August 2013 - China Marine 2013.pdf• China Marine Food Group Limited is ... is mainly from the...

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1 August 2013 August 2013 August 2013 August 2013 Investor Presentation Investor Presentation Investor Presentation Investor Presentation

Transcript of August 2013 - China Marine 2013.pdf• China Marine Food Group Limited is ... is mainly from the...

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August 2013August 2013August 2013August 2013Investor PresentationInvestor PresentationInvestor PresentationInvestor Presentation

Safe Harbor Statement

The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements.

This presentation or another written or oral statements made by or on behalf of the Company may

include forward-looking statements that reflect the Company's current views with respect to future

events and financial performance. All statements other than statements of historical fact included in this

presentation are forward-looking statements. Forward-looking statements can generally be identified by

the use of forward-looking terminology such as "may," "will," "plan," "expect," "project", "intend,"

"estimate," "anticipate," "believe" or "continue" or their negative or variations or similar terminology. All

forward-looking statements address matters that involve risks and uncertainties. Accordingly, there are

or will be important factors that could cause our actual results to differ materially from those indicated in

these statements. For an explanation of some of the risks and uncertainties facing the Company and its

investors, please see our most recent annual report on Form 10K on file with the Securities Exchange

Commission. The risk factors contained therein should be considered by prospective investors for their

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Commission. The risk factors contained therein should be considered by prospective investors for their

potential impact on forward-looking statements included in this release. These important factors, among

others that might not be listed, may cause actual results to differ materially and adversely from the

results expressed or implied by the forward-looking statements. Forward-looking statements speak only

as of the date on which they are made, and the Company undertakes no obligation to update publicly or

revise any forward-looking statement, whether as a result of new information, future developments or

otherwise.

This presentation shall not constitute an offer to sell or the solicitation of an offer to sell or the solicitation of

an offer to buy any securities, nor shall there be any sale of securities in any jurisdiction in which such

offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws

of such jurisdiction. No offering of securities shall be made except by means of a joint proxy

statement/prospectus meeting the requirements of Section 10 of the Securities Act of 1933, as amended.

Company Overview

• China Marine Food Group Limited is a seafood processor of

seafood-based snack foods, algae-based beverages and fresh

and frozen marine catch based in Shi Shi, China.

• Established in 1994 and headquartered near Xiangzhi Port, the

largest fishing port in Fujian. China Marine has 395 employees

at its dedicated facilities in Shi Shi and at third party blending

facility in Fujian.

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• China Marine has been public since 2007 and is listed on NYSE

MKT (NYSE: CMFO). BDO China audited since FY2010. SOX

compliant since 2009. Management team including Chairman,

CEO and CFO in tact since 2007. Independent Board of Directors

established in 2008.

• FY2012 non-GAAP revenue and net income are $157.3 million

and $3.4 million, respectively.

Company Milestones

Business experienced

steady growth.

Registered the

“Mingxiang” brand in

the PRC as a

trademark.

Obtained an import-

export license from

the Fujian Province

International Trade

Cooperation Bureau.

Added Shanghai and

Guangdong

distribution and

launched 3 new

seafood snack

products.

Formed collaboration

with the Ocean

University of China to

further enhance R&D

capabilities.

Completed

acquisition of an

algae-based soft

drink producer to

expand into healthy

beverage market.

Commenced

operation of the new

20,000 tons cold

storage facilities in

July 2012.

1997 1999 2001 2002 2006 2007 2008 2009 2010 2011 2012

Completed the

construction of cold

storage facilities;

Enabled prolonged

raw material storage.

“Mingxiang” brand

was recognised as

the “Fujian Province

Famous Brand”.

Completed Reverse

Merger and initial

raise with accredited

investors. CMFO:

OTCBB

Completed Phase 1 & 2

expansion increasing

capacity to 20,000

ton/year. Upgraded to

Amex Exchange. Land

acquisition for

development of cold

storage facilities to be

completed by 2011.

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Expanded Hi-Power®distribution into

Zhejiang province.

Partnership with

National Sports Training

Center which provides a

tremendous platform to

increase brand

awareness.

