Australian Radio Network€¦ · Web viewAustralian Radio Network (ARN) has launched new...
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MEDIA RELEASE Monday February 1, 2016 ARN LAUNCHES NEW KIIS NETWORK NATIONAL MARKETING CAMPAIGN Australian Radio Network (ARN) has launched new marketing campaigns for the KIIS Network across all markets as part of its ongoing growth strategy and continued investment in its brands and talent. The campaigns, which launched on Monday January 18, to coincide with the first day back for all on air talent, include targeted outdoor, TV, digital and social channels for breakfast and drive shows on stations across the KIIS National Network – KIIS 1065 Sydney, KIIS 101.1 Melbourne, 97.3FM Brisbane, Mix102.3 Adelaide and 96FM Perth. In Sydney, the KIIS 1065 campaign will roll out in phases with the first stage of the outdoor campaign having launched on Monday January 18, to coincide with the return to air of Sydney’s #1FM breakfast team Kyle & Jackie O and #2FM Drive show team Hughesy & Kate. AUSTRALIAN RADIO NETWORK WWW.ARN.COM.AU
Transcript of Australian Radio Network€¦ · Web viewAustralian Radio Network (ARN) has launched new...
MEDIA RELEASE
Monday February 1, 2016
ARN LAUNCHES NEW KIIS NETWORK NATIONAL MARKETING
CAMPAIGN
Australian Radio Network (ARN) has launched new marketing campaigns for the KIIS Network across all markets as part of its ongoing growth strategy and continued investment in its brands and talent.
The campaigns, which launched on Monday January 18, to coincide with the first day back for all on air talent, include targeted outdoor, TV, digital and social channels for breakfast and drive shows on stations across the KIIS National Network – KIIS 1065 Sydney, KIIS 101.1 Melbourne, 97.3FM Brisbane, Mix102.3 Adelaide and 96FM Perth.
In Sydney, the KIIS 1065 campaign will roll out in phases with the first stage of the outdoor campaign having launched on Monday January 18, to coincide with the return to air of Sydney’s #1FM breakfast team Kyle & Jackie O and #2FM Drive show team Hughesy & Kate.
See the new KIIS 1065 Kyle & Jackie O TVC here
The Sydney campaign has featured station dominations at key train stations, Central and Parramatta, and a powerful presence across the Adshel Rail and Adshel Live Digital networks along with high impact APNO large format outdoor.
AUSTRALIAN RADIO NETWORKWWW.ARN.COM.AU
In the very competitive Melbourne market the strategy is to drive awareness of the entire KIIS 101.1 offering over the coming months beginning with a highly impactful outdoor domination on Flinders Street, above Young & Jackson.
For Brisbane and Adelaide it is a similar approach with
high impact campaigns planned and led by a strong outdoor strategy.
In Perth, the media investment in 96 FM continues across TV, outdoor and digital, off the back of an extensive campaign launch in late 2015.
ARN National Marketing Director, Anthony Xydis said this campaign is the most extensive since the KIIS National Network launched.
“These campaigns signify ARN’s ongoing commitment to invest nationally across our portfolio of brands and across multiple channels.
“In Sydney, a very competitive market, we chose a high impact campaign utilising digital outdoor as well as station dominations in the key transport hubs of Central and Parramatta. The campaign is further strengthened by TV which launched on Sunday evening and reinforces KIIS 1065 and the Kyle and Jackie O Show as the home of the world’s biggest stars.
“In Melbourne, with the launch of new breakfast team Matt & Meshel in the Morning teamed up with #2FM Drive Show Hughesy & Kate, we chose sites that would deliver maximum impact and reach for our
AUSTRALIAN RADIO NETWORKWWW.ARN.COM.AU
core demographic. Flinders Street domination, above Young & Jackson with APNO, is a key element during one of Melbourne’s busiest periods.
“The entire campaign across all cities will be complemented by an extensive digital marketing and social campaign and will feature an expanding outdoor presence and TV campaign in the coming weeks.”
KIIS 1065 TVC credits: Creative Agency was JOY and production by Brilliant Films.
*** ABOUT ARN ARN is one of the leading broadcasters in the country with ownership or investments in 12 radio stations nationwide. Its brands KIIS, Pure Gold, iHeartRadio, and The Edge96.ONE entertain and influence over four million listeners across Australia. In 2014 KIIS 1065 was launched with Kyle & Jackie O in Sydney and immediately went to #1FM and in 2015 the KIIS network launched nationally with KIIS 101.1 in Melbourne. The KIIS network now incorporates the Sydney and Melbourne stations, Adelaide’s #1 Mix102.3, Brisbane’s #1 97.3FM and Perth’s 96FM.
ARN also launched iHeartRadio, the world’s fastest growing digital service, to the Australian market in 2013 and the platform has had over 750,000 downloads. iHeartRadio is a free, all-in-one digital radio service and live events platform that lets audiences listen to their favourite live stations across Australia, New Zealand and the USA. Listeners can also create commercial-free custom stations, and find the best audio casts to create personalised daily custom talk stations. ARN is an APN News & Media company.
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For further information please contact:Bec BrownPH: 0403 052 256 E: [email protected]
AUSTRALIAN RADIO NETWORKWWW.ARN.COM.AU
