Augmented Social Network Ken Jordan, Jan Hauser, and Steven Foster Prepared by: Kiran Gollu.
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Transcript of Augmented Social Network Ken Jordan, Jan Hauser, and Steven Foster Prepared by: Kiran Gollu.
Problem
Online community(aka social networks) tools have been very powerful. But… can we extend more? Extend communication across social
networks? What are the challenges? Communities are becoming walled
castles!
What is ASN?
ASN vision is to build identity and trust
into the architecture of the Internet, in the public interest,
in order to facilitate introductions between people who share affinities or
complementary capabilities across social networks.
ASN: High-level goals
Find others with whom you share affinities
Share relevant information & media with one another
Establish persistent online identity (to establish Internet as a platform for trust)
Self-organize and more easily form alliance with our neighbors
Scenario1: Finding others who share affinities
Jim Bob
Organic farming
Solar energy1 Solar energy2
Jim needs some help with his new project on solar energy.
Jim does not contact Bob. (Both Jim and Bob are unaware of that both of them are part of solar energy community)
Solution: Using persistent identity, Jim would be able to discover Bob’s is involved in solar energy2 and make a solicitation.
Scenario2: Links between communities with common interests
Jim solar energy team needs some expert suggestion on solar cells! In Bob’s solar community, an expert has posted solution but specific vocabulary doesn’t match
Solution: design a sophisticated scheme that doesn't depend on the
specific language so that search query returns results(arguable?)
With the system of interoperable communities, automatically send query to Bob’s community and directly seek answer from specific expert
Jim Bob
Organic farming
Solar energy1 Solar energy2
Scenario3: Media forwarded from trusted sources
Jim’s group => journalism, Bob’s group => technical
Jim’s group member conducts interview with important solar engineer and decide to make it available on net.(with current community systems, its unlikely that Bob’s group will be aware of this)
Solution: Automatically forward the interview from Jim to Bob and in turn
to interested members in Bob’s group. Issues - lot of unnecessary forwarding even though it’s trusted?
Spam filtering?
Jim Bob
Organic farming
Solar energy1 Solar energy2
Scenario4: Automated personal Introductions across communities
Bob’s solar group want to test an implementation of solar cells in small south American village.
Solution: with persistent identity, interoperable communities and brokered
relationships, Bob would be able to discover Jim knows Sam and automated system connects Bob with Sam.
The system allows Sam to evaluate Bob’s reputation!
Jim Bob
Organic farming
Solar energy1 Solar energy2
Sam
South America Village Network
Scenario5: Brokered personal Introductions across communities
Same as scenario 4 but Bob’s approached Sam because of his highly prized relationship with Mayor of village!
Solution: sophisticated brokering mechanisms are required to instill trust Sam could be approached by an trusted brokering service that
endorses the reputation of Bob.
Jim Bob
Organic farming
Solar energy1 Solar energy2
Sam
South America Village Network
ASN Technical components
Persistent Identity
Interoperability between communities
Matching technologies
Brokered relationships
Persistent online identity
In real life, when you go from one virtual milieu to another, your identity will acquire history Why not the same for online identity? Why do we have to restate our interests are, Who
we know?
As of now, sites are using identities are used mostly for commercial interests Amazon’s track record of your financial transactions
Identity should not be recited to what our purchase interest are (we can not be reduced to what we buy!)
Persistent online identity
Propose a new civil society digital profile Should be multifarious and ambiguous expresses your affinities and capabilities gives people high control over identity
Some Industry initiatives: Liberty Alliance Project, Microsoft Passport
Issues: How about managing digital profile?? Securing digital profile is going to be prime
concern
Why would communication across groups create added value?
Law Sarnof Metcalfe GFN (Reed)
Optional TransactionsTune InBroadcast
Connect PeersJoin/Create Groups
ExamplesOnSale,Remote Access
Yahoo!Classifieds, E-Mail
eBay,Chat Rooms
Value of N member net N N2 2N
Combined Value of N, M member nets
N + M N2 + M2 + 2NM 2N x 2M
Networks that support construction of groups can create value that scales exponential with network size
But as the network size grows larger, identifying affinities gets difficult.
ASN community functionality
Requires writing and adoption of interoperable protocols to enable communication between different communities
Reputation is also important! No universal reputation rather community specific
Matching Framework
Allows for matching even when exact language does not correspond
Two ways: Creation of knowledge maps
Focused efforts to ensure ontologies and taxonomies follow XML/RDF format etc.
Tacit knowledge Automatically inferring from your past history
(user’s online behavior) Amazon’s recommender system
Brokering Services
Act as trusted third parties to enable communication between two people
Introduction protocols form the key
Plain vanilla Introduction protocol A is looking for some information that B has Automatic agent detects this using ontological
framework Automatic agent informs B about this. B could then
take action accordingly.
Customized brokering protocols
In summary…
The ASN would create strategically placed "doors" between online community infrastructures, which today act like "walled castles."
Key takeaways
Concept of Persistent identity Building trust into the Internet can have
significant advantages Maintaining such a digital profile would a big a
challenge though?
One could exploit sharing across social networks for better benefits
Brokering services could be useful for communications across social networks Introduction protocols play a vital role