Austin B-cycle Usability Insights
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Austin B-cycle Usability Insights presented by General Assembly UXDI cohort 4 created for May 2016
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Transcript of Austin B-cycle Usability Insights
Austin B-cycle Usability Insights presented by General Assembly UXDI cohort 4
created forMay 2016
User Experience Design Immersive
About us
General Assembly
Why we’re here
Why we’re here
Improve our design and presentation skills
Why we’re here
Improve our design and presentation skills
Recommend solutions from a case studyon the B-cycle experience
Why we’re here
Improve our design and presentation skills
Recommend solutions from a case studyon the B-cycle experience
Increase ridership & happiness of B-cycle users
Users
Research
Users
Research
ten first-time
Users
Research
ten first-time one existing
Users
Research
Demographic
ten first-time one existing
Users
Research
Demographic• mid-to-late 20s / early 30s
ten first-time one existing
Users
Research
Demographic• mid-to-late 20s / early 30s• tech-savvy
ten first-time one existing
Users
Research
Demographic• mid-to-late 20s / early 30s• tech-savvy• blend of Austin locals & newcomers
ten first-time one existing
Research
Our Method
Research
Our Method• visited 8th & Congress station
Research
Our Method• visited 8th & Congress station• checked out & returned bicycle
Research
Our Method• visited 8th & Congress station• checked out & returned bicycle• recorded first impressions
Research
Our Method• visited 8th & Congress station• checked out & returned bicycle• recorded first impressions• applied heuristic evaluation
Research
Research
Research
Searched online
Research
Searched online• multiple websites
Research
Searched online• multiple websites• memberships
Research
Research
Existing B-cycle app
Research
Existing B-cycle app• first-time use:
Research
Existing B-cycle app• first-time use:
Research
Existing B-cycle app• first-time use:
Research
Existing B-cycle app• first-time use:
Research
Existing B-cycle app• first-time use:
Research
Existing B-cycle app• first-time use:
Research
Existing B-cycle app• first-time use:
Research
Existing B-cycle app• first-time use:
Research
Existing B-cycle app• first-time use:
Research
Existing B-cycle app• first-time use:
Research
Existing B-cycle app• first-time use:
Research
Existing B-cycle app• first-time use:
Research
Existing B-cycle app• first-time use:
Research
Existing B-cycle app• first-time use:
Research
Existing B-cycle app• first-time use:
Research
Existing B-cycle app• first-time use:
Research
Research
Social / online presence
Research
Social / online presence• searched for patterns
Research
Social / online presence• searched for patterns• lots of pricing confusion
Research
Social / online presence• searched for patterns• lots of pricing confusion• bikeshare concept
Insights
Key Pain Points from research:
Finding a bike
Insights
Key Pain Points from research:
Finding a bike
Understanding pricing
?
Insights
Key Pain Points from research:
Finding a bike
Buying passes
Understanding pricing
?
Insights
Key Pain Points from research:
Five recommendations
Recommendations
Some easily accomplished
Five recommendations
Recommendations
Some easily accomplished
Five recommendations
Recommendations
Some resource-intensive
Some easily accomplished
Five recommendations
Recommendations
Some resource-intensiveSubmit feedback to
BCycle LLC, if helpful
Promote a reliable third-
party app
Recommendations
(short-term fix)
Promote a reliable third-
party app
Recommendations
(short-term fix)
Promote a reliable third-
party app
Recommendations
(short-term fix)
Promote a reliable third-
party app
Recommendations
(short-term fix)
Eliminate one
website
Recommendations
Eliminate one
website
Recommendations
Simplify pricing signage
✔
Recommendations
Simplify pricing signage
✔
Recommendations
Simplify pricing signage
✔
Recommendations
Unlimited 30-minute trips between stations 8$ 4$ each 30 minutes
after initial 30 minutes
Daily rate: Overage fees:
Simplify pricing signage
✔
Recommendations
Unlimited 30-minute trips between stations 8$ 4$ each 30 minutes
after initial 30 minutes
Daily rate: Overage fees:
• Places 30-minute limit upfront
Simplify pricing signage
