Automating Adobe InDesign in the Healthcare Sector
-
Upload
ann-rockley -
Category
Technology
-
view
734 -
download
0
description
Transcript of Automating Adobe InDesign in the Healthcare Sector
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Automating Adobe InDesign in the Healthcare Sector
@Cooper_42 #ICCLSH
Charles Cooper – VP The Rockley Group
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
We’re pretty good at migrating content from paper to the online
world
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
The available technology used to be a problem
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
This now fits in your pocket
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
But the tech is finally here
• To deliver content, to anyone, any time, on any device, in any language.
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
We’re in the multi-device world
http://commons.wikimedia.org/wiki/File:Device_pile.jpg
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Not just ‘tablets’
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Some work better than others…
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Paper’s day is not over…
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Paper is still important
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Paper is still important
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Paper is still important
P
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Paper is still important
P O
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Or any natural disaster
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Sometimes we’re too distracted
• Meet Dug
• What does he have to do with anything?
(c) Walt Disney Pictures/Pixar
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Mobile can be like a Squirrel!
• Meet Dug
• What does he have to do with anything?
Squirrel!
(c) Walt Disney Pictures/Pixar
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
We sometimes lose our way
• Mobile is a focus, but not the only one.
• It’s just another output.
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
‘Portable’ is easier to identify
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
This isn’t going away anytime soon
http://dailymed.nlm.nih.gov/dailymed/lookup.cfm?setid=4870646a-25c4-4a48-91d2-182b1d8cf94e
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Content Marketing - App
Proto App – Massachusetts General Hospital
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Content Marketing - Print
Proto Magazine - Massachusetts General Hospital
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Two major tools in the market
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Traditional Workflow
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Traditional Workflow
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Traditional Workflow
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Traditional Workflow
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Traditional Workflow
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Traditional Workflow
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Traditional Workflow
http://mscoria.weebly.com/digital-design.html
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Traditional Workflow
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Traditional Workflow
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Traditional Workflow
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Traditional Workflow
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Traditional Workflow
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Automated Workflow
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Automated Workflow
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Automated Workflow
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Automated Workflow
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Automated Workflow
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Automated Workflow
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Automated Workflow
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Automated Workflow
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Automated Workflow
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Automated Workflow
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
TANSTAAFL
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
You need a Content Strategy
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
You need a Content Strategy
Not a Print Content Strategy
Unified
v
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Where does Content Strategy Start?
• Right at the beginning
• Not restricted to:• Content creation• Publishing/Printing• Translation• Localisation• Mobile
• All are important facets of an overall method
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
• Without a content strategy none of this works
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
You need to understand:
• Structure• Modularity and Granularity• Metadata• Your users• Your content
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
You need to understand:
• Structure• Modularity and Granularity• Metadata• Your users• Your content
• How you will publish/print• Different visual designs for different outputs
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Format free content
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Visual design is not content design
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
The web should be flexible
• The website for LG’s android powered watch (a mobile device!) viewed in the ‘wrong’ orientation
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
The web should be flexible
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
The web should be flexible
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
The web should be flexible
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Format free contentXML
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
XML
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Format free content: XML
• XML lets you separate content from layout and visual design• Like HTML, but focuses on
structure, not appearance• Can use one of many
underlying structural schemas• DITA• DITA4Publishers• DocBook• Industry specific
• Very powerful for transformation and reconfiguration for multiple channels
Concerned about XML? Don’t be, even Word uses a form of XML “under the hood’.
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
But!
• Technology is not the focus for content contributors and never should be
• Tools should support tasks, not impede tasks• Tools must enable your content strategy
<?xml version="1.0"?><procedure> <title>Logging On to AccSoft </title> <p>The first time you click on a component in AccSoft you are required to log on to the system.</p> <intro>To log on to AccSoft:</intro> <procedure_steps> <step>Double-click the AccSoft application.</step> <step>Select Accounts Payable from the Explorer.</step> <step>Type your USERID into the Name field.</step> <step>Type your password into the Password field.</step> <step product="extended">Select the customer to update.</step> <step>Click the OK button to log on to AccSoft.</step> </procedure_steps> <note>If you do not know your USERID or Password, consult your System Administrator. </note></procedure>
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
But!
• Technology is not the focus for content contributors and never should be
• Tools should support tasks, not impede tasks• Tools must enable your content strategy
<?xml version="1.0"?><procedure> <title>Logging On to AccSoft </title> <p>The first time you click on a component in AccSoft you are required to log on to the system.</p> <intro>To log on to AccSoft:</intro> <procedure_steps> <step>Double-click the AccSoft application.</step> <step>Select Accounts Payable from the Explorer.</step> <step>Type your USERID into the Name field.</step> <step>Type your password into the Password field.</step> <step product="extended">Select the customer to update.</step> <step>Click the OK button to log on to AccSoft.</step> </procedure_steps> <note>If you do not know your USERID or Password, consult your System Administrator. </note></procedure>
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
But!
• If your technology makes your employees look like this… you’re doing it wrong!
• It must be easy to use
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
That ‘transform’
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Transform - XSLT
• eXtensible Stylesheet Language Transformation• Gathers all of the topics
into one file• Based on the DITA map
(TOC), it defines the hierarchy of the content
• Assigns the image names to tags
• Applies any ID hinting required
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
InDesign and XML
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Start off with a Template
• A template looks like a standard ID file, but has no content
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Can be simple or complex
• Images can be placed into the template, or can be imported, depending on your needs
• Text frames can be placed and threaded as required
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Go with the flow
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
No structure in standard ID
• Standard ID file isn’t structured.
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
The template is structured
• The content is structured• Each content element is tagged • The tag is consistent in the XML source and in
InDesign
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Style vs Structure
• Content is tagged with Structural information, not visual style• chapter_title• A_head
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Style vs Structure
• Except…• Bold• Italic• Underline
These were ‘grandfathered’ from HTML
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
• Page with text only
• Note ‘styling’ is actually semantic• chapter_title• A_head
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
• Complex page with images and text
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
• Close up showing threaded text frames• Note that the image frames are not part of the
threading
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
• After XML import
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
• Resulting PDF
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Empty structured template IFU
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Automatically filled IFU
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Empty structured label template
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Automatically filled label
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
IFU Template Label Template
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Same content – Different Publication
IFU Label
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Summary
• Paper is not dead• The strengths paper are weaknesses online (and vice
versa)• Create structured content separate from format (to
share content)• Plan ahead• Think semantically and structurally – not visually (that
comes later)• The same content can be reused in print and online• Think of the template like a web CSS – to define look
and feel• XML can streamline the process, but you MUST plan
ahead (didn’t we already say that?)• Leverage existing ID knowledge and skills
@Cooper_42 www.rockley.com © The Rockley Group, Inc.Intelligent Content for Life Sciences and Healthcare
#ICCLSH
Questions?