aura perfume launch
Transcript of aura perfume launch
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AURAIrini Bua, Mara Gonzalez Malagon
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THE COLLECTION
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TARGET MARKET
strong, feminine and sophisticated
20 – 35 years old
female
successful
modern musetrendy
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BOSSCreamy Tonka Bean
Dry Fruit Accords
Vanilla Cocoa
Sweet Wood Sap
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ZENSpanish Lavender
Rose Absolute
Violet Leaf
Madagascar Vanilla
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ALLEGRARoman Chamomile
Ginger
Bergamot
Ylang Ylang
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Citruses
Mandarin Orange
Cedar Bergamot Lemon
Middle Notes:
Top Notes:
Iris Patchouli Jasmine Vetiver Rose
Basee Notes:Leather Sandalwoo
d Opoponax Musk Civet
APHRODISIAC
Active Ingredients; Pheromones
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BAMTop Notes:Bergamot Orange
Middle Notes:Bulgarian Rose
Italian Jasmine
Ambergris
Base Notes:Sandalwood
Vanille
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VALUE PROPOSITION
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MARKETING MIXAvailable at
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Pricing
MARKETING MIX
100 ml $80.0050 ml $57.00
50 ml/ea. $200.00
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Print Ads
25-3425-4918-3418-35
MARKETING MIX
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MARKETING MIXPromotion
Holiday Commercials Fashion Show/Award Show Gift Bags Free sample with purchase
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MUSE
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AphrodisiacBY AURA
PRINT AD.