Select Financials

NYSE Amex CMFO

Fiscal Year December 31st

Last-Traded Price (08/14/13) $0.80

Fully Diluted Shares Outstanding 29.7 million

Market Capitalization $23.8 million

Management Ownership 41.8%

2012 Revenue $157.3 million ▲9%

2012 Adjusted* Net Income $3.4 million ▼73%

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2012 Adjusted* Net Income $3.4 million ▼73%

2012 Adjusted* Diluted EPS $0.12

2013 HY Revenue $48.8 million ▼36%

2013 HY Adjusted* Net Income -$0.3 million ▲84%

2013 HY Adjusted* Diluted EPS -$0.01

Auditor BDO China

Legal McLaughlin & Stern

* Adjusted (Non-GAAP )Net income and EPS exclude non-cash amortization charge of intangible assets , after-tax non-cash stock-based compensation expenses, and non-cash goodwill and intangible assets impairment.

China Marine is Strategically Located

• Based in Fujian province, one of the largest

coastal provinces in the PRC and is a vital

navigation hub between the East China Sea

and the South China Sea.

• Operation and production facilities are

located near Xiangzhi Port, the largest port in

Fujian province and is one of the five largest

fishing ports in the PRC.

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fishing ports in the PRC.

• Access to abundant supply of fresh raw

material which allows China Marine to

effectively manage costs.

• Fresh catch supply is mainly from the marine-

rich Taiwan Strait and East China Sea.

Seafood-Based Food and Beverage

Market Opportunities

• Company estimates overall market size for seafood

jerky in China at $1.5 billion in sales.

• The relatively new and healthy snack-type variety of

processed seafood products have gained strong

acceptance from the current generation of consumers.

• Snack foods are increasingly popular as consumers

shift to a faster pace lifestyle and seek convenient

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shift to a faster pace lifestyle and seek convenient

food alternatives that are nutritious and tasty.

• Food safety remains a top concern in the processed

food industry. China Marine has an established track

record of providing high quality products with high

customer satisfaction.

• Health conscious consumers in China seek marine-

based foods and beverages. The beverage segment in

China is a multi-billion dollar market.

Diversified Product Offering

• Harvested from deep sea, not from aquaculture. No reported issues with

Processed Seafood - 25-30% gross margin

• 23 preservative-free, dried processed seafood products predominantly sold

under the Mingxiang® brand, a registered trademark.

• Exclusive master distributors sell to 3,500 retail points throughout China,

including major supermarkets and retailers such as Walmart® and Carrefour®.

• Raw materials obtained from fresh marine catch, not seafood breeding farms.

Marine Catch - 3-10% gross margin

• Harvested from deep sea, not from aquaculture. No reported issues with

radiation from Japan quake of 2011.

• Relationships with local fishermen and seafood suppliers to purchase in bulk

quantities from reliable sources only.

• Sold through a strong network of seafood traders in various provinces and

delivered in temperature controlled environment.

Algae-based Soft Drink - 38-40% gross margin

• Began to sell Hi-Power® branded algae-based soft drink in 2010 through acquisition.

Provides many health benefits.

• China Marine’s fastest growing product segment.

• More than 14,000 retail sales points in Fujian and Zhejiang as of June 30, 2013.

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Products

Dried Processed Seafood Products

around one third of Revenues

Fresh Marine Catch

around one third of Revenues

Roasted file fish Cuttlefish

Jingdu roasted squid Hairtail fish

Barbecued squid Japanese butter fish

Roasted prawn Squid

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Roasted prawn Squid

Barbecued baby squidAlgae-Based Beverages

around one third of Revenues

Sliced shredded squid Hi-Power®

Sliced octopusHi-Power® Lite – Sugar Free Version

(development stage)

Sliced squid

Expanded Production Facilities for 2010

• Currently have four production lines for dried processed seafood

products and one production line for frozen processed seafood

products. Lines operating almost at full designed production

capacity as of the end of 2008.

• In January of 2009, completed Phase One Expansion which

increased capacity to 10,000 tons per year.

• By the end of Q3 2009, completed Phase Two Expansion and

doubled capacity to 20,000 tons per year.

Phase One Expansion Phase Two Expansion

Production Lines

2008

Maximum Annual

Production Capacity

(in Tons)

Completed as of Q1 2009

Maximum Annual

Production Capacity

(in Tons)

Completed as of Q3 2009

Maximum Annual

Production Capacity

(in Tons)

Roasted file fish 2,500 3,000 5,000

Roasted squid 1,100 2,500 9,000

Roasted shrimp 600 1,000 1,500

Shredded roasted squid 1,000 2,000 3,500

Smoked eel 1,000 500 -

Frozen processed seafood 450 1,000 1,000

TOTAL 6,650 10,000 20,000

Phase One Expansion Phase Two Expansion

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Fast Growing Distribution Network

• Established network of exclusive master

distributors in major provinces such as

Fujian, Zhejiang, Shandong and

Guangdong in the PRC.

