August 3-5, 2020 Snowbird Resort Salt Lake City · 2020-01-31 · Salt Lake City. eduWeb is a ......

2020 PROSPECTUS:

2020

Sponsor and Exhibiting Opportunities

August 3-5, 2020Snowbird ResortSalt Lake City

eduWeb is a community of higher education professionals and industry partners who are passionate about advancing the communications and web field in education. This self-funding annual event is professionally managed and run by higher-education professionals in related areas from various positions at institutions of all types and sizes.

Our HistoryIn 2020, the eduWeb Digital Summit celebrates its 15th year. The conference has grown to attract 500+ attendees from 15 countries and all 50 states. The conference has expanded to include extensive workshops, Master Classes, annual Summit Awards recognizing industry leaders, Scholarship Program, and a Leadership Summit. eduWeb has established itself as the only conference focusing on an institution’s integrated digital marketing presence and is consistently listed in the top 10 must-attend higher education marketing conferences of the year by various sources.

Our ProgrameduWeb prides itself on offering a diverse selection of presentations and pre-conference workshops from leading industry and higher education experts selected by leading scholars and experts in their respective fields. The program focuses on the integration of mobile, social media, branding, and communication content with programming, design, and analytics.

What is eduWeb?

2 eduweb Digital Summit / August 3 – 5, 2020

Our Community

Admission, Enrollment Management & Financial Aid Undergraduate, Graduate/Adult, Online

Advancement Alumni Relations, Development, Events

Information Technology CMS, Data Analyst, Support, UX/UI

Marketing, PR & Communications Advertising, Branding, Content Developer, Creative, Editorial, Social Media

Student Affairs Academic Innovation, Operations, Student Success

Web Communications, Development, Digital, Mobile, Programmer, Project Manager, Social Media, Strategy

Less than one year – 6%

1 year to 5 five years – 38%

6 to 10 years – 26%

11 to 20 years – 24%

20+ years – 6%

Institutional Role Years in Higher Education

Vice President or Above

Director or Dean

Manager

Coordinator/Specialist/Strategist

Other

Since its beginning, eduWeb has consistently seen an increase in the attendance in the areas of:

5%

42%

23%

21%

9%

3www.eduwebdigitalsummit.com

eduWeb / 2020 Sponsor and Exhibiting Opportunities

Recent List of Exhibitors and Sponsors



829 Studios

Acquia

Adobe Systems

Agility

Archetype Consulting

Aten Design Group

BarkleyREI, LLC

Beacon Technologies, Inc.

Bob Johnson Consulting, LLC

BundlAR

Campus Sonar

Circa Interactive Inc

Cludo

concept3D

conDati, Inc.

Conversica

Cool Blue Media

Cybba Inc.

DegreeOrNotDegree.com

Digital Air Strike

Digital Pulp

eCity Interactive

emfluence Digital Marketing

Empire Studios

Eri Design

ExpertFile

Facebook

Finalsite

Formstack

Frescodata

Glacier

Gravity Switch

Guidebook

Hannon Hill

Harmonize by 42 Lines

Higher Ed Experts

Hootsuite

idfive

ImageX Media

Ingeniux

JetSpring

Kathrin Havrilla Creative

Knowble Media

Leigh Stowell & Company

LightStream

Localist

Loyal Design

Maxtreme Marketing

Mediacurrent

Mindgrub

Mintent

Motif Motion

Multiview

Neo Insight

NewCity

OHO Interactive

OmniUpdate, Inc.

Opus Design

Orange142

Paskill Stapleton & Lord / JPL

Pepperland Marketing

Primacy

ProspectCloud

RDW Group

Reach Media Network.

Relearnit

Research & Design

Right Hat

Ruffalo Noel Levitz

SAI Digital

SilverTech, Inc.

SimpsonScarborough

Siteimprove

SmartBrief, Inc.

Sparkroom

SpotX

Stamats

Strategic Educational Consulting Services

Systems Alliance, Inc.

