Authenticity in Online Streaming Film Presentations Rachel Campbell.
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Transcript of Authenticity in Online Streaming Film Presentations Rachel Campbell.
Authenticity in Online Streaming Film Presentations
Rachel Campbell
Rationale: Authenticity on Netflix Streaming Online streaming has become more popular Issues of authenticity have arisen
Authenticity defined as how the film was shown in theaters; default to DVD
Buffering and freezing Aspect ratio changed (1.85:1 to 1.33:1)
Due to the popularity of online streaming services and recent authenticity issues it is worth asking whether viewers are receiving the authentic film through online streaming
Previous Authenticity Studies Sherman and Dominick (1988)
Subjects viewed film clips that were in their original black and white or colorized
Results were nearly split in half in terms of preferences
Neuendorf, Lieberman, Ying, and Lindmark (2009) Subjects viewed film clips either in original
widescreen or in pan and scan Results were again split in half
Research Questions RQ1: Are the aspect ratios changed for online
streaming?
RQ2: How frequently do inconsistencies occur in films viewed through online streaming?
RQ3: Of the inconsistencies that occur, which are the most prevalent?
Sample Population – all the films on Netflix streaming Sampling Frame – A list of the top 50 films on
Netflix streaming From Instant Watcher.com
This list was recorded every day for a month Only narrative films with a theatrical release
will be considered for analysis Films to be analyzed will be chosen randomly
from the combined lists
Coding Scheme: Instructions Unit of Data Collection – chapter of DVD
Chapter number Time at beginning and end of chapter
Instructions Use one coding sheet per chapter Answers on the coding sheet should relate to the
streaming version of the film Transfer coding of all scenes for a particular movie
to the spreadsheet Do not code opening or closing credits
Variables Aspect ratio
1.33:1 – full frame 1.85:1 – standard widescreen 2.35:1 – wider widescreen
Missing Information Occurs when aspect ratio is changed Characters, objects or printed material could be
partially cut or missing completely Reframing
Due to aspect ratio, specifically pan and scanning http://www.youtube.com/watch?v=GMJhM3So4
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Variables continued Interruptions
Due to buffering or freezing Could be caused by the streaming site or
streaming device
Variables continued Editing
Scene could be shortened or cut completely Visual or verbal censorship
Color Black and white could be colorized; saturation
Variables continued Picture Quality
Scale from “clear” to “heavily pixelated”
Sound Higher or lower definition Sound could be unclear or muffled Streaming device could make noise Sound might not sync with picture
Suggestions? Are there any streaming issues that I left out?
Are the directions clear?