AURALINE WARDROBE

“Hum kuch aur jagah banaaein“

Every one want a space of their own, their own haven ofprivacy which Godrej has been delivering the same sincethe year 1923. Growing with you through all the differentphases of life, Godrej Storwel became an essential familymember to satisfy all storage needs. With the same intentof creating everlasting memories, Godrej Interio nowintroduces a new range of contemporary wardrobes tokeep up with the changing times while retaining theessence of traditional steel wardrobe

The first wardrobe from Godrej in 1923

Time to transform the welded metal wardrobe with changing times

Objectives of this new welded wardrobe

• Strengthening the metal welded cupboard range

• Offer new range of contemporary wardrobes to keep up with the changing times

• Vibrancy and freshness in the range while retaining the essence of metal wardrobe

• Offer modularity in welded wardrobe for wall to wall solution

Welded storage for new generations

• Modular• Spacious• Accessories

Men’s Basic Configuration

New Wardrobe Configuration

Men’s Premium Configuration Women’s Basic Configuration Women’s Premium Configuration

Design Story

Auraline is the new steel storage solution designed for the urban population whoprefer contemporary aesthetics without compromising on safety and security oftraditional steel wardrobe.

With shrinking spaces in urban landscapethe need for thoughtfully designed storagesolution on the rise. Auraline with its modern design and added durability, safety and security is sure to cater the to all the urban woes in the most personalized way possible.

Keeping up with the current lifestyle trendsit flaunts a clean, sleek design in a rangeof vibrant colours and a warm wood grainshade. It is sure to brighten up any spacewith its contemporary design. Thoughtfullydesigned internal compartments ensures ample space for all your belongings and the wide range of finishes make sure youhave enough possibilities to style you space

Men’s Basic

Features

• Ample hanging space• Spacious and simple• One spacious drawer with numeric lock• Tie belt holder hook• Adjustable Shelf• Openable skirting ensures easy cleaning

Men’s Premium

Features

• Ample hanging space• Two drawers and a shuttered compartmentwith numerical combination lock for added safety of valuables• Hidden compartment to store valuables• Tie Belt holder hook• Adjustable Shelf• Openable skirting ensures easy cleaning• Led Lights

Women’s Basic

Features• More compartments for better segregation• Hanging rod height lowered in consideration with average female height in India• One locked drawer with numerical mechanism• Tie belt holder hook• Open skirting ensures easy cleaning

Women’s Premium

Features• Mirror length enough to full body reflection• Bigger Dresser Drawer at the bottom to storethings like hair dryer, hair straighteners, big oil/lotion bottles• Two locked drawers with numerical lock• Hanging rod height lowered in considerationwith average female height in India• Skirting drawer for keeping footware• Study wired basket for easy access• Led Lights

Will be introduced later

Design

The wardrobe has a sharp 90 degree cornered overriding shutters. This ensures there is no gap when they are placed next to each other making the product modular.It at par with the carpentered woodenwardrobe in the market.

Construction

The doors of the wardrobe havea double walled construction foradded security and safety.The welded construction adds tothe sturdiness of the wardrobe ensuring the durability of the same

Safety

The wardrobe is designed with a 3 point locking mechanism with shooting boltsfor security. The doors also have a hinge pin to avoidThe fall/tumbling of the wardrobe

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Handle Design

To complement the urban aestheticsof the wardrobe, the handle for the same sports a modern design inspiredfrom automobile. The lock is integratedwith the handle for added safety and aclearer look. The keys have been designed with 9wafer wave design for extra security andhave a better grip with a longer insert

Handle Design Registration No: 318449-001

Handle serves as a cloth hanger

Handle

Numeric Lock

Keeping safety and security as it core,the wardrobes are provides with numericlocks of the highest quality. Without theanxiety of the placement of keys and with the ease of operating the numeric locks,be assured of a stress free good night’ssleep

Specifications

Steel : Procured from Tata Steel

Paint : Nerolac

Finish : All MS Sheetmetal and metal frame components are powder coated with epoxy polyester powder to the thickness of 50 microns (±10 microns).

Body : CRCA steel with 0.8 mm thickness

Door : Powder coated and Precoated Outer - 0.8 mm thichnessInner - 0.6 mm thickness

Hanging Rod : Made of 1.0 mm thk MS oblong tube having chrome plating & nickel plating

Main Lock : 3 way 9 wafers barrel lock with wave type key, integrated with the handle

Drawer Lock : Drawers: 4 digit numeric lock with cam stopper, integrated drawer pull and lock knob

Product Load (Kg)Full shelf 80 (UDL)Half Shelf 40 (UDL)Hooks 3Drawers 470kg/m3 (UDL)

Load bearing capacity

Green – Powder Coating

Gl patronized the use of Steel in furniture and all steel components need to be carefully treated and coated for longer life span

For surface coating we use powder coating technology which is more eco friendly in terms of -Zero emissions in the use phase -Less sludge (an unattractive muddy shade of brown or green) in manufacturing stage

The powders used are Lead Free powders

Colour Option

Powder coated body option

Powder coated shutter option

Tex. Coffee Brown

Tex. Navy Blue

Tex. Berry

Tex. Bond White

Tex. Bond White

Pre coated shutter option

Walnut

Dimensions

Men’s Basic

Women’s Basic

Dimensions

Dimensions

Men’s Premium

Women’s Premium

Dimensions

USP :

Sr No. Attributes Benefits

1 Robotic process in Manufacturing Precision in Manufacturing - Classy & Defect free Finish

2 Manufacturing on Automatic CNC machines Faster Production and uniformity in fit & finish

3 Oven baked powder coating process Superior finish as paint is uniform. Better as compared to manual coating or PU paint done by local manufacturers

4 9 tank Phosphate Chemical treatment Free from corrosion and rusting

5 Use of superior quality Dent Resistant CRCA (Cold Rolled Closed Anneal) Steel

Life of products increases against wear ,tear and dents decreases

6 Godrej Locks Higher safety levels as compared to local manufacturers using local cheap locks

7 Green No toxic materials emitted in the environment on use

Contact Details :

SAMIK MOHARER

B2C Marketing - VFD

Interio, Plant – 13 Annexe

Godrej & Boyce Mfg. Co. Ltd.

Vikhroli, Mumbai

Email : samik@godrej.com

Mob : 98201 73570