Taoti Creative

Up&Up

VisionPoint Marketing

Waybetter

WEVO

Wonda VR

YouVisit

Zmags



Albion College

Auburn University

Boston University

Brigham Young University

Central Washington University

Colorado State University

Community College of Baltimore County

Cornell University

Duke’s Fuqua School of Business

Eastern Connecticut State University

George Washington University

Georgetown Law

Gettysburg College

Indiana Tech

John Tyler Community College

Kennesaw State University

Kenyon College

Loyola University Chicago

Massachusetts Institute of Technology

Mayo Clinic College of Medicine and Science

Montcalm Community College

Montclair State University

NC State University

New College of Florida

Old Dominion University

Olin College of Engineering

Penn State University

Philadelphia College of Osteopathic Medicine

Princeton University

Purdue University

Quincy College

Saint Louis University

Salem State University

Tufts Gordon Institute

UConn Foundation

University of Dallas

University of Delaware

University of Manitoba

University of Mary Washington

University of Mississippi

University of New Mexico Health Sciences Center

University of North Carolina at Chapel Hill

University of Notre Dame

University of Pennsylvania School of Veterinary Medicine

Virginia Tech

Wake Forest University

Wharton County Junior College

Yale School of Management

Youngstown State University

Typical Institutions Represented

The eduWeb Digital Summit conference committee is pleased to announce its most unique and audacious location yet for 2020.

2020 Sponsorship Opportunities Our 2020 exclusive sponsorships and exhibiting packages have been created by you and for you, our trusted partners to develop engagement opportunities that will increase your brand awareness and more importantly provide the ability to be face-to-face with your current clients and prospects.

The Perfect Sponsor and Exhibiting Location The Snowbird Conference and Resort Center offers our industry partners and sponsors the most direct access and networking with higher education leaders than ever before.

As the nearly exclusive guests of Snowbird, exhibitors and attendees will easily mingle at on-site restaurants, lounges, and outdoor activities. As a sponsor and exhibitor, you will have numerous opportunities to engage with our diverse mix of higher education professionals from institutions around the country and the world in event education sessions, networking breaks, dedicated exhibiting times, speaking sessions and on-site receptions. Our attendees are searching for services and solutions to solve their greatest challenges.

How We Attract Your Target AudienceeduWeb targets high-level decision-makers in higher education through a multimedia campaign that includes:

• Two direct mail campaigns sent to key attendee prospects (15,000+ mailing addresses) • Content-specific email campaigns to more than 10,000+ prospects • Comprehensive digital advertising campaign including social media, search engine and retargeting• Social media advertising and pre-event promotions on Twitter, Facebook, and LinkedIn • Detailed event website with attendee information and online registration • Mobile event app allows you to engage with attendees before, during and after the event• Year-round search engine marketing campaign to raise awareness of eduWeb and lead attendee

prospects to the event website



Ready to Sponsor or Exhibit?Please contact Shelley Wetzel our eduWeb sponsor/exhibitor concierge and conference manager at [email protected] or call 762-233-8932 to explore and build a package that willelevate your participation in 2020.

A recent study conducted by the Center for Exhibition Industry Research (CEIR) highlighted that sponsorships can increase booth traffic by 104%.

StudyWe have exhibited and sponsored at eduWeb for over 10 years because both the organizers and attendees care about us being there. Since our involvement, we have continued to see more and more decision-makers, and our client base attend. We have enjoyed numerous opportunities to speak on topics we select, and the conference is always in great cities.

Director of Marketing, CMS Company



Sponsorship Categories

Pre-Event Exposure

• Inclusion in registered attendee newsletter emails

• Pre and post attendee list (includes opt-in attendee names, titles and institutions)

Traffic Drivers

• Premiere listing with 150 word company description and logo in online directory of higher education solutions

• Inclusion in prospect attendee marketing emails

• Thought leadership blog post

Exclusive Partner Benefits

• 1st choice to purchase booth space, sponsorship packages and ala carte items

• Special partner recognition

• Dedicated mobile app announcement

A portion of your cost is contributed to eduWeb’s Scholarship Fund.

Create an integrated media mix that extends your marketing dollars beyond the annual conference.

Year-Round Partner $3,500



Sponsorship Specific Benefits

• Guaranteed 45-minute presentation in selected track, pending program committee approval.

• Session listing and participation in full-event program

Exhibiting Benefits

• Selection of booth space

• Basic Wi-Fi in exhibiting area

• First electric drop

• One (1) complimentary staff registration to core conference presentations

• Ability to purchase additional discounted booth staff at $650


• Guaranteed 45-minute presentation in selected track with required higher education co-presenter, pending program committee approval.