• 3,500 retail points for snack foods

including supermarket chains,

convenience store chains and retailers

such as Wal-Mart and Carrefour

throughout the PRC.

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throughout the PRC.

• More than 14,000 retail points for Hi-

Power® beverages including restaurants

and hotels.

• Relationships with overseas distributors

such as JCR Corporation of Japan and a

distributor in the Philippines.

• Worked with our major distributors in the

domestic and overseas markets for more

than 10 years on average.

Retail points include Walmart and Carrefour China. Retail displays above include picture of China Marine investor taken during Investor Day, 2010.

Brand Equity and International

Certifications• Mingxiang® brand has been the focus of

the marketing effort of the Company for

19 years and is one of China’s “Famous

Brands”.

• Maintains “Green Food” certification for

all major products.

• High levels of customer satisfaction from

domestic as well as overseas customers.

Equivalent “1-800” call center for

““““Famous Brand” Award

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Equivalent “1-800” call center for

consumer feedback and questions.

• All products are ISO9001:2000 certified.

• Obtained HACCP and EU export

registration, which allow products to be

exported to the US and Europe.

• SSOP, GMP and HACCP quality control

standards to consistently monitor and

ensure high quality throughout the

production processes.

““““Green Food” Award

Quality System Certificate EU export registration

Leading R&D Capabilities

• Established strategic collaboration with Ocean University of China’s Food Sciences and Engineer

Institute allows the Company to further strengthen its R&D capabilities and continuously introduce high

quality products to the market.

• Collaboration focuses on developing new products and by-products from raw marine catch used in the

processing of seafood, particularly in:

– Products under development include low-salt fish sauce and minced fish products. The project is

expected to complete with various lines of healthy food products to be commercialized. Each

participating entity will apply for patents for products developed under their respective names.

– Development of high-value products from remains of processed seafood (accredited to be one of the

projects in China’s Spark Program for encouragement of technological advancements).

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projects in China’s Spark Program for encouragement of technological advancements).

– Leading role granted on a government subsidized project by Ministry of Science and Technology to

develop new products from the fishing grounds off the Fujian province.

China’s Spark Program Certification

Immediate Term Expansion –

Cold Storage Facilities

• The Company has secured a 40-year land use right and completed construction of cold storage

facilities with 20,000 tons capacity.

• Covering an area of 8,691 square meters, the land is located next to the fishing port and the

Company's processing facilities in Shi Shi City.

Cold Storage Project Overview

• Cost ~$27.3 million; has been up and

running during the third quarter of 2012.

• For internal and 3rd party use.

Rendition and plan for development at port.

• For internal and 3rd party use.

• Provides high standard, modernized cold

storage, blast freezing, and ice making

service.

• The exclusive cold storage to service the

port.

Cold Storage Project Benefits

• Reduce storage cost – improve margins.

• Capacity for trading activities.

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Progress as of March 2012.

Experienced Management Team

Pengfei LIU – CEO and Executive Chairman

• Mr. Liu, founder of the Company, possesses over 30 years of experience in the seafood industry.

• Successfully led the Company in the transition from a small and domestic market-oriented seafood

enterprise to a nationwide seafood enterprise with advanced seafood processing facilities.

Marco Hon Wai KU – Chief Financial Officer

• Before joining Company in 2007, Mr. Ku worked with Hongkong.com Company Limited (a Hong Kong

listed company within the China.com Group), Hutchison Port Holdings Ltd. (an operating arm of

Hutchison Whampoa Group) and KPMG for 9 years in total.

• Mr. Ku holds a bachelor degree in Finance from the Hong Kong University of Science and Technology and

is currently a Fellow Member of the Hong Kong Institute of Certified Public Accountants.

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is currently a Fellow Member of the Hong Kong Institute of Certified Public Accountants.

Weipeng LIU – Executive Director

• Mr. Liu joined the Company in 1997 as the facilities manager. He is responsible for overseeing the

construction, operation and maintenance of our equipment and production facilities.

• Mr. Liu graduated with a diploma in mechanical design and manufacturing and automation from Fuzhou

University in 1997.

