Augusta Chronicle Media Kit

The Augusta Chroniclewww.augustachronicle.com

The Citizen Newswww.thecitizen.com

North Augusta Todaywww.northaugustatoday.com

The People-Sentinelwww.thepeoplesentinel.com

Hampton County Guardianwww.hamptoncountyguardian.com

Sylvania Telephonewww.sylvaniatelephone.com

Apartment Finderwww.csraapartment� nder.com

The Jefferson News and Farmerwww.thenewsandfarmer.com

McDuffie Mirrorwww.mcduffiemirror.com

Augusta Magazinewww.augustamagazine.com

Augusta Familywww.augustafamily.com

The Columbia County News-Timeswww.newstimesonline.com

2011 Retail Advertising Rates

YOUR AUDIENCE DELIVERED:

74%* Combined reach of The Augusta Chronicle in print and online in the Augusta area

51%* of readers of The Augusta Chronicle have annual income of $50,000 or more

64%* of readers of The Augusta Chronicle have attended at least come college

58%* of The Augusta Chronicle readers have children under age 18 at home

80%* of area adults own their home

85,000* Area adults that access augustachronicle.com each month

240,000* Monthly reach of The Augusta Chronicle and augustachronicle.com

WE’RE CAPABLE OF HITTING YOUR TARGET!

Through our portfolio of print and online products, we provide unmatched advertising options

in the marketplace. We get your message in the right hands,

with the right results.

WE’RE BROADER THAN THE REST!

The Augusta Chronicle dominates as the advertising

medium in Augusta with higher market share and more audience

than any other choice.

*2007-2008 Belden Associates Augusta Market Study

Advertisers can earn discounts from the open rates noted below by contracting with The Augusta Chronicle. Advertisers who have an annual agreement with The Augusta Chronicle can also take advantage of a discount pick-up rate of 50% off the open rate on their second ad within 6 days. The discount applies to the lowest valued ad. Pick-ups are not applicable to Sundays, holidays or expanded circulation days. See your representative for details. Custom contracts available.

Volume ContractsContract Level Mon.-Thurs. Fri.-Sat. Sun.-HolidayOpen $54.41 $62.97 $69.73$1000-$6250 $48.54 $56.90 $63.49$6251-$18,695 $48.09 $56.32 $62.80$18,696-$36,715 $47.52 $55.76 $62.17$36,716-$54,790 $47.07 $55.14 $61.52$54,791-$73,000 $46.56 $54.63 $60.92$73,001-$100,000 $46.10 $54.05 $60.31$100,001-$177,600 $45.60 $53.49 $59.00$177,601-$288,000 $45.08 $52.92 $58.48$288,001-$615,000 $44.63 $52.29 $58.32$615,001-$978,000 $42.44 $49.86 $55.64$978,001+ $41.51 $48.66 $54.33

Color RatesMon. - Thurs. with no minimum size requirements. Prices shown are net.One color ...........................................................................................................$755Two colors ..........................................................................................................$881Three colors ................................................................................................... $1,004

Fri. - Sun. with no minimum size requirements.One color ...........................................................................................................$818Two colors ..........................................................................................................$943Three colors ................................................................................................... $1,067

For double truck color, double the rates above.

Political RatesAll political advertising payable in advance. Local retail rates apply. Political advertising rate is extended to local political candidates and organizations for advertising placed complete at one time and paid for at that time.

Effective January 1, 2011

+

+

The most comprehensive news & advertising source in the CSRA

725 Broad StreetPO Box 1298

Augusta, GA 30901706-724-0851

Address:

Phone:

Business Name: Account Number:

Date:

Effective Agreement Period:

Multimedia Account Executive: Number:

1) ADVERTISING: Advertiser agrees to a minimum of _____________ inches, ____________ preprints, or __________ online per ___________ or to spend ____________ per year. For which the effect term and rates stated below apply.