• One complimentary higher education presenter registration for core conference presentations ($1,125 value)

• Session listing and participation in full-event program

Exhibiting Benefits






Track Specific Presentations (5 available) $3,500 Exclusive & Targeted

Track Specific Presentations (5 available) $4,250 Exclusive & Targeted

Sponsorship CategoriesCustom Speaking Packages




• Two (2) minute company introduction at keynote session

• Introduction of keynote speaker

• Reserved VIP seating for staff, clients, and prospects

• Prominent recognition from the stage (sponsor logo on large screens and verbal acknowledgment from the eduWeb planning committee)

• Marketing literature (provided by sponsor) placed on each chair or place setting

• Logo and sponsorship recognition on website and mobile app


• Exclusive selection of relevant track

• Speaker introductions at each track presentation (optional)

• Signage with logo/name per track presentation room

Exhibiting Benefits




• One (1) complimentary staff registrations to core conference presentations


• This sponsorship does not include the option to bring in an outside Keynote Speaker.

Exhibiting Benefits






Track & Exhibitor Package (5 available) $3,250Keynote & Exhibitor Package (2 available) $3,500


Position your company as a thought leader and connect with highly qualified attendees looking for higher education solutions.

A portion of your investment is contributed to eduWeb’s Scholarship Fund for Higher Education Attendees who meet criteria defined by our Scholarship Committee; for more information, click here. All partner contributers will be listed on the scholarship information page.

• Online Profile — Logo and 100 word description on website.• Mobile Listing — Full listing and booth location in our highly utilized mobile app.• Social Media — Engage with eduWeb followers on Twitter, Facebook and LinkedIn

before, during and after the event.• Digital Marketing — Post eduWeb on your website or email marketing efforts

offering discounted registration for your customers and prospects.• Press Releases/New Products — Provide us with your new-product or press

release information so we can feature it on the event website.• Prospecting — Pre or Post list (includes opt-in attendee names with titles and

institution).• Attendee Engagement — Participation in on-site partner scavenger hunt.

Brand Awareness Help customers and prospects find you so they can add your company to their “must see” lists. • Exhibitor concierge service with conference manager.

• Receive eduWeb key tools and tactics marketing kit to help ensure a successful event.

• Ability to schedule private meetings in our “deal-making” meeting room.• Entry into the Best Booth Awards competition, winning booths will receive

discounts to future events, plus recognition on our website and post-show event re-cap.

• Enhanced listing with 100 word company description and logo in eduWeb exclusive online directory of higher education solutions.

Additional Benefits

Thought Leadership Opportunities




• Opening remarks and introduction

• Marketing literature and/or promotional materials (provided by sponsor) placed on each chair or place setting


• Description TBA

• Contact the conference

Exhibiting Benefits





• Ability to purchase up to one (1) additional discounted booth staff at $650

• This sponsorship does not include the option to bring in an outside Master Class Speaker.

Exhibiting Benefits






Leadership Summit Exclusive TBDMaster Class & Exhibitor Package (1 available) $2,950


Position your company as a thought leader and connect with highly qualified attendees looking for higher education solutions.

A portion of your investment is contributed to eduWeb’s Scholarship Fund for Higher Education Attendees who meet criteria defined by our Scholarship Committee; for more information, click here. All partner contributers will be listed on the scholarship information page.

• Online Profile — Logo and 100 word description on website.• Mobile Listing — Full listing and booth location in our highly utilized mobile app.• Social Media — Engage with eduWeb followers on Twitter, Facebook and LinkedIn

before, during and after the event.• Digital Marketing — Post eduWeb on your website or email marketing efforts

offering discounted registration for your customers and prospects.• Press Releases/New Products — Provide us with your new-product or press

release information so we can feature it on the event website.• Prospecting — Pre or Post list (includes opt-in attendee names with titles and

institution).• Attendee Engagement — Participation in on-site partner scavenger hunt.

Brand Awareness Help customers and prospects find you so they can add your company to their “must see” lists. • Exhibitor concierge service with conference manager.

• Receive eduWeb key tools and tactics marketing kit to help ensure a successful event.

• Ability to schedule private meetings in our “deal-making” meeting room.• Entry into the Best Booth Awards competition, winning booths will receive

discounts to future events, plus recognition on our website and post-show event re-cap.

