Australian Food and Grocery Council

Australian Food and Grocery Council

NUTRITION RESEARCH – WHAT THE FOOD INDUSTRY WANTS

KATE CARNELL AO, CHIEF EXECUTIVE31 AUGUST 2010

Australian Food and Grocery Council

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Australian Food and Grocery Council

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IdentityPeak representative of the

processed food and

groceries industry

MembershipCompanies manufacturing

processed foods, beverages

& other groceries

RoleFoster development of

industry through long term policy

and strategy development

Size180+ members

85% $ value of industry

Australian Food and Grocery Council

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Australian Food and Grocery Council

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Corporate & Consumer AffairsConsumer Affairs

Meeting Customer needsPublic Relations

Stakeholder partnerships

SustainabilityEnvironment & waterResource RecoverySafe workplaces

Training

Supply & CustomersRetail relationships

ECRA Supply chain Crisis management

Improved competitiveness

Health, Nutrition & ScienceRegulatory FrameworkNutrition and Health

Food SafetyInnovation

Spheres of Interest

Australian Food and Grocery Council

STRATEGIC FRAMEWORKCarbon - Energy – Water - Land

Carbon economy – mitigation and adaptationWater economy – reduce and recycle

Food security – protect production/manufacturing/distributionNutrition and health – provide wholesome, nutritious, affordable food

Food SecuritySustainability

Health – preventive Biosecurity

ConsumerismNew technologiesWorkforce – skills

Supply chainsTrade

TransportPolicies and regulations

Regulatory Reform

A competitive & profitable agri - food industry6

Australian Food and Grocery Council

FOOD SECURITY

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National Food Security• Not food self-sufficiency• Relies on global trade to maintain current food supply in

Australia• Food manufacturing – 90% local ingredients, but 10%

key ingredients – e.g. chocolate, coffee, additives and processing aids.

International Food Security• Potential for greater value add to commoditiesIndividual Food Security • Access to wholesome, nutritious foods and therefore a

wholesome nutritious food supply

Australian Food and Grocery Council

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Environmental Economic

Social(including nutrition)

Sustainability

Viable

Bearable Equitable

SUSTAINABILITY

Australian Food and Grocery Council

WASTE – KG/TONNE TO LANDFILL

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7.4

10.9

89.6

10.3

3.4

13.8

16.9

2.1

3.6

2.5

0 20 40 60 80 100

Paper and paper products

Other foods

Meat and meat products

Processed fruit and vegetables

Beverages

Dairy products

Bakery products

Flour and cereal foods

Home and personal care products

Oil and fats

Australian Food and Grocery Council

Professor Roger Leigh (Waite Research Institute) -• …we’ve got to think of new ways of growing crops, both

to get more of them and to improve quality from a nutritional point of view..”

LINKING THEM ALL TOGETHER

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AFR – 30 August 2010

• Nutrition research cannot be done in isolation of other priorities – e.g. sustainability

• Converse – an integrated approach is required

Australian Food and Grocery Council

The public health challenge• Diet-related, chronic preventable diseases still rising • 62% men, 45% women, 22% children overweight or

obese• Type 2 Diabetes leading cause of disease for men by

2023 • CVD expenditure to reach $40b p.a. by 2032Major concern for the Government • Pressure to act • National Preventive Health Agreement - $800m+ to be

spent over the next 6 years• Challenge for industry –

to be part of the solution, not the part of the problem

PREVENTIVE HEALTH – A STRATEGIC PRIORITY

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Australian Food and Grocery Council

The Technical challenge:• Wider range of nutritious, affordable foods than ever

before• Better nutrition information available than ever before• Many consumers not eating balanced diets

• Questions:– Is it the food supply?– Is our messaging?– Is it consumers?– Is it all these things?

WHAT ARE THE R&D QUESTIONS?

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Australian Food and Grocery CouncilPREVENTIVE NUTRITION & HEALTH - POTENTIAL SCOPE

FOOD

NUTRITION

AGE

ACTIVITY

GENOMICS

CONSUMERBEHAVIOUR

Stages of LifeHealth Status

Enable ActivityBoost PerformanceSustain Endurance Speed Recovery

Male / FemalePolymorphismsIndigenousPersonalising nutrition

Evaluate choice driversRefine MarketingHealth messagingPopulation sub-groupsDietary assessment

Optimize nutrientsEnhance bioactivesIntegrate Value chain

Risk Ass. NutrientsFoods vs nutrientsFoods vs DietsSingle NutrientsXS vs deficienciesMacro vs MicroBio-actives

Australian Food and Grocery Council

Putting it TogetherNutrients

Bioactives

Product

Nutrient bundling

NutrientFortification

Nutrientbalancing

Variety Balance

Product Differentiation

Marketing

Market Differentiation

Health Claims/ Messaging

Dietary Guidelines

R&D BenefitSubstantiation

Performance Prevention

Sustenance

Health and Fitness

Wellbeing

Translation

Australian Food and Grocery Council

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Market/Consumer insights Brand Philosophy Technology Assm’t

• consumer needs/wants• health/food philosophies• market dynamics• foresight in trends• overseas developments• regulatory developments

• brand promise• brand fit• brand stretch

• new technologies• new products• research • regs/IP issues• strategic alliances• business case

Integrated Assessment

Market Drivers

LAUNCH/COMMISSION

Commence Project

• develop concept• business plan• new product/process

Technology Drivers

COMMERCIAL INNOVATION FRAMEWORK

Australian Food and Grocery Council

Integrated PackageHealthyTraditionalTastyWholesomeNatural (Sustainable?)

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Australian Food and Grocery Council

REDOUBLE OUR EFFORT

17AFGC State of the Industry Report 2009

Australian Food and Grocery Council

A growing, profitable and sustainable Australian

industry...

... Economically, socially and environmentally providing a

secure source of safe and healthy food to Australians

An industry that partners in educating and empowering

consumers...

... Within a conducive policy environment that demands the

highest food standards

Vision OUTPUTS

Solutions linked to health imperatives

New formulations to enhance food

products

Evidence to support positioning

Understanding of consumer choice

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Foods better

suited to consumer

needs- and

community needs

A VISION FOR NUTRITION R&D

Australian Food and Grocery Council

• 100 + years of history

• Nutrition and health science– measure, test, re-measure– cause and effect– actions, reactions, interactions– mechanisms– convergence not divergence

• Food and Health Philosophies– Cultural foundations– Broader loose definitions – Belief based– Diversity – Community

NUTRITIONAL SCIENCE – THE DISCIPLINE

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Both legitimate drivers for broad policy

Strong evidence base will be needed to address

preventive healthfood security sustainability

Australian Food and Grocery Council

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“ A plate of pasta washed down with a glass of wine could join 178 not-to-be missed cultural experiences”

“….list of ‘intangible’ cultural heritage, covering oral traditions, performing arts, social practices, rituals and festivals..”

SMH 25/8/2010

Underpinned by nutritional science!!!!

Australian Food and Grocery Council

• Strategic Priorities for the Food Industry – Sustainability– Preventive Health– Food Security

• Nutrition Research– Integral to preventive health challenge– platform for innovation– Support for industry– Export drive

• Maintain the discipline of Nutrition

CONCLUSIONS

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Australian Food and Grocery Council

Australian Food and Grocery Council