Austin as a Digital Media Nexus. Presentation to the Technology Advisors Group of Austin
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Transcript of Austin as a Digital Media Nexus. Presentation to the Technology Advisors Group of Austin
![Page 1: Austin as a Digital Media Nexus. Presentation to the Technology Advisors Group of Austin](https://reader033.fdocuments.in/reader033/viewer/2022060108/554e29cab4c90571798b52a3/html5/thumbnails/1.jpg)
AUSTIN AS A DIGITAL MEDIA NEXUS Frank Coppersmith President of CapsonTechnology Capson Technology
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Video Game Industry Today Video game
revenues will grow
to $70.4 billion
worldwide this year,
representing a� 6%
year-on-year
increase.
The number of
gamers is expected
to surpass 1.2 billion
by the end of the
year.
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Global Games Market
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Global Games Market Per Segment
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Global Gamers
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Austin Game Industry
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Austin Game Industry Overview
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Austin Companies
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Captivate!
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Game Industry Upheaval
• Social Gaming (Facebook) • Mobile Gaming (Smart Phones) • Rise of Free to Play & Virtual Goods • In Game Advertising • Digital Distribution • Gaming as a Service • Data Driven Design • New Console Generation
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Traditional Publishing Flow Game Developers Game Publishers
Game Players
Game Retailers
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Social Gaming
New gamers and mechanics
Easy to play * no winner/loser
Viral elements (play with your friends)
Free to play and virtual goods
New game platform
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Adoption of Smartphones
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Growth of Smartphone Usage
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Mobile Gaming Growth
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Mobile Games and Purchasers
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Free To Play – In App Purchase
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Free to Play – Growth of Model
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In Game Advertising
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Digital Distribution
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Gaming as a Service
Device and Platform Agnostic
Increase Engagement and Stickiness
Improve Monetization
EA Origin & Valve’s “STEAM”
MMOs
Downloadable Content
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Data Driven Design
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New Console Generation
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Kickstarter
Pre-sales reduce risk
3/4 of video game Kickstarters fail
Most video game fundraising is in 10s of thousands
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Big $$$ for Top Games
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Mobile Gaming
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Growth
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Development Costs
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Competition
Over 800,000 Apps in the iOS Store
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Opportunity Virtually unopposed growth opportunity
** Big publishers are distracted by new consoles
Plenty of “Blue Water” opportunities
** Opportunity to define a genre
Chance to go global
** China, Japan and Korea - high Android adoption
Unprecedented Margins
** Low headcount - can get to profit quickly
M&A / IPO Markets
** While Zynga has slowed things down, it will be back