✔
Recommendations
Unlimited 30-minute trips between stations 8$ 4$ each 30 minutes
after initial 30 minutes
Daily rate: Overage fees:
• Places 30-minute limit upfront• Prevents confusion between 24h / 30m
Simplify pricing signage
✔
Recommendations
Unlimited 30-minute trips between stations 8$ 4$ each 30 minutes
after initial 30 minutes
Daily rate: Overage fees:
• Places 30-minute limit upfront• Prevents confusion between 24h / 30m• Helps emphasize bikesharing station system
Simplify pricing signage
✔
Recommendations
Unlimited 30-minute trips between stations 8$ 4$ each 30 minutes
after initial 30 minutes
Daily rate: Overage fees:
• Places 30-minute limit upfront• Prevents confusion between 24h / 30m• Helps emphasize bikesharing station system• Clarifies that additional fees are optional
Offer all passes at kiosks
Recommendations
austin.bcycle.com
Offer all passes at kiosks
Recommendations
austin.bcycle.com
Offer all passes at kiosks
Recommendations
Improve native
B-cycle app
Recommendations
(long-term solution)
Improve native
B-cycle app
Recommendations
(long-term solution)
Could address numerous pain points:
Improve native
B-cycle app
Recommendations
(long-term solution)
Could address numerous pain points:
• open » explain bikesharing » nearby bikes
Improve native
B-cycle app
Recommendations
(long-term solution)
Could address numerous pain points:
• open » explain bikesharing » nearby bikes
• pay for rental like CapMetro, Lyft, Uber
Improve native
B-cycle app
Recommendations
(long-term solution)
Could address numerous pain points:
• open » explain bikesharing » nearby bikes
• pay for rental like CapMetro, Lyft, Uber• 5-minute alert when time is running low
Improve native
B-cycle app
Recommendations
(long-term solution)
Could address numerous pain points:
• open » explain bikesharing » nearby bikes
• pay for rental like CapMetro, Lyft, Uber• 5-minute alert when time is running low
• improves transparency and online reputation
Improve native
B-cycle app
Recommendations
(long-term solution)
Could address numerous pain points:
• open » explain bikesharing » nearby bikes
• pay for rental like CapMetro, Lyft, Uber• 5-minute alert when time is running low
• improves transparency and online reputation
• easy feedback in-app
Improve native
B-cycle app
Recommendations
(long-term solution)
Could address numerous pain points:
• open » explain bikesharing » nearby bikes
• pay for rental like CapMetro, Lyft, Uber• 5-minute alert when time is running low
• improves transparency and online reputation
• easy feedback in-app• current process is several steps between different applications
Promotepartner app
One website
Pricing signage
✔
Kiosk options
Recommendations
Improve native app
can’t find a bike in the app
which website do I choose?
for how long am I renting this?
why did I get charged an extra fee?
can’t buy in-advance
want to use longer than one day
Pain points
Recap
can’t find a bike in the app
which website do I choose?
for how long am I renting this?
why did I get charged an extra fee?
can’t buy in-advance
want to use longer than one day
Pain points
Recap
can’t find a bike in the app
which website do I choose?
for how long am I renting this?
why did I get charged an extra fee?
can’t buy in-advance
want to use longer than one day
Pain points Solutionsonly one website
clearer pricing explanation
offer membership options
promote good third-party app
native app improvements
Recap
Why we’re here
Improve our design and presentation skills
Recommend solutions from a case studyon the B-cycle experience
Increase ridership & happiness of B-cycle users
Q&A
Feedback for us
Thank you
Presented by: robertboler.com
linkedin.com/in/eunicecooklinkedin.com/in/wtrevorharris
Iconography credits:Magnifying Glass by Michal Beno from the Noun ProjectBlank tag by Straw Dog Design from the Noun ProjectPayment by Gregor Črešnar from the Noun ProjectStar by Jetro Cabau Quirós from the Noun ProjectBrowser window by Magicon from the Noun ProjectClose window by Magicon from the Noun ProjectTickets Star by Viktor Vorobyev from the Noun Project
Research done by GA UXDI students. Presentation property of Robert Boler. Sharing with credit permitted. All thoughts & opinions
are our own, and not condoned directly by General Assembly.
