International Education Australian Schools Update

Wednesday 13 May 2020

www.aeas.com.au www.aeas.com.cn

Tracey O’HalloranManaging Director, AEAS

Rebecca HallSenior Industry Specialist, International Education, Austrade

Derek ScottCEO and Principal, HaileyburyMember Global Reputation Taskforce and Ministerial Council

Rhett MillerConsul (Commercial), Trade Commissioner (Education) (North Asia), Austrade, Australian Consulate-General Shanghai

Russell WelchDirector, John Paul International College, Queensland

Housekeeping

• Participant microphones and cameras muted as default

• Ask questions throughout via CHAT function

• Presentation first, followed by discussion

• Raise Hand function to ask or respond during discussion

Webinar overview 1. Critical issues resulting from COVID-19, and the likely impact

of these in the short, medium and long term

2. Mitigation and recovery strategies being considered by Austrade, the Global Reputation Taskforce and the national ministerial council

3. The likely market outlook over the medium to long term

4. The experiences of schools in managing this crisis

5. Strategies for schools to consider in managing current students and families, education agents, marketing and recruitment, and supporting a future pipeline of students into 2021, 2022 and beyond

6. Q & A and discussion

Australia’s position

Source – IDP Connect research, ICEF Monitor, viewed 7 May 2020

Drivers of recoveryAustralia’s response to COVID-19 has been positive – a safe destination

What will be the drivers of recovery for the Australian school sector?

1. Australia and Australian schools as a destination – Austrade, AEAS, school sector roles to support messaging

2. Evidence on why parents are choosing overseas education, country, type of school – traditional factors v new factors

3. Initially – online promotion – social media, webinars, AEAS online fairs

4. When travel possible – in market agent visits, AEAS and other events

Austrade

AEAS International Education Update

1

Looking back January- March

2

Global Reputation Taskforce

Background

On 21 January 2020, the Minister for Education convened a Roundtable with key international education sector stakeholders. An outcome of the Roundtable was the formation of the Global Reputation Taskforce.

This Taskforce has been formed to shape Australia’s response in times of reputational damage or significant external risk to the sector, and to accelerate efforts to build a strong cohesive national brand for international education.

The work done by the Taskforce will be under the leadership of the Council for International Education and will link to the broader policy agenda for international education.

Membership includes every state and territory along with key peak-bodies. The taskforce will draw on input and expertise from all relevant Australian Government agencies as required.

Key recommendations and areas of focus for the Taskforce

• Crisis response

• Communication

• Enhancing our reputation

• Mental health and wellbeing

• Flexibility in regulation

• Visa and other border measures

• Flexibility in education delivery

• Supporting positive community sentiment

• Building resilience in the sector

3

Australia’s rapid response should be celebrated• Australia’s management of COVID-19 has been effective and we continue to be viewed as a safe destination.• And that’s important with more than 486,304 student visa holders in Australia and122,092 offshore.• Australian institutions have successfully transitioned to online (where practical) along with student support services

and pastoral care online.• There is much to be proud of in how institutions have pivoted resources and continued focus on students during

these challenging times.• Australian institutions have a depth of experience in online and distance education - we have strong systems, agile

teaching and learning practices and have quickly responded to the needs of learners.• Our regulators have also moved swiftly to address regulatory issues, and continue to work with the sector.• Australian schools successfully developed access options for Years 11 and 12 students from China.• Australian edtech and education services have been a shining light during the crisis ( Moodle, Vygo, Seek) • Australia’s Tuition Protection Service is well placed to support students and providers. • Australia's community sector is playing a key role to support those most vulnerable in our community. • States and territories are working closely with the Australian government to support efforts and ensure student

welfare and support during COVID-19. • Australia’s Global Reputation Taskforce has played a key role in uniting the sector and supporting concerted action

at all levels of government and with the sector• Top issues - student welfare and wellbeing, provider viability and sustainability during COVID-19 measures,

managing recovery and continued uncertainty in visa flexibility, reaching/communicating with student audiences.

