Augure Afterwork: Fashion influencers y comunicación digital
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www.augure.com | Blog. blog.augure.com | : @augurespain FASHION INFLUENCERS Cómo interactuar a través del PR Digital
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Transcript of Augure Afterwork: Fashion influencers y comunicación digital
www.augure.com | Blog. blog.augure.com | : @augurespain
FASHION INFLUENCERSCómo interactuar a través del PR Digital
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#AugureAfterWork
@GinaGulbertiGlobal Communication & Content Manager
Laura Mª VázquezHead of Social Media & Digital PR
Havas Sports & Entertainment
Ana Fernández PardoPR de moda, representante de
bloggers y escritora
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#AugureAfterWork
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#AugureAfterWork
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#AugureAfterWork
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La Pirámide del
Influencer Marketing
CELEBRITIES
OPINION LEADERS
PROSUMERS
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#AugureAfterWork
¿Qué ha cambiado?
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#AugureAfterWork
El sector del lujo/moda/belleza generó
224 billones de euros en 2014
Tendemos a un lujo experiencial y basado en la aspiración/recomendación
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#AugureAfterWork
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#AugureAfterWork
¡Necesitamos tener a esos INFLUENCERS!
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#AugureAfterWork
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¿Por qué NO me publicáis?
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Es una
cuestión de RELACIÓN
#AugureAfterWork
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#AugureAfterWork
PERSONALIZACIÓN
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¿No esuna cuestión
de dinero?
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bit.ly/informe-influencers-2015
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Owned Media
Earned MediaPaid Media
Contenido promocionado
Guest Blogging
Digital PR
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#AugureAfterWork
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#AugureAfterWork
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“Design a program influencers are proud to be part of and one that followers and their followers feel worthy of participation and engagement”
Brian Solis
AUGURE SPAINC/ Orense 25 28020 Madrid- www.augure.com
www.augure.com/es
augure.com/es/blog
@AugureSpain
