automatica, 2012, OpportunitiesGuide, Englisch

autoMation:a coMpetitive edge

autoMation oppoRtunities guide

Take advantage of the innovation potential.

asseMBLY and handLing tech-noLogY Machine visionRoBotics positioning sYsteMsdRive technoLogY sensoR technoLogY contRoL sYsteMstechnoLogY safetY tech-noLogY suppLY technoLogY

2potentiaL

Table of contents

Potential 03

AUTOMATICA 2012 04

Automation map 06

Automotive and automotive supply industry 08

Construction industry 10

Chemical industry 12

Electrical and electronics industry 14

Renewable energies 16

Food and beverage industry 18

Wood-processing industry 20

Information and communications industry 22

Plastics and rubber industry 24

Aerospace industry 26

Metalworking industry 28

Paper and printing industry 30

Pharmaceuticals, cosmetics and 32medicine industry

Packaging industry 34

Chemical industry

Electrical and electronics industry

Renewable energies

Food and beverage industry

Wood-processing industry

Information and communications industry

Plastics and rubber industry

Aerospace industry Aerospace industry

Metalworking industry

Paper and printing industry

Pharmaceuticals, cosmetics and medicine industry

Packaging industry

3Automation as a competitive edgeThe trend is clear: In the future, higher-quality products will be manufactured more quickly and more affordably. Anyone who wants to hold their own among global competitors in the long term must constantly optimize their production pro-cesses. For companies of all sizes, their chances of success depend on one factor: the degree of automation.

2011 IFR studyThe economic potential associated with robotics and automation is far from being exhausted, a fact also confirmed by the latest study conducted by the Statistical Department of the International Federation of Robotics (IFR). We have collected and evaluated the most important findings from this study and compiled them for you in this exclusive brochure free of charge.

Key results of the study Many branches of industry are not yet automated as extensively as possible.

Automation is one of the most important strategic factors, and it determines future economic success around the world.

Understand developmentsPut potential to useTake advantage of this timing and give your company a lasting international competitive edge now. The solutions for doing so can be found at AUTOMATICA in Munichthe leading platform for optimizing your production processesfrom May 2225, 2012.

Recognize tRends and oppoRtunities.

Are your colleagues and partners not yet familiar with the Automation Opportunities Guide and the potential that it has to offer? Recommend it to them.

www.automatica-munich.com/recommend_opportunities

Pass it on!

4Automation and mechatronics are an opportunityRegardless of your branch of industry: Automation technology is associated with enormous future opportunities in all manufacturing sectors. And that does not only apply to large, globally active corporations. Small and medium-sized enterprises can also take advantage of the opportuninity to secure existing markets and conquer new markets around the world.

Secure your technological edge: at AUTOMATICA 2012The leading European trade fair depicts the entire range of products and services on the world market for the entire value chain in all branches of industry: complete systems, robots, systems and components at work. It showcases marketable world premieres that you can examine, touch, analyze and compare. That makes the innovation platform a genuine man- datory event for investment decision-makers, production managers, technical directors, planners, designers and devel- opers.

invest in the futuRe.

The entire range of automation

Find what you are looking for quickly. At AUTOMATICA, all solutions are clearly organized according to the industrys various application sectors.

Assembly and handling technology Control technology Robotics Safety technology Machine vision Supply technology

Positioning systems Software Drive technology Services and service providers Sensor technology Research and technology

A detailed list of all exhibition sectors is available at the AUTOMATICA website.www.automatica-munich.com/exhibitionsectors

autoMatica 2012

5the Leading tRade faiR foR pRoduct innovations and soLutions.

6autoMation Map

autoMation and MechatRonics aRound the WoRLd.

North America

Pass it on!Are your colleagues and partners not yet familiar with the Auto-mation Opportunities Guide and the potential that it has to offer? Recommend it to them.

www.automatica-munich.com/recommend_opportunities

Brazil < 20Argentina < 20

South America

Finland 100200Sweden 100200Denmark 100200Great Britain 50100Benelux 100200Germany 200400Austria 100200Switzerland 50100France 100200Italy 100200Spain 100200Portugal 2050Greece < 20Turkey < 20

Europa I

Canada 50100USA 100200Mexico < 20

7Russia < 20Poland < 20Ukraine < 20Czech. Rep. 2050Slovakia < 20Hungary < 20Romania < 20Slovenia 50100Croatia < 20Serbia < 20

Europa II

Uzbekistan < 20Korea 200400Japan 200400China < 20 Iran < 20India < 20Thailand < 20Malaysia 2050Indonesia < 20

Asia

Australia 50100South Africa < 20

Other

Estimated number of industry robots in use in the manufacturing industry per 10,000 employees

200400 100200 50100

2050< 20Unavailable

8Key fi gures

Technical trends

Safety and the environment:Vehicles that ensure optimum driving safety and environmental protection at an attractive price have the best market opportunities.

Automotive supply industry: Restructuring to reorganize relationships

to carmakers. Developing new business models to adapt to

changing market conditions. Consolidating the industry will strengthen

remaining countries.

