Automated Sampling and Dispensing through Facebook
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digital innovations in customer engagement © equaltech pvt ltd confidential Automated Sample Distribution Through
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Now you can track your sampling for FMCG products, take feedback from actual people.Connect with them on facebook and get your campaign viral
Transcript of Automated Sampling and Dispensing through Facebook
digital innovations in customer engagement
© equaltech pvt ltd confidential
Automated Sample Distribution Through
© 2013 equaltech pvt ltd. Confidential www.equaltech.in
Concept
© 2013 equaltech pvt. ltd. Confidential www.equaltech.in
Concept To have shopper engagement through
automated free sample distribution Kiosk Distribution to be controlled via Facebook
Like Keeps database of all the Shoppers who
collected free sample
© 2013 equaltech pvt. ltd. Confidential www.equaltech.in
Advantage Shopper Engagement Database of actual shoppers engaged by
the activity. The brand can take feedback from actual
people rather then “ghost” entries Viral Marketing Connect with TG No wastage in sampling
© 2013 equaltech pvt ltd. Confidential www.equaltech.in
Solution
© 2013 equaltech pvt. ltd. Confidential www.equaltech.in
Solution Details
© 2013 equaltech pvt. ltd. Confidential www.equaltech.in
Solution Details Shopper logs in to a facebook
app, gives permissions and likes the Brand page or wins a game on FB The kiosk reads the input from
facebook Dispenses a product Central Server keeps details of all
details of the users Brand can engage with the TA
through Facebook for a lifetime
Brand
© 2013 equaltech pvt. ltd. Confidential www.equaltech.in
Solution DetailsVending Machines with a touch screen or PC controlled screen.
Shopper Logs in through FB and likes the page/plays a game
The application picks up the login information and saves it to the central server, sends signal to the microcontroller to dispense a unit
• The microcontroller sends signal to dispense the product• All information is stored for analytics purpose
© 2013 equaltech pvt. ltd. Confidential www.equaltech.in
Value Adds….FB solution Server collects FB information which can be used for
marketing purpose Lifetime connectivity with the TA through Viral Effect Server also ensures that only one free sample is distributed
to an FB login Server portal will allow Campaign Admin to keep a watch
on the stock of the samples in Machines. It will alert for refill on specific machines
Easy feedback through FB poll, telephonic call etc
