Storytellingexperiences to remember

René Baquero Creative V.P.

Storytelling is nothing more than to communicate through stories to achieve a greater and longer lasting impact on our

audience.

We are biologically programmed to listen to stories and get excited by them.

To gain empathy with our audience there is nothing better or more effective than to create a

user experience, linking our product or service to a memory or life sensation that generates

and creates positive sensations in them.

That is Storytelling

Cristhian Salmon

Storytelling is more than telling stories

Storytelling is giving stories to tell

What does an experience need to

have a good

Storytelling?

the content

is the experience1

1. A Message 2. Conflict 3. Characters 4. A Plot

the content

is the experience

2. Be Simple, Be awesome

1. Being simple isn’t easy. 2. We seek to be simple for people, it

doesn’t matter how much we have to complicate ourselves.

¡surprise, surprise,

please surprise!

3.

“Dear brand manager, the only person who is thinking about your brand

all day is you. The rest of the world has 4,000 other things to worry about, therefore, if we’re not

tirelessly searching for ways to surprise them, if we can’t break his daily rutine with experiences in

which they want to participate and share, and if we don’t worry to solve or bring you into their lives…

nothing will ever happen with said brand”.

Thank you.

in a noisy place, a sound can make the

difference

They are the

protagonists, not me.

4.

brands should make their consumer the protagonist, not their products. If we become the sidekick they will never

forget us, on the other hand, if we want them to follow us, they will replace us tomorrow.

StorytellingStorymakers

Thank you