Authority building with relevance
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Transcript of Authority building with relevance
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So…, What’s a Link? • A ‘vote’ of authority to
your site from an external source
• A contextual referencewhich can create authority or engagement
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Why Links Matter • To build your brands
authority• To rank better in
search engines• To create brand publicity & ‘buzz’• To develop real relationships old and new• To generate new business
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What is most important? • Relevance• Reputation• Context• Quality vs. Quantity• “Follow links”
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The Ultimate GoalLinks happen organically based on your authority
and or buzz in the market
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Standard Link Building• Business relationships• Testimonials, reviews, media releases• Design company, hosting company, partners• Relevant quality business directories• Relevant quality profile pages• Competitor link research• Establish passive strategy• Memberships• Link Consolidation
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Advanced Link building• High Quality link acquisition– Citing and References - .edu– Government related - .gov
• Sponsorships / Events• Create useful dynamic tools• Writing for others
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Creative Link Building
• Ego Bait• Viral Content• Video creation and
distribution• Link Bait• Infographics
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Tips to generate links organically• Monitor what content is
being most linked to• Encourage linking to your site
& make it easy http://dejanseo.com.au/link-to-dejan-seo/
• Create resources/tools/templates• Educational content• How to’s and tutorials• Giveaways and competitions• Creative and Viral content
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The Social Aspect• Having social buzz can help
create links• There are techniques to
leverage social platforms ‘sponsored’ model to create organic links
• Google +
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The Real World• Reflect your real world relationships online• Build new relevant relationships online• Consider organisations you support• Events and Memberships• Partners/Affiliates• Suppliers
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How not to build your authority• Link & Blog Networks• Automated Services• Buying links $ - paid in content (or anywhere)• Article Marketing Spam• Link Wheel Exchanges• Footer/ Sidebar links – site wide• Masses of directory listings• Forum links• Hollow profile pages• Comment spam – blogs etc
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The anatomy of a link• Text link – anchor text • Image Link – logo etc• Context – Google gets it• Placement – Google gets that too• Target - Where the link points to• Internal linking – is important also
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Old vs New Anchor text links
Old - “Large format printing Sydney”New - “www.printingcompany.com.au”or - “Printing Company Name”
Trying to game Google with key phrase links does not work anymore!
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Domain links vs Page links
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Google – Loving the logo link
Because it is often real!
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Sharing the value
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Tell me more about this “follow / nofollow” thing
http://moz.com/tools/seo-toolbarTry this tool
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• Educational resources/tools
• Guest blog• PDF distribution• Offer a scholarship• Google +
Some authority building ideas & opportunities
• Templates• Interviews• Video content -
tutorials• Industry Resources• Sponsorships/Events
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In summary• Create relevant links• Focus on authority of link location – domain and
page• Quality vs. Quantity!!• Develop new relationships and build on existing• Add value to your target market• Reflect your real world relationships• Do not try a quick, cheap and often automated
solution – It’s likely to end in tears!
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Measure everything!
• Google Analytics & Google Webmaster Tools
• Fresh Link Finderhttp://freshlinkfinder.com/
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The choice is yours The blue pill or the red pill?
Safe long term solutionVs.
Potentially quick but volatile
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Thank you!
Connect via @Visual_Alchemy & @dejanseo