Auto Service Professionalfiles.autoserviceprofessional.com/ASPMediaKit2019.pdf · either standard a...
Transcript of Auto Service Professionalfiles.autoserviceprofessional.com/ASPMediaKit2019.pdf · either standard a...
Your best connection to auto service providers
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Auto Service Professional
2019 Media Kit
Auto Service Professional
Auto Service Professional features the widest distribution in the vehicle repair segment with 121,000 independent repair shops, 16,500 car dealers and 12,500 light fleet recipients. With over 4 readers per copy ASP, is read by 615,000 service professionals.
Auto Service Professional has become the “go-to” publication for shop owners and repair technicians. At least 40,000 do not receive competitive service dealer publications.
Reader profiles indicate 97% of Auto Service Professional subscribers find the content useful and like the digest size. 59% visit advertiser web sites after reading the ads and 42% purchased advertiser products
AU TO S E RV I C E P RO F ES S I O NA L C I RC U L AT IO N:
150,0002
Reaching Service Professionals Wherever They Are
Tablet
Mobile
Native CRM/Marketing Automation
Social
Custom Media
Desktop
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Auto Service Professional Audience Profile
130,983Monthly Unique
Visitors
13:38Average
Time Spent Each Month
208,030Monthly
Pageviews
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A U T O S E R V I C E P R O F E S S I O N A L . C O M
23,000E-newsletter
Circulation
(unduplicated)*
17,848Pageviews Per Issue
Total Monthly Reach: 768,983
Highest Total Circulation
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A U T O S E R V I C E P R O F E S S I O N A L . C O M
150,000 Total ASPCirculation
121,000Independent Repair Facilities
12,500Light Fleet Maintenance Facilities
●
16,500New Car Dealer Service Facilities
●●
They are sharing with:
62% Other Technicians 25% President/Owner/Partner 20% Service Manager 20% Other 10% Counterperson/sales 8% Store Manager
Reader Insights*
*ASP Readership Study, 2018
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Actions Readers took in the last year based on seeing an ad in ASP: 59% visited an advertiser’s website for more information 42% bought products or services advertised 39% discussed an ad with someone else in the company 26% recommended the purchase of products or services advertised 24% referred an ad to someone else in the company 20% filed the advertisement for future reference 12% contacted the company directly via email to get more information 11% used ASP’s website for additional information about a company 10% used ASP reader service system for more information 9% contacted the company directly via phone to get more information 7% met with company, distributor or salesperson for additional information
80%of ASP readers spend 15 minutes
or more w i th each issue
89%of ASP readers a re invo lved in
the purchasing process
67%of readers looked through each o f
the las t four Issues o f ASP
ASP has significant pass-along readership with
72%
of readers sharingtheir copy.
A U T O S E R V I C E P R O F E S S I O N A L . C O M
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Inside Auto Service Professional
EDITORIALEach issue, ASP’s editor
Mike Mavrigian shares his thoughts on automotive aftermarket issues in a
manner that readers have enjoyed for years.
TECH TIPSThese quick tidbits of
technical information help readers tackle everyday
problems that they see in their shops.
DEALER PROFILEWe profile ASP readers of all shapes and sizes and share their business philosophies and success stories to
other shops to help them see different ways to succeed.
TSBsWe pick out critical
TSBs and pass along this information to our readers to help
them increase productivity.
PRODUCTSASP editors present the latest products, services, equipment and programs
in an easy-to-read format.
