Authentic Communication talk at Bizjam Seattle 2008
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Authentic Communication w/ Customers Matt Haughey | Bizjam Seattle 2008
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Slides for a talk given on July 9, 2008 in Seattle, WA. Click the "Comments on Slide 1" tab to see my notes for each slide as they were intended.
Transcript of Authentic Communication talk at Bizjam Seattle 2008
Authentic Communication w/ CustomersMatt Haughey | Bizjam Seattle 2008
What do you mean by “authentic”?
Everyone wants the same thing.
Increased Visibility
Demonstrate their expertise/uniqueness
Increase sales
How do you get there?
How do you get there?
How do you get there?
Little to no SEO tricks
Don’t join 1,000 social networks to pimp
your business
Spam → Blog Comment Spam → PR
spam → ?
Don’t be the annoying person at the party
Authentic communication is taking the long-term view
The payoff is huge
Why aim for honesty?
Trickery will get you nowhere
SEO tricks: short lived and short sighted
SEO: 5% best practices95% bull
Why create a site for robots instead of humans?
Even if you get ranked highly, what will visitors see on your site?
Even if you get ranked highly, what will visitors see on your site?
Technology changes (expensively so)
Bad reputations are earned faster than good ones
Don’t overdo it
How do you actually do it?
Try out social media apps until you find the
right one for you.
Incorporate it into your daily life
Don’t force yourself to do it
Cover topics in the daily running of your business
Time spent doing research = new posts
Exciting plans up ahead? Blog about it!
Questions from customers
Some examples
Conclusions
Pick out a tool that works for you
Make it part of your daily routine
Use it to communicate openly and honestly
Connect with customers
Enjoy.
Thanks.Questions?