Economic trends

Improved traffi c safety: Intelligent motor-vehicle technology Optimized sensor technology Passenger protection systems

Hybrid engines and electrical motors Traffi c effi ciency (traffi c guidance systems) Use of lighter-weight components Reduced fuel consumption Use of green materials in vehicle interiors

Motor-vehicle production Change(millions of units) 2010 from 2009World 77.9 + 2.9Europe 19.9 + 2.9NAFTA 12.1 + 3.4Japan 9.6 + 1.7China 18.3 + 4.5Other 18 + 5.4

Motor-vehicle production 2010 in %

Sales 2010 ( billions)World 2,000 Europe 550 Germany 317

Investments in R&D and production 2010 ( billions)World 85Germany 20

Employees 2010 (millions)World 9 Europe 2.6Germany 0.714

autoMotive and autoMotive suppLY industRY

What Moves the autoMotive industRY.

26

16

12

23Ot

her Europe

NAFTA

China

Japan

23

9Estimated number of industrial robots in use per 10,000 employees

400700

Growth markets for sales/production

Source: VDA, OICA, Germany Trade & Invest, IHK

Opportunities in traditional markets

USA Trend toward environmentally friendly, fuel-efficient models with hybrid, electric and diesel drives.

Foreign manufacturers have an advantage due to technological edge.

New models are stimulating demand.

Western Europe Technical equipment expected to meet high standards. Environmentally friendly and affordable compact cars. Alternative drive systems. Growing demand for diesel engines. Government subsidies for electric drives. Declining sales in debt-ridden member states.

Japan The earthquake and the tsunami in March 2011 have led to a record slump among carmakers. The main reasons are the shortage of parts and an unstable electrical supply. A recovery is not expected before the end of 2011.

The strong yen interferes with exports. Japanese manufacturers are preparing for the future by continuing to develop alternative drive systems and they are reducing their investments for large vehicles.

High innovative strength, good infrastructure and technological edge.

ASEAN Market potential ranges from small and premium brands to light-duty commercial vehicles.

High import duties for vehicles from outside Asia are forcing foreign manufacturers to use local production facilities.

ChinaChina is now the largest auto market in the world: Economic-recovery programs to expand infrastructure. Growing demand for consumer goods. Governmental subsidies to develop alternative drive systems. Foreign carmakers need to collaborate with German companies to develop new models.

Eastern Europe Large number of older vehicles, inflation slowing sales of new vehicles.

High export rates are securing production figures. Only Czech Republic and Slovenia have been able to increase demand.

Russia Foreign vehicles have a great deal of potential. Government incentives only apply to cars made in Russia. Program extended until 2012. 30% duty on imports since 2009.

Foreign car manufacturers need to establish a production capacity of at least 300,000 units in their new plants. The government requires them to install Russian engines or transmissions in at least 30% of their vehicles.

Production doubled to 1.2 million units in 2010. Double-digit growth expected for 2011.

India Production increased by 30% in 2010. High import duties of 100% and more are supposed to encourage foreign car manufacturers to invest in India.

Capacities must be increased to introduce new models and ensure good capacity utilization.

10

constRuction industRY

the constRuction industRYs potentiaL.

Sales 2010 ( trillion)Europe 1.2 USA 0.6 China 0.7 Japan 0.6India 0.2

Key fi gures

10

5

0-0.5

in % Western Europe

Construction industry growth 20082013

-0.5-0.5

Eastern Europe

2.5

North America

2

South America

3.2

Middle East/Africa

3.5

Asia

4.9

Asia w/o Japan

7.1

World

2.3

Technical trends

In times of crisis, the construction industry is inter-ested in fi nding more public construction projects.

Public-private partnerships. Sustainability, optimizing structures over their entire lifecycles, fair cooperation and increased quality competition.

Increased productivity and quality along entire value chain.

Economic trends

Minimize emissions. Energy effi ciency. Make older buildings more energy effi cient.

11

Estimated number of industrial robots in use per 10,000 employees

< 50

Asia-Pacific Average growth will be higher than elsewhere in the world.

China Largest growth market. Lack of affordable housing. Government subsidizes the construction of affordable apartments.

Expansion of infrastructure in cities and rural areas. Ongoing expansion of road and motorway network. Construction of new airports and expansion of existing ones. Several projects in railway construction and expansion of railway network (high-speed routes); Investment volume: 5 billion euros.

Preference for Chinese companies when awarding contracts.

Russia Financing bottlenecks when realizing private construction projects.

Government investments in ongoing expansion of the infrastructure.

Demand for construction machinery exploded in mid-2010.

India Immense potential. The government is investing US$ 100 billion to expand the road network between 2007 and 2012.

Increased new construction/expansion of airports between now and 2015.

Expansion of energy-supply infrastructure. Lack of affordable housing. Poor neighborhoods in large urban centers are being transformed into residential and business areas with schools, hospitals and their own energy supplies.

Eastern Europe The greatest challenge: to improve transportation and the environment, and to find a solution for effective energy consumption.

Forecasts for all countries negative to moderate. Poland will benefit from investments for the 2012 European Soccer Championship.

Middle East Long-term infrastructure investment plans in the region are worth US$ 2 trillion.


