A  Unique  and  Interac/ve  Online  Entertainment  Series  

Meet Sophe James

Sophe can be defined as an “Online Lurker”… It will be her story that will feature as the central focus

For my Interactive Transmedia Narrative

Transmedia  Narra,ve  Defined  

“Transmedia  storytelling  represents  a  process  where  integral  elements  of  a  fic/on  get  dispersed  systema/cally  across  mul/ple  

delivery  channels  for  the  purpose  of  crea/ng  unified  and  coordinated  entertainment  

experiences.”  (Henry  2011)  

Audience  

Social  Media  Channels  Online  

Television  

“40%  of  TwiGer  traffic  around  peak  /mes  is  about  television,  with  conversa/on  about  live  

shows  par/cularly  busy”    (The  guardian,  2013)  

“56%  of  people  in  ques/on  agreed  that  they  follow  characters  from  their  TV  show  online*”  

(*Survey  of  46  people.  Primary  Research,  see  produc/on  blog  for  more  informa/on)  

U,lising  An  Established  Audience  

My Fictional Characters

My  Delivery  Channels  

Walk  through  of  Page  Setup  

Network  Development  

Character  Interac,on  Development  

Summarising  the  Produc,on  Method  

The  Launch  

30  Day  series  beginning:  1st  January  2014  

Allows  ,me  for:  •  Finalising  Script  •  Producing  video  and  image  story  content  to  upload  

•  Create  a  “buzz”  with  target  audience    

Key  Story  Themes  

•  Online  safety  •  Cyber  bullying  •  Online  behavior  •  Offline  and  On  Rela,onships  •  Representa,on  of  “self”  online  •  Growing  up    •  Learning  from  mistakes  •  Taking  Responsibility      

Job  Roles  and  Collabora,ons  

•  Carly  Gale  (BA  Interac,ve  Media  Produc,on  Undergraduate)  –  Project  Manager  –  Producer/Director  –  Editor    

•  Natalie  Crouch  (BA  Events  and  Leisure  Marke,ng  Undergraduate)  –  Risk  Assesment  Assistant  –  Digital  Marke,ng  Assistant  

•  Dan  Waterfield  (BA  Broadcast  Journalism  Graduate)  –  Scrip,ng  Assistant  –  Cast  Member