AUTOMATION & THE “P” WORD · 1.Automation alone will not deliver real value to advertisers...
Transcript of AUTOMATION & THE “P” WORD · 1.Automation alone will not deliver real value to advertisers...
![Page 1: AUTOMATION & THE “P” WORD · 1.Automation alone will not deliver real value to advertisers 2.Contextual out-of-home is easy to deliver and proven to be more effective 3.Data and](https://reader034.fdocuments.in/reader034/viewer/2022042410/5f27687c96be9e209a43f0ea/html5/thumbnails/1.jpg)
SMARTER AS STANDARD
AUTOMATION & THE “P” WORD
![Page 2: AUTOMATION & THE “P” WORD · 1.Automation alone will not deliver real value to advertisers 2.Contextual out-of-home is easy to deliver and proven to be more effective 3.Data and](https://reader034.fdocuments.in/reader034/viewer/2022042410/5f27687c96be9e209a43f0ea/html5/thumbnails/2.jpg)
SMARTER AS STANDARD
DIGITSATION AND TECHNOLOGY ARE TRANSFORMING THE OUT-OF-HOME BUSINESS
![Page 3: AUTOMATION & THE “P” WORD · 1.Automation alone will not deliver real value to advertisers 2.Contextual out-of-home is easy to deliver and proven to be more effective 3.Data and](https://reader034.fdocuments.in/reader034/viewer/2022042410/5f27687c96be9e209a43f0ea/html5/thumbnails/3.jpg)
SMARTER AS STANDARD
THEY’RE ALSO ADDING TO OUT-OF-HOME’S VALUE PROPOSITION
![Page 4: AUTOMATION & THE “P” WORD · 1.Automation alone will not deliver real value to advertisers 2.Contextual out-of-home is easy to deliver and proven to be more effective 3.Data and](https://reader034.fdocuments.in/reader034/viewer/2022042410/5f27687c96be9e209a43f0ea/html5/thumbnails/4.jpg)
SMARTER AS STANDARD
AUTOMATION HELPS US DELIVER MORE OF THIS VALUE TO ADVERTISERS
CHALLENGES
Need to work EVERY media owner
100% Digital and Classic inventory
Business rules to govern automated transactions
OPPORTUNITIES
Creates workflow efficiencies
Frees up our people’s time
More strategic and creative thinking
![Page 5: AUTOMATION & THE “P” WORD · 1.Automation alone will not deliver real value to advertisers 2.Contextual out-of-home is easy to deliver and proven to be more effective 3.Data and](https://reader034.fdocuments.in/reader034/viewer/2022042410/5f27687c96be9e209a43f0ea/html5/thumbnails/5.jpg)
SMARTER AS STANDARD
TARGETED, EFFECTIVE AND MEASURABLE OUT-OF-HOME
x1 LOCATION AT SCALE
![Page 6: AUTOMATION & THE “P” WORD · 1.Automation alone will not deliver real value to advertisers 2.Contextual out-of-home is easy to deliver and proven to be more effective 3.Data and](https://reader034.fdocuments.in/reader034/viewer/2022042410/5f27687c96be9e209a43f0ea/html5/thumbnails/6.jpg)
SMARTER AS STANDARD
TARGETED, EFFECTIVE AND MEASURABLE OUT-OF-HOME
x1 LOCATION AT SCALE
![Page 7: AUTOMATION & THE “P” WORD · 1.Automation alone will not deliver real value to advertisers 2.Contextual out-of-home is easy to deliver and proven to be more effective 3.Data and](https://reader034.fdocuments.in/reader034/viewer/2022042410/5f27687c96be9e209a43f0ea/html5/thumbnails/7.jpg)
SMARTER AS STANDARD
AUTOMATED + INTELLIGENT OUT OF HOME
x
AUDIENCE DATA LOCATION CONTEXT
AUTOMATION LIVE MARKET INTEL
![Page 8: AUTOMATION & THE “P” WORD · 1.Automation alone will not deliver real value to advertisers 2.Contextual out-of-home is easy to deliver and proven to be more effective 3.Data and](https://reader034.fdocuments.in/reader034/viewer/2022042410/5f27687c96be9e209a43f0ea/html5/thumbnails/8.jpg)
SMARTER AS STANDARD
A PROGRAMMATIC OOH FIRST!
![Page 9: AUTOMATION & THE “P” WORD · 1.Automation alone will not deliver real value to advertisers 2.Contextual out-of-home is easy to deliver and proven to be more effective 3.Data and](https://reader034.fdocuments.in/reader034/viewer/2022042410/5f27687c96be9e209a43f0ea/html5/thumbnails/9.jpg)
SMARTER AS STANDARD
THE GOLD RUSH
![Page 10: AUTOMATION & THE “P” WORD · 1.Automation alone will not deliver real value to advertisers 2.Contextual out-of-home is easy to deliver and proven to be more effective 3.Data and](https://reader034.fdocuments.in/reader034/viewer/2022042410/5f27687c96be9e209a43f0ea/html5/thumbnails/10.jpg)
SMARTER AS STANDARD
![Page 11: AUTOMATION & THE “P” WORD · 1.Automation alone will not deliver real value to advertisers 2.Contextual out-of-home is easy to deliver and proven to be more effective 3.Data and](https://reader034.fdocuments.in/reader034/viewer/2022042410/5f27687c96be9e209a43f0ea/html5/thumbnails/11.jpg)
SMARTER AS STANDARD
TALON’S MANIFESTO – OUR POINT OF VIEW ON THE FUTURE OF OOH
1.Automation alone will not deliver real value
to advertisers
2.Contextual out-of-home is easy to deliver
and proven to be more effective
3. Data and intelligence supercharges out-of-
home’s core strengths
4. Integrating digital and out-of-home is the
next frontier
5.Out-of-home is not “just another screen”
apply digital advertising techniques to out-of-home
data-driven campaign planning, dynamic creative, automated execution and outcome-based measurement
never losing sight of how and why out-of-home works
![Page 12: AUTOMATION & THE “P” WORD · 1.Automation alone will not deliver real value to advertisers 2.Contextual out-of-home is easy to deliver and proven to be more effective 3.Data and](https://reader034.fdocuments.in/reader034/viewer/2022042410/5f27687c96be9e209a43f0ea/html5/thumbnails/12.jpg)
SMARTER AS STANDARD
THANK YOU