Impact International& the contributions of Austin Craig

Austin• Broadcast Journalism

Student• Experience in

▫Multi-media ▫New Media▫Marketing ▫Design ▫Writing▫General Business

Communications• Originally asked to

be Head of Marketing (the job evolved)

In The Beginning…

•Created first promotional video

In The Beginning…

•Created first promotional video(in approximately ZERO time)

Getting the word out…• Made first fliers and posters

Getting the word out…• Made first fliers and posters

LEARNINGEXPERIENCE:People thought the little boy had a runny nose, not a cleft lip.

Lesson Learned.

Showing your Colors• Design and managed the Printing of first run T-

shirts

I see it all now…• Provided A/V equipment to record events and

progress

Take it to the (virtual) streets…

• Blogged Impact to spread the word

Take it to the (virtual) streets…

• Blogged Impact to spread the word

(& I’m a pretty good little blogger)

Professional Involvement…

• Connected Impactwith a talented PRagent in Salt Lake to publicize efforts and draw media attention

International coverage…

• Featured Impact International in an episode of BYU Weekly, taking the message of Impact to thousands of homes worldwide

Rally the troops…

•Visited local high schools to guide meetings and excite students about being involved.

Emcee²•Conducted the final meeting and student

rally to celebrate student accomplishments.

Learning experience (everything always is)

•Further realized the necessity of doing after all the planning

•Learned the importance of thorough and transparent communication within an organization

• Witnessed the power in a broad base of support, led by a dedicated team

Thanks, Team.