Xiaochuan Li – Independent Director

• Mr. Li is vice-head of the National Marine Foods Quality Supervision Testing Centre since 1987 and the

head of the Quality Assurance Testing Research Department of the Huanghai Aquatic Products Research

Institute since 1994.

• In 2000, Mr. Li was appointed the vice-head of the Food Products Industry Committee of the China

Quality Testing Association.

Financial Highlights

Net Revenues ($’000) Adjusted Net Income ($’000)

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• Consistent revenue growth yearly from 2008 through 2012.

• 2012 achieved 9% revenue growth and adjusted net income decreased by 73%, mainly

due to the public concerns over the safety of seafood and beverage products in relation to

the radiation leaks in Japan and the tainted clouding agent incident found in Taiwan and

China in 2011, respectively.

Statement of Income – 2008 to 2012

For the Fiscal Year Ended

In Currency

12 months

Dec-31-2008

USD’000

12 months

Dec-31-2009

USD’000

12 months

Dec-31-2010

USD’000

12 months

Dec-31-2011

USD’000

12 months

Dec-31-2012

USD’000

Revenue 48,799 69,586 122,679 143,948 157,317

Cost Of Goods Sold (33,607) (50,456) (85,219) (112,224) (121,488)

Gross Profit 15,192 19,130 37,460 31,724 35,829

Depreciation and Amortization

Sales and Marketing

(58)

(608)

(80)

(609)

(2,522)

(6,359)

(2,715)

(14,046)

(2,782)

(26,968)

General and Administrative (2,068) (2,276) (3,230) (2,576) (3,864)

Stock-Based Compensation - - - (2,034) (667)

Goodwill Impairment - - - - (2,572)

Intangible Assets Impairment - - - - (2,224)

Operating Income (Loss) 12,458 16,165 25,349 10,353 (3,248)

Other Income (Expense) 328 451 246 259 (138)

EBT (LBT) 12,786 16,616 25,595 10,612 (3,386)

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EBT (LBT) 12,786 16,616 25,595 10,612 (3,386)

Income Tax Expense (1,663) (2,051) (4,455) (2,049) (1,099)

Income to Non-Controlling Interests 0 0 1 0 0

GAAP Net Income (Loss) 11,123 14,565 21,139 8,563 (4,485)

non-GAAP Net Income 11,123 14,565 23,507 12,790 3,425

Margin Analysis

Gross Margin 31.1% 27.5% 30.5% 22.0% 22.8%

Operating Margin 25.5% 23.2% 20.7% 7.2% - 2.1%

GAAP Net Income Margin 22.8% 20.9% 17.2% 5.9% - 2.9%

non-GAAP Net Income Margin 22.8% 20.9% 19.2% 8.9% 2.2%

Growth Rate

YOY Revenue 34% 43% 76% 17% 9%

YOY GAAP Net Income 28% 31% 45% - 59% - 152%

YOY non-GAAP Net Income 28% 31% 61% - 46% - 73%

HY 2013 Operating Results

For the Fiscal Period Ended

In Currency

3 months

Jun-30-2013

USD’000

3 months

Jun-30-2012

USD’000

Change

in %

6 months

Jun-30-2013

USD’000

6 months

Jun-30-2012

USD’000

Change

in %

Revenue _ 27,288 _ 61,284 - 55.5% _ 48,773 _ 76,368 - 36.1%

Cost Of Goods Sold (20,602) (52,309) (34,842) (62,794)

Gross Profit 6,686 8,975 - 25.5% 13,931 13,574 + 2.6%

Depreciation and Amortization (626) (695) (1,245) (1,391)

Sales and Marketing (6,982) (8,698) (11,763) (13,279)

General and Administrative (844) (1,209) (1,586) (1,747)

Stock-Based Compensation - - - (667)

Intangible assets impairment (1,085) - (1,085) -

Operating Loss (2,851) (1,627) (1,748) (3,510)

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Operating Loss (2,851) (1,627) (1,748) (3,510)

Other Income 60 94 120 176

Interest Expense (299) (106) (510) (141)

Loss Before Income Tax Expense (3,090) (1,639) (2,138) (3,475)

Income Tax Expense - - (363) (208)

