Authentica for wine en

The war against counterfeiting never been so simple thanks to Authentica the first mobile platform to authenticate products simply through the use of a smartphone.

The Market: L’ anti-contraffazione

EVERY PRODUCTS THAT CA BECOUNTERFEIT

MEDICINES AND COSMETICSFASHION

FOOD&BEVERAGE

HI-TECHTOYS

HANDMADE PRODUCTSWATCH&JEWELS

The Market Size

105 mln

COUNTERFEIT PRODUCTS

23mln

FASHION

38mln

DRUGS AND COSMETIC

21mln

TOYS

22mln

HI-TECH

45 ILLEGAL WEBPLATFORM

13000

POLICE ACTIVITY

21mld

GLOBAL VALUE ITALIANSOUNDING EU

60mld

WW ITALIAN SOUNDING VALUE

What is Authentica

Authentica is a mobile app that makes it possible to certify the originality of a product protecting consumer and producer.

CONSUMERthanks to the applicationcan verify the authenticityof the product purchasedin real time.

MANUFACTURERAuthentica with

youadds a further

degree of protection

against counterfeiting

On what is Authentica based

Authentica is based on Scratch&Screen a powerfull, scalable, reliable Application Sever built to generate and manage unique Code .

The Full Authentica Process

ATHENTICA WORK IN A COMPLETE PROCESS: IT STARTS FROM THE PRODUCER OF THE CONSUMABLE GOODS THAT RECEIVE THE UNIQUE CODE FROM SCRATCH&SCREEN, TROUGHT THE PRINTER SERVICES AND FINISH WITH THE CONSUMERS THAT AUTHENTICATE THE PRODUCTS

We generate the unique code and we will manage the requests of authentication coming from consumers

We deliver the unique code in a secure way to be printed

Unique code are printed on the products and the products shipped around the world

With their SmartPhone consumers can authenticate the products

How it Works

THE QR CODE IS CAPTURED

BY THEMOBILE APP

STEP 1

How it Works

AUTHENTICA SENDS THE INFORMATION TO

SCRATCH&SCREEN APPLICATION SERVER

STEP 2

How it Works

AUTHENTICA SHOWS CONSUMERTHE RESULT OF THE VERIFICATION

STEP 3

How it Works

AND IF ... THE PRODUCT WAS NOT AUTHENTIC?

STEP 2

Customer is able to report through Authentica the counterfeit product.

Authentica will immediately send a notice to the producer.

How it Works

With Authentica you will have list of products authenticated.

You can share with your friends the list and your experience or report the productscounterfeit.

Authentica – Fight the «Grey Markets»?

The solution can also trace every single bottle after bottling to consumption. This becomes the fundamental weapon to fight against 'gray markets'. Rather than having a few inspectors, the reliability of which you can never be 100% sure, we will have thousands and thousands of consumers that will tell us where the products are consumed with geographical precision and then we can certainly identify products that were consumed in countries other than those where they were sold.

And communication instrument with

customersAuthentica in addition of being a reliable technology to verify the originality of the products and to protect the originality of the brands, it can also become, for companies wishing to do so, a powerful and innovative marketing tool: in fact, the medium allows the opening a direct communication channel with the end user.The consumer will then receive updates, make known its views, socialize his experiences, participate in contests and collected points.

And a powerful marketing tool

With Authentica the customer can easily add information about the products, giving to the consumer an innovative service and quality.

You will know when a customer have drunk a bottle, where the bottle have been was drunk, by whom, and maybe even with such friends, thanks to the integration with social networks. All data collected can be easily integrated with a CRM system.

Photos, videos and extra information can be included in kit and will enrich the experience of the end user and eventually help consumers to move to buy the products trough internet

COMPETITION

RFID:

- High costs- Complexity - Uncommon

Technology- Not fully

integrated with package

- risks alteration

Unique Code with Label:

- High costs- Complexity '- Not fully integrated with package- Difficult to adapt

Code managed through website:

- High Cost - Can not use

mobile app- Complexity- No real time- Easy to create

a mirror

https://its-true.com/en/entercode/

Award

Authentica wins at Mobile App Awards 2013 Consumer Smau Turin Italy

Authentica semi-finalist at TechCrunch Italy 2013

Authentica guest at Smart & App on La3

Authentica finalist at La Fiera delle startUp Italy 2013


Technology overview


QR code: a means of communication

Scratch & Screen technology uses the QR code as a tool for the collection and transmission of information. At this time the QR code has been chosen for a number of features that make it suitable:

- Stream strong growth- Can hold a lot of information- Affordability- Aesthetics

Our technology, however, is completely independent from the graphical representation of the code: if in the future there will be better tools we could use them without making any changes to our code


Scratch Screen & the unique code

INTRODUCTION

The QR code contains the unique code generated from Scratch & Screen.The process and algorithms for generating the unique code needed to ensure maximum safety and non-replicability of the same neither casual nor fraudulent.To give an idea of the level of complexity of the process used, we note that our technical direction was inspired by the process of issuing visas applied by the Japanese immigration, of course the algorithms and tools used in the process are different.



SAFETY FEATURES

- The ability to replicate the unique code happens to be equal to 1/10 to the 95 powerIn case the code could be randomly replicated, would not be significant, in fact:

- The data is opaque (taken alone has no meaning)- The figure has put sense in connection with the information present in the data base at that time- The data is encrypted



FEATURES OF THE CODE

The code is composed of a random, generated with a high level of sparseness by an algorithm that repeats the sequence after 2 high 635 combinations, and one part of the identification data opaque.The code generated 256-bit 32-bit are injected containing useful information to the systemLast, but not least, our codes when they reach the database, as they are made , we are able to immediately recognize any code "malformed" and then the system of foreign origin Scratch & Screen, and take the appropriate defensive countermeasures



FEATURES OF THE DATABASE

-The database is of Big Data deployed, then we use a technique of caching data in RAM that allows the management of distributed parallel servers.-The database allows you to manage Big Data and the interrelation of huge amount of data even from heterogeneous sources, and provides maximum scalability.- The entire system is designed from the origin in a logic multitenancy.

ABOUT US

Matteo Del CornoBDO & Co-Founder

@matteoGETIT

Gianni MilloneCTO & Co-Founder@giannimillone

Loris BattistiniCountry Sales Manager Italia

@slori

Mariacarla MilloneCOO@McMillone

S & S was founded in the fall of2012 within the company Millone

SRLspecializing in Shop & OfficeAutomation and Applications

management for both SMEs and large

companies.

The basic idea of Scratch & Screen is

develop a systembased on an application serverthat “talking” with the devices

, regardless of theoperating system on which they

operate,allows the use of tools

sophisticated in fast and simple way.

Authentica began as a specialized application development platform

application server scartch & Screen

Thanks!

Authentica for wine en

Technology

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