Augmented reality-What is it?
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Augmented Reality
Deepika.RNivedhitha.R
Manoj.MBharath GT
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Augmented Reality
• Digitally enhanced view of the real world• More meaningful content in your everyday life• AR adds layers of digital information – videos,
photos, sounds – directly on top of items in the world around us
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Customer’s Needs and wants
• A tool to establish ‘connect’
• Merge the user experience and brand experience
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AR Enabled Marketing Communication
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AR at various stages of product lifecycle
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Use Augmented Reality in Advertising
• Innovation• Less expensive• Emotional Connection• Repeat Engagement• Geo-Targeting• Mobile• Driving Offline Sales
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How AR is used in business
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Why AR works?
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Brands using AR
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Times of India
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AR as a Marketing tool
• “Image-recognition enabled augmented reality is far from a ‘gimmick’ and will fundamentally change how consumers interact with their favorite real-world brands.”
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IKEA AR Catalogue
• “14 percent of its customers end up taking home furniture which turns out to be the wrong size for its intended location”
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Roadblocks to AR
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Thank you!!