Income to Non-Controlling Interests 0 0 0 0

GAAP Net Loss (3,090) (1,639) - 88.6% (2,501) (3,683) + 32.1%

non-GAAP Net Loss (1,439) (1,003) - 43.5% (290) (1,843) + 84.3%

Margin Analysis

Gross Margin 24.5% 14.6% 28.6% 17.8%

Operating Margin -10.4% -2.7% -3.6% -4.6%

GAAP Net Income Margin -11.3% -2.7% -5.1% -4.8%

non-GAAP Net Income Margin -5.3% -1.6% -0.6% -2.4%

Balance Sheet

June-30-2013

USD’000

Unaudited

December-31-2012

USD’000

Audited

ASSETS

Current Assets

Cash and Cash Equivalents 1,630 880

Accounts Receivable, net 30,885 54,046

Inventories 65,775 36,415

Prepaid Expenses and Other Current Assets 2,612 401

TOTAL CURRENT ASSETS 100,902 91,742

Property, Plant and Equipment, net 37,131 35,737

Land Use Rights, net 2,987 2,967

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Land Use Rights, net

Construction In Progress

2,987

-

2,967

159

Intangible Assets, net 13,704 15,616

TOTAL ASSETS 154,724 146,221

LIABILITIES AND SHAREHOLDERS EQUITY

Current Liabilities

Short-term Borrowings 19,291 8,761

Accounts Payable, trade 3,458 4,227

Income Tax Payable - 321

Accrued Liabilities and Other Payables 5,181 6,217

TOTAL CMFO SHAREHOLDERS EQUITY 126,438 126,339

Non-Controlling Interests 356 356

TOTAL LIABILITIES AND SHAREHOLDERS EQUITY 154,724 146,221

Summary Cash Flow Statement

June-30-2013

USD’000

Unaudited

June-30-2012

USD’000

Unaudited

CASH FLOW FROM OPERATING ACTIVITIES

Net loss (2,501) (3,683)

Depreciation and amortization 1,697 1,540

Reversal of doubtful accounts (117) (57)

Intangible assets impairment 1,085 -

Change in Operating Assets and Liabilities

Accounts Receivable 23,278 11,381

Inventories (29,360) (19)

Prepaid Expenses and Other Current Assets (2,212) (202)

Accounts Payable, trade (770) 2,980

Income Tax Payable (321) (175)

Accrued Liabilities and Other Payables (1,036) 1,116

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Accrued Liabilities and Other Payables (1,036) 1,116

Net Cash (Used In) Provided By Operating Activities (10,257) 12,881

CASH FLOW FROM INVESTING ACTIVITIES

Purchase of Property, Plant and Equipment (1,024) (68)

Cash paid to Construction in Progress - (1,125)

Net Cash Used In Investing Activities (1,024) (1,193)

Net Cash Provided By Financing Activities 10,179 4,598

NET CHANGE IN CASH AND CASH EQUIVALENT (1,102) 16,286

Effect of Exchange Rate Changes on Cash and Cash Equivalents 1,852 495

CASH and CASH EQUIVALENTS AT BEGINNING OF PERIOD 880 587

CASH and CASH EQUIVALENTS AT END OF PERIOD 1,630 17,368

Growth Strategies 2013-2014

1. Secure new distribution in both existing and

untapped markets and provinces in China

2. Introduce new products to the market

3. Develop and grow convenience store chains and

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3. Develop and grow convenience store chains and

hospitality sales in selected provinces

4. Leverage the advantageous of the new cold storage

facility

5. Pursue acquisition opportunities when available

Why Invest In China Marine Food?

1. Diversified product offering of foods and beverages marketed under a

well-known brand

2. Adequate supply of low cost, high quality raw materials from multiple

sources

3. Well positioned to capitalize on China’s raising personal consumption

and heightened appetite for nutritious, convenient snack foods and

beverages

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beverages

4. Extensive distribution network covers over 3,500 retail points for

processed seafood products and more than 14,000 beverage retail

points including Wal-Mart and Carrefour

5. Strategic location allows easy access to raw material and

transportation

6. Strong execution of acquisition strategy and organic growth strategy

7. Solid profit margins and no receivable issues

Contact Us

Company Contact

Marco Hon Wai KU, CFO

Suite 815, Ocean Centre

Harbour City, Kowloon

HONG KONG

Investor Relations Contact

John Mattio

MZHCI LLC

New York and Connecticut

Main: US (212) 301-7130HONG KONG

+ (852) 2111-8768

[email protected]

www.china-marine.cn

Main: US (212) 301-7130

Direct: US (212) 301-7131

[email protected]

www.mz-ir.com