• Enhanced listing with 100 word company description and logo in eduWeb exclusive online directory of higher education solutions.

Additional Benefits

Thought Leadership Opportunities



• Mobile App — Engage attendees with an app welcome screen, one (1) push notification, and brand visibility through our extensive app promotion (digital and on-site).

• Wi-Fi — The exclusive event WiFi sponsorship offers significant brand visibility and conveys a positive impression of the brand with all attendees.

For additional details and information, please contact show management.

Attendee Experience SponsorshipDigital Technology Package (1 available) $2,500

Want to get your brand in front of tech savvy eduWeb attendees? eduWeb has an app (and sponsorship) for that.

Get your brand in front of attendees with a customized, co-created opportunity or be the exclusive sponsor to host and interact with guests in a special experience-driven activity.


Event Hospitality

• Networking Reception(s)

• First-timers

• Young professionals?

• Espresso Bar

• “Mocktail” Bar

• Event Meals & Breaks

• Closing Mimosa Toast & Brunch

Professional Development

• Head-shot Studio

• Resume/LinkedIn Reviews

Target Audience:

• Top-Shelf Reception

• Hosted Meals (on or off-site)

• Hospitality Suite(s)

• Networking Reception(s)

• VIP Lounge(s)

Snowbird Specific Opportunities:

• Yoga & Meditation

• Walks/Hikes

• Smores

• BBQ/Cookout

• Alpine Run

• Gaze at the Stars

A la Carte




Brand Awareness (for existing exhibitors or sponsors)

• Email - Direct Email to All Registered Attendees (2 available pre-conference and 2 post, 1 email per company)

• Pre-Show — eduWeb traffic driver and awareness email is a great way to reach pre-registered attendees. It’s easy! Simply send us your promotional message featuring your booth number and show specials (in an HTML or text format) and we will deliver your email to all pre-registered attendees who have given us their email address. It’s a great way to get attendees to put you on their “must-see” list!

• Post-Show — After the event, attendees head back to their institution with countless ideas, brochures and business cards. How can you get to the top of their mind? eduWeb offers cost-effective ways to make sure you reach every attendee — even the ones you may have missed. Simply send us your promotional message (in an HTML or text format) and we will deliver your email to all attendees who have given us their email address.

Attendee Email (Exclusive) $2,000 Highly visible, captive opportunities that are strategically located in high traffic areas.

Included:

• Hotel Key Cards (1 available)

• Lanyards (1 available)

• Branded Event Table Top Graphics (1 available)

• Floor/Elevator/Column Graphics

Beyond the Booth On-Site Branding (Exclusive)

Industry Insight/Product Feedback Focus Group $2,500

Are you looking for industry insight or product feedback? If so, then a focus group at eduWeb is exactly what you need.

Please contact show management

A la Carte



• 8’ table location of your choice



• One (1) complimentary conference registration to all core conference presentations

• Ability to purchase up to one (1) additional discounted booth staff at $650

Basic Exhibiting Package

• Online Profile — Logo and 50 word description on website

• Mobile Listing — Full listing and booth location in our highly utilized mobile app.

• Social Media — Engage with eduWeb followers on Twitter, Facebook and LinkedIn before, during and after the event.

• Digital Marketing — Post eduWeb on your website or email marketing efforts offering discounted registration for your customers and prospects.

• Attendee Engagement — Participation in on-site partner scavenger hunt.

Help customers and prospects find you so they can add you to their “must see” lists.

• Exhibitor concierge service with conference manager

• Receive eduWeb key tools and tactics marketing kit to help ensure a successful event

• Entry into the Best Booth Awards competition, winning booths will receive discounts to future events, plus recognition on our website and post-show event re-cap

• Standard listing with 50 word company description in the online directory of higher ed services or solutions

Space Brand Awareness Additional Benefits

Exhibitor Package $2,500



© 2020 by eduWeb Conference.

eduWeb prides itself in offering a diverse selection of presentations and pre-conference workshops from leading industry and higher education experts. The program focuses on the integration of mobile, social media, branding and communication content with programming, design and analytics.

eduWeb Digital SummitPO Box 3123Frederick, MD 21705762-2-eduWeb

August 3-5, 2020 Snowbird Resort Salt Lake City · 2020-01-31 · Salt Lake City. eduWeb is a ......

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