2) TERM: The term of this agreement shall be _____________________________________ from the date of ____________________.

3) RATE CARD: The terms and conditions of the Newspaper’s rate card, a copy of which is available to the advertiser, are incorporated herein by reference. In the event that any terms or conditions of the rate card confl ict with the terms of this Agreement, the terms of this Agreement shall govern. The newspaper may revise its advertising rates at any time upon 30 days written notice to Advertiser, and Advertiser may, without penalty, cancel this Agreement at any time prior to the time the new rates become effective upon prior written notice to the Newspaper. The cancellation option applies if the Advertisers is trending to fulfi ll their contractual agreement.

4) PAYMENT FOR ADVERTISING: Advertiser shall pay for the advertising purchased under this Agreement according to 30 day net terms. In the event that the advertiser fails to make timely payment as provided for the invoices, the Newspaper may reject advertising copy and/or immediately cancel this agreement, and Advertisers agrees to indemnify the Newspaper for all expenses incurred in connections with collection of amount payable under this agreement, including court costs and attorney’s fees. If this agreement is canceled due to Advertiser’s failure to make timely payment, the Newspaper my re-bill the Advertiser for the outstanding balance due at the open or earned contract rate on the applicable rate card.

5) INCORRECT RATES IN ORDER FORMS: When orders are forwarded by Advertiser or its Agency which contain incorrect rates or conditions, the advertising called for will be inserted and charged at the correct rate in force governing such advertising, as may be revised pursuant to Paragraph (4) above, and in accordance with the condition contained herein. Incorrect billing must be resolved within 90 days of insertion.

6) EARNED RATE ADJUSTMENT: If at the end of this agreement, the Advertiser has failed to place the minimum advertising stated in the fi rst paragraph above, to the extent that a different rate would be applicable for the advertising already placed according to the Newspaper’s current rate schedule, the Advertiser’s Rate for all space used during the year shall be changed to the appropriate rate indicated on said rate card, and Advertiser shall pay for the difference.

7) ENTIRE AGREEMENT: This agreement and the rate card applicable this date constitute the complete understanding of the parities and supersedes all prior agreements, understanding, negotiations and/or arrangements between the parties and cannot be amended except in writing and signed by both parties. This Agreement shall be governed by and construed in accordance with the laws in the Sate of Georgia.8) ONLINE DELIVERY: The software used to schedule and track impressions is set to deliver impressions within a standard margin of error. Completed campaigns which have delivered within a seven percent margin (i.e., + or -) will be considered to have been delivered in full. In addition, when advertisers run multiple online impression based campaigns during a month, the combined total number of impressions delivered for a given ad type will be compared to the total number of online impressions ordered to determine if ordered impressions have been fulfi lled.In Witness Whereof, duly authorized representatives of the parties have executed the Agreement as of the date noted above.

Newspaper: Advertiser: Agency:

Multimedia Sales Representative

Multimedia Sales Manager

Sales Director

Date

Authorized Signature

Title

Printed Name

Date

Authorized Signature

Title

Printed Name

Date

POLICYJoint and Several Liability: If advertiser utilized an agency (“Agency”), Advertiser and Agency shall be jointly and severally liable for complying with all the terms of the advertising Agreement and rate card.No Sequential Liability: The advertising Agreement renders void any statements concerning liability which appear on correspondence from Agency/Advertiser and the agreement is binding without the written consent of the Newspaper’s Credit Department. It is further agreed that the Newspaper does not accept advertising orders or space reservations claiming sequential liability.Typographical errors, incorrect insertions or omissions: The advertising Agreement cannot be invalid for typographical errors, incorrect insertions or omissions in advertising published. The Newspaper agrees to run a corrective advertisement for the portion of the fi rst insertions which may have been

