August seminar final
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Transcript of August seminar final
![Page 1: August seminar final](https://reader033.fdocuments.in/reader033/viewer/2022052622/559739ea1a28ab4f118b4683/html5/thumbnails/1.jpg)
The Evolution
Now and Next
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Sometimes Predictions are
bang-on
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Many are wrong
”We do not like their
sound, and guitar
music is on the way
out of fashion.”
Grandpa Recording in
1962 after refusing to
sign the Beatles.
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Some take longer to come
true
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Some we all get wrong
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Job Boards have thrived
Challenger to challenged in less than a decade??
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NZ Newspapers have proved
to be resilient
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Applicant Tracking Systems
have become mainstream
What have they delivered? Have you
followed the instructions?
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Much talk about Workforce
Planning & Employer Branding
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I-Everything has taken the
technology to the people
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How much attention have you
paid to your Avatar recently?
Want to buy some Linden Dollars?
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New Products on the market
everyday...
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What impact is this having in
our lives?
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Change
The recruitment industry has undergone massive change
recently. Like most functions or industries underpinned
by effective communication the pace of change will
NEVER BE THIS SLOW AGAIN!
![Page 18: August seminar final](https://reader033.fdocuments.in/reader033/viewer/2022052622/559739ea1a28ab4f118b4683/html5/thumbnails/18.jpg)
Some things have stayed the same...
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Candidate/People Needs....
• It’s about me – so make it personal
• I want authenticity
• I’m curious by nature
• A question needs an answer
• Give me a purpose
![Page 22: August seminar final](https://reader033.fdocuments.in/reader033/viewer/2022052622/559739ea1a28ab4f118b4683/html5/thumbnails/22.jpg)
“I found you -
you found
me”
Source: Executive Monitor study, Destination Talent
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Where to with.....
Technology Action Attraction Now Next
Social Media Sourcing Direct
Marketing
Candidate
Sourcing
Community
Sourcing
Blogging/News Build Brand PR and
UCG
Building
Reputation
Advocates
Mobile Super
Engagement
Geo-
Targeting
Response LBS
![Page 25: August seminar final](https://reader033.fdocuments.in/reader033/viewer/2022052622/559739ea1a28ab4f118b4683/html5/thumbnails/25.jpg)
Technology – Social Media
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Sourcing
In this year’s Executive Monitor
study 53.4% of respondents
indicated that they have registered
on social networking sites to
enhance their career and
employment opportunities in the
last 12 months.Source: Executive Monitor study, Destination Talent
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Sourcing
“You Google other people
so don't you think
they are googling
You” (Reid Hoffman)
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WHERE DOES IT FIT?
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Everyone's a candidate – but not everyone's
looking
But everyone
can be found!
Matthew Jeffery ERE/CLC Content
![Page 30: August seminar final](https://reader033.fdocuments.in/reader033/viewer/2022052622/559739ea1a28ab4f118b4683/html5/thumbnails/30.jpg)
Broadcast Campaigns Direct Campaigns
...It’s all about what you are trying to catch
![Page 31: August seminar final](https://reader033.fdocuments.in/reader033/viewer/2022052622/559739ea1a28ab4f118b4683/html5/thumbnails/31.jpg)
A current example
Critical roles - How to recruit 500 techies...
Critical mass - Find 5,000 qualified people
How do we do it...Fishing in both pools
![Page 32: August seminar final](https://reader033.fdocuments.in/reader033/viewer/2022052622/559739ea1a28ab4f118b4683/html5/thumbnails/32.jpg)
Next – Candidate Sourcing
• More emphasis on converting candidates
• Understand their emotional and motivational
requirements
• Engage and build trust with different talent
audiences
![Page 33: August seminar final](https://reader033.fdocuments.in/reader033/viewer/2022052622/559739ea1a28ab4f118b4683/html5/thumbnails/33.jpg)
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Mobile
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Technology - A mobile nation
• 90% of New Zealanders aged 15-24yrs own a mobile
• 24% own smart phones
• 23% have used their mobile to cheat in a pub quiz
• 35% update their social networking sites from their mobiles
everyday
• 45% say they are the first to know something because of mobile
Internet
• 38% used the mobile Internet to settle an argument
• 41% said they check the Internet while on the loo
Source: Vodafone Internet Survey 2010
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Action – It’s Engagement
1. Integration
2. Broadens your recruitment efforts
3. Potentially better Targeting
4. Timing - What do you do when you wake up...?
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Attraction
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Attraction
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Now
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Should be doing immediately
• Makes sure your recruitment message are well presented on mobile
devices as well as desktops
• The bar has been raised in terms of design
• M-sites the focus – apps are a distraction for virtually every employer
![Page 43: August seminar final](https://reader033.fdocuments.in/reader033/viewer/2022052622/559739ea1a28ab4f118b4683/html5/thumbnails/43.jpg)
Next “LBS?”
•Local jobs
•Timing and relevance
![Page 44: August seminar final](https://reader033.fdocuments.in/reader033/viewer/2022052622/559739ea1a28ab4f118b4683/html5/thumbnails/44.jpg)
New News
![Page 45: August seminar final](https://reader033.fdocuments.in/reader033/viewer/2022052622/559739ea1a28ab4f118b4683/html5/thumbnails/45.jpg)
Word Press, Type pad – free platforms
Twitter breaks news fasters .....
Remember – we love to share!
Technology – Blogs, online news, citizen
journalism
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Reputation is everything
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Action – leverage it, generate content
![Page 48: August seminar final](https://reader033.fdocuments.in/reader033/viewer/2022052622/559739ea1a28ab4f118b4683/html5/thumbnails/48.jpg)
Attraction - contextual advertising
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Now
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Staff/Managers become
channels
Tactical - Email signatures,
LinkedIn profiles
The conversation happens
at the BBQ , and it can
happen online
Attraction – Leverage your
connections
![Page 52: August seminar final](https://reader033.fdocuments.in/reader033/viewer/2022052622/559739ea1a28ab4f118b4683/html5/thumbnails/52.jpg)
Is recruitment PR now the new Employer
Branding?
Matthew Jeffery ERE/CLC Content
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''There's no one I'd rather have at the controls than a Qantas pilot.'‘
- John Travolta
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In summary
• Think about your candidate needs
• Engage with them authentically and responsively
• Use social media to source direct, source through your networks and to
build your brand
• Promote the ‘good news’
• Use mobile technology to connect at the right time
• .......there is no rule book
![Page 57: August seminar final](https://reader033.fdocuments.in/reader033/viewer/2022052622/559739ea1a28ab4f118b4683/html5/thumbnails/57.jpg)