Auntie Anne's: Ikoniq's new cart reflects design twist for the famous pretzel-maker
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Transcript of Auntie Anne's: Ikoniq's new cart reflects design twist for the famous pretzel-maker
AUNTIE ANNE’SThe ubiquitous pretzel maker puts a new twist
on their mall cart design.
www.ikoniq.com
“Auntie” Anne and Jonas
Beiler opened their first
stand at a Downington,
Penn., farmer’s market.
This year, a quarter of a
century later, company
leaders turned to Ikoniq
to help with their latest
look.
www.ikoniq.com
A New Look
The non-ceramic
surfaces of the 22’ by 11’
cart are a mix of Corian
and real-wood laminate.
Sneeze guards over the
warming area (pictured)
and the baking area are
tempered safety glass.
The overall effect was
intended to be feature a
blend of their traditional
design components
updated to looking more
pleasing and modern.
www.ikoniq.com
Materials
The use of tile continues
as part of their signature
design.
The ceramic not only
provides an aesthetically
pleasing surround for
the cart as a whole, it
serves as an easily
maintained surface
where the beverages
are made and the
pretzels baked.
www.ikoniq.com
Materials
From the initial meeting
with Auntie Anne’s to the
delivery of the finished
product took about eight
weeks.
The span includes the
time where the pretzel-
maker ordered the POS
terminal, drink machines
and other hardware to
have delivered to Ikoniq.
Ikoniq handled the
entire, complex permit
process to ensure all
hardware, plumbing and
wiring were safe and up
to code.
www.ikoniq.com
Hardware
Auntie Anne’s will place
promotional posters
inside the frames to help
break up the wall space.
Mall specifications limit
the height of the wall in
order to preserve
sightlines among the
tenants.
www.ikoniq.com
Decoration
A laser-cut inlay allows
for the installation of a
nicely illuminated
Plexiglas Auntie Anne’s
sign.
The lighting is LED and
has a life expectancy of
about 100,000 hours—
more than 11 years of
continuous usage.
www.ikoniq.com
Signage
Ikoniq specializes in
modular builds. The
method saves time and
cost, and improves the
quality of the finished
product.
The Auntie Anne’s cart
was built in four sections
that were able to be
quickly rolled into place
in the Dallas-area mall.
Set-up occurred
overnight.
A stainless steel toe kick
masks any imperfections
in the level of the mall
floor.
www.ikoniq.com
Modular Build
Unique to Ikoniq designs
is a steel frame that
allows each section to
be up to 20’ long.
Because of the steel
frame, solid-surface
joints and tile grout lines,
even glass sneeze
guards remain perfect
even during shipping.
Power and water lines
are all that needs to be
connected between
sections on site.
www.ikoniq.com
Modular Build
www.ikoniq.com
Let Ikoniq show you how to deliver your product at a fraction of the cost
of a storefront or stick-built construction.
Deliver your product in places
that were not possible before!
585.393.9888
www.ikoniq.com