USA Largest national market worth about US$ 1.1 trillion. First signs of real-estate prices stabilizing. Large investments in the infrastructure will fail to materialize due to the high national debt.

Private demand remains moderate.

Western Europe In the long term, housing construction in the EU is primarily driven by demographics and income.

Prices drive the industry in the short term. Renovation appears to be faring better than new construction. Slight growth except in debt-ridden euro-zone member states.

Japan Despite the general slump in private housing and commercial construction, urban-renewal programs are still creating a certain dynamic. Within this framework, entire neighborhoods are getting facelifts due to the construction of integrated commercial and residential complexes. Activity is primarily taking place in large urban centers.

Rebuild the buildings and infrastructures destroyed by the tsunami.


Sources: EUROCONSTRUCT, EIC, VDMA Construction Equipment and Building Material Machines, German Invest

12

cheMicaL industRY

WheRe the cheMicaL industRY is headed.

Key fi gures

Sales ( billions) 2009 2010World 2,551 3,140Asia 1,093 1,413Europe 730 851America 683 820Others 45 56

Please note our other industry profi les for the following sectors: Pharmaceuticals, cosmetics and medicine industry Plastics and rubber industry

500

250

750

0

Netherlands Great Britain Italy India Rep. Korea Brazil France Germany Japan USA China

Sales 2009 and 2010 ( billions)2009

2010

Technical trends

Increased energy effi ciency

Economic trends

Cleaner and safer technologies Waste-recycling processes New products to safeguard the environment:

Biotechnology processes Catalysts, membranes Desulphurization plants, etc.

Carbon fi ber-reinforced plastics CFRP

13


100200

China Largest growth market. Above-average growth of pesticides and fertilizers. Several large-scale projects planned between now and 2013 (petrochemical, chemicals, pharmaceuticals).

High demand in construction and household sectors. Expansion of the countrys production facilities to become less dependant on imports.

Russia Large-scale projects worth billions are planned in the petrochemicals and fertilizer sectors.

Domestic plants in considerable need of modernization. Upswing in household chemical, fertilizer and pharma- ceutical products.

India Investments to expand production facilities for chemical products worth US$ 100 billion are planned between now and 2015.

Per capita consumption of chemical products is about 10% of the worldwide averagegreat market potential.

Further expansion of production infrastructure. Growth opportunities for man-made fibers are good. Main customers include the construction, motor-vehicle and consumer-goods industries.


Key growth segments are: specialty chemicals and innovative chemical products.

Investments are limited to necessary renovation and modernization.

Restructuring and consolidation of the industry. After a decline caused by the economic crisis, sales are growing again.

Opportunities in traditional markets (USA, Western Europe, Japan)

Sources: German Invest, cefic, VCI

14

Key fi gures

Technical trends

Consumer and standard goods as well as mass products are predominantly produced in emerging countries where there is also strong demand for these products. In industrialized countries, on the other hand, the market is already saturated.

Capital-intense investment goods, on the other hand, require skilled employees who have special know-how. They are primarily produced in western industrialized countries.

Energy-effi cient products make it possible to save energy in industry, private households and public buildings, which cuts costs. They create additional demand.

Economic trends

Improved energy effi ciency Ongoing development of LED technology 3D and OLED technology Innovations in semiconductor sector Expansion of vehicle electronics Trend toward multifunctional devices in communications

Intelligent building services Hybrid TV (Internet television) LCD television, 3D television, touch-screen television, expand digital transmission for HDTV

Blu-Ray Gaming consoles with multiple functions Faster data transmission Organic and printed electronics Electrical drives for vehicles

Market volume 2010 ( billion)World 2,802Europe 604 of which, Germany 109

Americas 618 of which, USA 433

Asia 1,475 of which, China 875 of which, Japan 239

Other market share 2010 (in %)

eLectRicaL and eLectRonics industRY

oppoRtunities in eLectRicaL engineeRing and eLectRonics.

Asia

52

22

4

22

Other

Europe

Am

ericas

15


100200


Sources: ZVEI, Deutsche Bank Research, Germany Trade & Invest


USA Shrinking sales market. Important production location for intermediate and investment goods.

Modernization of electrical network planned. Increased consumer demand for energy-saving products. 8% growth expected for 2011.

Western Europe Diversification of products and markets spreads the risk. Large market share for investment goods. Automation is the largest sales segment. Energy efficiency and clean energy are key themes. EU norms control the energy consumption of household appliances, consumer electronics and lighting.

6% growth expected for 2011.

Japan Considerable innovative strength. Know-how when it comes to high-quality technology. Government stimulus plan promotes energy technology. Sales in 2011 will decline due to the earthquake and the tsunami.

China Investments in the infrastructure (development of energy supply, electrical power and communication grid).

Pent-up demand for consumer goods. Largest sales market since 2006. Controls a large share of its own production. 10% growth expected in 2011.

Eastern Europe/Russia Investments in the infrastructure (to expand energy supply, electrical and communications networks).

Pent-up demand for consumer goods. 12% growth expected for Eastern Europe in 2011. Following 15% growth in 2010, Russias growth rate in 2011 is expected to be 16%.

India Investments in the infrastructure to expand energy supply, electrical and communications networks.