How the school’s sector is impacted (visa holders as at 3 May 2020)

17,486

4,612

Schools Sector

Inside Australia Outside Australia

Total number of visa holders - 22,098

-

2,000

4,000

6,000

8,000

10,000

12,000

China, PeoplesRepublic of (excl

SARs)

Vietnam Korea, South Hong Kong (SAR ofthe PRC)

Japan

Top 5 Source Countries for Schools_Student Visas

Inside Australia Outside Australia

7,886328

253812 551

2,535

3,770

1,085252 166

Source: Department of Home Affairs, 2020

This plays out differently by jurisdiction (visa holders as at 3 May 2020)

6,295

4,043 3,805

1,834 663 233 265 250 98

1,548

976 1,026

485

159 238 95 76 9 -

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

VIC NSW QLD SA WA Not Available ACT TAS NT

Breakdown by State

Inside Australia Outside Australia

326471

107360822

2,319

4,8315019

7,843

Source: Department of Home Affairs, 2020

And with a China lens (visa holders as at 3 May 2020)

-

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

VIC NSW QLD SA WA TAS NT

Breakdown of Chinese students by state

Inside Australia Outside Australia

4,525

2,528

1,837

902

31099

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Source: Department of Home Affairs, 2020

• Keeping students (current and potential), agents, parents, providers, partners informed with the most up to date information

• Collecting, creating and sharing relevant good news, content, campaigns, information, advice and tips

Inform

Acknowledge

Share

Unite

• Acknowledging those most affected, those working to contain the pandemic as well as those dedicated to supporting the industry during this time.

• Bringing together and aligning the efforts of government agencies and industry providers, under a common goal to ensure international students continued to feel supported, welcomed and accepted

Study Australia Partnership has been the foundation for our messaging to a range of audiences

www.studyaustralia.gov.au

Sum of the whole is greater than its parts – supporting current students and promoting to prospective students and parents

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Harnessing shared voices #InThisTogether

February 2020Study Queensland and

Study Australia launched initiative, amplifying content to show support to Chinese

students unable to begin their academic year in

Australia.

March 2020All states and territories supported a common, organic narrative and agreed to share their

#InThisTogether messages of support.

1 April 2020Content continues to roll out on-shore and at-post, with

the total number of industry posts at 102 (across

Facebook, Instagram, Twitter and LinkedIn)

8 April 2020Study Australia is

collaborating with the Austrade off-shore posts and interested partners to create and further amplify

messaging

Great examples of #InThisTogether social content

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For China, we used the idiom “同舟共济” which translates to ‘We are in this together’ and ‘Supporting each other, it's what friends do’

#InThisTogether social content from schools – do you have a story to share?

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Submit your story here

The road aheadApril to June

1

Austrade’s efforts will focus on 9 key programs of work

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Austrade has pivoted resources for the remainder of 2019/20 to support a series of coordinated, collective and creative initiatives to help the sector

Resources and links to keep up to date:

• Study Australia central student hub • Download weekly Agent and Provider

Update for latest policy and program announcements and key messages

• Regional market updates via MIP Weekly• Register and or review Austrade’s library of

webinars. • Access virtual recruitment tools and tips

here• Download the #InThisTogether toolkit and

other social media tools here. • Check out the Study With Australia online

campaign with Futurelearn.

And then, what’s next

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A number of factors will influence what’s next for international education

1. How we progress along the 3 step roadmap for Australia 2. How well source countries recover (health & economic measures)

3. How student and parent buyer behaviours might change 4. How current students experience Australian education

“Despite having a world of resources available, parents still play the most influential role when a student decides to embark on an international education” IDP/Austrade Buyer Behaviour Survey 2019. IDP Global most recent data of tertiary students shows continued “stickiness” in wanting to continue with studies.