rendered valueless by such typographical error, wrong insertion or omission. Advertiser shall notify the Newspaper of such errors in time for correction before the second insertion. The newspaper shall not be otherwise liable to Advertiser for any other loss or damage that results from the incorrect publication for omission of its advertisement.Indemnifi cation: Advertiser agrees to indemnify, defend and hold harmless the Newspaper from all claims (whether valid or invalid), suits, judgments, proceedings, losses, damages, costs and expenses of any nature whatsoever (including reasonable attorney’s fees) for which the Newspaper or any of its affi liates may become liable by reason of Newspaper’s publication of Advertiser’s advertising.Ownership of Advertising Copy: All advertising copy which represents the creative effort of the Newspaper and/or the utilization of creativity, illustrations, labor,

composition or material furnished by it, is and remains the property of the Newspaper, including all rights and copyright therein. Advertiser understands and agrees that it cannot authorize photographic or other reproduction, in whole or in part, of any such advertising copy for use in any other medium without the Newspaper’s prior written consent.Taxes: In the event that any federal, state or local taxes are imposed on the printing of advertising material or on the sale of advertising space, such taxes shall be billed to and paid by the Advertiser.Assignment: Advertising agreements may not be assigned or transferred by Advertiser without written consent of the Newspaper.Credit Check: An advertising Agreement is subject to a satisfactory credit check on Advertiser and/or Agency.

ONLINE

A. NORTH POSITION$10 • Most domininant ad, top page presence• Available on ALL pages

B. SKYSCRAPER 1 POSITION

$15• Largest ad (32% larger than North Position)

C. LARGE RECTANGLE (LREC)$15• Usually found on INDEX & STORY pages

D. SOUTH POSITION

DIRECT EMAIL CAMPAIGNTarget your audience by using our registered readers who have opted in to receive offers and information.COST PER EMAIL NUMBER OF EMAILS

Under 25,00025,001 – 80,000

Over 80,000

15 cents12 cents10 cents

$10• Available at the bottom of ALL pages

Front Page Strips are available on various sections within The Augusta Chronicle and many of its Community Sections. Additional pricing is available upon request.

26 INSERTSSECTION

MainMon-Sat

Sun

MetroMon-Sat

Sun

SportsMon-Sat

Sun

BusinessSun

Today’s HomeSun

Your LifeSun

OPEN RATE

$400

$350

$350

$350

$350

$350

13 INSERTS

$300

$300

$300

$300

$300

$300

$275

$275

$275

$275

$275

$275

52 INSERTS

$250

$250

$250

$250

$250

$250

SPECIAL PAG ES, FEATURES & PUBLICATIONS

SECTION RUN DATES

Buisness, Sports, Metro Daily

Your LIfeFood, fashion, travel, arts, trends, health, etc.

Tuesday, Wednesday, Friday, & Sunday

Your Business Monday

Xtreme News, advice, fashion and more for teens

Tuesday

Mini Page Fun, educational piece for children

Thursday

North Augusta Today Free publication delivered to residents of North Augusta, SC

Wednesday

Columbia County News-Times Newspaper delivered individually and with The Chronicle to residents of Columbia County

Wednesday & Sunday

SECTION RUN DATES

Applause Entertainment guide

Thursday

Richmond County Neighbors Hyper-local news for Richmond County

Thursday

Religion Saturday

Today’s Home Highlights local neighborhoods and homes

Sunday

PROOFSA maximum of two proofs of advertisements, 6 column inches or larger are provided for correction purposes only. All proofs must be returned within four hours of proof-out.

TEARSHEETSTear sheets are delivered electronically and can be sent as ads run or at the end of the month. Newsprint tear sheets can be provided at a cost of 25 cents each. Speak to account representative for additional details.

CREATIVE SERVICESDesign services including the use of clipart are provided at no charge to our advertisers. There is a $50 charge per hour for custom services such as original illustrations, logo design and other special requests.

MECHANICALStandard page requirements:The Augusta Chronicle is published by the offset method. 85 line screen - black and white; 100 line screen - color. There are six columns per page. Page depth is 21.25”. Full page layout size is 11.625” x 21.25”.