Pent-up demand for consumer goods. Market volume relatively low. Double-digit growth expected for 2011.

16

ReneWaBLe eneRgY

WhY ReneWaBLe eneRgY has eXceLLent pRospects.

Employees worldwide 2009Solar thermal energy 270,000Photovoltaics 300,000

Key fi gures

100

50

0

Accumulated installed capacity

China

0.9

101.5

Europe

29.332.5

USA

2.514.4Other

6.824

Solar thermal energy 2009 (GWth)

Photovoltaics 2010 (GW)

World

39.5

172.4

150

Lower manufacturing costs Shorter production process Increased effi ciency of solar cells Thin-fi lm modules Solar thermal energy being used to cool buildings and industrial applications

Ability to store and transport energy Building-integrated photovoltaics

Technical trends

Photovoltaics is considered a job generator, although it depends on political decisions.

Large investments in production capacities lead to lower electricity prices.

Improved effi ciency of solar modules indicate positive growth and lower purchase prices, and lower operating costs of the plants are luring investors. However, raw-material bottlenecks are expected.

Skilled trades and suppliers are also profi ting from this development.

Japan, USA and China will be the growth markets in the next few years.

Economic trends

17


50100

Sources: EPIA, VDMA, SHC; Greenpeace, PHOTON, JRC

Solar plants can generate warm/cool water and energy in a cost-effective manner, even in structurally weak regions. That makes this technology appealing, even for remote communities in emerging countries.

China Largest producer of solar cells (more than 50% share of world market in 2010).

Sizeable increase in production capacity. Very few new solar plants being installed. Governments Golden Sun economic-stimulus program promotes renewable energy.

Share of renewable energy sources used to generate electricity was supposed to increase to 10% by 2010.

World leader in installed solar thermal energy capacity: 101.5 GWth in 2011.

Russia Plans to increase share of renewable energy in energy balance. Russia still lacks the basic measures. Due to geographic location, solar energy is interesting only to an extent.

India Investments in renewable energy are necessary to reach the objectives of the Kyoto agreement.

Indian governments Solar Mission calls for an increase in capacities worth US$ 19 billion between now and 2020.

Energy generation considered a growth industry. Lower customs duties on imported solar plants.


Americas Ontarios (Canada) system for feed-in remuneration is similar to Germanys.

US is promoting expansion and research in this sector with funds from the economic stimulus program.

Pioneer in solar-thermal power plants. Industry has great deal of potential. Individual states have different subsidy programs. 60% of all photovoltaic installations in the US are in California.

Japan Renewable energy promoted by government economic stimulus program.

Chances of growth in photovoltaic industry are good. Feed-in remuneration scheme since November 2009. The nuclear disaster in Fukushima and the resulting lack of electrical power will be a good reason to favor alternative energy sources.

Western Europe EU and national projects to promote renewable energy. Feed-in remuneration and high acceptance in the population are generating enormous demand in Germany.

European PV manufacturers are losing market share to China and Taiwan.

Manufacturers profits collapse due to module price fluctuations.

Lower production costs are essential to stay competitive. Great deal of potential for installations in Southern Europe. Spain has solar-thermal power plants.


18

food and BeveRage industRY

hoW the food and BeveRageindustRY is changing.

Key fi gures

Growing variety of products Shorter time-to-market Flexible production Shorter series production with more changeovers Highest hygiene requirements Increasing quality requirements Optimum use of raw materials due to improved production processes

Technical trends

Healthy food Organic products Ready-made meals and frozen food for fast preparation

Growing world population causing raw-material prices to increase

Economic trends

400

200

600

0

Trade volume of packaged food 20112016 (US$ billion) 2011

2016 (forecast)

AustraliaMiddle East/Africa

Western Europe Asia North America Latin America Eastern Europe

200

100

400

0

Trade volume of beverages 20112015 (US$ billion)2011

2015 (forecast)

AustraliaMiddle East/Africa

Asia North America Western Europe Latin America Eastern Europe

19


< 50

Sources: VDMA Food processing and packaging machinery, Germany Trade & Invest, Euromonitor International

China Consumers are becoming more discriminating and demanding higher quality and improved hygiene.

Share of industrially produced food will see above-average growth in next few years.

Food sales increased by 30% in 2010. Modernization and construction of new processing plants. Government encouraging industry to consolidate. Growing demand for alcoholic beverages and juices.

Russia Growing demand for:

Luxury foods Frozen foods Fruits and vegetables Demand for top-quality food is increasing. Modernization and construction of new plants.

India Worlds second largest producer of food but processing lags far behind.

US$ 23 billion of investments in food processing planned during the next three years.

Compliance with international standards is growing in importance in food processing.

Government supports development of industrial food processing; 30 mega food parks with incentives for investors are planned.

Changing household and lifestyle habits are causing demand for processed foods to increase.

Enormous increase in demand for bottled beverages.


Americas Continued growth due to ongoing growth of the population and higher per-capita spending.

Trend toward higher-quality food. Growing demand for delicacies and organic food. Growing demand for convenience foods that involve little or no effort to prepare.

Heat and eat products for those on the go. Individual portions. Ethnic foods. Strong growth expected on beverage market in the coming years.