We know that word of mouth is the most powerful tool in our marketing toolkit and how students experience Australia now will impact our ability to “bounce back.”Austrade and the Study Australia partners will commence quarterly onshore student sentiment surveys this month. A continued effort on supporting the student experience

Derek ScottCEO | PrincipalHaileybury

AEAS

Australian Schools

International Education Update Webinar

Wednesday, 13 May 2020

• Haileybury - Melbourne, Darwin, China, Vietnam, Philippines, Timor-Leste

• 5000 Australian students and 1500 students in international programs

• International Education Council – strategic outlook 2025 Strategy

• Global Reputation Taskforce – large committee of 30 giving weekly feedback to Ministers

Introduction

Council for International EducationMinisters who the

Council for International Education Reports to:

Education: Minister Tehan

Trade: Minister Birmingham

Immigration: Acting Minister Tudge

Industry Science and Technology: Minister Andrews

Foreign Affairs: Minister Payne

Employment and Skills: Minister Cash

The Strategy

International student visa holders5 May data

Primary student visa holders by location of primary education provider

Source: Department of Home Affairs, 2020

Haileybury International School, Tianjin

Haileybury and COVID-19

900 students online for ten weeks (Year 1 to Year 12)

120 to graduate in June (Northern Hemisphere Timetable)

VCAA very supportive

240 240 VCE students 241 ( (Full recognition of their online progress)

Learnings

No lessening of desire for Australian pathways

Forward enrolments for Australian education strong

Chinese parents still hesitant about online but some acceptance

Australia

International students were back before border closures

35 students due mid-year, creating options for them

Looking to next year reasonably optimistically

Increased integration of onshore and offshore education through technology

Major new Vietnam program just started

School Sector –Immediate and Looking Forward

Voice needs to be heard loudly

VISA settings / border decisions

Key immediate issue – quarantine for under 18s for any early opening

And wider opening January start (ELICOS and VET)

THESE ARE MINISTERIAL DECISIONS

Work closely with State authorities on the quarantine

RHETT MILLERTRADE COMMISSIONER (EDUCATION) (NORTH ASIA)

AEAS WEBINAR – CHINA UPDATE

• 39% of all Chinese student visa holders still outside Australia

• Less in schools sector – 24% of all Chinese school student visa holders outside Australia

• Online adaption across market has been fast given turnaround time and limited online content at start of crisis

• CSCSE recognition of qualifications delivered online has helped

• However attitude to future online study at foreign providers during COVID-19 remains mixed

• Agent feedback – enquiries reduced by half for school sector, safety a prime concern – trend towards choosing local bilingual schools. Interest in taking delayed Gaokao on July 7/8 also up suggesting trend towards domestic market choices

CHINA - WHERE ARE WE AT?

2Presentation Title

• In the China market (as in others) there is need to boost perceptions of online delivery hence need for social media campaigns promoting online capability going forward:

› The Samples - Study with Australia Campaign - Taster Programs on FutureLearn

› The Message - #InThisTogether #同舟共济# China Online Study Video Campaign

• Reinforce positive messaging by elevating the Australia-China education relationship through key channels with #InThisTogether #同舟共济#

• Window of opportunity vis-à-vis competitors as we head towards 2021 – “We are the COVID-19 safehouse”

CHINA - WHAT WE NEED TO DO NOW (AND KEEP DOING)

3Presentation Title

CHINA – LOOKING AHEAD: A RECOVERY PLAN

4Presentation Title

June/July 2020Promote online delivery in leadup to HE Sem 2, 2020 with #InThisTogether China Online Study Video Campaign and Study with Australia Online Education Campaign

September/October 2020Rollout new Nation Brand education messaging including “COVID-19 safehouse” message during Festival of AustraliaRollout Northern Australia Campaign

November 2020Austrade Australia-China Education Business Planning Summit where we commit to our 2021 market recovery initiatives

January – June 2021 (exact timing TBC and subject to Chinese border opening)Austrade/DESE China Early Childhood Skills Training Showcase (postponed from 2020)

