AUTHENTICITY IS IN THE MAKING - Eastern Market · • Maintain working market/food district •...
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AUTHENTICITY IS IN THE MAKING EASTERN MARKET 2025 STRATEGY STAKEHOLDER GROUPS
Transcript of AUTHENTICITY IS IN THE MAKING - Eastern Market · • Maintain working market/food district •...
AUTHENTICITY IS IN
THE MAKINGEASTERN MARKET 2025 STRATEGY
STAKEHOLDER GROUPS
AUTHENTICITY
CONNECTIVITY
DENSITY
DIVERSITY & EQUITABILITY
GOALS
DIVERSE PLAYERS IN THE MARKET
PROPERTY OWNERS &
DEVELOPERS
EASTERN MARKET
CORPORATION
CUSTOMERSPUBLIC SECTOR
PARTNERS
ARTS & HOSPITALITY
COMMUNITY PARTNERS
MARKET & BRIDGE VENDORS
FOOD DISTRIBUTION & PROCESSING
RETAIL MERCHANTS
RESIDENTS & PROFESSIONAL
SERVICES
EASTERN MARKET IS NOT:
MUSEUM STAGED PERFORMANCE RE-CREATION
EASTERN MARKET IS A WORKING MARKET...
...WITH A NEED TO MODERNIZE, GROW, AND PROTECT EXISTING BUSINESS
• Industry expansion demand as of 08/2015 • Vacancy data from Data Driven Detroit, released 2014
PUBLIC MARKET
DAILY RETAIL/
BUSINESSFOOD
INDUSTRY
EASTERN MARKET DISTRICT
HIGHLIGHTS FROM WHAT WE’VE HEARDPUBLIC MARKET• Tradition is a large part of the experience• Not just a destination; has a functionality• Reorganize traffic flows• There’s no easy way in and out• Accessibility is key• Affordability for farmers and customers is important• More programming on weekdays• New growth should support the Market core
IDENTITYCIRCULATIONACCESSIBILITY
DEVELOPMENT
• Maintain working market/food district• Should epitomize food, fairness, and sustainability• Find a balance between walkability and auto traffic• Provide more information; wayfinding• Control traffic patterns• Increase awareness of retail open during the week• Accessible and diverse on all days of the week• Infrastructure: Parking, lighting, safety, wayfinding
IDENTITY
CIRCULATION
BUSINESS SUPPORTINFRASTRUCTURE
HIGHLIGHTS FROM WHAT WE’VE HEARDDAILY BUSINESS
• Find a balance between legacy businesses and new businesses• A lot of history, loyalty, tradition, and family• Expansion opportunities• Inadequate infrastructure• Cooperation of companies in the area is key• Support business growth• Attract a diversity of players and businesses into the ecosystem• Make policies to avoid gentrification
IDENTITY
BUSINESS SUPPORT
INFRASTRUCTURE
HIGHLIGHTS FROM WHAT WE’VE HEARDFOOD INDUSTRY
DISTRICT PLANNING ALTERNATIVES
+
ALTERNATIVE 01 ALTERNATIVE 02 ALTERNATIVE 03
TRUCK ROUTEPED/BIKE STREETPRODUCTION (100%)PROCESSING (100%)DISTRIBUTION (100%)PUBLIC MARKET & RETAILMIXED-USEIND. MIXED-USE CONVERSION
TRUCK ROUTEPED/BIKE STREETPRODUCTION (50%)PROCESSING (75%)DISTRIBUTION (25%)PUBLIC MARKET & RETAILMIXED-USEIND. MIXED-USE CONVERSION
TRUCK ROUTEPED/BIKE STREETPRODUCTION (50%)PROCESSING (50%)DISTRIBUTION (25%)PUBLIC MARKET & RETAILMIXED-USEIND. MIXED-USE CONVERSION
DISTRICT PLANNING ALTERNATIVES
ALTERNATIVE 01
STATUS QUO
ALTERNATIVE 02
WORK WITH EXISTING VENDORS IN EXISTING SPACES
ALTERNATIVE 03
GROWTH AND EXPANSION
| 15 10/7/2015 Eastern Market 2025 Strategy
Proposed Site Layout
Total Net SF
A : 135,600
B/C: 265,900
D: 0
Total: 400,900 SF
| 16 10/7/2015 Eastern Market 2025 Strategy
Site Circulation
| 17 10/7/2015 Eastern Market 2025 Strategy
Axonometric
ON THE GROUND
Third Ward - Milwaukee
Area: 240 acres500 businesses6,000 jobsover 500 businesses130 restaurants and retailers
Distillery District - Toronto
Area: 13.1 acres
Warehouse District - Cleveland
Area: 77 acres1,214 housing units276,600sf of retail (356,000 planned)
(numbers from a 2002 plan)
COMMERCIAL CONVERSION
Pfizer Building - Brooklyn
