Authenticity Attracts Talent

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Transparency Builds Stronger Relationships with Your Candidates

How to Message Your Employer Brand in an Authentic Way


Judy Phung

Manager, Employment Brand

[email protected]@jpjuju

Featured Speakers

Alison Hadden

Director of Product [email protected]

@AlisonHadden

Price Smith

Social Media Manager,Employment Brand

[email protected]@pricesmith88

mailto:[email protected]




Agenda

Transparency & Your Employer Brand Getting Your Employees on Board 5 Steps to Ensuring Transparency

– Leveraging Internal & External Sources

Enabling Sourcers & Recruiters to Tell Your Story Questions?


What We Know About Today’s Candidates

…so why is it so hard to find the right job and company?

51% have buyer’s remorsedue to an inaccurate picture of the job

95% are influenced by reviewsfrom those inside the company

69% wouldn’t take a job with a company that had a bad reputation


What We Know

A company’s Employer Brand Reputation directly impacts its ability to attract and retain top talent


Helping People Find The Jobs & Companies They Love

6Mcontent

300Kcompanies

15Mjobs

190countries

22Mmembers

has become the most trusted and transparent place for today’s candidates

to search for jobs and research companies

Member growth over 4 years

48%of job seekersuse Glassdoor

(Source: Software Advice Report, Jan 2014)


Job Advertising

Promote your employer brand to candidates researching you

Advertise your jobs to ideal candidates who might not be aware of you

7

How We Do It

Applicant Quality Candidate Influence

Employer Branding


The Results We See

2x better applicant quality vs traditional job boards

30% lower cost-per-hire than other recruitment channels

3x more influence over candidates’ decisions


Getting Started


Employer Brand Begins With Your Employees


People Talent Campaign

“Architects of What's Next”


People Talent Campaign


Recognized for Our Talent & Workplace


Interactive Newsletter


Corporate Crush #ilovevmware


Brand and Recruitment Marketing Channels

Career Site Blog

Facebook

LinkedIn Instagram

Twitter Google + Glassdoor

http://www.vmware.com/jobs/

http://blogs.vmware.com/careers/

https://www.facebook.com/vmwarecareers

http://www.linkedin.com/company/vmware/careers

http://instagram.com/vmwarecareers

https://twitter.com/vmwarecareers

https://plus.google.com/u/0/105592406338464275885/posts

https://plus.google.com/u/0/105592406338464275885/posts


5 Steps to Ensuring Transparency


Step #1

Build an Editorial Calendar


Step #2

Glassdoor & First Impressions Surveys


Step #3

Be Responsive, Listen & Answer with a Human Touch


Step #4

Internal Social Network


Step #5

External Social Media Channels


Enabling Recruiters and Sourcers to Tell Your Story


Action Plan

Internally:

Architects of What’s Next

Internal Crowdsourcing of Employee Responses

Engagement with Current Employees

Corporate Crush #Ilovevmware


Action Plan

Externally:

Employees make our brand

Give employees the chance to help convey your company’s message

Authenticity builds trust with candidates


Results

Challenge:• Hard-to-fill engineering positions in SF Bay Area• Competing for talent with other well-known brands• Aggressive hiring goals (300 software engineers)

Results on Glassdoor:• 10 hires in first 90 days with Glassdoor• 36 total hires from Glassdoor• $2,200 CPH – one of most cost-effective channels• Best conversion rate from applicant to hire

Glassdoor Solutions:• Employer Profile• JobAds


Questions?


Get in Touch

Website:

http://glassdoor.com/employers

Twitter:

@Glassdoor

Email:

[email protected]




Authenticity Attracts Talent

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