Baby boomer generation has high purchasing power. Trend toward higher-quality beverages.

Western Europe Strongest market, relatively saturated. High-quality, healthy foods. Increasing demand for mineral water.

Japan Trend toward health and functional foods. Safer domestically produced foods increasingly preferred due to various recent food scandals involving foreign manufacturers.

Market for low-price brands is expanding. Demand for liquid food for older people and those in need of care is increasing.

Local manufacturers are merging due to structural and economic problems.

Greater health awareness is leading to higher sales of mineral water.


20

Key fi gures

Furniture industry production 2010 ( billion)World 280Africa 1.6Americas 65Asia 102Europe 107Oceania 5TOP 5:PR China 58USA 48Italy 23Germany 19Japan 11

Wood-based panel production 2010 (millions of m)World 256Africa 2Americas 56Asia 126Europe 70Oceania 3

TOP 5:PR China 94USA 33Germany 13Russia 10Canada 9

Sawmill industry production 2010 (millions of m)World 382Africa 8Americas 138Asia 88Europe 138Oceania 8

TOP 5:USA 58Canada 38PR China 32Russia 28Brazil 25

Furniture production 2010

Wood-pRocessing industRY

What diRection is the Wood-pRocessing industRY headed.

Ger

man

y

Oth

er

Euro

peChina

ROW

7

8

617

21

2

16

USA

Italy Oth

er A

sia

23

OtherAmerica

21


< 50


Source: VDMA Woodworking Machinery, Innomis


USA Important single market Investment backlog preventing urgently needed production optimization.

Western Europe Largest regional market for furniture manufacturing Automation potential not yet exhausted. Strong euro having a negative impact on exports. Sustainable forest management

China OEM manufacturing for American and European furniture companies

Growing labor costs are forcing companies to automate more.

Companies developing their own brands, designs. Environmentally friendly production processes Consolidation of wood-based panel industry (fewer but larger companies)

High growth in residential construction guarantees orders for wood industry.

One-fifth of China is forest. Sustainable forest management is in its infancy.

Russia Due to large unused forest reserves, it is the largest future market for the wood industry.

Poor infrastructure impedes forest management. Extensive wood industry exists, but machinery is outdated.

India Poor conditions for production facilities:

Limited wood resources Poor infrastructure

Still has a great deal of potential for selling wood products and furniture due to the growing young population and the improving standard of living.

High import rates for wood Development of forest management

Technical trends

New composites, combinations of different materials Industrialized and standardized wood construction Lot size 1individual, customized production Highly automated systems and facilities for mass production

Economic trends

Resource efficiency: Optimized yield Reduced energy consumption

Lightweight design Standard machines becoming more flexible.

22

Key fi gures

Technical trends

Industry battling sharp decline in the prices of their products.

Shortage of new R&D staff Openness to international cooperation must be increased.

Consolidation both in hardware and software sectors High level of automation needed to produce cost effectively.

Communications technology profi ting from multi-purpose devices.

Economic trends

The industry lives from innovations. Product cycles are very short and R&D expenditures are relatively high. A few examples of sustainable technology are as follows: Green IT Further development of LED technology Innovations in the semiconductor segment Trend toward multi-purpose devices in communication

Intelligent traffi c guidance systems Image processing 3G and 4G products Mobile apps Cloud computing (IT services via data networks in real time)

Sales market 2010 ( billion)World 2,523Europe 636 USA 724 Japan 234 China 204 Other 725

infoRMation and coMMunications industRY

Whats neW in infoRMation and coMMunications technoLogY.

23


100200


Sources: BITKOM, IBM, gtai


USA Largest market for high-tech products Considered a growth market. Population open to new technologies. Economic stimulus program promotes expansion of broadband network.

Western Europe Third-largest market for high-tech products Scandinavia is the leading region with regard to innovations and the use of ICT products, after Switzerland and Germany. Economic stimulus program promotes expansion of broadband network. Large differences in infrastructure and sales in each country Sales are expected to grow in 2011 except in countries dealing with the debt crisis.

Japan Second-largest market for high-tech products Know-how for high-quality technologies Investments in broadband expansion, security, green IT, etc. planned. Growth in cloud computing and smart phones expected. The IT market is expected to shrink by more than 4% in 2011 due to the impact of the natural disaster in March 2011.

China Mobile telephony represents an opportunity for remote regions without cable.

Investments in infrastructure expansion Investments of more than EUR 40 billion planned to expand 4G grid.

Double-digit growth in computer and mobile-phone exports.

Russia After overcoming financial bottlenecks, large investments in ICT products can be expected. 6,000 km of toll highways planned. PC sales grew by 60% in 2010. Large investments in high-speed data networks 10 to 15% growth per year expected in the future.

India Pent-up demand for ICT products. Mobile telephony represents an opportunity for remote regions without cable.

Well-trained personnel available. Population likes spending money on consumer goods. Double-digit growth expected in 2011.

