Authoring analytics by Cleve Gibbon and Katarzyna Kozlowska
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Authoring Analytics when content management meets measurement…
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Transcript of Authoring analytics by Cleve Gibbon and Katarzyna Kozlowska
Authoring Analytics when content management meets measurement…
Marketing Technology
experts for the
Digital world
190+ staff - Privately Held
profitable, organic growth Based in Poznań, Copenhagen, London
Established 2005
The Why
When the only constant is change...
…you need satnav, screenwipes and signposts!
The What
Manages Change Measures Change
Learn
Make
Manage Measure
The How
Scenario 1: Page load
Scenario 1: Page load
Create
Configuration
Scenario 1: Page load
Create
Configuration
Create
Framework
Scenario 1: Page load
Create
Configuration
Create
Framework
Enable
Framework
Scenario 1: Page load
Create
Configuration
Create
Framework
Enable
Framework
See the
results
Scenario 2: Simple Image
Create
Configuration
Create
Framework
Enable
Framework
Scenario 2: Simple Image
Create
Configuration
Create
Framework
Enable
Framework
Scenario 2: Simple Image
Configure
mapping
Create
Configuration
Create
Framework
Enable
Framework
Scenario 2: Simple Image
Configure
mapping
See the
results
Scenario 3: Custom mapping component
User Interaction
cqAnalytics.record({
event: 'newsletterSignUp',
values: {
newsletterProvidedEmail: getEmail(),
},
collect: false,
options: {
obj: this,
defaultLinkType: 'o'
},
componentPath:
'/libs/foundation/components/newsletter'
});
Scenario 3: Custom mapping component
User Interaction
JS code
Scenario 3: Custom mapping component
User Interaction
JS code
<?xml version="1.0" encoding="UTF-8"?>
<jcr:root xmlns:cq="http://www.day.com/jcr/cq/1.0"
xmlns:jcr="http://www.jcp.org/jcr/1.0"
cq:componentGroup= "General"
cq:componentName="Newsletter"
cq:trackevents="newsletterSignUp"
cq:trackvars="[newsletterProvidedEmail]" jcr:primaryType="nt:unstructured"/>
Analytics Component
Scenario 4: Multiple pages journey
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Submit
Data Store SiteCatalyst Number of calls: 5 Number of calls:
Scenario 4: Multiple pages journey
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Submit
SiteCatalyst Number of calls: 1
Data Store Number of calls: 5
Summary
Think Big, Start Small.
Details matter, Be Patient.
Know your reports
Questions
Thank you! Cleve Gibbon [email protected]
Kasia Kozłowska [email protected]
http://www.cognifide.com @cognifide