March 2021 China International Education Exhibition and Tour (CIEET) where Nation Brand can be leveraged to national mediaInternational school outreach program

November 2021Austrade/DESE EdTech/Online Education Showcase (postponed from 2020 and aligned with Global Edtech Conference, Beijing)

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Russell Welch Director, John Paul International College

13 May 2020

RESILIENCE, RIGOUR & RELATIONSHIPS: THE ROAD TO RECOVERY

WELCOME TO 2020 (21/1/2020 pre-pandemic impact)

2020:Year of ImpactYear of Third Party ProvidersLife after “Peak China” Life after OP’s (ATAR)Welcome to Year of the RAT

Teamwork is actually about individuals (team members) working together

Student Services

If only we knew what was coming: Social Distancing and (Microsoft)TEAMS!

Strategy Statement (Context)

• The 2020 – 2025 John Paul College International Operations Model foregrounds changing customers in changing markets and emphasises the need for adaptivity, diversification and ‘glocal’ operations beyond traditional export strategies.

JPIC Teams (& TEAMS) Meetings & Communication Channels Overview

P & RExtended

AccommodationWellbeing & Welfare

Short Term

HOY/Dean Meetings

Academic

Teaching & LearningAcademic Welfare & Wellbeing

Marketing & Admission

CRM

Agent Engagement/ Training

InterviewSchedule

Enrolment Data/ Trends

College Admission

Planning & Review

Long TermStudy AbroadStudy Tours

Digital Strategy

InternationalAdmission

Business Intelligence

Events

RISING TO THE CHALLENGE

JPIC PLAN: COVID-19(RESILIENCE: The Road to Recovery)

REMOTE(Continuous Learning)

REASSESS(Stocktake)

REVIEW(Update)

REPRIEVE(Term One Break)

RETURN(On campus: May)

RECOVERY• Rebuild, Rebound• Reposition• Revenue Streams

RES

ILIE

NC

E, R

IGO

UR

& R

ECO

VER

Y

REL

ATIO

NSH

IPS

& R

ECO

VERY

REALISATION

RE-OPEN BORDERS

How has JPC fared in these uncertain times:Early Stages:Returnees Australia Day Long Weekend> isolation> but students onshore, money in bank

Term One: Budget met; forced online for first two weeks of isolation; Study Tours halted by February(now in mothballs)

Term Two: Holding (encouraged early start just prior to border closures), temporary fee discounts across the board; only F/T staff

Term Three: Start of exponential downturn JPIC (no new onshore student entry, some online offshore)

Term Four: ELICOS (HSP) numbers onshore decimated; L/T holding until Year Twelves graduate

2021: when the real impact will hit us!

The Changed Narrative: Teaching and Teachers

The realization that teachers are no longer the “Unsung Heroes” of International Education but the “Front-line Heroes”.• Originally, having well-structured online environments allowed conscientious students to learn how they

want and at their own pace. • Suddenly, we had to adapt and improve on this, as we continue to provide the same online offerings to

complement in-class teaching. Now part of what we do.

Online Classroom Insights: Feedback from a Teacher:• “One student quoted that online learning helps students to stay relevant in a quick

changing world, and I couldn’t agree more!”• “I certainly feel that in the past three weeks, we crossed a major milestone with our

continuous learning in the online platform. The students seemed to have understood online etiquette and learning instructions as they have been slowly rising and shining in the new mode of delivery with a hundred percent attendance rate.”

The Changed Narrative: Students and Learning Engagement

The “Unsung Heroes” were now the homestay hosts & agents, but they too soon became “Front-line Heroes” as well. Even Homestay families became more involved in home learning!

Online Classroom Insights: Feedback from Students• “Sometimes I felt I was still in a real classroom while learning from home. The first thing I saw when I joined the

Teams meeting was my teacher, ready to teach. I could see our learning intentions and success criteria in SEQTA and I knew what to do in every lesson. There are many resources that I can review to figure out the lessons that I sometimes don’t understand. I know this will continue when we return to school.”