24

Key fi gures

Consumption of plastics by applications in EuropePackaging 40 %Construction 20 %Automotive 7 %Electrical /electronics 6 %Other 27 %

Employees in plastics Europe >1,600,000Germany 440,000

Natural rubber consumption (1,000 tons) 2009 2010Europe 1,006 1,359Americas 1,278 1,684Asia/Pacifi c 6,984 7,632Africa 94 101

Synthetic rubber consumption (1,000 tons) 2009 2010Europe 2,791 4,010Americas 2,368 2,812Asia/Pacifi c 6,819 7,611Africa 99 113

Plastics production 2010 in %265 million tons total

pLastics and RuBBeR industRY

neW diRections foR the pLastics and RuBBeR industRY.

ROW

34.5

21.5

23.5

20.5

China

Europe

NAFTA

20

10

0

Worldwide consumption of plastics (millions of tons)

30

2008

23

2009

22

2010

25

2011(forecast)

26

25


200400


Sources: VDMA Plastic and Rubber Machines, GKV, Plastics Europe, International Rubber Study Group, All India Plastics Manufacturers Association, German Trade & Invest

Technical trends

Plastics products gaining importance in all application fields.

Packaging made of plastic is becoming lighter and more efficient.

Increasing oil prices are forcing the use of bio-based plastics.

Economic trends

Lightweight design with plastics: motor vehicles, aircraft, busses and trains

Use of polymer electronics in diagnostics Improved plastics recycling Plastics from renewable resources and biodegradable plastics

Sterile production for medical applications Using nano-scale particles to modify plastics Rapid technology (3D printing)

Packaging in the food industry relatively unaffected by the crisis. Substituting traditional packaging materials with plastics

Growth in medical technology and pharmaceuticals More technical plastics in automotive and electronics sectors (lightweight design)

China Largest growth market Sharp increase in demand in the automotive sector High demand in the construction and household sectors Expansion of the countrys production facilities to become less dependent on imports. Largest producer of plastics since 2010

Russia The Russian plastics industrys most important consumers are the food and packaging industries, the retail sector and the construction industry. The automotive industry will increase capacities in the long term. Demand is also increasing in the pharma and household-appliance industries.

Still extremely dependent on imports Domestic plants in definite need of modernization. Per capita consumption of plastics is far below the EU average.

India Plastics production is expected to double from 6.4 million to 12 million tons per year between now and 2015.

Per-capita consumption will increase from 6 kg to 12 kg in 2012 due to increasing demand for: Household and consumer goods Packaging of food and consumer goods Substituting traditional materials such as wood, metal and glass in agriculture and construction.

Technically advanced plastics in the communications, automotive and medical-technology sectors.


26

Key fi gures

Technical trends

Flight must remain affordable Increased aircraft effi ciency:

Shorter processing times (check-in, security, luggage transport)

Optimized take-offs and landings Optimized manufacturing process Optimized maintenance Optimized utilization of aircraft capacities (lack of fl exibility)

Long-term increase in the number of passengers and freight volume

Increased capacities (larger aircraft, airports) Recyclable aircraft Compliance with noise restrictions Compliance with restrictions on emissions As of 2012, EU emission trading policies will also apply to air traffi c.

Aviation disproportionately affected by circum-stances beyond ones control (epidemics, volcanic ash, etc.).

Economic trends

Safety technology has the utmost priority in aviation.

Modern navigation Use of lightweight components Improved aerodynamics Lower fuel consumption Development of alternative drive technologies Increased use of unmanned aircraft (UAVs) in military applications

Aviation/aerospace sales 2009 ( billions)Europe 109.2North America 167.6 Other 15.2

Employees in aviation/aerospace 2009Europe 500,000North America 724,480 Other 55,040

aeRospace industRY

What dRives the aviation and aeRospace industRY.

27


< 50


Sources: ASD, DLR, Boeing, EADS, GTAI

USA Leader in aviation and aerospace industry Manufacturers expect continued growth. Fleets include wide-body aircraft. National aerospace program

Canada Bombardier to offer a mid-range aircraft by 2013.

Western Europe Aviation and aerospace projects throughout Europe are merging.

Fleets include wide-body aircraft. New construction and expansion of airports

China Development and production of a jumbo jet by 2020 planned. Maiden flight of C919 jumbo planned for 2014. Already producing its own passenger planes for up to 100 passengers. Fleet to be expanded by some 4,000 aircraft by 2029. New construction and expansion of airports (7 new ones in 2009) Strong increases in passenger volume (+20% in 2009)

Russia Need for transport and civilian aircraft Upswing in helicopter production Expansion of aircraft-maintenance services planned. Air-traffic control systems in need of modernization. Russian manufacturer Irkut planning to produce mid-range aircraft by 2016.

India Infrastructure in need of expansion. Plans to increase air-freight capacities Positive growth forecasts for tourism Double-digit increase in air traffic expected.


28

MetaLWoRKing industRY

hoW the MetaL-pRocessing industRY is changing.

Key fi gures

Technical trends

Government infrastructure projects stimulate portions of the machine-building, fabricated metal-products and metal-production sectors.

Economic trends

Energy effi ciency Steel production: improved energy effi ciency and reduced CO2 emissions using oxygen combustion

Environmentally friendly processing techniques New energy sources Intelligent machines Recycling Thinner and stronger steel grades for the auto-motive industry helping to reduce emissions.

