AUTOMATION - ROI Revolution · • EDGE: Used to make and manage ads for products, put promotional...
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December Have a Happy New Year! • DASH and SEND are important throughout the holiday season but especially after the last shipping date (for traffic reductions). • ORBS: Bids back down after holidays • Post-holiday analysis/reflection Having the right balance of smart technology and smart account managers is the gift that will keep on giving right into 2020. 1 8 15 22 29 AUTOMATION HOLIDAY SEASON FLOW CHART OPTIMIZED BENCHMARKING & REPORTING WITH: OPTIMIZED DATA MANAGEMENT, ANALYSIS, & ADJUSTMENTS Summer - Early Fall • YOY comparisons for planning, projecting, budgeting, determining what your bids should be, determining promotion dates, etc. • Automated reporting pulls YOY data from multiple sources so you don’t have to go everywhere individually, increasing efficiency and saving you a lot of time. September - October • You need to have an automation plan in place before Q4 (end of September) • Anyone considering Smart Bidding will need to get it in place prior to seeing seasonal upticks due to the learning period of these campaigns. November • EDGE: Used to make and manage ads for products, put promotional text related to the holidays in ads, alerts you if Google disapproves your product or something is wrong with your product feed. • Budget pacing tools. • PUSH: Adjust posting schedules to update product feeds more/less frequently without manually having to run the processes. The Cyber 5 • ORBS: Set to increase bids when relevant. • Bid automation to help you not overspend. • EDGE: Sends alerts if your site breaks, stop ads from running for out-of-stock items. • DASH: Important in monitoring overall trends and segment specific aggregate trends (shopping, dis- play, search, branded, etc.) at the daily level for both Google and Bing. Allows us to stay on top of all trends in order to fully capitalize on opportunities – especially when the window for opportunity can be small during Cyber 5. • SEND: Alerts for budget pacing, alerts for any gaps in targeting, and alerts for large reductions/increas- es in spend are also very crucial during this time of year. • PUSH: Utilizing posting requirements for product feeds to limit the number of wide-scale, potentially detrimental data changes that go live. • Utilizing posting requirements for product feeds to limit the number of wide-scale, potentially detri- mental data changes that go live. Featuring Integrated Tech Suite Solutions from ROI Revolution Historical Amazon Data ROAS Bidding Tool Multi-Channel Data Dashboard Scheduled Alerts Marketplace & Feed Management Campaign Management Advanced Reporting SHIP TO: $
Transcript of AUTOMATION - ROI Revolution · • EDGE: Used to make and manage ads for products, put promotional...
December
Have a HappyNew Year!
• DASH and SEND are important throughout the holiday season but especially after the last shipping date (for traffic reductions).
• ORBS: Bids back down after holidays
• Post-holiday analysis/reflection
Having the right balance of smarttechnology and smart account managers is the gift that will keep on giving right into 2020.
Remember to Ship Gifts!
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15
22
29
AUTOMATION
HOLIDAY SEASON FLOW CHART
OPTIMIZED BENCHMARKING & REPORTING WITH:
OPTIMIZED DATA MANAGEMENT,ANALYSIS, & ADJUSTMENTS
Summer - Early Fall• YOY comparisons for planning, projecting, budgeting, determining what your
bids should be, determining promotion dates, etc.
• Automated reporting pulls YOY data from multiple sources so you don’t have to go everywhere individually, increasing efficiency and saving you a lot of time.
September - October• You need to have an automation plan in place before Q4 (end of September)
• Anyone considering Smart Bidding will need to get it in place prior to seeing seasonal upticks due to the learning period of these campaigns.
November• EDGE: Used to make and manage ads for products,
put promotional text related to the holidays in ads, alerts you if Google disapproves your product or something is wrong with your product feed.
• Budget pacing tools.
• PUSH: Adjust posting schedules to update product feeds more/less frequently without manually having to run the processes.
The Cyber 5• ORBS: Set to increase bids when relevant.
• Bid automation to help you not overspend.
• EDGE: Sends alerts if your site breaks, stop ads from running for out-of-stock items.
• DASH: Important in monitoring overall trends and segment specific aggregate trends (shopping, dis-play, search, branded, etc.) at the daily level for both Google and Bing. Allows us to stay on top of all trends in order to fully capitalize on opportunities – especially when the window for opportunity can be small during Cyber 5.
• SEND: Alerts for budget pacing, alerts for any gaps in targeting, and alerts for large reductions/increas-es in spend are also very crucial during this time of year.
• PUSH: Utilizing posting requirements for product feeds to limit the number of wide-scale, potentially detrimental data changes that go live.
• Utilizing posting requirements for product feeds to limit the number of wide-scale, potentially detri-mental data changes that go live.
Featuring Integrated Tech Suite Solutions from ROI Revolution
HistoricalAmazon Data
ROAS BiddingTool
Multi-ChannelData Dashboard
ScheduledAlerts
Marketplace &Feed Management
CampaignManagement
AdvancedReporting
SHIP TO:
$