A U T O S E R V I C E P R O F E S S I O N A L . C O M
2019 ASP Editorial Calendar
2019 ISSUE
TECHNICAL ARTICLE#1
TECHNICAL ARTICLE#2
TECHNICAL ARTICLE#3
TECHNICAL ARTICLE#4
AD SPACE DEADLINE
AD MATERIAL
DUE
FebruaryHow to perform in-depth brake
service work to prevent comebacks
Network diagnostics – handling the challenges that more modules and
sensors are presenting
All about oil – can the new monitors be trusted – synthetic
oil trends – filter technology
Understanding induction systems including turbo motors
and their unique profiles1/4/19 1/11/19
AprilStart/stop technologies –Troubleshooting and their
effect on batteries and starters
TPMS systems and the latest in technology advancements to these
systems
A/C service and thermal management of modern engines
Suspension work on vehicles with ADAS systems –
understanding the complexities3/8/19 3/15/19
JuneNew technologies in ride
control – air ride suspensions and strut replacement
Diagnosing visibility issues andlighting system failures in LED
systems
Understanding individual fuel control codes (ICFC)
Repairing diesel emission issues on vehicles with
DPF systems5/3/19 5/10/19
AugustGlobal diagnostics – using all 10 modes of the scan tool for
increased efficiency
Fixing common engine faults and problems on BMWs and
Mini Coopers
How to address steering issue complaints on today’s SUV/CUVs
to avoid comebacks
An in-depth look at shop management systems to
improve work-flow 7/8/19 7/15/19
OctoberAdvanced brake service technology from friction
materials to fluids
How to properly check belts, hoses, pulleys, and tensioners during cooling system service
Is remote access programming a viable option for shops
Shop tools and equipment that increase speed and efficiencies
for maximum profits9/17/19 9/24/19
DecemberCompanies Helping Techs –
Companies share their expertise with techs
Fixing DLC issues that dongles create, including security issues
Tackling intermittent drivability issues with proper detection
strategies
Exhaust and emission control repair work
11/12/19 11/19/19
A U T O S E R V I C E P R O F E S S I O N A L . C O M Topics subject to change
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2019 ASP Rate CardAD SIZE
(4/COLOR GROSS RATES)
12X 9X 6X 3X 1X
Full Page $7,100 $7,500 $8,000 $8,500 $8,900
2/3 Page $5,650 $6,100 $6,450 $6,800 $7,150
1/2 Page $4,230 $4,470 $4,700 $4,950 $5,170
1/3 Page $2,950 $3,120 $3,300 $3,470 $3,650
1/4 Page $2,180 $2,290 $2,410 $2,530 $2,650
Cover 2 Add 20% to rate
Cover 3 Add 15% to rate
Cover 4 Add 25% to rate
Ad Space and Material Closing Dates
FEB APRIL JUNE AUG OCT DEC
AD Reservation Deadline 1/4 3/9 5/3 7/8 9/17 11/12
AD Materials Due 1/11 3/15 5/10 7/15 9/24 11/19
A U T O S E R V I C E P R O F E S S I O N A L . C O M
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AD GUIDELINES
A U T O S E R V I C E P R O F E S S I O N A L . C O M
208,030Monthly
Pageviews
54%Mobile
Users
95%Users from U.S. and Canada
3:42Average time
spent on page,
up from 2017
79%Organic
Search**
130,983Monthly
Unique Visitors
Digital Reach
1111
A U T O S E R V I C E P R O F E S S I O N A L . C O M
ASP E-Newsletter & ASP Trending Tech Tips*
182,207 40,632 22.3%Monthly Opens
Monthly Successful Sends
Open Rate
ASP Digital Toy Chest*
94,107 20,797 22.1% MonthlyOpens
Monthly Successful Sends
OpenRate
*Publisher’s Own Data, as of 8/14/18
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A U T O S E R V I C E P R O F E S S I O N A L . C O M
Rich Media
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PRESITIAL Prestitials are well-known
to be high impact and generate very high click rates. The
prestitial displays an overlay for 15 seconds when a user goes to
our site. Users are given the option to skip past the prestitial.
PUSH-UP LEADERBOARD This site-served rich media unit pushes up from the bottom of the browser window and stays in view as the user scrolls for an always above the fold and in-view experience. This unit auto collapses after 15 seconds and can be closed by the user. Accommodates either standard a 728x90 or IAB Super Leaderboard 970x90.
PAGE PEEL Page peels engage a user in
an interactive way. It starts as a page curl in the upper right corner of the page. When the curl is moused over, the page
peels down to present a 500x500 clickable advertisement. Client provides material, or MTD canassist with creation of the ad.
We track and report on hovers
as well as clicks for this position.
SITE SKIN Site skins make a dramatic impact by taking over the background of the page, with 300 pixels of the image showing on both sides of the screen. The site skin can be across all pages on the site for high impact.
A U T O S E R V I C E P R O F E S S I O N A L . C O M
Email Marketing: E-Newsletters
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AUTO SERVICE E-NEWS ASP TRENDING TECH TIPS
A U T O S E R V I C E P R O F E S S I O N A L . C O M
Subscribers per deployment: 23,000
Audience: Independent repair shops
Deploys: Every WednesdayPriced flat rate.
Subscribers per deployment: 15,500
Audience: Independent repair shops
Deploys: Every FridayPriced flat rate.
EMAIL OPTIONS RATES
Single Email Promotion……………………………….........……..…..$3,000
Follow-Up Program……………………………………...…….……....$3,500(includes initial send plus second deployment to non-openers)
Targeted Send……………………………………………………...…..$4,500(Only send to users who have opened an email within 3 months)
Add Subject Line Test……….……………..……+ $150 flat per deployment
A/B Test of Creative …………………….....……+ $150 flat per deployment
List Management Services …………..…………+ $150 flat per deployment
23,000
Email Reach*
151515
●
Number of Email Addresses Available
Data Collected:87% Business Type
87.8% Job Title
100%
Can-Spam &
CASL Compliant
Deliver your customized message directly to the inboxes of our highly qualified subscribers. We can produce and deliver an email promotion to more than 23,000 inboxes. You provide the material or we can assist with development.