Machine-manufacturing sales ( billions) 2010 2011* in % World 1,780 +11Europe 585 of which, European Union (27) 518 +6 of which, Germany 191 +8 of which, Italy 80 +5

Americas 300 of which, USA 230 +6

Asia 880 of which, China 481 +20 of which, Japan 237 +8

Other 15

*Forecast

Steel consumption (millions of tons) 2010 2011* 2012*European Union (27) 147 155 158Other Europa 30 33 35C.I.S. 48 55 60North America 116 126 130South America 43 48 52Africa 27 21 24Middle East 43 50 54China 576 643 681Other Asia /Oceania 264 271 281World 1,294 1,397 1,473

600

300

0

Machine-manufacturing sales 2010 ( billion)

900

Europe Americas Asia

Germany

USA

China

Japan

29


50100

Sources: VDMA, World Steel Association, German Trade and Invest

China Sales of machines the highest in the world. Highest steel consumption in the world Machine exports higher than machine imports. Booming consumer industries such as automotive, shipbuilding and the construction industry Government trying to consolidate the steel industry. Steel producers are investing despite capacity surpluses.

Russia Investments mainly in energy and energy efficiency Investments depend on raw-material prices. Plants and machinery in need of modernization. Consumer industries that use metals are all growing.

India Investments in machinery equipment expected to increase again as of 2010, particularly in the automotive sector and due to infrastructure projects.

A five-fold increase in annual steel production is expected between now and 2020 due to enormous increases in demand.


USA The restructured automotive industry is investing in machinery and equipment.

Sizeable investments in the sector for energy and environmental technology.

Growing demand for metal products among car manufacturers

Western Europe Environmentally friendly technologies Automation and safety technology Energy-efficient production techniques Growing demand for investment goods

Japan The Japanese machine-building industry benefits from investments in the production of new technologies.


30

papeR and pRinting industRY

the Latest tRends in the papeR and pRinting industRY.

Key fi gures

Technical trends

Increase the level of automation: Shorter set-up times Fewer materials Save energy Optimized process control Waste management Variable data printing

Print on demand Increased use of pulp products to insulate buildings

Economic trends

Production technologies that make effi cient use of materials and energy:

Recycling of consumable materials Solvent recycling Adhesives with low melting points Machine-vision technology for optical sorting

to increase quality of waste paper More used paper and wood from sustainably managed forests

Flexible polymer electronics New techniques for customized mass production Hybrid printing 3D printing Digital printing Cardboard pallets that are 100% recyclable Intelligent paper

Printing industry sales 2008 ( billions)Europe 100Germany 18.4

Paper industry sales 2010 ( billions)Europe 81Germany 14.4

Paper production 2009 (millions of tons)Asia 157.2North America 84.5Latin America 19.3Europe 101.6ROW 8.2

31


< 50

Sources: Intergraf, drupareport, IPMA, RISI

China China wants to assume a leadership role in the printing industry by 2020. The printing industry does not yet have environmentally friendly technology that can be used on a widespread basis. Tough competition within the industry in China. Printing and paper industries want to invest in new and environmentally friendly technologies.

India Most rapidly growing consumption of paper in the world, increasing from 8.9 million tons in 2009 to nearly 14 million tons by 2015/2016.

Still using several outdated technologies that are also harmful to the environment.


USA In the future, paper factories should evolve into innovative biorefineries that, besides paper, also produce fuels, energy and basic materials for the chemicals and pharmaceuticals industry.

New generation of sustainable, flexible-use printing solutions to be able to coordinate the flow of information, energy and material needs and working procedures to changing customer needs, tougher competition and regulation pressure.

Western Europe Environmentally friendly printed materials The use of new technologies such as web-to-print systems is allowing printers to adopt a do-it-yourself mentality on the Internet and make the demand-oriented purchase of printed materials easy and convenient.

Growing consolidation of printing companies


32

Key fi gures

Technical trends

As the trend toward home care increases, so does demand for appropriate equipment and aids.

Optimizing the production process increases quality and quantity and cuts production costs.

Sales concentrate mainly on industrialized countries

Constant increases in sales due to the positive infl uence of demographic change in industrialized countries.

Great deal of market potential in growing countries. Tapping new markets depends greatly on licensing rules and sales channels.

Economic trends

Miniaturization of medical devices Artifi cial organs Molecular and genetic-based diagnostics Health-information technology allows for fast processing and transmission of medical data.

Telemedicine Digitalization of the health-care system Regenerative medicine Constant development of new products, active ingredients and dosage forms

Biotechnology and genetic engineeringstill in their infancyhave a promising future.

Medical-technology sales 2008 ( billion)World 220North America 90Europe 65Japan 25 Other 40

Pharma sales 2010 ( billion)World 861North America 332Europe 174Japan 96Other 259

Pharma investments in R&D 2008 (US$ billion)USA 35.7Japan 12.2 Europe 39.2

phaRMaceuticaLs, cosMetics and Medicine industRY

What defines the phaRMa, cos-Metics and MedicaL industRies.