Column Widths ROP:• 1 col. 1.833”• 2 col. 3.792”• 3 col. 5.75”

• 4 col. 7.708”• 5 col. 9.667”• 6 col. 11.625”

Tabloid Page Measurements:Tabloid page measurements are the same column widths as ROP, however, a full page is fi ve columns wide by 11.625”.

FILE FORMATSThe preferred fi le format for a camera-ready advertisemtn is an Acrobat PDF with all fonts and graphics embedded. This ensures top quality. You may send native fi les in Quark Xpress or Adove InDesign, provided you include all supporting art fi les and all fonts. All layout fi les and art must use Grayscale or CMYK colors - NO PANTONE OR SPOT COLORS.

FILE DELIVERYAds can be delivered electorinically to The Augusta Chronicle in a variety of ways. The preferred vehicle of delivery is via The Augusta Chronicle FTP (File Transfer Protocol) site. This provides the quickest, most reliable vehicle of delivery. You may send PDFs of all native fi les and fonts via FTP (you will need to have software that can access an FTP site). Please contact you sales rep to set up an individual customer account. PDFs mas also be sent via ad delivery services such as AP, Adsend, Fastchannel, or Ad Direct. Ads may also be sent by email, provided the fi le size is less than 2.5 MB. This is the least reliable vehicle, as there are many factors that may disrupt the delivery on an email. If you use a compression program, please make ure that it can be decompressed using Stuffi t Expander or is saved as a SEA (Self Expanding Archive). Additionally, ads may be sent on CD-ROM. Please notify your account representative prior to transmission. The following information should be supplied with each ad that is submitted: Advertiser name, run date, ad size, fi le name, software/version, and black-and-white or color.

SPECIAL SER VICES DEADLINES

PUBLICATION DEADLINE: 5 P.M.ThursdayMonday

Tuesday

Wednesday

Business (Sun.)

Your Life (Sun.)

Applause

North Augusta Today

Richmond County Neighbors

Columbia County News-Times (Sun.)

Columbia County News-Times (Wed.)

Sunday Main

Saturday

Friday

Thursday

Thursday

Wednesday

Monday

Thursday

Monday

Wednesday

Friday

Thursday

Wednesday

Wednesday

Tuesday

Monday

Friday

ADVER TISING MANAGEMENT

JODI BELL | VP of Revenue [email protected] | 706-828-3993

KRISHNA DORR | Display Advertising [email protected] | 706-823-3664

BETH ANNE CUDNIK | Digital Media Sales [email protected] | 706-823-3400

TRINA ALGER | Classi� ed Multimedia Sales [email protected] | 706-823-3271

KRIS FISHER | Multimedia Sales Managerkris.� [email protected] | 803-648-6013

RYAN GORDON | Multimedia Sales [email protected] | 706-868-1222 ext.129

BRETT MILLER | Classi� ed Multimedia Sales [email protected] | 706-823-3282

Includes 20,000 online banner impressions on augustachronicle.com






PREPRINT FREQUENCY RATES – Monday - Saturday 25,000 quantity to full circulation required

Size 1-2 3-12 26-47 48-95 96-119 120-14513-25 146+

Card

4 tab/ 2 std/ 8 fl exi








6 tab/ 12 fl exi

42.25

60.2564.2568.2572.2576.2579.2594.25

51.2558.2562.2566.2570.2574.2577.2591.25

50.2557.2561.2564.2568.2572.2574.2588.25

49.2555.2559.2563.2566.2570.2572.25

47.2553.25

86.25

44.2550.25

56.2560.2564.2567.2569.25

41.2546.25

39.2541.25

36.7537.25

31.7532.25

82.25

53.2556.2560.2563.2565.2577.25

49.2552.2555.2558.2560.2570.25

43.2546.2548.2550.2551.2560.25

38.2539.2540.2541.2543.2549.25

33.2533.7534.2535.2536.25

53.25

PREPRINT – Total Market Coverage Select market coverage distributed to non-subscribers

