONS INTO SIMPLE TASK THAT UNSKILLED WORKERS COULD DO

• MODEL T—”TIN LIZZIE”—”FIVVER”

• FORD INCREASED WORKERS WAGES AND REDUCED HOURS TO GAIN WORKERS LOYALTY

• SOCIOLOGICAL DEPT—VISITED EMPLOYEES HOME TO VERIFY PROPER LIVING CONDITIONS

HOW DID AUTOMOBILE CHANGE SOCIETY?

AUTOMOBILE

• NEW SMALL BUSINESS OPPORTUNITIES—GAS STATIONS…

• BROUGHT RURAL PEOPLE CLOSER

• CREATED COMMUTERS

• VACATION TRAVEL

CONSUMER GOODS

• ELECTRIC RAZORS• FACIAL TISSUES• FROZEN FOODS• HAIR DYE• CLEANING

PRODUCTS

• IRONS VACUUM CLEANERS

• WASHING MACHINES

• REFRIGERATORS• MOUTHWASH—TOOTHPASTE—

DEODORANT—MAKE-UP--PERFUME

AIRLINE INDUSTRY

• SEEN AS DANGEROUS NOVELTIES

• 1918—MAIL FLIGHTS BEGAN

• KELLY ACT—PRIVATE PLANES COULD CARRY MAIL

• CHARLES LINDBERGH—BESSIE COLEMAN—AMELIA EARHART

RADIO

• EDWIN ARMSTRONG---MADE LONG RANGE RADIO POSSIBLE

• KDKA—1920 ANNOUNCED HARDINGS LANDSLIDE WIN

• 1926—NATIONAL BROADCASTING COMPANY

• SALES OF RADIOS SKYROCKETED • 1928--CBS

CONSUMER SOCIETY

• EASY CREDIT—INSTALLMENT PLAN• ADVERTISING—MAKE PEOPLE

WANT MORE STUFF• PROFESSIONAL MANAGERS—MORE

WHITE COLLAR JOBS• WELFARE CAPITALISM—TOOK BETTER

CARE OF EMPLOYEES• OPEN SHOP—EMPLOYEES WERE NOT REQUIRED TO JOIN

UNIONS

FARMERS IN CRISISFARMERS DID NOT SHARE IN THE

PROSPERITY OF THE 20’S• TECHNOLOGY

ALLOWED FOR OVERPRODUCTION

• LOW PRICES• FARMING COST

INCREASED

• PEOPLE ATE LESS• EUROPE

RECOVERED FROM WWI

• HIGH TARIFFS—FORDNEY-McCUMBER TARIFF

McNARY-HAUGEN BILL

• VETOED BY COOLIDGE

• CLAIMED IT WOULD ENCOURAGE FARMERSTO PRODUCE TOO MUCH

• PHILOSOPY OF “HANDS OFF” GOVERNMENT