33


< 50


Sources: BPI, German Trade and Invest, VDMA Packaging Machines, BVMed

All markets Growing demand for medicines, medical technology and medical equipment due to

Larger percentage of aging population Increasing life expectancy Growing number of patients with chronic diseases Greater health awareness Wellness and hygiene/cosmetics are becoming increasingly important to men and older consumers.

USA Largest sales market for medical products Enormous sums of money available for R&D Health care at a high level New sales opportunities with the introduction of health insurance for everyone Growing demand for high-quality and natural cosmetics

The US has the most patent applications for new pharmaceuticals before Europe and Japan.

Europe Second-largest sales market with growth potential, particularly in recently added EU states and non-EU countries.

High R&D expenditures Largest sales market for cosmetics before US and Japan.

Japan Due to the aging population, continued growth is expected here, as well.

Legal guidelines mandate larger market share for generic drugs.

Demand for cosmetics is not shrinking, but consumers are looking for more affordable purchasing alternatives (Internet).

Double-digit growth in cosmetics for men continues.

All markets Increases in GDP and pro-capita income and introduction of health insurance are improving medical care. High-tech medical-technology products and pharmaceuticals are being imported in large quantities to better equip hospitals and medical practices.

China Above-average increase in demand: drug sales increased by 22% in 2010. Perfect prerequisites for R&D and production: Considerably shorter approval periods. Lower research and development costs than in western industrial countries. Due to new health-care reform, more people have basic health insurance. Further expansion of health-care system is planned. Cosmetics sector has a great deal of potential; foreign cosmetic companies rapidly expanding.

Russia Hospitals and doctors need more technical equipment. Government supports expansion of the health-care system.

High import rate despite high import tariffs. Domestic industry lags far behind in R&D.

High growth rates (+30% in the past few years) Those who collaborate with Russian partners can expect major contracts and import relief.

Cosmetics market has enormous potential.

India High growth rates for pharmaceuticals and medical technology

Rapidly growing population and improved incomes Well-trained personnel and sufficient test subjects for research and development

Strong domestics pharma industry that exports around the world

Medical facilities have a great deal of modernization potential.


34

pacKaging industRY

WheRe the pacKaging industRY sees neW oppoRtunities.

Key fi gures

Technical trends

The key demographic forces that are driving growth in the global packaging industry are:

Growing health awareness Aging populations Larger number of one-person households Large share of women with careers Consumers who increasingly fall back

on convenience products Growing world population Globalizationtransportation of goods

across borders Packaging protects products against damage, pollution, and spoilage and also makes trans-portation easier.

Economic trends

Plastic packaging continues to increase in signifi cancehygienic, lightweight and recyclable.

Bio-packaging High-quality packaging for high-quality foods Transparent packaging for foods Rigid plastic packaging Flexible packaging Re-closable packaging QR code for obtaining additional information on the Internet

Worldwide demand for packaging units (billions of units) 2010 2015*Europe 1,103 1,168North America 531 536Latin America 405 473Asia 1,664 2,093Middle East/Africa 122 154Australia 37 40

*Forecast

Consumer industries for packaging machines in %

20 60

20

Othe

r

Phar

ma/

Cos

met

ics/

Skin

car

e

Food

/Bev

erag

es

35


< 50

Sources: EPIA, VDMA, SHC; Greenpeace, PHOTON, JRC

China Highest growth rates in international comparison Second-largest consumer of packaging in the world

Rising standard of living Growing populations in the cities Growing health awareness Above-average increase in stable plastic packaging and flexible packaging made of plastic and paper

Eastern Europe Rapidly growing market Latest trends include:

Eye-catching, flashy and lighted packaging Exclusive look and decorative packaging Functionalities such as reclosable packaging and

yogurt drinks in plastic bottles Demand for convenience and small packages increasing due to the growing number of single households.

Russia Growth rates expected to be high during the next few years. Per-capita consumption even lower than in other Eastern European countries.

Growing demand in packaging design and quality. Expansion and modernization of Russian plants necessary.

India Double-digit growth rates during the next few years due to growing demand for processed foods, beverages and pharmaceuticals. Expected to become the third-largest packaging market in the world in the next few years.

Indian packaging industry is still in an early stage. Attractive and hygienic packaging for domestic foods are becoming increasingly important for sales.

Domestic manufacturers must adapt product packaging to meet international standards in order to export products.


Largest markets in the world Relatively saturated markets Demand changed by demographic developments (see Economic trends).

Above-average growth for stabile plastic packaging and flexible packaging made from plastic and foils.


Information hotlineTel. +49 89 949-11538Fax +49 89 [email protected]

Conceptual sponsor VDMA Robotik + Automation

Chemical industry

Paper and printing industry

Electrical and electronics industry

Plastics and rubber industry

Automotive andautomotive supplyindustry

Aerospace industry

Information and communicationsindustry

Construction industry

Wood-processing industry

Metalworking industry

Packaging industry

Sector-specifi c solutions

discoveRneW innovation MoMentuM

Food and beverage industry

Pharmaceuticals, cosmetics and medicine industry

Renewable energies

OrganizerMesse Mnchen GmbHMessegelnde81823 Mnchen, Germany

Details and analyses about the global market for industrial robots is available at:www.worldrobotics.orgwww.ifr.org

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