Over 660,000sfIncubator for food production companies70 start-up companies
ON THE GROUNDINDUSTRY ADAPTATION
Houston Food Bank - Houston
Production and distribution facility308,000 sf200 employees, 234,000 volunteer hours annuallyProvides meals for 137,000 people each weekStaff Office & working space for 1,000 volunteers
Organic Food Farm - Shanghai
11,400 sfDistribution center for 288 acre organic food farm200 farmersSubscription delivery
ON THE GROUNDNEW INDUSTRY DEVELOPMENT
Lake Street Studios, Chicago
39,800sf61 micro-units of workforce housingTargets transit-oriented residents and nearby food service industry employees
The Rose, Minneapolis
129 apartmentsMix of affordable and market-rateFirst affordable housing project to target the Living Building Challenge
Workforce Housing, West Chester, NY
27,600sf28 UnitsWalking distance to shopping and transportationLEED Silver
ON THE GROUNDWORKFORCE HOUSING
ON THE GROUND:
Dudley Street Neighborhood Initiative Boston
225 homes protected by CLTProperties include orchard and community garden
Oakland Community Land Trusts
200+ owner occupiedhouses, always affordable to workingfamilies, on land owned by the land trust.
Dudley Street Neighborhood Initiative
COMMUNITY LAND TRUST
ON THE GROUND:TEMP/FLEX PROGRAM - BEER GARDEN
INTERVENTIONS - RUSSELL & WILKINS: 3-6+
ON THE GROUND:
INTERVENTIONS - PARKING GARAGE ROOF: 0-3 YEARS
ON THE GROUND:
PUBLIC MARKET & DAILY BUSINESS RECOMMENDATIONCIRCULATION:PROVIDE MORE INFORMATION AND WAYFINDING
GATEWAY HIERARCHY
Strengthening a number of gateways with a clear hierarchy will expand the perceived footprint of the district as well as provide a sense of arrival. All wayfinding efforts begin at these gateways.
PRIMARY GATEWAY
SECONDARY GATEWAY
PUBLIC MARKET RECOMMENDATIONCIRCULATION:RE-ORGANIZE TRAFFIC FLOWS
PARKING ORGANIZATION
With vehicular entry points at Mack & Russell, Gratiot & Russell, and Gratiot & Adelaide, cars should be directed towards Riopelle, a street that can act as a spine for parking opportunities after future development has occurred along Russell and Wilkins. Over time, lots along Adelaide can come online as well.
GAP MAP
Strategically fill in the gaps in the pedestrian experience to create a larger, more cohesive pedestrian environment. The expansion of the Dequindre Cut will create additional pedestrian-friendly conditions nearby. The diagram looks only at the adjacent, vertical surroundings (ie building facades).
PUBLIC MARKET & DAILY BUSINESS ANALYSISCIRCULATION:FIND A BALANCE BETWEEN WALKABILITY AND AUTO TRAFFIC
Pedestrian Friendly Frontage
Interior Pedestrian Condition
Connection to Dequindre Cut
PUBLIC MARKET & DAILY BUSINESS RECOMMENDATIONCIRCULATION:FIND A BALANCE BETWEEN WALKABILITY AND AUTO TRAFFIC
Alternate 01:• Construct new pedestrian bridge on
axis with Market sheds• Add social space “porches” on either
end of pedestrian bridge to anchor the path
Alternate 02:• Construct deck over freeway• Add development parcels on deck,
including new parking facility
Alternate 03:• Remove and fill in freeway entry• Extend Riopelle to Gratiot• Add development parcels on new
blocks of land
FOOD INDUSTRY RECOMMENDATIONINFRASTRUCTURE:INADEQUATE CONDITIONS
PROPOSED TRUCK ROUTES
Mack affords great opportunity to shift food industry’s trucks our of the Market core. The east/west truck route can act as a spine for any new industrial development east of the Dequindre Cut. Trucks going to and from Wolverine would not be influenced. If the USDA inspection services cannot be relocated, Orleans and Riopelle can remain truck routes for required inspections.