Size CPMCard









6 tab/ 12 fl exi

28.00

75.00

69.00

63.00

58.00

51.00

46.00

39.00

39.00

28.00

PREPRINT DELIVERYPreprints are accepted prepaid at the loading dock (News Building) Monday through Friday 8 a.m. to 6 p.m. Preprints should arrive strapped on pallets in turns designated on the outside of the pallet so we can verify your complete order has been received. Preprint turns should be made in as high a count as possible (100 or more). We have found it advantageous to our advertisers to have the date of distribution appear on the masthead of inserts. Preprints should be shipped to: Debbie Sherman, The Augusta Chronicle109 7th St. – Loading DockAugusta, GA 30901

Delivery Policy: The Augusta Chronicle’s tracking & delivery method is set to deliver preprints within a standard margin of error. Completed campaigns which have delivered within a 5 percent margin will be considered to have been delivered in full.

PREPRINT SIZE SPECIFICATIONSingle sheet – 80 lb. minimum wt. Minimum size 8.5”x11”Smaller sizes subject to review and additional charge* Paritial distribution rates are also available! Please ask your sales representative for more information.

NICHE PUBLICATIONS

SPONSORSHIPS/EVENTS HOLIDAY EDIT IONS 2011

NAME PUBLISH DATES

Brides & Bouquets magazine-style area bridal guide

Published in January; available year round

All-Area Football highlights players selected for GA, SC, and Independent All-Area Football Teams

January

Futurity tabloid that accompanies the annual event

January

Masters® Coverage week-long coverage of the Masters Tournament with special publications and daily wraps

Masters Week; fi rst full week of April

Best & Brightest honors area high school seniors selected as the “Best & Brightest”

May

NAME PUBLISH DATES

Holiday Gift Guide Glossy Magazine, gift ideas from local businesses, holiday decorating and entertaining ideas, and much more

Thanksgiving Day

The Augusta Chronicle Christmas Light-Up Spectacular tabloid section that highlights the annual downtown event, which serves as the city’s kick-off to the holiday season

November

All-Area Football January

Black History Essay Contest & Banquet

February

Best & Brightest May

CareFair for Women August

Think Pink October

Martin Luther King Monday, January 17

President’s Day Monday, February 21

Masters Sunday April 3 - Monday April 11

Memorial Day Monday, May 31

Labor Day Monday, September 5

Columbus Day Monday, October 10

Thanksgiving Day Thursday, November 24

Christmas Eve Saturday, December 24

New Years Day Saturday, January 1

St. Patricks Day Thrusday, March 17

Veterans Day Friday, November 11

PREPRINT ADVER TIS ING RATES

Frequency rates quoted are cost per thousand (CPM). Customized zoning is available upon request. Surcharges may apply to distribution quantities less than 25,000*.

PREPRINT FREQUENCY RATES – Sundays and Holidays 25,000 quantity to full circulation required

Size 1-2 3-12 26-47 48-95 96-119 120-14513-25 146+

Card









6 tab/ 12 fl exi

45.50

64.5068.5072.5077.5081.5084.50100.50

54.5062.5066.5070.5075.5079.5082.5097.50

53.5061.5065.5068.5072.5077.5079.5094.50

52.5059.5063.5067.5070.5075.5077.50

50.5056.50

92.50

47.5053.50

60.5064.5068.5071.5074.50

44.5049.50

41.5044.50

38.5039.50

33.5034.50

87.50

56.5060.5064.5067.5069.5082.50

52.5056.5059.5062.5064.5075.50

46.5049.5051.5053.5054.5064.50

40.5041.5042.5044.5046.5052.50

35.0035.5036.5037.5038.50

56.50

Augusta Chronicle Media Kit

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Transcript of Augusta Chronicle Media Kit