A U T O S E R V I C E P R O F E S S I O N A L . C O M
Digital Toy Chest
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Exclusivity: Only 6 companies are included in each deployment
20,000 emails are deployed once monthly
Native advertising designed like an editorial feature, Digital Toy Chest provides each company with a 100-word write-up, full color photo, and a direct link to your website.
Why Product Preview?
Use our Digital Toy Chest to place your products in front of ASP’s buyers regularly in a simple format that doesn’t require ad production, agency work, or technical help. ASP’s Digital Toy Chest can help heighten excitement for your products prior to a show, or keep you top-of-mind after a show or any time during the year. The program is turnkey.
SEND DATE MATERIALS DUE
1/17/19 1/10/19
2/21/19 2/14/19
3/21/19 3/14/19
4/18/19 4/11/19
5/16/19 5/9//19
6//20/19 6/13/19
7/18/19 7/11/19
8/15/19 8/8//19
9/19/19 9/12/19
10/17/19 10/10/19
11/21/19 11/14/19
12/19/19 12/12/19
A U T O S E R V I C E P R O F E S S I O N A L . C O M
Digital Edition*
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2019 OPTIONS & RATES MATERIALS
Automatically hyperlinked URL in your ad (no charge)……... None
Create custom URL for your ad ($40)………………………… Provide text
Host and play video and audio ($300)………………………… Provide file (up to 50 MB)
Extra pages in digital edition only ($400 per page)………… Same as print
*Publishers Press, 6-omonth average, Jan-September 2018
The digital edition of Auto Service Professional is a version of our magazine that is optimized for viewing on a computer screen, tablet, or phone. The ASP digital edition does not require downloading an app and is free. All advertisements and editorial mentions are automatically hyperlinked. Our editions are archived, searchable, and accessible on our magazine website.
17,848Average pageviews per
ASP digital edition
673Unique users per issue
27pages per issue
13:38average time spent viewing
each digital edition
A U T O S E R V I C E P R O F E S S I O N A L . C O M
Webinars
Webinars are a powerful solution that positions your company as a thought leader while delivering high-quality, bottom-funnel leads. Rates range from $8,500 to $15,000 depending on the service package.
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Our webinar includes: Complete registration set-up E-promotions to our entire
promotion list Banner ad campaign on our
website and in our e-newsletters Registration confirmation and
reminder emails to registrants Moderator provided to manage
live event and to direct questions Technical training/rehearsal with
your team Follow-up e-promotion and
attendee satisfaction survey Sales leads and statistics reports
for up to 1 year after the event Presentation archived on website
for 12 months E-promotions for archived webinar
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Lead GeneratorGather leads that are specifically interested
in the content you are providing
LongevityYour webinar is archived on
our website for one year
TurnkeyWe can do all the work
A U T O S E R V I C E P R O F E S S I O N A L . C O M
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Retargeting
A user visits one of our websites and reads about safety, for example. We load your targeted ad into our network and that ad follows the user on other high-traffic sites on the Google Ad Network. What makes this so powerful is the user has already shown interest in the topic by visiting that page on the Auto Service Professional website.
Remarketing is a cost effective way to find prospects who have already shown an interest in your content.
Target the right people with the right message.
Google’s Display Network reaches millions of unique users around the world.
You control the budget. Tell us your budget and we’ll serve only your target amounts.
A U T O S E R V I C E P R O F E S S I O N A L . C O M
“In the 21st century the database is the marketplace”Stan Rapp, MRM Partners Worldwide
Database Churn
Data Expires Quickly
Extremely Expensive
More Privacy Concerns
Increasing Legislation
Database Maintenance
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Data can make or break a marketing campaign, but not everyone has it. We do. Auto Service Professional invests heavily in keeping our database up to date so you can be confident that we can target who you want, when you want. Why do we do it? So you don’t have to deal with:
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A U T O S E R V I C E P R O F E S S I O N A L . C O M
Audience Insight Marketing
Audience Insight Marketing (AIM) allows you to focus campaigns on specific high-value prospects using three targeting capabilities. You reach only those who are most inclined to engage with you.
ABM: Account-Based Marketing: Target all repair shop and dealership decision-makers at your top-prospect organizations.
Behavioral: Target our audience based on what topic(s) they read on our websites.
Demographic: Target our audience by repair segment, size, geography, title and more.
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A U T O S E R V I C E P R O F E S S I O N A L . C O M
Simple Sample of AIM in Action
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OR
ANDYou Can
Target
Who EngagesIn Defined Content on BBM
Websites
DisplayOnly Your
Ads in TopRoadblockPositions
Display Quick
Insights Poll
Question
Who is Employed at a
Specific Company Send an
E-promo
AND
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A U T O S E R V I C E P R O F E S S I O N A L . C O M
Are you ready to connect with your customers?
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