• “I think JPIC online study has been excellent. The teacher explained clearly, and we did our speaking assessments successfully on Teams which was pretty good. We got recorded feedback which was great.”

• “One of my best friends from overseas said that, in her school not every teacher is present, and in many cases, videos are recorded in advance. At the same time, they do not follow the normal schedule. I think our school is much better than theirs. My family was very satisfied with my online learning.” (USP!!)

Continuous Learning at John Paul College

Agents: Key influencers, but also need support

To our international family of Agents:• To stay up to date, we will be running weekly Forums in your language where

possible.• Time: 1:00pm, China / Hong Kong time• Date: Friday 27/03/2020

• We will discuss:• How the College is supporting our students• Accommodation for our international students• How is the College ensuring continuous learning online?• Overseas Student Health Cover and Medicare• Other frequently asked questions.

• We encourage you to submit any questions via our online form here.

Key Messages to our Agents & Stakeholders

• As a school serving both Australian and international students, we continue to work out how to best serve our valued clients, our students and their parents, our Homestay Families and, of course, our Agents. In Australia, the safety and wellbeing of our people and our students is always our number one priority.

• This global pandemic will pass. We can already see great recovery strides in Queensland, Australia and other countries.

• We welcome students back to John Paul College and Australia when international travel restrictions are lifted. We will continue to support and communicate closely with our Agents, Homestay Families and Government Agencies to ensure we are fully ready to welcome students back to our beautiful campus.

Key Messages to our Agents & Stakeholders

• As the best pathway to University, many young people around the world will still want to study in High School, learn English, experience living and learning alongside different cultures, and discover new skills through travel abroad.

• Together we need to rebuild confidence, offer reassurance to parents and offer a warm welcome to young learners from across the world back to Australia and John Paul College.

• Staying connected has never been more important, especially when we cannot meet face to face. As the COVID-19 situation improves, we will continue to keep you updated, showing highlights and good news stories of the many international students still studying at JPC online, either in homestay or in their home country.

• Educating, Inspiring and Making a Difference for the students attending our College: that is why we do what we do, and what we are looking forward to getting back to as we traverse the future together.

Key Messages to our Agents & Stakeholders

• During these challenging times, across borders, we have all seen the huge impact COVID-19 has had on our lives, our businesses and our industry. Just how small and interconnected our world truly is has now become much more apparent.

• Across our extended international John Paul College Family, we all appreciate the importance of coming together locally and globally to protect our respective but connected communities. More importantly, we must recognise and understand that our responses have, in fact, identified opportunities and accelerated change for a better and new world.

Thank you to AEAS/Austrade/Trade Qld and all who helped to push out messaging.

In Summary: Resilience NOT Resistance

“Resilient, to be adapting and accommodating, rather than resistant.” (Dr. Mukhopadhyay)

• Moving from evolution, from reaction to revolution

• Normal now has a much shorter life-cycle

• We need a bridge (pipeline) to our campus

• Boost recruitment on social media platforms: slice & dice!

• Travel, business opportunities, even relationships might grow more opportunistic and short-term….”Just Do It!”

That to me is what it means to be resilient.

Final Comment!

• If nothing else, COVID-19 has necessitated the inclusion of the school sector:

• in International Education considerations, dialogue and forums

• at all levels of Government across all States and Territories

• across the full gambit of various forms of media • When the borders open we need to be “Arrival Ready”

Lets keep the momentum!!I hope you enjoy this short clip from a recent 7 NEWS Report

Q & A

www.aeas.com.au/covid19

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Thank youTracey O’HalloranManaging Directortracey@aeas.com.auP: +61 412 294 495TraceyAEAS

Sally WarneckeDirector, Operations, Events and School Relationshipssally@aeas.com.au

Brett McGeorgeDirector, Marketing and Business Developmentbrett@aeas.com.au