August 2016 – Mobile News and Research

PointSource Analytics

www.PointSource.com

• US Consumers are spending over $56 billion on the on-demand economy, and not just

the wealthy and urban/suburban consumers. By 2020, the sharing economy will make

up 10% of China’s GDP, according to China’s government estimates.

• 72% of US consumers have used a shared or on-demand type of online service, with

9% using four or more.

• Willingness to engage health care providers digitally is increasing. 60% of consumers

are willing to have a video visit with a physician via mobile device and 58% of

clinicians would rather provide a portion of their care virtually.

• 83% of consumers are willing to share health care data to improve diagnoses, but

nearly 40% would abandon or hesitate using a health care organization that had been

hacked.

Executive Summary – Mobile Research 2016

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www.PointSource.com

• Shared, Collaborative and On-Demand: The New Digital Economy –

Pew Research survey of 4,737 adults, May 2016.

• PwC Health Research Institute’s Top 2016 Health Issues– Annual

survey detailing the top Health Issues of the year.

• New England Journal Of Medicine Public Trust in Physicians — U.S.

Medicine in International Perspective. International surveys from

1966 to 2012.

Reports & Studies Reviewed

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The Sharing Economy

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www.PointSource.com

• While about one quarter of adults have not used

any of these services, 9% have used four or more.

• The majority of Americans have never heard of the

terms “crowdfunding” (61%) “sharing economy” (73%)

or “gig economy” (89%).

• Usage and awareness of these type of platforms

is more highly concentrated in:

• College graduates (39% using 4 or more)

• Higher household incomes (41% $100k+

using 4 or more)

• Under 45 (About 1/3 18-44 using 4 or more)

• Urban and suburban (About 2x more likely

than rural)

The New Sharing Economy

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www.PointSource.com

• Ride-hailing app usage skews

younger (median age 33) and

urban.

• Users’ attitudes about ride-

hailing are extremely positive,

“users are in near-universal

agreement that ride-hailing

saves them time and stress,

and that these services offer

good jobs for people who

prioritize flexible working

hours.”

The New Sharing Economy: Ride-Hailing Apps

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www.PointSource.com

• 11% of adults have used a home-sharing platform like Airbnb or HomeAway

• Median age of home-sharing user is 42, nearly a decade older than median ride-hailing user.

• “When presented with several attributes that might define home-sharing services, users respond

especially strongly … these services are a good option for families or people who travel as a group

(87% of users feel that this describes home-sharing sites well), and that they are a good way for

homeowners to earn extra money (85%).”

• “At the same time, many users of these sites view home-sharing as something that is perhaps not for

everyone. Roughly half of users (53%) say these services are best-suited for adventurous travelers;

42% say the properties on these sites are not always as appealing as they seem online; and around one-

in-five (18%) say they are generally risky to use.”

The New Sharing Economy: Home-Sharing

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www.PointSource.com

• 22% of adults have contributed to a

crowdfunding site, and 3% of Americans have

created a fund.

• The most frequent contribution type is toward

someone in need, who the user already knows.

• Men and women both have contributed to

crowdfunding, but women more often create funds

(6%) and contribute to people in need, where men

more often fund new inventions.

The New Sharing Economy: Crowdfunding

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“Men and women take a different approach to crowdfunding: Women are more likely to contribute to help someone in need, while men are more likely to fund new products or inventions.”

www.PointSource.com

• Most users are not aware of or not closely

following the debate over whether ride-

hailing services should have to adhere to

taxi regulations, nor whether home-sharing

should be legal and taxed.

• Users are divided about who is responsible

to maintaining service levels, safety and

training in the new sharing economy (the

majority feel it’s a shared responsibility), and whether

they are considered contractors (66%) or

employees (23%).

The New Sharing Economy: Regulatory and Legal

Implications

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www.PointSource.com

• Women participating in much greater numbers in

purchasing artisanal or handmade goods online.

• Recent high-school grads and college students are

turning to startups for summer work, allowing them to

set their own schedules. “At grocery-delivery service

Instacart, about 25% of workers are students,

according to the company.” (WSJ)

• Vertical companies can develop expertise in their

market (like Uber) and then branch out horizontally to

extend (UberEATS restaurant delivery). Retail brands

will follow suit by partnering with delivery companies to

help fulfill demand. (Entrepreneur)

The New Sharing Economy: Other services

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www.PointSource.com

• The on-demand economy is attracting more than 22.4 million consumers annually and $57.6 billion in

spending. (HBR) Same-day delivery market will be a nearly $1 billion industry by 2019.

• While participation skews White and Millennial, it’s not just for the wealthy and urban/suburban. 46% of

on-demand consumers make less than $50k, and 36% of on-demand consumers live in rural areas or

small towns.

The On-Demand Economy – Now $56.6 billion

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• “…on-demand economy startups are challenging

industry incumbents with new business models

and new ways of engaging customers. Existing

companies will need to embrace the on-demand

economy and transform their service and delivery

systems to meet consumer demand, or find

themselves disrupted by those who do embrace this

shift. This requires incumbents to transform service

delivery systems to ensure they are accessible,

secure, and mobile-friendly…”

Digital Transformation in Healthcare

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www.PointSource.com

• In 2016 millions of Americans will have

their first video consults. (72% of 18-44 year-olds, 43% of 45+ year-olds willing)

• Adoption of health smartphone apps has

doubled in the past two years.

• Insurance and regulatory changes are

forcing consumers to more actively price

shop on health care services.

Digital Transformation in Healthcare

“Liquid expectations” set consumer demand high for mobile interactions, pave the way for digital transformation

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www.PointSource.com

• 83% of consumers are

willing to share their medical

records with a health system

in order to aid in diagnosis

and treatment

• Nearly 40% of consumers

would abandon or hesitate

using a health organization if

it is hacked.

Digital Transformation in Healthcare

Consumers extra-wary of healthcare information being hacked, but willing to share data to improve diagnoses

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www.PointSource.com

• About 6 in 10 adults agree that doctors in the US can be trusted (less than half in

low-income families)

• As consumers start using wearables to manage health, doctors are not equipped to

accept that data and patients may not understand it

• Physicians open themselves up to malpractice suits if the prescribe treatment based on

inaccurate apps or if they do not act on data they receive from an app

• EMRs are not built to accept data from wearables and other connected apps (Forbes)

• Chronic patients and HCPs may be best motivated to digitally aggregate (Economist)

Digital Transformation and the Doctor Relationship

Trust in US Doctors and healthcare systems declining steadily since 1966.

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Thank YouMandy Steinhardt

Director of Analytics and Digital Engagement

PointSource

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